Caboodle Media
Caboodle Media is a Little Rock, Arkansas-based, founder-owned digital agency providing full-service marketing, technology, development, and branding to US small and mid-market businesses, with a self-serve SaaS product (Dash Dolphin) and proprietary Leak Detector diagnostic framework.
- Company typePrivate
- Founded2005
- HeadquartersLittle Rock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Caboodle Media does
Caboodle Media is a Little Rock, Arkansas-based, founder-owned digital agency that provides full-service marketing, technology consulting, development, and branding services to small and mid-market businesses across the United States. Founded in 2005 (originally as Husive) and rebranded in 2026, the firm operates with a remote-first team of approximately 12 people and holds certified Google Partner, Meta Partner, Microsoft Elite Partner, WPEngine Partner, and AccessiBe Partner status. Its core technology stack is built around WordPress, Google and Meta advertising platforms, SEO, and custom web development, with services spanning PPC, display, connected TV, streaming audio, social media, content, email, and traditional advertising channels.
The company generates revenue through three distinct streams: custom-quote professional services (the largest), a self-serve SaaS product called Dash Dolphin that converts website form submissions into instant SMS alerts at $29-$99 per month, and intellectual property sales of "The Leak Detector" book and audit framework on Amazon. The productized SaaS and book represent a deliberate shift from pure services into recurring and content-driven revenue. Go-to-market is sales-led for the agency side, product-led/self-serve for Dash Dolphin, and community-led for the Leak Detector thought-leadership assets. Customer concentration is low, with an average client partnership of 7-8 years and most new business sourced from referrals.
Caboodle Media is privately held, has no institutional funding or disclosed parent company, and has stated it has turned down multiple acquisition offers to maintain independence. The company has no listed patents, no public API, and no mobile app; its primary AI exposure is indirect, consisting of third-party AI tool resale (Lumo by Proton) and AI-powered accessibility (AccessiBe) rather than proprietary models.
Caboodle Media firmographics
Firmographics- Name
- Caboodle Media
- Legal name
- Caboodle Media Ltd. Co.
- Website
- https://caboodle.media
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caboodle Media is a Little Rock, Arkansas-based, founder-owned digital agency providing full-service marketing, technology, development, and branding to US small and mid-market businesses, with a self-serve SaaS product (Dash Dolphin) and proprietary Leak Detector diagnostic framework.
- Ownership category
- akta.pro rank
Caboodle Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Software Publishers (513210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where Caboodle Media is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Caboodle Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Marketing Services: Digital advertising campaigns, social media marketing, content marketing, email marketing, market research and analytics, brand strategy and development. Comprehensive campaign management with transparent monthly reporting.
- Technology Consulting: Digital transformation consulting, MarTech stack optimization, local business optimization, data analytics, CRM systems, web development technologies, email infrastructure, business phone systems, API integration.
- Tech Development: Website design, integrations/APIs, email setup, SEO, WordPress management, custom code development.
- Branding & Design: Logo design and branding, brand photography, corporate identity design, packaging design, website design, social media branding, brand style guides, marketing collateral design.
- Dash Dolphin SaaS: Subscription-based form-to-SMS alert product with three tiers (Solo $29/mo, Crew $49/mo, Fleet $99/mo). All plans include every feature; tiers differentiated by message volume. 14-day free trial and 60-day money-back guarantee.
- The Leak Detector Book: Book sale for small business owners covering the 13-point business inspection framework. Kindle pre-order $4.99, paperback $16.99. Book launches June 16, 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo - One-person operations starting out |
| Subscription | Monthly | Crew - Growing businesses with a team to notify |
| Subscription | Monthly | Fleet - Higher-volume teams managing serious inquiry volume |
| One time/ perpetual license | Pay-as-you-go | The Leak Detector Book |
| Other | Pay-as-you-go | Marketing Support Specialist (Contract) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Caboodle Media product offering
Product offeringCore offering
Caboodle Media is a full-service marketing, technology, and design agency serving small and mid-market businesses, delivering digital advertising, web development, branding, and MarTech consulting services. The company has built Dash Dolphin, a proprietary SaaS product that converts website form submissions into instant SMS alerts, addressing the lead response gap where 78% of customers hire the first responder. The agency also publishes a 13-point business diagnostic framework called "The Leak Detector" via a book authored by founder Todd Eubanks.
Product overview
Caboodle Media is a full-service marketing and technology agency offering a unified portfolio of services. The core product is Dash Dolphin, an instant SMS alert system for website form submissions ($29-99/month). Complementary service offerings include Marketing (digital/traditional advertising, social media, content, email, brand strategy), Tech Consulting (digital transformation, MarTech, CRM, analytics, API integration), Tech Development (website design, custom code, WordPress, SEO), and Branding & Design. The company also offers The Leak Detector as an intellectual property product—a book and audit framework on business revenue optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Dash Dolphin Proprietary SaaS product that converts website form submissions into instant SMS text messages sent to the user's phone in under 10 seconds, with plain-English summaries, spam/bot filtering, and smart routing. Works with WordPress, Elementor, Wix, Squarespace, GoDaddy, and Webflow. Targets tradespeople and service businesses who lose leads while on job sites.
- Marketing Services Full-service marketing including digital advertising (PPC, display ads, ConnectedTV, streaming audio, retargeting), traditional advertising (TV, radio, print, outdoor), social media marketing, content marketing, email marketing, attribution modeling, market research, and brand strategy. Includes transparent monthly reporting with key performance metrics.
