Snack
Snack is a direct-to-consumer wellness platform offering therapy services — individual, couples, family, and group — alongside clinical programs including GLP-1 weight management, women's wellness, men's health, and chronic care for individual consumers.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Snack does
Snack is a direct-to-consumer wellness platform that delivers therapy and clinical health services to individual consumers through its website, snack.co. The offering spans traditional talk therapy formats — individual, couples, family, and group sessions — alongside specialized clinical programs covering GLP-1 weight management, women's wellness (fertility through menopause), men's health optimization, mental resilience, chronic care, and baby care. The company positions its differentiator on over a decade of practitioner experience and certifications in evidence-based therapeutic approaches.
The platform is operationally simple: a Wix-based web storefront with contact forms and a [email protected] inbox, supported by an extensive content marketing blog. There is no native mobile app, no public API, and no disclosed AI or automation layer. Products such as the GLP-1 program bundle physician-led medication management with personalized metabolic coaching, lab-verified progress tracking, and portion-controlled meal plans; therapy services are described as confidential sessions typically ranging from 10 minutes to an hour. A shea butter-based skincare product line has been signaled as forthcoming.
The business model is service-fee driven, with therapy sessions functioning as professional services revenue and wellness programs (including GLP-1, women's, men's, and chronic care) framed as subscription or recurring-revenue offerings. No pricing is publicly disclosed; clients are routed through the website contact form to schedule consultations. The company is privately held, bootstrapped with no disclosed institutional funding, operates with 1–10 employees, and is led by founder James Laurent. Geographic scope is unspecified on the website but the platform appears positioned for remote/virtual delivery with seven-day extended operating hours.
Snack firmographics
Firmographics- Name
- Snack
- Legal name
- Snack
- Website
- https://snack.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snack is a direct-to-consumer wellness platform offering therapy services — individual, couples, family, and group — alongside clinical programs including GLP-1 weight management, women's wellness, men's health, and chronic care for individual consumers.
- Ownership category
- akta.pro rank
Where Snack is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Snack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Therapy Services: Professional therapy services offered to individuals, couples, families, and groups. Revenue appears to be generated through session fees for individual, couples, family, and group therapy sessions.
- Wellness Programs: Specialized health programs including GLP-1 weight management, mental resilience, women's wellness, men's health, chronic care, and baby care services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Snack product offering
Product offeringCore offering
Snack is a direct-to-consumer therapy and clinical wellness platform that delivers Individual, Couples, Family, and Group therapy sessions alongside specialized programs such as GLP-1 weight management, mental resilience support, women's wellness, men's health, chronic care, and baby care. Services are delivered by a single operator with over a decade of health-field experience, with bookings and inquiries routed through the snack.co website contact form and email.
Product overview
Snack is a dual-focus platform that offers both a personal operating system/productivity tool (Snack Core Platform) and health and wellness services. The core Snack platform unifies work, projects, tasks, calendar, and analytics into one visual dashboard, positioning itself as a credibility engine and task management solution. Health services include GLP-1 weight management programs, therapy services (individual, couples, family, and group sessions), women's wellness (fertility, menopause care), men's health, and chronic care management. The platform appears to be developing with an upcoming shea butter-based skincare product line announced.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions focused on the client's unique concerns and goals, providing a safe and confidential space to explore thoughts and emotions. Sessions typically range from around 10 minutes to one hour and are intended for individual consumers seeking personal growth, emotional well-being, and mental clarity.
- Couples Therapy Therapy for couples aiming to enhance communication, resolve conflicts, and strengthen emotional bonds. Delivered in a supportive environment to help couples improve connection, rebuild trust, and foster a healthier partnership.
- Family Therapy Family-focused therapy designed to improve communication, resolve conflicts, and build stronger relationships within the family unit. Helps families address challenges, deepen connections, and create a more harmonious and supportive environment.
- Group Therapy Group therapy sessions providing a supportive setting for individuals to connect, share experiences, and learn from one another. Participants gain insights, receive encouragement, and develop coping skills in a collaborative and empathetic environment.
- GLP-1 Weight Management Program Medical weight loss program built on GLP-1 therapy with physician-led medication management, personalized metabolic coaching, lab-verified progress tracking, and nutritional portion-controlled meal plans. Positioned as a clinical approach to sustainable weight loss beyond willpower.
- Mental Resilience Program Therapeutic support and psychiatric care designed to help clients manage modern life's mental health challenges. Addresses stress, emotional well-being, and resilience-building needs.
