What SATIB does

SATIB Insurance Brokers (Pty) Ltd is a specialist insurance brokerage founded in 1990 and headquartered in Durban, South Africa, with 100% African shareholding and Lloyd's of London Coverholder status. The company serves over 2,000 clients across the tourism, leisure, and hospitality sectors in sub-Saharan Africa and the Indian Ocean Islands, with operational branches in South Africa, Botswana, Namibia, Zambia, Zimbabwe, Mauritius, and Seychelles. SATIB positions itself as Africa's largest specialist insurance broker for these verticals, offering tailored commercial coverage for game lodges, safari operators, hotels, tour operators, transport providers, golf courses, and guesthouses, alongside niche consumer products such as GolfInsure and SATIBGo inbound travel insurance.

The company's product portfolio is anchored by SATIB24, a 24/7 crisis call and incident management operations centre that handles over 40 incidents per month and is bundled across client policies. Supporting technology includes SATIB Guardian, a GPS-led mobile emergency response app (formerly SECURA Traveller), Daily Cover online portal for flexible daily liability and passenger insurance, and SATIBGo digital portal with API integration enabling tour operators and destination management companies to embed travel insurance into booking flows. Distribution combines direct broker-led sales through branch networks, self-service digital channels, channel partnerships with tourism associations (SATSA, FEDHASA, SAACI, ASATA, NPGA, SAYTC, TATO), and international representation agreements with Lockton Global and Ascoma Group.

Revenue is generated primarily through insurance brokerage commissions on placed business, supplemented by subscription and transaction fees on digital products (SATIBGo from USD 10 per person per day, GolfInsure annual tiers, SATIB Guardian 30-day access codes) and partnership-based revenue such as the Digimune cybercrime protection offering. The company is privately held with no disclosed funding rounds, has been a member of the firstEquity Insurance Group since 2013, and operates as a licensed Financial Services Provider (FSP License No. 16388) with A+ rated insurer security.

Name

SATIB

Legal name

SATIB Insurance Brokers (Pty) Ltd

Website

https://satib.co.za

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

SATIB Insurance Brokers is a South Africa-based specialist insurance broker, founded in 1990, providing tailored coverage and 24/7 crisis response to over 2,000 tourism, leisure, and hospitality clients across sub-Saharan Africa and the Indian Ocean Islands.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Tourism insurance brokerage
• Hospitality risk management
• Wildlife insurance coverage
• Travel insurance products
• Golf insurance solutions

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: SATIB acts as an insurance broker earning commissions from insurers for placing business. The company has established relationships with international and local insurers and provides tailored insurance products to tourism, leisure, and hospitality clients.
2. SATIBGo Travel Insurance: Travel insurance product for inbound travellers to Africa offered via South African tour operators and DMCs. Embedded model allows operators to add premiums and markup to invoices with monthly invoicing in arrears. Online self-help portal generates 10% commission for distribution partners.
3. SATIB Guardian App: Mobile app providing 30-day coverage periods for guests, guides, and employees with access codes distributed for emergency services. Revenue from coverage period access fees.
4. Daily Cover Online Products: Online portal offering flexible daily insurance cover options for passenger liability, general public liability, and motor passenger accident. Clients can take out or 'top up' coverage as needed.
5. GolfInsure Premiums: Specialized insurance product for golfers offering three coverage tiers (Birdie, Eagle, Albatross) with benefits including golf equipment cover, personal liability, personal accident, and hole-in-one cover.
6. Cybercrime Protection (Digimune Partnership): Partnership with Digimune to offer cybercrime protection including digital identity monitoring, social media protection, and brand protection for businesses and individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

SATIB is an insurance brokerage that arranges and manages specialized insurance coverage for the tourism, leisure and hospitality industry across Africa. The company places business with A+ rated international and local insurers, delivers 24/7 crisis response via SATIB24, and offers both broker-led enterprise coverage (wildlife, game lodges, hotels, tour operators, golf clubs) and web-based digital products (SATIBGo travel insurance, SATIB Guardian emergency app, Daily Cover online liability portal, GolfInsure, Guesthouse Insure).

Product overview

SATIB Insurance Brokers is an insurance intermediary offering a comprehensive portfolio of specialised insurance products for the tourism, leisure, and hospitality industry in Africa. The core product portfolio consists of SATIB24 (24/7 crisis call service), SATIBGo (inbound travel insurance with tiered Bronze/Silver/Gold plans), Wildlife Insurance, Tour Operator/Transport Provider cover, Accommodation Provider cover, and Golf Courses & Country Clubs insurance. Supporting these are web-based digital products including SATIB Guardian (smart-tech emergency response app formerly SECURA Traveller), Daily Cover (online daily insurance portal), and Professional Guides portal. The company also offers niche sub-brands such as Guesthouse Insure, GolfInsure, Cyber Crime & Liability (via Digimune partnership), and SATIB Travel Insurance. The portfolio spans from commercial business insurance to personal lines and travel cover, unified by SATIB24 crisis response access across all client policies.

Differentiator

Problem solved

Functional benefit

Brands

• SATIBGo: Inbound travel insurance product for South African tour operators and DMC's, providing travel-related risk and crisis management for inbound travellers to Africa starting from USD 10.00 per person, per day.
• SATIB Safe
• SATIB24
• SATIB Guardian
• Daily Cover
• Guesthouse Insure
• GolfInsure

Products and services

• SATIB24 Crisis Call 24/7 critical incident management operations centre providing access to doctors, nurses, and security professionals for medical emergencies, accidents, assaults, robberies, and natural disasters, with full coordination of emergency services for tourism businesses and their guests.
• SATIBGo Travel Insurance Travel insurance product for inbound travellers to Africa with tiered Bronze, Silver and Gold plans offering travel arrangement protection, emergency medical coverage up to USD 5,000,000, security protection, luggage cover, and 24/7 emergency assistance through MSO International.
• SATIB Guardian Smart-tech mobile app providing instant GPS-led connection to emergency response services with 30-day coverage periods for guests, guides, and employees, accessing a nationwide network of premium emergency services including armed response and medical dispatch.
• Daily Cover Online insurance portal allowing clients to tailor daily insurance needs with options for Passenger Liability Cover, General Public Liability Cover, and Motor Passenger Accident Cover, with flexible topping up.
• Professional Guides Insurance Online portal providing tailor-made insurance cover options for professional guides, whether full-time employed or self-employed, with various coverage options accessible through a digital sign-up process.
• SATIB Travel Insurance Travel insurance cover for individual leisure travellers, business travellers, and corporate travellers.
• SATIB Safe Assurance seal program providing peace of mind to the international travel market that insurance portfolios are structured with experienced intermediaries, available to clients meeting minimum cover requirements including general public liability, passenger liability, and professional indemnity.
• Guesthouse Insure Tailored insurance solutions for guesthouses including cover for bilking, theft by guests, fraudulent credit cards, accidental damage, burst geysers, machinery breakdown, general public liability, business all risks, motor and passenger liability, and buildings and contents.
• GolfInsure Specialized insurance product for golfers providing home, contents and motor cover along with golf-specific benefits across three coverage tiers (Birdie, Eagle, Albatross) including golf equipment cover, personal liability, hole-in-one cover, designated driver service, and digital risk protection.
• Golf Courses & Country Clubs Insurance Comprehensive risk management and critical incident solutions for golf courses and country clubs covering property, infrastructure, greens and irrigation systems, golf cart fleet, business interruption, liability, Directors & Officers coverage, and SATIB24 crisis response.
• Wildlife Insurance Specialised insurance for wildlife industry covering auctions, veld and boma insurance, capture risks, fire/storm/lightning damage, breeding facilities, spread of disease cover, veterinary procedures, and transport risks for animals.
• Tour Operator & Transport Provider Insurance Insurance products for tour operators, DMCs and transport providers covering errors and omissions, negligence liability, motor, marine, and aviation cover for game drive vehicles, overlanders, shuttles, coaches, boats, hot air balloons, and light aircraft.
• Accommodation Provider Insurance Insurance solutions for the accommodation sector spanning B&Bs, game lodges, boutique establishments, and city hotels, with specific covers and extensions tailored to each business type.
• Cyber Crime & Liability Cybercrime protection offered through partnership with Digimune, covering digital identity and social media protection for individuals and businesses, including protection against account hijacking, impersonation, phishing, malware, website spoofing, and brand reputation attacks.
• Personal Lines Insurance Personal insurance products including standalone motor policies, bespoke packages for high-net-worth individuals covering luxury homes, fine art, jewellery, collectables, yachts, high-value vehicles, plus travel insurance, B&B/guesthouse cover, professional guides insurance, and international life, pensions and medical cover.

Quantifiable outcome

• Over 2000 tourism, leisure and hospitality company clients served
• +3 more outcomes

Named customers33 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• firstEquity Group (fE)coreStrategic or Co-development PartnerSATIB became a member of firstEquity Group in 2013. firstEquity brings leading skills in the Corporate and Commercial world and has positioned itself as the credible alternative to major internationally owned insurance advisors in South Africa, with a network extending across sub-Saharan Africa.
• Lockton GlobalcoreChannel Partner/ Reseller/ DistributorSATIB serves as specialist African representatives for Lockton Global, one of the leading international insurance brokers. This partnership extends SATIB's capabilities to look after clients' needs throughout Africa and globally.
• Ascoma GroupcoreChannel Partner/ Reseller/ DistributorSATIB serves as specialist African representatives for Ascoma Group, extending coverage capabilities throughout Africa as an established insurance broker representative.
• Bushveld Armed ResponseminorStrategic or Co-development PartnerDelivers specialised bushveld armed response services since 2009, protecting high-target species and assets. Team is practiced in tracking and bush craft with specialised training in counter-insurgency, anti-packing and rural safety operations.
• Curo Risk SolutionsminorStrategic or Co-development PartnerThrough extensive experience in tourism, development and wildlife industries, Curo Risk Solutions offers a complete range of risk management services to the Insurance, Wildlife and Tourism Industries.
• Martin & de Beer Inc. AttorneysminorImplementation/ SI/ Consulting PartnerLaw firm that understands the law needs to be accessible and practically relevant to clients' interests. Provides exceptional service to help clients maximise business efficiency and minimise risks.
• Savage Jooste and Adams AttorneysminorImplementation/ SI/ Consulting PartnerFounded in 1919, one of the most respected law firms in the country with specialist knowledge in the tourism field. Successfully represented clients in landmark cases in the USA and Europe.
• SPS (Security and Risk Management)minorStrategic or Co-development PartnerEstablished in 1991, a leading independent security and risk management consultancy delivering strategic and operational solutions to select clients on a global basis.
• The Valuator GroupminorStrategic or Co-development PartnerStrategic partner providing valuation services for insurance purposes.
• Lombard Insurance Company LimitedcoreTechnology or IntegrationAuthorised Financial Services Provider (FSP 1596) and Insurer conducting Non-Life insurance business in South Africa. Primary insurer for SATIBGo travel insurance product.
• MSO InternationalcoreTechnology or IntegrationAfrica's leading medical assistance company with multilingual 24/7 call centre, highly trained clinical staff, and access to over 6,000 contracted providers. Provides emergency assistance for SATIB24 and SATIBGo.
• World Travel Assist America LLCcoreImplementation/ SI/ Consulting PartnerRegistered in Weston, FL, USA. Provides health care services and personal assistance for emergencies during international trips. Services are covered and administered by World Travel Assist America LLC for SATIBGo Travel Assist plan.
• CMASA (Club Management Association of Southern Africa)minorStrategic or Co-development PartnerPartnership offering complimentary professional insurance valuation when signing brokerage agreement with SATIB, ensuring property is accurately valued and protecting from underinsurance risks.

Scale indicators9 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Aon South Africa: South African arm of Aon plc, one of the world's largest insurance brokers. Competes with SATIB across commercial lines and increasingly targets tourism/hospitality accounts with global servicing capability — a direct threat to SATIB's specialist positioning with multinational safari and hotel groups.
• Marsh Africa: African operations of Marsh McLennan, the largest insurance broker globally. Offers broad commercial and specialty lines across Africa including hospitality and tourism — competes with SATIB for larger enterprise accounts while lacking SATIB's pure-play niche depth.
• Howden Africa: Fast-growing global specialty broker with established African operations. Has been aggressively expanding in Africa via acquisitions and is a meaningful competitor in commercial and specialty insurance lines — including emerging focus on hospitality and tourism.
• Santam: South Africa's largest short-term insurer with extensive broker distribution and direct specialty products in tourism, hospitality, and agriculture. While primarily an insurer, its scale and product breadth compete with SATIB's intermediary role for mid-market tourism clients.
• Hollard Insurance Group: Major South African insurance group operating across personal, commercial, and specialty lines including hospitality. Its broker partnerships and direct capabilities overlap with SATIB's commercial tourism book, particularly for South African accommodation and guesthouse segments.
• Old Mutual Insure: South African insurance arm of Old Mutual plc providing personal and commercial cover including hospitality and tourism. Competes with SATIB for general commercial lines in the South African market while lacking SATIB's specialist tourism depth.
• Lockton: Largest independent global insurance broker and SATIB's international partner for Africa desk placements. Also competes in specialty hospitality and tourism globally — clients with multinational footprints can choose between Lockton direct or SATIB-as-Lockton-rep, creating channel overlap.

Direct peers

• Ascoma Group: Pan-African insurance broker with operations in 30+ African countries. SATIB serves as its specialist Africa tourism representative — a strong direct peer in geography and broker model, though Ascoma operates more broadly across commercial and personal lines.
• World Nomads: Specialist global travel insurance provider focused on adventurous and independent travellers. Most directly comparable to SATIBGo in travel insurance product mechanics — though distributed primarily to outbound rather than inbound travellers, and globally rather than Africa-focused.

Others

• International SOS: World's largest medical and travel security assistance company. Comparable to SATIB24's crisis response capability and a partner/competitor dynamic with SATIB — provides the assistance backbone that SATIBGo depends on but could itself expand into Africa-specialist insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/satibinsurancebrokers
• LinkedInlinkedin.com/company/satib-insurance-brokers
• Xx.com/satibbrokers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATIB