Jaffa Crvenka
Jaffa Crvenka is a Serbian biscuit and confectionery manufacturer of Jaffa Cakes, Munchmallow, Napolitanke, and related snack brands. The privately held firm serves retail consumers across 17 export markets via regional distributors from its 12,000 m² Crvenka production facility.
- Company typePrivate
- Founded1975
- HeadquartersCrveni
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jaffa Crvenka does
Jaffa Crvenka d.o.o. is a privately held Serbian biscuit and confectionery manufacturer headquartered in Crvenka, Serbia, founded in 1975 as a licensee of the Scottish McVities Jaffa Cakes brand. Its core products span nine brand families: Jaffa Cakes (biscuit, orange jelly, and chocolate), Munchmallow (foamed biscuit with chocolate coating), Jaffa Napolitanke (wafers with an 80% filling ratio), Jaffa Kolači (filled cookies), Jaffa Buttons (sweet-savory chocolate biscuit), Jaffa Buttero (16% butter shortbread, launched 2025), O'cake and Nutri O'cake (wholemeal biscuits), Tak (savory crackers), and Njamb (wafer cubes). Production is concentrated in a 12,000 m² plant opened in 2006 equipped with APV and HAAS production lines, including in-house chocolate, jelly, and wafer manufacturing.
The company sells exclusively through retail distribution channels, with a dedicated domestic retail presence in Serbia and a network of regional distributors covering 17 export markets across Europe (Montenegro, Bosnia & Herzegovina, Macedonia, Croatia, Slovenia, Austria, Germany, Albania, Switzerland, Sweden, Slovakia, Cyprus, Kosovo), North America (USA, Canada), Asia (Iraq), and Oceania (Australia). Pricing is not publicly disclosed; revenue mechanics follow a standard CPG wholesale model in which Jaffa sells finished goods to distributors who carry inventory, merchandising, and last-mile risk in their respective territories.
Headcount sits in the 51-100 band, the company is family-owned with no disclosed external investors or funding rounds, and the only named executive surfaced in the data is Đorđe Šafranj (Production Planning Manager). Commercial activity beyond physical distribution includes a multi-brand social media footprint (Facebook, Instagram, YouTube), promotional contests, and a regional poetry podcast ('Čitanje uz TANANE'), and a long-running sponsorship of the Olympic Committee of Serbia in place since 2012. No AI/ML capabilities, public APIs, app products, certifications, or M&A activity were disclosed.
Jaffa Crvenka firmographics
Firmographics- Name
- Jaffa Crvenka
- Legal name
- Jaffa Crvenka d.o.o.
- Website
- https://jaffa.rs
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jaffa Crvenka is a Serbian biscuit and confectionery manufacturer of Jaffa Cakes, Munchmallow, Napolitanke, and related snack brands. The privately held firm serves retail consumers across 17 export markets via regional distributors from its 12,000 m² Crvenka production facility.
- Ownership category
- akta.pro rank
Jaffa Crvenka industry classification
Industry- Product category
- Biscuit and Confectionery Manufacturing
- NAICS
- Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Cookies, Biscuits & Crackers (CRADABAD), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Bakery & Confectionery Wholesale (AFAIABAG)
Keywords
Where Jaffa Crvenka is headquartered
LocationHeadquarters
- HQ city
- Crveni
Offices1 record
Markets served
Jaffa Crvenka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Biscuit and confectionery product sales: Jaffa Crvenka generates revenue through manufacturing and selling a portfolio of biscuit and confectionery products including Jaffa Cakes, Munchmallow, Napolitanke, crackers, and cookies through retail distribution channels across domestic and export markets.
Go-to-market motion1 record
Distribution channels17 records
Marketing channels5 records
Jaffa Crvenka product offering
Product offeringCore offering
Jaffa Crvenka manufactures and sells a portfolio of branded biscuits, wafers, cookies, and crackers under sub-brands such as Jaffa Cakes, Munchmallow, Jaffa Napolitanke, Jaffa Kolači, Buttons, Jaffa Buttero, O'cake, Tak, and Njamb. Products are produced at its 12,000 m² plant in Crvenka, Serbia, using APV and HAAS production lines and in-house chocolate and jelly production. Finished goods are sold domestically through Serbian retail stores and internationally through dedicated regional distributors covering Europe, North America, Asia, and Oceania.
Product overview
Jaffa Crvenka is one of the largest confectionery and snack manufacturers in the Western Balkans, producing biscuits, wafers, cookies, and crackers under multiple brand names. The product portfolio includes flagship brands: Jaffa Cakes (classic biscuit with orange and chocolate), Munchmallow (foam and chocolate biscuit), Jaffa Napolitanke (wafer with 80% filling), Jaffa Kolači (soft cookies), Jaffa Buttons (chocolate cookies), Jaffa Buttero (shortbread), O'cake (wholemeal cookies), Tak (crackers), and Njamb (wafer cubes). Recent product extensions include Jaffa Donuts (launched 2022), Jaffa Full Munch (2022), and Jaffa Nutri O'cake (2022). The company operates from Crvenka, Serbia, with distribution across Europe, North America, Asia, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Jaffa Cakes: The original flagship product - a cake consisting of biscuit, orange jelly, and chocolate coating. Over 40 years of history.
