ActiveConversion
ActiveConversion (dba ActiveIQ) is a Calgary-based, AI-powered CRM and sales/marketing platform built exclusively for the energy sector, offering buyer intent intelligence, real-time oil and gas project tracking, and 50,000+ verified energy contacts to oilfield service companies and operators across North America.
- Company typePrivate
- Founded2007
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ActiveConversion does
ActiveConversion, operating commercially under the brand ActiveIQ, is a Calgary-based private B2B sales and marketing technology company founded in 2007 that exclusively serves the energy sector. The company has built an AI-powered CRM growth platform combining buyer intent intelligence, real-time oil and gas project data, and AI-driven sales automation into a single integrated product suite. Core products include ActiveIntelligence (AI sales intelligence with digital fingerprinting and intent tracking), Sales Station (energy-focused CRM), AdConnect (targeted advertising in niche energy publications), EnergyIQ (oil and gas project lifecycle tracker scanning thousands of sources daily), Marketing Station (marketing automation and analytics), and Energy Directory (a proprietary database of 50,000+ verified energy contacts). Supporting services include ActiveIGNITE (accelerated onboarding) and Managed Software & Services (fractional sales and marketing operations support).
The platform integrates with major third-party tools including HubSpot, Salesforce, Pipedrive, Monday.com, LinkedIn, Google Ads, Zoom, and Microsoft Outlook/Teams, allowing it to layer onto customers' existing technology stacks. Customers span oilfield service companies, energy operators, industrial suppliers, EPC contractors, and adjacent verticals such as manufacturing and logistics, with named enterprise accounts including SLB, NOV, Wajax, Envent, Steelhaus, ShearFRAC, and Campbell, alongside mid-market references such as MICA Controls, Extreme Telematics, Pitbull Energy Services, and Integrated Sustainability. Geography is concentrated in North America.
The business model combines SaaS subscriptions on annual billing with a managed services overlay; pricing is quote-based and not publicly disclosed. Go-to-market is direct, primarily through demo requests and contact forms, supplemented by managed services for mid-market accounts. The company is led by founder Fred Yee and operates with 11-50 employees. No funding rounds, ownership structure, M&A activity, or financial disclosures were identified in available source material.
ActiveConversion firmographics
Firmographics- Name
- ActiveConversion
- Legal name
- ActiveIQ
- Website
- https://activeconversion.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ActiveConversion (dba ActiveIQ) is a Calgary-based, AI-powered CRM and sales/marketing platform built exclusively for the energy sector, offering buyer intent intelligence, real-time oil and gas project tracking, and 50,000+ verified energy contacts to oilfield service companies and operators across North America.
- Ownership category
- akta.pro rank
ActiveConversion industry classification
Industry- Product category
- Energy Sector Sales and Marketing Software
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where ActiveConversion is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
ActiveConversion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based AI-powered CRM and sales/marketing platform for energy companies. Multiple product modules including ActiveIntelligence, Sales Station, Marketing Station, and EnergyIQ.
- Managed Services: Dedicated experts managing marketing and sales processes on a fractional basis, working alongside customer teams to drive engagement and manage sales pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on modules and team size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ActiveConversion product offering
Product offeringCore offering
ActiveConversion (ActiveIQ) sells an AI-powered sales and marketing platform built exclusively for the energy sector, combining the ActiveIntelligence intent/AI engine with energy-vertical modules: Sales Station CRM, AdConnect targeted advertising, EnergyIQ project tracking, Marketing Station automation, and a 50,000+-contact Energy Directory. It is offered as a SaaS subscription and complemented by ActiveIGNITE onboarding and fractional Managed Software & Services.
Product overview
ActiveIQ is a unified AI-powered sales and marketing platform built exclusively for the energy sector, combining buyer intent intelligence, real-time oil and gas project data, and AI-driven sales automation. The platform consists of a core AI engine (ActiveIntelligence) paired with specialized modules including Sales Station (energy-focused CRM), AdConnect (targeted advertising), EnergyIQ (project tracking), Marketing Station (automation), and Energy Directory (50,000+ verified contacts). Additional services include ActiveIGNITE for accelerated onboarding and Managed Software & Services for fractional expert support.
Differentiator
Problem solved
Functional benefit
Brands
- ActiveIntelligence: AI-powered intent-based sales and marketing platform for energy companies
- Sales Station
- AdConnect
- EnergyIQ
- Marketing Station
- Energy Directory
- ActiveIGNITE
Products and services
- ActiveIntelligence AI-powered sales intelligence platform that uses digital fingerprinting and buyer intent technology to track prospect interactions and help energy-sector sales teams focus on high-value opportunities from first engagement to deal close.
- Sales Station Energy-focused CRM that manages sales opportunities and deals the way sales actually happen in the energy industry, taking leads from interest to action.
- AdConnect Targeted advertising technology for energy and industrial companies that runs ads in niche energy publications to generate intent-driven leads, with reported 50%+ conversion rate and 10-30X ROI versus conventional marketing.
- EnergyIQ Real-time oil and gas project tracker that scans thousands of sources daily to deliver insights into the full project lifecycle from licensing to completions, enabling sales teams to reach prospects at the right moment.
- Marketing Station Built-in marketing automation and analytics for managing email campaigns, forms, and landing pages, with clear ROI visibility for energy-sector marketers.
- Energy Directory Preloaded energy market database containing 50,000+ verified contacts and company information for the entire energy market, used as a prospecting and ABM data source.
- ActiveIGNITE Accelerated onboarding and go-to-market service providing the fastest path for energy companies to start selling into the energy market using the ActiveIQ platform.
- Managed Software & Services Fractional dedicated expert services in which ActiveIQ specialists manage customer marketing and sales processes alongside internal teams to drive engagement, manage the sales pipeline, and expedite closing.
Quantifiable outcome
- 10-30X ROI vs. conventional marketing
- +3 more outcomes
Companies that use ActiveConversion
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
ActiveConversion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
ActiveConversion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HubSpotcoreIntegration partnership allowing data sync and workflow connectivity between HubSpot CRM and ActiveIQ platform. HubSpot logo displayed in integrations section.
- Monday.comcoreIntegration partnership for workflow and project management connectivity.
- LinkedIncoreLinkedIn Ads integration for B2B advertising targeting energy professionals.
- SalesforcecoreCRM integration for data sync and workflow automation between Salesforce and ActiveIQ.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
ActiveConversion competitors and assessment
Company assessmentRegional players
- RBN Energy: North American energy market analytics and intelligence provider. RBN focuses on oil & gas market fundamentals and operations, partially overlapping with EnergyIQ's project tracking and market intelligence offerings for energy buyers.
Broad incumbents
- HubSpot: Leading marketing automation and CRM platform that ActiveIQ integrates with and competes against. HubSpot's broad mid-market positioning in B2B marketing overlaps with ActiveIQ's Marketing Station and managed services motion.
- Salesforce: Dominant horizontal CRM that ActiveIQ integrates with and competes against at the platform layer. Salesforce's Energy & Utilities Cloud provides industry-specific capabilities that overlap with ActiveIQ's vertical CRM positioning, making it the most direct incumbent threat.
- LinkedIn Sales Navigator: Sales intelligence and prospecting tool owned by LinkedIn. Sales Navigator competes with ActiveIQ's prospect identification and engagement features and is a major platform dependency for ActiveIQ's advertising integration.
Emerging players
- Terminus: ABM advertising platform with strong B2B focus. Terminus's account-based advertising capabilities overlap with ActiveIQ's AdConnect product for targeted energy and industrial advertising.
- ZoomInfo: Sales intelligence and B2B contact database company. ZoomInfo's contact data and intent signals directly compete with ActiveIQ's Energy Directory and buyer intent features, particularly in mid-market and enterprise sales motions.
- 6sense: AI-driven intent data and ABM platform. While 6sense operates horizontally, its buyer intent and account identification capabilities directly compete with ActiveIQ's ActiveIntelligence module for marketing and sales intelligence budgets.
- Pipedrive: SMB-focused CRM platform listed as an ActiveIQ integration partner. Pipedrive competes at the lower end of the CRM market and overlaps with ActiveIQ's Sales Station for smaller energy service companies.
- Demandbase: ABM and intent data platform with a strong B2B focus. Demandbase's account identification and advertising capabilities overlap with ActiveIQ's AdConnect and ActiveIntelligence, and both serve enterprise B2B customers with project-driven sales cycles.
Direct peers
- Enverus: Energy industry data, analytics, and SaaS platform serving oil & gas operators, service companies, and investors. Enverus overlaps with ActiveIQ's EnergyIQ project tracking and sales intelligence offerings for the same energy vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActiveConversion social profiles
Digital presenceActiveConversion financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveConversion leadership team
Management profileNumber of profiles
Profiles1 record
ActiveConversion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveConversion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveConversion
What does ActiveConversion do?
ActiveConversion (ActiveIQ) sells an AI-powered sales and marketing platform built exclusively for the energy sector, combining the ActiveIntelligence intent/AI engine with energy-vertical modules: Sales Station CRM, AdConnect targeted advertising, EnergyIQ project tracking, Marketing Station automation, and a 50,000+-contact Energy Directory. It is offered as a SaaS subscription and complemented by ActiveIGNITE onboarding and fractional Managed Software & Services.
Is ActiveConversion a public or private company?
ActiveConversion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ActiveConversion founded?
ActiveConversion was founded in 2007. It employs 11 to 50 people.
Where is ActiveConversion based?
ActiveConversion is headquartered in Calgary, Canada, in the North America region.
How does ActiveConversion make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Services.
Who are ActiveConversion's main competitors?
RBN Energy is listed as a regional player. Broad incumbents are HubSpot, Salesforce and LinkedIn Sales Navigator. Emerging players are Terminus, ZoomInfo, 6sense, Pipedrive and Demandbase. Enverus is listed as a direct peer.
Does ActiveConversion have an API?
No public API is recorded for ActiveConversion.
What industry is ActiveConversion in?
ActiveConversion's product category is Energy Sector Sales and Marketing Software. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.