- Women's Wellness Services Whole-life clinical care for women covering fertility and preconception support, menopause and perimenopause care, sexual wellness and libido, mood and sleep balance, and skin, hair, and body confidence. Delivered as a clinically-led, compassionate program tailored to female biology.
- Men's Health Services Targeted clinical support for men covering optimized performance, strength and muscle recovery, energy and daytime focus, deep restorative sleep, hormone health, preventative clinical screens, and sexual health and libido.
- Chronic Care Management Long-term clinical management program for chronic conditions such as hypertension and diabetes, providing ongoing monitoring and care.
- Baby Care Program
Quantifiable outcome
- Sessions typically last around 10 minutes to an hour depending on individual needs and therapy type
Companies that use Snack
Customer profileSegments8 records
Ideal customer profiles6 records
Snack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Snack partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Snack competitors and assessment
Company assessmentBroad incumbents
- Ro: Ro is a multi-vertical DTC telehealth platform operating in weight management (including GLP-1 via Ro Body), men's and women's health, mental health, and primary care. Comparable to Snack as a broad incumbent offering overlapping verticals under a unified platform.
- Hims & Hers Health: Hims & Hers is a scaled DTC telehealth platform spanning men's and women's health, mental health, weight loss (including GLP-1), skincare, and primary care. It is the closest broad incumbent to Snack's multi-vertical DTC wellness model, though at vastly greater scale and capitalization.
Direct peers
- Two Chairs: Two Chairs is an in-person and virtual therapy practice matching clients with specialized therapists. Its emphasis on individualized matching and clinical quality mirrors Snack's stated differentiator of individualized, evidence-based care.
- Calibrate: Calibrate is a metabolic health and weight loss program combining GLP-1 medication with 1:1 coaching, lab tracking, and curriculum. It directly overlaps with Snack's physician-led, lab-verified, coaching-supported GLP-1 program.
- Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform serving individuals, couples, and teens via subscription, with a growing B2B channel through employers and health plans. It is directly comparable in therapy delivery model and customer segmentation to Snack.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering individual, couples, and teen therapy via subscription. It is the most direct comparable to Snack's therapy services arm, sharing the DTC subscription model and licensed-therapist marketplace structure.
- Cerebral: Cerebral is a DTC mental health platform offering therapy, psychiatry, and medication management including weight loss treatment. Its overlap with Snack spans therapy plus clinical/prescriptive services to consumers, making it a direct peer in the combined mental-health-plus-clinical-care category.
- Found: Found is a DTC weight management program combining clinician-prescribed medication (including GLP-1s when appropriate) with coaching and behavior change. It is directly comparable to Snack's GLP-1 weight management program in target customer, modality, and clinical-plus-coaching bundle.
Emerging players
- Lyra Health: Lyra Health is a digital mental health provider primarily serving employers, offering therapy, coaching, and psychiatry. Comparable to Snack in the therapy delivery model, but differentiated by a B2B-first go-to-market and scaled employer contracts.
- Spring Health: Spring Health provides mental health benefits to employers and health plans, combining therapy, psychiatry, coaching, and digital tools. It overlaps with Snack in therapy and mental resilience services but operates primarily through B2B distribution rather than pure DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Snack social profiles
Digital presenceSnack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snack leadership team
Management profileNumber of profiles
Profiles1 record
Snack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snack
What does Snack do?
Snack is a direct-to-consumer therapy and clinical wellness platform that delivers Individual, Couples, Family, and Group therapy sessions alongside specialized programs such as GLP-1 weight management, mental resilience support, women's wellness, men's health, chronic care, and baby care. Services are delivered by a single operator with over a decade of health-field experience, with bookings and inquiries routed through the snack.co website contact form and email.
Is Snack a public or private company?
Snack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snack founded?
Snack was founded in 2021. It employs 1 to 10 people.
Where is Snack based?
Snack is headquartered in San Francisco, United States, in the North America region.
How does Snack make money?
Two revenue lines are on record. Therapy Services are the primary driver. The others are wellness Programs.
Who are Snack's main competitors?
Broad incumbents on record are Ro and Hims & Hers Health. Direct peers are Two Chairs, Calibrate, Talkspace, BetterHelp, Cerebral and Found. Emerging players are Lyra Health and Spring Health.
Does Snack have an API?
No public API is recorded for Snack.