- Munchmallow
- Jaffa Napolitanke
- Jaffa Kolači
- Buttons
- Jaffa Buttero
- O'cake
- Tak
- Njamb
Products and services
- Jaffa Cakes Flagship biscuit combining a soft cake base, orange jelly layer, and dark chocolate coating, sold in retail packs including a 300g family-size box. Targeted at general consumers for snacking and gifting occasions across Serbia and export markets.
- Munchmallow Biscuit with foam filling and chocolate coating, wrapped in foil. Marketed as part of generations' childhood in Serbia and available in standard and Full Munch premium variants.
- Jaffa Napolitanke Wafer cookies with 80% filling between crispy wafer layers, made with a secret recipe. Positioned as a leading product in the Serbian wafer market.
- Jaffa Kolači Soft and fine cookies with rich chocolate or orange filling, marketed as delicate, tender treats for everyday snacking.
- Jaffa Buttons
Companies that use Jaffa Crvenka
Customer profileSegments1 record
Ideal customer profiles2 records
Jaffa Crvenka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jaffa Crvenka partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered regional, flagship and core.
- Expo CommerceregionalExpo Commerce is the official distributor for Jaffa products in Montenegro, handling distribution and sales of Jaffa biscuits and confectionery products in the Montenegrin market.
- MCIregionalMCI is the official distributor for Jaffa products in Bosnia & Herzegovina, based in Široki Brijeg, handling distribution of Jaffa biscuits and confectionery products in the Bosnian market.
- Nelt STregionalNelt ST is the official distributor for Jaffa products in Macedonia, based in Skopje, handling distribution of Jaffa biscuits and confectionery products in the Macedonian market.
- Alca Zagreb d.o.o.regionalAlca Zagreb d.o.o. is the official distributor for Jaffa products in Croatia, handling distribution of Jaffa biscuits and confectionery products in the Croatian market.
- Merit HPregionalMerit HP is the official distributor for Jaffa products in Slovenia, based in Ljubljana, handling distribution of Jaffa biscuits and confectionery products in the Slovenian market.
- Adriatic Group (Brajlovic)regionalAdriatic Group (Brajlovic) is the official distributor for Jaffa products in Austria and Germany, based in Vienna, handling distribution of Jaffa biscuits and confectionery products in the Austrian and German markets.
- RoalFoodregionalRoalFood is the official distributor for Jaffa products in Albania, handling distribution of Jaffa biscuits and confectionery products in the Albanian market.
- Maestral AGregionalMaestral AG is the official distributor for Jaffa products in Switzerland, handling distribution of Jaffa biscuits and confectionery products in the Swiss market.
- Plivit Trade AB / DimpexregionalPlivit Trade AB and Dimpex are distributors for Jaffa products in Sweden, handling distribution of Jaffa biscuits and confectionery products in the Swedish market.
- TOL s.r.o.regionalTOL s.r.o. is the official distributor for Jaffa products in Slovakia, handling distribution of Jaffa biscuits and confectionery products in the Slovak market.
- CM.Londou Trading LTDregionalCM.Londou Trading LTD, based in Larnaca, is the official distributor for Jaffa products in Cyprus, handling distribution of Jaffa biscuits and confectionery products in the Cypriot market.
- Albi GroupregionalAlbi Group is the official distributor for Jaffa products in Kosovo, based in Pristina, handling distribution of Jaffa biscuits and confectionery products in the Kosovo market.
- Grand-Prix Trading / A.B.Company of WisconsinregionalGrand-Prix Trading and A.B.Company of Wisconsin are distributors for Jaffa products in the United States, handling distribution of Jaffa biscuits and confectionery products in the American market.
- Danam Food Importer / Danamex TraderegionalDanam Food Importer and Danamex Trade are distributors for Jaffa products in Canada, based in Toronto, handling distribution of Jaffa biscuits and confectionery products in the Canadian market.
- Nurhat CompanyregionalNurhat Company is the official distributor for Jaffa products in Iraq, handling distribution of Jaffa biscuits and confectionery products in the Iraqi market.
- Ras Trade / Golub's GroceryregionalRas Trade and Golub's Grocery are distributors for Jaffa products in Australia, based in Sydney, handling distribution of Jaffa biscuits and confectionery products in the Australian market.
- Olympic Committee of SerbiaflagshipJaffa Cakes has been a proud sponsor of the Olympic Committee of Serbia since the 2012 Summer Olympic Games in London. Special limited edition Olympic-themed Jaffa Cakes boxes are released before each Olympic Games, celebrating sporting achievements together.
