What AWAG does

AWAG (legal name: Yuliia Ptitsyna AWAG IT Lösungen) is a Coswig, Germany-based e-commerce development and consulting boutique founded in 2015. It specializes in building, migrating, and optimizing online shops primarily on Magento 2 with the Hyvä frontend stack (Tailwind CSS, Alpine.js, PHP 8.1+, MySQL 8.0/MariaDB 10.6, Redis/Varnish), serving SMB and mid-market retailers as well as select enterprise accounts such as Lenovo Store Wien, BA Computer Wien, Cube Store Lübeck/Potsdam, BikeTech24, DV Bank, and Meisterpizza. Its technology positioning emphasizes modern frontend performance (reportedly 91 Performance / 99 Accessibility / 100 Best Practices Lighthouse scores), security hardening (PentaCheck penetration testing, Optimal- and Premium-Paket subscriptions, GDPR/NIS2/DORA-aligned consulting), and AI-readiness.

The business model combines professional services (custom Magento development, migration, ERP/CRM/payment integrations, warehousing systems, UX redesigns), productized one-time licenses (Magento 2 AI Copilot at €599, AIMatch KI potential analysis at €749, SpeedUp Pro, LoadBreaker at €647, Website Express/Detailed Checks, PentaCheck, cyber-security workshops), and recurring revenue (Premium-Paket annual subscription at €947, Optimal-Paket annual subscription, managed hosting and server solutions). Go-to-market is direct via awag-it.de with online checkout, supplemented by free AI and cyber-security workshops as lead generation, a multi-language blog and SEO presence, social channels (LinkedIn, Facebook, Instagram, XING), and software-leasing partnerships for SMB affordability.

In 2025 AWAG accelerated its AI roadmap with the September 2025 launch of both the Magento 2 AI Copilot extension and the AI Shopping / Model Context Protocol service for AI-assistant visibility, followed by a free multi-level KI workshop program for 2026 delivered in German, English, Polish, Swedish, and Ukrainian. Operations span DACH (Germany, Austria, Switzerland), the Nordics, Poland, and Ukraine, with the founder maintaining independent ownership and no external funding disclosed.

Name

AWAG

Legal name

Yuliia Ptitsyna AWAG IT Lösungen

Website

https://awag-it.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AWAG is a Coswig, Germany-based e-commerce development and consulting boutique that builds, migrates, and optimizes Magento 2 / Hyvä online shops, AI shopping integrations, and security/performance products for SMB and mid-market retailers across the DACH region, Nordics, and Central Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Coswig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. E-commerce Development & Consulting: Custom Magento development, migration, and consulting services for online shops. Includes project-based work for shop creation, integration, and optimization.
2. Security & Performance Products: Pre-packaged security solutions (PentaCheck, Website Detailed Check, Website Express Check, Optimal-Paket, Premium-Paket) and performance optimization tools (SpeedUp Pro, LoadBreaker) sold as one-time purchases.
3. AI Tools & Extensions: AI-powered tools including AIMatch (KI potential analysis at €749), Magento 2 AI Copilot (€599), and other AI-driven extensions for e-commerce optimization.
4. Software Leasing & Financing: Partnership with financing partners to offer leasing options for IT investments, providing flexible payment terms for software and solutions.
5. Hosting & Server Solutions: Managed hosting services with automatic scaling, monitoring, and server management for online shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AWAG builds, migrates, optimizes, and secures Magento-based online shops for SMB and mid-market retailers, primarily in the DACH region. Beyond custom development and consulting, it sells proprietary Magento extensions and AI tools (AIMatch, Magento 2 AI Copilot, LoadBreaker, PentaCheck), bundled security packages (Optimal-Paket, Premium-Paket), hosting/server solutions, and educational workshops covering AI and cybersecurity topics.

