HYDAWAY
HYDAWAY is a Bend, Oregon-based direct-to-consumer brand that designs and sells collapsible silicone water bottles, drinkware, and dining products for travelers, outdoor enthusiasts, and sustainability-minded consumers, distributed primarily through Shopify e-commerce with wholesale and custom-branding channels.
- Company typePrivate
- Founded2017
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HYDAWAY does
HYDAWAY is a privately held, Bend, Oregon-headquartered direct-to-consumer brand that designs and sells collapsible silicone hydration, drinkware, and dining products targeted at travelers, outdoor enthusiasts, and environmentally conscious consumers. The company's core technology centers on food-grade silicone construction that enables bottles, tumblers, pints, and bowls to collapse to a slim 1.5-inch profile when empty, with all products third-party tested to be free of BPA, phthalates, and PFAS. The catalog spans collapsible water bottles (17oz at $29.95 and 25oz at $34.95), insulated drink tumblers ($29.95), collapsible pints ($19.95), insulated bowls (1.5-cup from $14.99 and 1-quart at $19.99), protective travel cases ($14.95), and curated bundles (e.g., Explore Anywhere Bundle at $99.99, Ultimate Outdoor Explorer Kit at $97.99), supplemented by co-sold Pakt packable bags.
The business model is primarily direct-to-consumer e-commerce operated on a Shopify storefront, fulfilled from a warehouse in Atlanta, Georgia, with free U.S. shipping over $79 and international shipping starting at $9.95. Revenue is supplemented by a wholesale program for retailers, a corporate custom-branding program, and a Build-a-Kit configurator that offers 15% bundle savings. The company markets through a content blog ("Livin' Simple"), organic social (Instagram, Facebook, YouTube, Vimeo), email/SMS, a ShareASale affiliate program, brand ambassadors, and earned media such as Gadget Review press. Sustainability positioning is anchored by a 1% for the Planet membership pledging 1% of sales to environmental causes. Ownership is founder-led (Niki Singlaub conceived the product while traveling through an airport), and HYDAWAY LLC operates as an apparently bootstrapped business with no disclosed external funding, acquisitions, or institutional investors.
HYDAWAY firmographics
Firmographics- Name
- HYDAWAY
- Legal name
- HYDAWAY LLC
- Website
- https://myhydaway.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HYDAWAY is a Bend, Oregon-based direct-to-consumer brand that designs and sells collapsible silicone water bottles, drinkware, and dining products for travelers, outdoor enthusiasts, and sustainability-minded consumers, distributed primarily through Shopify e-commerce with wholesale and custom-branding channels.
- Ownership category
- akta.pro rank
HYDAWAY industry classification
Industry- Product category
- Collapsible Hydration and Outdoor Drinkware
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
- akta.pro secondary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
Keywords
Where HYDAWAY is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HYDAWAY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through the company's official Shopify-based online store. Products are sold at fixed prices with bundle discounts available.
- Wholesale: Wholesale program allows retailers to carry HYDAWAY products in their stores.
- Custom Products: Company offers customization options for products, allowing customers to personalize HYDAWAY products.
- Bundles and Kits: Pre-configured product bundles offering savings (e.g., 'Build a Kit' with 15% savings, pre-made bundles like 'Explore Anywhere Bundle' and 'Ultimate Outdoor Explorer Kit').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Products - Hydration |
| Unit Pricing | Pay-as-you-go | Single Products - Drinkware |
| Unit Pricing | Pay-as-you-go | Single Products - Accessories |
| Unit Pricing | Pay-as-you-go | Single Products - Dinnerware |
| Unit Pricing | Pay-as-you-go | Partner Products |
| Unit Pricing | Pay-as-you-go | Bundles and Kits |
| Unit Pricing | Pay-as-you-go | Kit Builder - Build Your Own |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
HYDAWAY product offering
Product offeringCore offering
HYDAWAY designs and sells collapsible, reusable silicone drinkware and dinnerware — including 17oz and 25oz water bottles, insulated tumblers, tumblers with lids, collapsible pints, and 1-quart and 1.5-cup insulated bowls — engineered to collapse to roughly 1.5 inches for travel, commuting, and outdoor use. Products are made from 3rd-party tested, food-safe silicone free of BPA, phthalates, and PFAS, and are sold primarily direct-to-consumer via a Shopify storefront, with bundles, kit-builder discounts, wholesale distribution, and corporate customization options.
Product overview
HYDAWAY is a direct-to-consumer brand specializing in collapsible, reusable drinkware and adventure gear designed for travel, outdoor activities, and everyday use. The product portfolio centers on silicone collapsible water bottles and tumblers in multiple sizes (17oz and 25oz), supplemented by collapsible dinnerware (bowls, pints), insulated drink tumblers, protective travel cases, and curated bundles. The company also offers select third-party adventure accessories (packable bags from Pakt). All HYDAWAY products are characterized by their collapse-to-flat design for easy packing and portability, with materials tested to be free from BPA, phthalates, and PFAS. Products are sold primarily through the company's e-commerce platform with wholesale and custom branding options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Collapsible Water Bottle | 25oz Collapsible silicone water bottle with a 25oz capacity that collapses to a slim profile for storage and travel, made from food-safe silicone free of BPA, phthalates, and PFAS. Designed for travelers and outdoor users who need full-size hydration that packs flat when empty.
- Collapsible Water Bottle | 17oz Collapsible silicone water bottle with a 17oz capacity that collapses to roughly 1.5 inches when empty, TSA-approved and sized to fit most cup holders, made from food-safe silicone.
- Collapsible Insulated Drink Tumbler Insulated silicone drink tumbler that collapses for compact storage while providing thermal retention for hot and cold beverages.
- Collapsible Tumbler with Lid Collapsible tumbler with a secure lid closure for everyday use and travel, made from food-safe silicone that collapses flat when empty.
- Collapsible Pint Collapsible silicone pint glass that flattens for packing and storage during travel and outdoor use.
- Travel Case Protective travel case sized to fit HYDAWAY bottles and drinkware up to 4 inches in diameter, available in National Park-inspired prints.
- Collapsible Insulated Bowl | 1-Quart Insulated collapsible silicone bowl with a 1-quart capacity for hot or cold food that flattens for storage and is intended for camping and outdoor meals.
- Collapsible Insulated Bowl | 1.5-Cup Smaller insulated collapsible silicone bowl with a 1.5-cup capacity aimed at snacks and small portions during travel or outdoor use.
- Hydration Travel Pack | 17oz Pre-bundled 17oz hydration travel pack combining a 17oz Collapsible Water Bottle with a protective Travel Case, marketed as TSA-approved for air travel.
- Hydration Travel Pack | 25oz Pre-bundled 25oz hydration travel pack combining a 25oz Collapsible Water Bottle with a protective Travel Case for compact travel hydration.
- Explore Anywhere Bundle Curated multi-SKU HYDAWAY bundle positioned for travel and adventure, sold at a stated discount versus individual product prices.
- Ultimate Outdoor Explorer Kit Multi-product HYDAWAY kit combining hydration and dining items for hiking, camping, and outdoor recreation, sold at a stated discount versus the sum of individual prices.
- Pakt Stash Packable Sling 4L Packable sling bag that compresses for travel, offered as a third-party adventure accessory on HYDAWAY's storefront as part of its adventure-gear lineup.
- Pakt Stash Packable Tote 20L Packable tote bag that compresses for easy packing and travel, offered as a third-party adventure accessory on HYDAWAY's storefront.
- Build-Your-Own HYDAWAY Kit (Kit Builder) Self-service kit builder that lets customers assemble multiple HYDAWAY SKUs into a custom kit priced at 15% off, with free shipping included.
- Custom-Branded HYDAWAY Products Customization service that lets corporate buyers or individuals personalize HYDAWAY drinkware and accessories with branding or personal engraving for gifting and merchandise use.
- HYDAWAY Wholesale Program Wholesale partnership program that allows third-party retailers to carry HYDAWAY's collapsible drinkware, dinnerware, and accessories in their physical or online stores.
Quantifiable outcome
- Preventing thousands of plastic single-use water bottles from entering landfills
- +1 more outcomes
Companies that use HYDAWAY
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
HYDAWAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HYDAWAY partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreHYDAWAY is a member of 1% for the Planet, pledging to give 1% of sales back to organizations that work towards protecting the climate, land, wildlife, and other environmental causes. This partnership aligns with the company's mission to reduce plastic waste and support sustainability initiatives.
- StripecoreStripe provides PCI-compliant payment processing for the e-commerce store. Stripe has been audited by an independent PCI Qualified Security Advisor and is certified as a PCI Level 1 Service Provider.
- WooCommerce/Shopify PlatformcoreThe online store operates on WooCommerce and Shopify platforms which provide the e-commerce infrastructure for selling products.
- PaktminorHYDAWAY sells Pakt Stash Packable Sling and Tote products alongside their own products, offering complementary packable bag solutions for travelers and outdoor enthusiasts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HYDAWAY competitors and assessment
Company assessmentDirect peers
- Platypus (Cascade Designs): Platypus is known for soft, collapsible hydration bottles used by hikers and travelers, sharing HYDAWAY's collapsible form factor and outdoor adventure customer base.
- Stojo: Stojo is a direct competitor in the collapsible cup and bottle category, offering silicone-based reusable drinkware that collapses for portability — the same core value proposition as HYDAWAY.
- Que Bottle: Que Bottle makes collapsible, roll-up silicone water bottles targeted at travelers and outdoor enthusiasts, directly overlapping with HYDAWAY's collapsible water bottle line.
- Reduce (rCup): Reduce produces collapsible reusable coffee cups and drinkware made from sustainable materials, directly competing with HYDAWAY's tumbler and pint products for eco-conscious commuters and travelers.
- Vapur: Vapur manufactures foldable, reusable water bottles designed for outdoor and travel use, competing in the same portable hydration niche as HYDAWAY.
Broad incumbents
- Nalgene: Nalgene is an established reusable bottle brand targeting outdoor and laboratory users, representing a longstanding incumbent in reusable hydration products.
- Sea to Summit: Sea to Summit makes compact outdoor and travel gear including collapsible dinnerware and hydration, competing broadly with HYDAWAY's outdoor adventure positioning.
- Hydro Flask: Hydro Flask is a leading reusable water bottle brand with broad retail distribution and strong brand recognition, representing a much larger incumbent in the same reusable drinkware category.
- YETI: YETI is a premium outdoor lifestyle brand with broad drinkware and cooler lines, serving as an incumbent competitor in reusable bottles and tumblers that HYDAWAY's outdoor-adventurer customers also buy.
Emerging players
- Owala: Owala is an emerging direct-to-consumer reusable bottle brand with innovative lid designs, competing for the same eco-conscious, on-the-go consumer that HYDAWAY targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HYDAWAY social profiles
Digital presenceHYDAWAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYDAWAY leadership team
Management profileNumber of profiles
Profiles1 record
HYDAWAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYDAWAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYDAWAY
What does HYDAWAY do?
HYDAWAY designs and sells collapsible, reusable silicone drinkware and dinnerware — including 17oz and 25oz water bottles, insulated tumblers, tumblers with lids, collapsible pints, and 1-quart and 1.5-cup insulated bowls — engineered to collapse to roughly 1.5 inches for travel, commuting, and outdoor use. Products are made from 3rd-party tested, food-safe silicone free of BPA, phthalates, and PFAS, and are sold primarily direct-to-consumer via a Shopify storefront, with bundles, kit-builder discounts, wholesale distribution, and corporate customization options.
Is HYDAWAY a public or private company?
HYDAWAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HYDAWAY founded?
HYDAWAY was founded in 2017. It employs 1 to 10 people.
Where is HYDAWAY based?
HYDAWAY is headquartered in Bend, United States, in the North America region.
How does HYDAWAY make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale, custom Products and bundles and Kits.
Who are HYDAWAY's main competitors?
Direct peers on record are Platypus (Cascade Designs), Stojo, Que Bottle, Reduce (rCup) and Vapur. Broad incumbents are Nalgene, Sea to Summit, Hydro Flask and YETI. Owala is listed as an emerging player.
Does HYDAWAY have an API?
No public API is recorded for HYDAWAY.
What industry is HYDAWAY in?
HYDAWAY's product category is Collapsible Hydration and Outdoor Drinkware. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery), with a secondary code of CRAJAGAF, Food Storage Containers (Disposable & Reusable).