- Tech Consulting Technology advisory services covering digital transformation, MarTech stack optimization, local business optimization, data analytics, CRM systems (selection, customization, implementation), web development technologies, email infrastructure, business phone systems, and API integration to improve customer engagement and retention.
- Tech Development Digital development services including website design, integrations and APIs, email setup, SEO optimization, WordPress management, and custom code development for client digital properties.
- Branding & Design Design services encompassing logo design, brand photography, corporate identity design, packaging design, website design, social media branding, brand style guides, and marketing collateral design.
- The Leak Detector Book A business book by Todd Eubanks covering a 13-point business diagnostic framework (Speed Leak, Phone Leak, Message Leak, Pricing Leak, Follow-Up Leak, Data Leak, Bottleneck Leak, Delegation Leak, Customer Leak, Marketing Leak, Agency Leak, Financial Leak, and Expense Leak) with scripts, templates, and step-by-step fixes for small business owners running $250K-$25M in revenue.
Quantifiable outcome
- 78% of customers hire the first business that responds (not the cheapest or best)
- +5 more outcomes
Companies that use Caboodle Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Caboodle Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
Caboodle Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreGoogle Partner status. Certified agency partner for Google Ads and related services. Enables expert-level Google advertising campaigns, SEO, and analytics implementation for clients.
- MetacoreMeta Partner status for Facebook and Instagram advertising. Certified partner enabling social media advertising, pixel installation, and conversion tracking for client campaigns.
- Proton (Lumo by Proton)minorCaboodle Media is an authorized reseller of Lumo by Proton. Offers privacy-focused AI alternative to ChatGPT with zero-knowledge encryption, no server-side logs, and Swiss/EU jurisdiction. Partnership aligns with company's focus on privacy and security for clients.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Caboodle Media competitors and assessment
Company assessmentEmerging players
- GoHighLevel: All-in-one marketing and CRM platform for agencies and SMBs. Competes with Dash Dolphin's lead routing/alerting functionality within a broader SMB automation suite.
- CallRail: Lead response and call tracking SaaS targeting SMBs and agencies. Overlaps with Dash Dolphin's form-to-SMS alerting use case and shares the same SMB lead-response pain point.
Direct peers
- WebFX: Full-service digital marketing agency serving SMB and mid-market clients with SEO, PPC, web design, and content. Closely comparable to Caboodle Media in service breadth, SMB orientation, and partner-led execution model.
- SmartSites: Digital marketing agency offering web design, SEO, and PPC for SMBs. Comparable customer profile, service mix, and Google Premier Partner positioning.
- LYFE Marketing: Digital marketing agency focused on social media, PPC, and SEO for small and mid-sized businesses. Direct overlap in target customer, channels, and service packaging.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media to SMBs. Comparable size band, service portfolio, and SMB-centric positioning.
- Disruptive Advertising: Digital advertising agency specializing in PPC, SEO, and CRO for mid-market clients. Comparable paid-media expertise and Google Premier Partner positioning.
- Straight North: Internet marketing agency providing SEO, PPC, and web design services for B2B and SMB clients. Comparable service mix and SMB/mid-market focus.
Broad incumbents
- HubSpot: Large-scale CRM, marketing automation, and content platform serving SMBs through enterprises. Caboodle is a HubSpot-style partner for SMBs that lack internal marketing ops; broad overlap in target customer and service categories.
Regional players
- FLEX360: Digital marketing and advertising agency serving SMBs with PPC, social media, and SEO. Comparable service scope; previous employer of Caboodle team member Ashlyn Chaffin, indicating lateral talent flow between similar agencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Caboodle Media social profiles
Digital presenceCaboodle Media compliance and trust
Trust signalCompliance7 records
Caboodle Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caboodle Media leadership team
Management profileNumber of profiles
Profiles8 records
Caboodle Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caboodle Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caboodle Media
What does Caboodle Media do?
Caboodle Media is a full-service marketing, technology, and design agency serving small and mid-market businesses, delivering digital advertising, web development, branding, and MarTech consulting services. The company has built Dash Dolphin, a proprietary SaaS product that converts website form submissions into instant SMS alerts, addressing the lead response gap where 78% of customers hire the first responder. The agency also publishes a 13-point business diagnostic framework called "The Leak Detector" via a book authored by founder Todd Eubanks.
Is Caboodle Media a public or private company?
Caboodle Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caboodle Media founded?
Caboodle Media was founded in 2005. It employs 11 to 50 people.
Where is Caboodle Media based?
Caboodle Media is headquartered in Little Rock, United States, in the North America region.
How does Caboodle Media make money?
Six revenue lines are on record. Marketing Services are the primary driver. The others are technology Consulting, tech Development, branding & Design, dash Dolphin SaaS and the Leak Detector Book.
Who are Caboodle Media's main competitors?
Emerging players on record are GoHighLevel and CallRail. Direct peers are WebFX, SmartSites, LYFE Marketing, Thrive Internet Marketing Agency, Disruptive Advertising and Straight North. HubSpot is listed as a broad incumbent. FLEX360 is listed as a regional player.
Does Caboodle Media have an API?
No public API is recorded for Caboodle Media.
What industry is Caboodle Media in?
Caboodle Media's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 541810 and its SIC code is 7310.