Differentiator

Problem solved

Functional benefit

Products and services

• AIMatch – KI-Potenzialanalyse One-time AI-potential analysis product that evaluates a Magento shop and identifies where AI features (chatbots, personalization, smart search) could add value, with a fixed license price of €749 aimed at SMB and mid-market online retailers.
• Magento 2 AI Copilot Magento 2 extension that adds an AI shopping assistant / copilot to the storefront, sold as a one-time license for €599 to Magento 2 shop owners looking to enable AI-driven customer interactions.
• LoadBreaker – Performance and Stability Stress Test Magento 2 performance and stability stress-testing service that simulates traffic loads and identifies bottlenecks, sold as a one-time engagement for €647 to retailers worried about traffic spikes.
• PentaCheck – Penetration Testing for Magento 2 Penetration testing service for Magento 2 shops (SKU PC-Mage 2-300-1) that audits security posture, identifies vulnerabilities, and produces a remediation plan for online retailers.
• SpeedUp Pro – Magento 2 Optimization Magento 2 optimization service (SKU SP-Mage 2-300) that improves shop performance through configuration, caching, and code optimization for retailers experiencing slow loading times.
• Optimal-Paket – Security Subscription Recurring security subscription package for Magento 2 shops that bundles ongoing monitoring, patching, and security best-practice updates for SMB retailers.
• Premium-Paket – Magento 2 Security Solution Premium annual subscription package priced at €947 that provides extended Magento 2 security coverage, including advanced monitoring, patching, and incident response support.
• Website Express Check Quick, entry-level Magento shop audit that delivers a fast health-check summary for online retailers that need a low-effort diagnostic before committing to deeper work.
• Website Detailed Check Detailed audit of a Magento shop priced at €390 that reviews performance, security, and SEO and produces a written recommendations report for SMB and mid-market retailers.
• Hosting & Server Solutions Managed hosting and server infrastructure service for Magento 2 shops on AWS, Hetzner, and All-Inkl, sold as a recurring subscription that includes provider migration and ongoing server maintenance.
• Shop System Monitoring Bot Subscription-based monitoring service that continuously checks the health and availability of Magento shops and alerts operators to incidents, sold as a recurring managed-service line.
• Custom Magento 2 Development and Consulting Project-based custom Magento 2 development, migration, theme integration, and consulting services for online retailers needing bespoke storefronts, migrations, or integrations.
• Cyber-Security Awareness Workshop Free educational workshop that teaches Magento shop operators and small e-commerce teams the basics of cyber-security awareness and shop hardening.
• AI Workshops (Free 2026 Program) Free AI-themed workshops in 2026 that teach Magento shop owners how to integrate AI features (chatbots, personalization, smart search) into their stores, serving as a top-of-funnel education offering.
• HelaPay Payment Integration for Magento Integration service that wires the HelaPay payment gateway into Magento 2 shops, enabling merchants to accept payments via this method without custom in-house development.

Quantifiable outcome

• Over 1 million € revenue achieved in first year for Lenovo Store Wien after migration
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe payment gateway integrated for secure payment processing on customer shops and AWAG's own e-commerce operations. Handles credit card payments and payment processing.
• Sendinblue (Brevo)coreTechnology or IntegrationNewsletter and email marketing automation service used for customer communication and campaign management. Located at Köpenicker Straße 126, 10179 Berlin.
• HyväcoreTechnology or IntegrationModern Magento frontend theme framework partner. AWAG uses Hyvä for building fast, performant online shops with Tailwind CSS and Alpine.js.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechDivision GmbH: Munich-based e-commerce agency with deep Magento, Shopware, and Pimcore expertise delivering enterprise digital commerce projects across DACH — comparable service portfolio, vertical mix, and target customer profile to AWAG.
• Netresearch DTT GmbH & Co. KG: Long-established Magento and Shopware solution partner based in Germany offering consulting, development, and hosting — directly comparable to AWAG's Magento development plus managed hosting bundle and DACH customer base.
• Vaimo (now a part of Bridgemont): Multi-region Magento / Adobe Commerce solution partner with European roots delivering end-to-end e-commerce builds — comparable core Magento services, multi-vertical experience, and recurring managed-services revenue model.
• integer_net GmbH: German Magento and Shopware agency specializing in custom e-commerce development, performance optimization, and complex integrations for mid-market and enterprise merchants — direct overlap with AWAG's Magento 2 / Hyvä services and DACH focus.
• Divante (Vueste): Polish-headquartered e-commerce consultancy delivering Magento, Shopware, and headless commerce builds — directly comparable to AWAG's Central European delivery model and custom-development positioning, though operating at larger scale.
• Tilde Commerce: Magento development agency with strong Nordics/Baltic presence, focusing on custom builds and integrations — comparable to AWAG in Magento specialization and European SMB/mid-market focus, serving overlapping geographies.

Regional players

• Siteimprove: Danish digital experience optimization platform with strong presence in Nordics and DACH — comparable regional footprint and overlap with AWAG's accessibility (EAA 2025), performance, and SEO compliance offerings.

Broad incumbents

• Spryker Systems: Berlin-headquartered composable commerce platform serving large enterprises globally — adjacent to AWAG in that Spryker customers often require the kind of integration, performance, and security services AWAG delivers on Magento.
• Shopware GmbH: German e-commerce platform vendor and the principal domestic alternative to Magento — broader incumbent that competes with AWAG's Magento stack at the platform layer and channels demand to a different agency ecosystem.
• commercetools (Shopify subsidiary): Headless commerce platform with strong German roots and enterprise customer base — represents the headless/composable direction some Magento merchants are migrating toward, framing the platform risk AWAG faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awagitsolutions
• LinkedInlinkedin.com/company/awagit
• Instagraminstagram.com/awag_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWAG