LAT Apparel
LAT Apparel is a US-based, privately held blank apparel manufacturer selling combed ringspun cotton, polyester, and sustainable fabric substrates through an authorized distributor network to decorators, screen printers, sublimation specialists, and promotional products companies.
- Company typePrivate
- Founded1982
- HeadquartersBall Ground, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What LAT Apparel does
LAT Apparel is a privately held U.S. blank apparel manufacturer founded in 1982 and headquartered in Ball Ground, Georgia, operating a five-brand portfolio — Live & Tell (lifestyle), Rabbit Skins (infant/children), SubliVie (sublimation polyester), Code Five (athletic), and Doggie Skins (pet apparel). The company produces combed ringspun cotton and blended fabric substrates — including t-shirts, tanks, bodysuits, rompers, coveralls, dresses, outerwear, and accessories — engineered as blanks for decoration methods such as DTG (direct-to-garment), screen printing, sublimation, discharge printing, vinyl application, and embroidery. Notable technical assets include a discharge rating system with Pantone-coded substrate behavior, a double dye process for blended fabrics (60/40 organic cotton/recycled polyester, 70/30 bamboo/organic cotton, 55/45 ringspun cotton/polyester), and a sustainability line built on organic, recycled, and bamboo-derived fibers.
LAT Apparel monetizes exclusively through a wholesale model: products are sold to an authorized distributor network under MAP pricing, with no direct-to-consumer channel. Commercial interfaces consist of a Distributor Locator, a registered-login portal, and price lists gated to distributors. The company supports its channel with technical content (printing tips, discharge charts, double dye guides), a 2026 catalog and digital swatch cards, 360-degree product videos, and trade show participation. End customers of LAT's distributors include DTG printers, screen printers, sublimation decorators, promotional product companies, branded apparel retailers, and boutiques. Recognition in the channel includes the 2025 PPAI Best in Class Award from the Promotional Products Association International.
LAT Apparel firmographics
Firmographics- Name
- LAT Apparel
- Legal name
- LAT Apparel
- Website
- https://latapparel.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LAT Apparel is a US-based, privately held blank apparel manufacturer selling combed ringspun cotton, polyester, and sustainable fabric substrates through an authorized distributor network to decorators, screen printers, sublimation specialists, and promotional products companies.
- Ownership category
- akta.pro rank
LAT Apparel industry classification
Industry- Product category
- Blank Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
- akta.pro secondary industries
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where LAT Apparel is headquartered
LocationHeadquarters
- HQ city
- Ball Ground
- HQ country
- United States
- HQ region
- North America
Markets served
LAT Apparel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Blank Apparel Wholesale: LAT Apparel sells blank apparel products (t-shirts, tanks, bodysuits, rompers, coveralls, dresses, outerwear, accessories, and pet apparel) through a distributor/wholesale network. Products are designed for decorators, print shops, and promotional products companies who then decorate and resell the garments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LAT Apparel product offering
Product offeringCore offering
LAT Apparel manufactures and wholesales blank apparel—including t-shirts, tanks, bodysuits, rompers, coveralls, dresses, outerwear/fleece, accessories, and pet apparel—through five sub-brands (Live & Tell, Rabbit Skins, SubliVie, Code Five, and Doggie Skins). Garments are engineered for compatibility with major decoration methods (DTG, screen printing, sublimation, discharge, vinyl) and include sustainable fabric variants using organic cotton, recycled polyester, and bamboo blends. Sales occur exclusively through an authorized distributor/wholesale network, with pricing governed by Map Pricing (Minimum Advertised Pricing) and access via registered distributor accounts.
Product overview
LAT Apparel is a multi-brand apparel company operating as a unified portfolio of five sub-brands offering blank garments for the decoration industry. The core brands include Live & Tell (fashion-forward lifestyle apparel), Rabbit Skins (classic infant/children's clothing), SubliVie (sublimation-ready polyester garments), Code Five (athletic/performance wear), and Doggie Skins (pet apparel). The company sells directly to distributors and decorators, providing blank apparel for screen printing, direct-to-garment (DTG) printing, sublimation, and other decoration methods. Product styles include T-shirts, tanks, bodysuits, rompers, coveralls, dresses, outerwear/fleece, and accessories across the brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Live & Tell: Primary brand featuring apparel for active lifestyle and fashion-forward styles.
- Rabbit Skins
- SubliVie
- Code Five
- Doggie Skins
Products and services
- Live & Tell A lifestyle apparel sub-brand offering fashion-forward silhouettes and modern styling for everyday wear, sold as blank garments to decorators and distributors.
- Rabbit Skins A classic apparel sub-brand offering traditional styles including t-shirts and infant/children's clothing with soft, quality fabrics, sold to distributors and decorators.
- SubliVie A polyester-based apparel sub-brand designed specifically for dye-sublimation printing, sold as blank sublimation-ready garments to distributors and decorators.
- Code Five An athletic and sport-inspired apparel sub-brand offering performance wear and active lifestyle clothing, sold as blank garments to distributors and decorators.
- Doggie Skins A pet apparel sub-brand offering garments designed for decorating and personalizing pet clothing items, sold as blank garments to distributors and decorators.
- T-Shirts Combed ringspun cotton and blended fabric t-shirts available in various weights and silhouettes, designed for direct-to-garment printing, screen printing, and sublimation.
- Tanks Sleeveless garment styles ideal for warm weather and layering, compatible with various printing techniques including screen printing, DTG, and sublimation.
- Bodysuits One-piece garments typically used for infants and toddlers, available in cotton and blended fabrics and suitable for decoration.
- Rompers One-piece casual garments combining top and shorts for infants and children, available for decoration.
- Coveralls Full-body garment styles for infants offering complete coverage, suitable for decoration via screen printing, DTG, or other customization methods.
- Dresses Dress styles for infants and children that can be decorated using various printing methods including screen printing and DTG.
- Outerwear/Fleece Sweatshirts, fleece garments, and outerwear designed for decoration and customization across multiple printing methods.
- Accessories Complementary apparel accessories including hats, bags, and other items that can be customized, sold as blanks to decorators and distributors.
- Doggie Apparel Pet clothing items designed for decoration and customization by pet owners, retailers, and promotional decorators.
- Vintage Wash Garments Garments with a vintage washed finish producing a retro, lived-in appearance, offered across LAT Apparel styles for boutique and branded retail customers.
Companies that use LAT Apparel
Customer profileSegments3 records
Ideal customer profiles3 records
LAT Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LAT Apparel partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
LAT Apparel competitors and assessment
Company assessmentDirect peers
- Cotton Heritage: Premium blank apparel maker (e.g., M2450, S4000) targeting screen printers and decorators. Comparable to LAT Apparel's combed ringspun and fashion-forward blank offerings for the decoration trade.
- Royal Apparel: US-made and eco-focused blank apparel supplier for the printing and decoration industry. Directly comparable to LAT Apparel in serving decorators with organic, recycled, and sustainable cotton blanks.
- Shaka Wear: Blank apparel maker for screen printers, DTG, and embroidery decorators with heavyweight cotton and fashion silhouettes. Comparable to LAT Apparel's lifestyle (Live & Tell) and Code Five athletic-cut programs.
- BELLA+CANVAS: Premium blank apparel manufacturer focused on retail-inspired blanks for the decoration and print-on-demand industry. Directly comparable to LAT Apparel in that both target decorators with combed ringspun cotton tees, sustainable fabric lines, and custom-printable substrates.
- Alternative Apparel: Premium blank apparel brand with sustainability positioning serving the print and decoration industry. Comparable to LAT Apparel's premium Live & Tell line targeting lifestyle and eco-conscious decorators.
- Threadfast Apparel: Sustainable-focused blank apparel brand for decorators, with emphasis on recycled and eco-friendly fabrics. Closely comparable to LAT Apparel's organic cotton, recycled polyester, and bamboo blend offerings.
- Next Level Apparel: Premium blank apparel maker (e.g., Next Level 3600, 6210) for screen printers, embroiderers, and DTG decorators. Closely comparable to LAT Apparel's Live & Tell and SubliVie lines in product positioning and customer base.
- Comfort Colors: Specializes in garment-dyed, vintage-washed blank apparel for screen printers and decorators. Comparable to LAT Apparel's Vintage Wash line and its discharge-pigment-friendly cotton substrates.
Broad incumbents
- Hanesbrands: Diversified apparel conglomerate including Hanes, Champion, and Printables (Hanes Tagless Tees, ComfortSoft) explicitly sold to the decoration channel. Competes broadly with LAT Apparel with much larger scale and vertically integrated manufacturing.
- Gildan Activewear: World's largest blank apparel manufacturer with extensive decoration-industry catalog (Gildan 5000, Heavy Cotton, Performance). Competes with LAT Apparel across price tiers and decoration methods but at vastly greater scale and broader category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LAT Apparel social profiles
Digital presenceLAT Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAT Apparel leadership team
Management profileNumber of profiles
LAT Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAT Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAT Apparel
What does LAT Apparel do?
LAT Apparel manufactures and wholesales blank apparel—including t-shirts, tanks, bodysuits, rompers, coveralls, dresses, outerwear/fleece, accessories, and pet apparel—through five sub-brands (Live & Tell, Rabbit Skins, SubliVie, Code Five, and Doggie Skins). Garments are engineered for compatibility with major decoration methods (DTG, screen printing, sublimation, discharge, vinyl) and include sustainable fabric variants using organic cotton, recycled polyester, and bamboo blends. Sales occur exclusively through an authorized distributor/wholesale network, with pricing governed by Map Pricing (Minimum Advertised Pricing) and access via registered distributor accounts.
Is LAT Apparel a public or private company?
LAT Apparel is a private company. It is classified as unknown and is currently operating.
When was LAT Apparel founded?
LAT Apparel was founded in 1982. It employs 51 to 100 people.
Where is LAT Apparel based?
LAT Apparel is headquartered in Ball Ground, United States, in the North America region.
How does LAT Apparel make money?
One revenue line is on record: blank Apparel Wholesale.
Who are LAT Apparel's main competitors?
Direct peers on record are Cotton Heritage, Royal Apparel, Shaka Wear, BELLA+CANVAS, Alternative Apparel, Threadfast Apparel, Next Level Apparel and Comfort Colors. Broad incumbents are Hanesbrands and Gildan Activewear.
Does LAT Apparel have an API?
No public API is recorded for LAT Apparel.
What industry is LAT Apparel in?
LAT Apparel's product category is Blank Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses), with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 315 and its SIC code is 2300.