- McVitiescoreOriginal licensing partnership with McVities from Scotland that allowed Jaffa to start producing Jaffa Cakes in Yugoslavia. The partnership began in the 1970s when McVities factory from Scotland produced Jaffa Cakes since 1927.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Jaffa Crvenka competitors and assessment
Company assessmentDirect peers
- Kraš: Kraš is a Croatian confectionery manufacturer producing biscuits, chocolates, and sweets under brands like Kraš, Bajadera, and Animal Kingdom. It is a comparable regional biscuit/confectionery peer with overlapping export markets in the Western Balkans and Central Europe.
- Bambi: Bambi is a leading Serbian biscuit and confectionery manufacturer based in Požega, Serbia, producing biscuits, chocolates, and snacks under brands like Bambi, Plazma, and Zlatni Pek. It is the most direct regional peer to Jaffa Crvenka, competing head-to-head across biscuit categories in the Western Balkans.
- Pionir: Pionir is a Serbian confectionery company producing biscuits, chocolates, and candy. Headquartered in Subotica, Serbia, it competes directly with Jaffa Crvenka in the domestic biscuit and confectionery market with similar legacy brand positioning.
- Koestlin: Koestlin is a Croatian biscuit manufacturer producing wafers, cookies, and crackers under brands such as Koestlin and Čoko. It is a regional biscuit peer with comparable product mix and overlapping export distribution in the Western Balkans.
Broad incumbents
- Bahlsen: Bahlsen is a major German biscuit manufacturer producing brands like Leibniz, Pick Up, and Messino. It competes with Jaffa Crvenka's wafer, cookie, and chocolate biscuit lines across European retail shelves and represents the broader European incumbent benchmark.
- Mondelez International: Mondelez International is a global confectionery and biscuit conglomerate owning brands like Oreo, LU, Milka, and Cadbury. It is the dominant broad incumbent competing with Jaffa Crvenka across biscuits, wafers, and chocolate-coated categories globally.
- Lotus Bakeries: Lotus Bakeries is a Belgian biscuit company best known for Lotus Biscoff caramelized biscuits and speculoos. It is a comparable specialty biscuit manufacturer with similar product format and export-driven growth model that Jaffa Crvenka can benchmark against.
Emerging players
- Walkers Shortbread: Walkers Shortbread is a Scottish shortbread biscuit producer with heritage dating back to 1898. As a comparable premium shortbread specialist with global distribution, it is a relevant niche peer for Jaffa Buttero and the company's premium shortbread positioning.
Regional players
- Kandit: Kandit is a Bosnian confectionery manufacturer producing hard candies, chocolates, and biscuits in Novi Travnik. As a Western Balkans confectionery producer with similar heritage and product breadth, it is a relevant regional peer to Jaffa Crvenka.
- Zvečevo: Zvečevo is a Croatian confectionery producer specializing in chocolate products and biscuits, headquartered in Požega, Croatia. It is a regional player with comparable product categories and overlapping distribution across former Yugoslav markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jaffa Crvenka social profiles
Digital presenceJaffa Crvenka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaffa Crvenka leadership team
Management profileNumber of profiles
Profiles1 record
Jaffa Crvenka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaffa Crvenka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaffa Crvenka
What does Jaffa Crvenka do?
Jaffa Crvenka manufactures and sells a portfolio of branded biscuits, wafers, cookies, and crackers under sub-brands such as Jaffa Cakes, Munchmallow, Jaffa Napolitanke, Jaffa Kolači, Buttons, Jaffa Buttero, O'cake, Tak, and Njamb. Products are produced at its 12,000 m² plant in Crvenka, Serbia, using APV and HAAS production lines and in-house chocolate and jelly production. Finished goods are sold domestically through Serbian retail stores and internationally through dedicated regional distributors covering Europe, North America, Asia, and Oceania.
Is Jaffa Crvenka a public or private company?
Jaffa Crvenka is a private company. It is classified as family owned and is currently operating.
When was Jaffa Crvenka founded?
Jaffa Crvenka was founded in 1975. It employs 51 to 100 people.
Where is Jaffa Crvenka based?
Jaffa Crvenka is headquartered in Crveni.
How does Jaffa Crvenka make money?
One revenue line is on record: biscuit and confectionery product sales.
Who are Jaffa Crvenka's main competitors?
Direct peers on record are Kraš, Bambi, Pionir and Koestlin. Broad incumbents are Bahlsen, Mondelez International and Lotus Bakeries. Walkers Shortbread is listed as an emerging player. Regional players are Kandit and Zvečevo.
Does Jaffa Crvenka have an API?
No public API is recorded for Jaffa Crvenka.
What industry is Jaffa Crvenka in?
Jaffa Crvenka's product category is Biscuit and Confectionery Manufacturing. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of AFAKAIAJ, Crackers & Savory Biscuits Manufacturing. Its NAICS code is 311821 and its SIC code is 2050.