What MyWork does

MyWork is a full-service digital agency headquartered in Brisbane/Loganholme, Queensland, Australia, operating since 2009 with a 51-100 person team. The firm designs, develops, hosts, and maintains websites built primarily on WordPress, WooCommerce, and Shopify, supplemented by custom web application development for clients whose requirements exceed off-the-shelf platforms. Service lines include website design and development, managed WordPress hosting (delivered through a WP Engine reseller partnership on Google Cloud Platform), digital marketing (Google Ads, organic SEO, content writing), digital billboard advertising via a CAASie partnership, and emerging AI search optimisation services targeting ChatGPT, Gemini, Claude, and Perplexity.

The agency's revenue model is a hybrid of one-time project work (website builds, plugin update services, custom development), recurring subscriptions (MyWork Complete hosting/maintenance package), and professional services retainers (Google Ads management, SEO, content writing). The customer base is also hybrid, spanning Australian SMBs as the primary segment and enterprise/national-brand clients (Airtrain, UniLodge Living Group, Black & White Cabs, Burrito Bar, Nissan Arena, Carinity, QLD Civil Engineering) on a project basis. Distribution is dominated by direct sales (phone, website quote requests, support portal) augmented by a formal referral program paying $200 credit per converted referral and partner referrals from digital agencies such as Reload Media.

MyWork leverages several platform-level partnerships and credentials as competitive inputs: Google Premier Partner status (top 3% of Australian agencies), WP Engine's first Australian featured case study, Certified Shopify Experts and WooCommerce expertise. The agency has accumulated 250+ five-star Google reviews and won the Technology category at the 2025 Logan Business Distinction Awards. Overall operating model is that of a mature, founder-owned services firm with deep institutional talent tenure (over half the team 10+ years), extending beyond traditional web services into AI-driven discovery optimisation as that category matures.

Name

MyWork

Legal name

MyWork

Website

https://mywork.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MyWork is a Brisbane-based, founder-owned full-service digital agency founded in 2009 that designs, develops, hosts, and markets WordPress, WooCommerce, Shopify, and custom web application projects for Australian SMBs and enterprise/national-brand clients, with added AI search optimisation capabilities.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Web design agency
• WordPress development
• Shopify ecommerce development
• Digital marketing services
• Search engine optimization

Headquarters

HQ city

Springwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design & Development: One-time project-based services for designing and developing websites including WordPress, Shopify, WooCommerce, and custom web applications. Pricing varies by project scope and complexity.
2. Ongoing Hosting & Support: Monthly hosting and maintenance services through MyWork Complete package including plugin updates, security monitoring, and technical support.
3. Digital Marketing Services: Google Ads management, SEO optimization, content writing, and digital billboard advertising campaigns. Can be one-time or ongoing monthly retainer arrangements.
4. Support Tickets: One-time priority support tickets for WordPress and Shopify issues including bug fixes, plugin updates, and expert advice. Priced at flat rates per ticket.
5. Plugin Update Services: One-time WordPress plugin update and site speed optimization service at flat rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyWork designs, builds, and hosts business websites on WordPress, WooCommerce, and Shopify, and develops custom web applications for clients with bespoke requirements. The agency sells one-time website builds, recurring hosting/maintenance under the MyWork Complete package, and ongoing digital marketing (Google Ads, SEO, content writing, digital billboards) under MyWork Convert. It also offers AI search optimization services to improve client visibility on ChatGPT, Gemini, Claude, and other LLM platforms.

Product overview

MyWork is a full-service web design and digital marketing agency offering a portfolio of interconnected services. The core offering comprises WordPress, WooCommerce, and Shopify website design and development, supplemented by custom web application development for bespoke requirements. Post-launch, clients typically add MyWork Complete (hosting, support, maintenance) and MyWork Convert (digital marketing including Google Ads, SEO, content writing). The agency has recently expanded into AI Search Optimisation services to help clients visibility in AI platforms like ChatGPT and Gemini. Additional services include site speed optimisation, WP Engine migration, project management, content writing, and digital billboard advertising through the CAASie network.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Design Custom WordPress website design and development services for businesses of all sizes. Built on the WordPress CMS with mobile optimization, SEO best practices, and WP Engine managed hosting.
• WooCommerce Store Design Open-source ecommerce store builds on WordPress using WooCommerce. Supports unlimited products, multiple payment gateways (PayPal, Stripe, AfterPay), and detailed sales analytics.
• Shopify Store Design Cloud-based Shopify ecommerce store design and development with integrated payments (Shopify Payments, ShopPay), multi-channel selling (Facebook, Instagram), and access to the Shopify app ecosystem.
• Custom Web App Development Bespoke web application development for companies with requirements not met by off-the-shelf platforms, including custom functionality and integration with existing business systems. Examples include Aria Living's resident booking system.
• MyWork Complete (Hosting & Maintenance) All-in-one hosting, support, and maintenance package following website launch. Includes plugin updates, security monitoring, and ongoing website improvements.
• MyWork Convert (Digital Marketing) Digital marketing package including Google Ads management, social marketing, Google Shopping, and SEO-optimized copywriting designed to drive leads after website completion.
• AI Search Optimisation & LLM Visibility Service Website optimization service for AI search visibility on ChatGPT, Gemini, Claude, Perplexity, and other AI platforms. Includes proprietary LLM visibility tracking and reporting described as the AI equivalent of Google Analytics for LLM search.
• AI SEO Audit One-time paid audit that analyzes a website's AI readiness and provides an AI audit score, key issues affecting AI understanding, technical gaps, easy wins for content structure, and list of lowest-performing pages.
• Google Ads Management Campaign setup and management service for Google Ads including Google Shopping ads and free account reviews. Delivered under Google Premier Partner status with agency-tier support.
• Digital Billboard Ads Digital out-of-home advertising through the CAASie network of 15,000+ digital billboards across Australia. Includes ad creative design, campaign management, and optimization with no minimum budget commitment.
• Content Writing SEO-optimized website copy, blog articles, and content creation services written by human writers focused on brand voice alignment and audience engagement.
• Content SEO Organic search engine optimization service as part of MyWork Convert, focusing on content optimization and keyword strategy for improved search rankings.
• Site Speed Optimisation Performance optimization for WordPress using WebP/Imagify, WP Rocket, Nitro Pack, Cloudflare, and Smart Plugin Manager to maximize page load speeds.
• WP Engine Migration Website migration service to the WP Engine hosting platform, including database migration, URL redirects, plugin updates, and zero-downtime launch on Google Cloud infrastructure.
• WordPress Support Ticket One-time priority support service for WordPress and WooCommerce websites covering bug fixes, plugin updates, editing assistance, and expert advice at $242 inc GST per hour.
• WordPress Plugin Updates One-time WordPress plugin update service including security review, redundant plugin cleanup, functionality testing, site speed optimization, and performance assessment at $484 GST inc.

Quantifiable outcome

• 15% increase in page views, 2.2% increase in new users, 20.7% increase in pages per session, 2.44% increase to conversion rate for Airtrain
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, emerging, strategic and minor.

• WP EnginecoreTechnology or Integration · 23 September 2025Preferred WordPress hosting platform partnership. MyWork is Australia's leading WP Engine reseller and WordPress design agency. WP Engine provides Google Cloud Platform hosting specifically built for WordPress with 24/7 expert support. MyWork was the first Australian agency featured in WP Engine's case study.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status placing MyWork in the top 3% of Australian agencies. Provides direct access to agency-tier support and resources for managing Google Ads campaigns, Google Shopping, and other Google services.
• ShopifycoreTechnology or IntegrationCertified Shopify Experts with complete knowledge of the platform. Specialize in Shopify store design, development, and ongoing support. Offer custom functionality development and integration services for Shopify stores.
• WooCommercecoreTechnology or IntegrationExpert WooCommerce developers building online stores with extensive customization capabilities. Use WooCommerce as the primary ecommerce platform for WordPress-based online stores.
• OpenAI (ChatGPT)emergingTechnology or IntegrationAI optimization services for websites to improve visibility in AI search results on ChatGPT, Gemini, Claude, Perplexity, and other AI platforms. Proprietary LLM visibility tracking and reporting capabilities.
• CAASiestrategicGTM or Marketing PartnerPartnership with Australian ad-tech startup CAASie providing access to over 15,000 digital billboards across Australia through a shared display network. MyWork provides strategy, design, and execution of digital billboard ads as a CAASie Partner.
• Reload MediaminorChannel Partner/ Reseller/ DistributorKey website design referral partner relationship. Have collaborated together to help many clients over the years. Reload refers web design work to MyWork and points to their own MyWork-built website as testament to the partnership.
• Netball QueenslandminorGTM or Marketing PartnerLong-standing partnership spanning numerous years and website projects. Involved in Nissan Arena website build and Brisbane South Wildcats community digital sponsorship. Supporting the netball community including Queensland Firebirds.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conversion Digital: Australian digital agency offering web design, eCommerce development, and digital marketing. Comparable service mix targeting Australian SMB and mid-market clients with Shopify and WooCommerce expertise.
• Socius: Australian digital marketing agency with web design and Google Ads management offerings. Direct competitor for Australian SMB clients seeking integrated digital marketing solutions.
• Cactus Media: Australian digital agency providing web design, development, and digital marketing services. Direct competitor in the Australian SMB and mid-market segment with similar WordPress/Shopify focus.
• Luminary: Australian full-service digital agency offering web design/development, digital strategy, and SEO. Comparable mid-sized agency competing for similar Australian enterprise and SMB clients with similar technology stack focus.
• Soup Agency: Australian creative and digital agency offering web design, branding, and digital marketing. Targets similar SMB-to-mid-market Australian clients with comparable full-service agency model.
• First Digital: Australian digital agency providing web design, development, and digital marketing services. Comparable full-service agency model targeting Australian businesses with similar WordPress/Shopify focus.
• Web Profits: Australian digital agency specializing in growth marketing, web design, and SEO. Comparable mid-sized agency competing for similar Australian mid-market and enterprise clients with overlapping service capabilities.
• Blue Arc Digital: Australian digital agency offering web design, SEO, and Google Ads management. Direct competitor in the Australian SMB digital services market with comparable scope and service offerings.
• Reload Media: Brisbane-based digital agency and current MyWork referral partner. Operates as a full-service digital marketing and web design agency targeting Australian SMBs and enterprise clients with overlapping service offerings.

Broad incumbents

• Big Drop Inc: Larger US-headquartered digital agency with global reach offering custom web design, development, and digital marketing. Comparable service model but broader geographic footprint and larger scale than MyWork.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mywork.com.au
• Xx.com/myworkaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWork