Cubo

Name

Cubo

Legal name

Fuel Card Services Limited, Cubo Solutions Ltd, Cubo Telematics & Telecoms Limited

Website

https://wearecubo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubo (trading as Motia) provides integrated fleet management solutions — multi-brand fuel cards, telematics, vehicle cameras, compliance tools, and connectivity — to 50,000+ UK and Ireland businesses, operating as a subsidiary of DCC Energy within FTSE 250-listed DCC plc.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Fuel Dealers (45721)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fuel Management & Fleet Card Programs (THADAKAH)

akta.pro secondary industries

ELD/HOS & Driver Compliance Telematics (TLAEAFAC), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Regulatory Reporting & Recordkeeping (FMCSA, DOT Audit Support) (TLAEAEAF)

Keywords

• Fleet management solutions
• Fuel card services
• Telematics platforms
• Vehicle tracking systems
• Mobility expense management

Headquarters

HQ city

Antrim

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Card Services: Transaction-based fuel card fees with discounted fuel prices passed through to customers. Revenue generated through interchange fees and volume discounts negotiated with fuel suppliers (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar). Savings of up to 10p per litre advertised to customers.
2. Telematics Subscription: Recurring subscription fees for vehicle tracking, cameras, and fleet management technology. Includes hardware device rental or purchase and monthly monitoring fees.
3. Hardware Sales: Sale and installation of telematics devices, tracking units, and camera systems for fleet vehicles.
4. Connectivity Services: Mobile contracts, broadband, and business phone systems providing recurring connectivity revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Motia provides an integrated fleet and fuel management platform for UK and Irish businesses, combining multi-brand fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar), telematics solutions (vehicle tracking, cameras, asset tracking, driver's hours compliance, fuel management, maintenance, safety checks), EV charging (Allstar Homecharge), business connectivity services (mobile, broadband, phone systems), and 24/7 roadside legal support (Motia Legal) under a unified dashboard with consolidated HMRC-approved invoicing.

Product overview

Motia is a unified fleet management platform offering integrated fuel cards, telematics, cameras, and connectivity solutions. The core platform combines multiple fuel card products (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar) with telematics modules including vehicle tracking, fuel management, cameras, asset tracking, driver's hours compliance, vehicle maintenance, and safety checks. Additional services include Motia Legal (24/7 roadside legal support) and Connectivity solutions (mobile, broadband, business phones). The platform is designed for businesses seeking to control mobility costs, optimise productivity, comply with regulations, improve driver safety, and reduce emissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Cards Multi-brand fuel card solution offering competitive fuel discounts and access to major UK and Ireland fuel networks (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, Allstar), with cashless payments, fraud alerts, consolidated HMRC-approved invoicing, and detailed transaction reporting for fleet operators.
• BP Fuel Cards BP fuel cards designed for fleets of all sizes providing access to premium BP fuels, flexible pricing, and rewards through the BPme app across UK BP forecourts.
• Shell Fuel Cards Shell fuel cards offering nationwide UK coverage and exclusive fuel savings for businesses, including the CRT (Card Recovery Terminal) solution for enhanced security.
• Esso Fuel Cards Esso Dual Fuel Card providing fixed weekly pricing and access to one of the largest UK networks of Esso sites for predictable fleet budgeting.
• Texaco Fuel Cards Texaco FastFuel card offering predictable costs with access to a wide network of filling stations throughout the UK for fleets needing budget certainty.
• Keyfuels Cards Fuel card built for HGV and LCV fleets, providing access to a dedicated commercial refuelling network optimized for heavy goods vehicles.
• UK Fuels Cards UK Fuels card offering fixed diesel pricing and easy motorway access for businesses seeking predictable fuel costs.
• Allstar One Fuel Cards Allstar One multi-brand fuel card accepted at a vast network of forecourts across the UK, ideal for businesses seeking flexibility and cost savings.
• Allstar Homecharge Hassle-free EV charging solution for fleets, simplifying electric vehicle charging management and integrated with the Allstar fuel card platform for seamless fleet electrification.
• Motia Telematics Platform Unified telematics platform integrating vehicle tracking, cameras, fuel management, and compliance tools (driver's hours, asset tracking, vehicle maintenance, safety checks) for comprehensive fleet management.
• Motia Legal 24/7 roadside legal support service providing businesses with on-demand legal assistance for fleet vehicles.
• Connectivity Connectivity solutions including mobile contracts, high-speed broadband, and business phone systems for office, home, and on-the-road business communication.

Quantifiable outcome

• Savings of up to 10p per litre on fuel costs compared to standard pump prices
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BPcoreTechnology or IntegrationBP fuel cards accepted at BP forecourts across the UK, providing access to premium fuels, flexible pricing, and rewards through BPme app. BP Plus card specifically designed for fleets of all sizes.
• ShellcoreTechnology or IntegrationShell fuel cards offering nationwide coverage and exclusive fuel savings for businesses. CRT (Card Recovery Terminal) solution for enhanced security.
• EssocoreTechnology or IntegrationEsso Dual Fuel Card providing fixed weekly pricing and access to one of the largest UK networks of Esso sites. Predictable costs for budget planning.
• TexacocoreTechnology or IntegrationTexaco FastFuel card offering predictable costs with access to a wide network of filling stations throughout the UK.
• KeyfuelscoreTechnology or IntegrationKeyfuels card built for HGV and LCV fleets, providing access to a dedicated commercial refuelling network optimized for heavy goods vehicles.
• UK FuelscoreTechnology or IntegrationUK Fuels card offering fixed diesel pricing and easy motorway access. Practical fuel card solution for businesses.
• AllstarcoreTechnology or IntegrationAllstar One multi-brand fuel card accepted at vast network of forecourts. Ideal for flexibility and cost savings. Also provides Allstar Homecharge EV solution for electric fleet integration.
• SafeContractorminorGTM or Marketing PartnerIndustry accreditation body providing third-party verification of contractor standards. Motia is a preferred partner/supplier to SafeContractor members.
• CLOCSminorGTM or Marketing PartnerConstruction Logistics and Cyclists Safety scheme. Motia supports CLOCS standards for safer fleet operations in construction.
• FORSminorGTM or Marketing PartnerFleet Operator Recognition Scheme. Motia aligned with FORS standards for operational excellence in fleet management.
• NFU (National Farmers Union)minorGTM or Marketing PartnerPartnership providing fuel and fleet solutions to NFU members in the agricultural sector.
• SMASminorGTM or Marketing PartnerContractor pre-qualification system. Motia is an approved supplier/partner for SMAS members.
• TrustmarkminorGTM or Marketing PartnerGovernment endorsed quality scheme. Trustmark accreditation provides consumer confidence in Motia's services.
• AAminorGTM or Marketing PartnerAutomobile Association partnership providing breakdown assistance and roadside support services integrated with fleet operations.
• DCC plccoreOthersMotia is part of DCC Energy, a division of DCC plc (FTSE 250 listed company). DCC provides financial backing, group purchasing power, and strategic direction for the fleet solutions business.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shell Fleet Solutions: Shell Fleet Solutions is the fuel major's own direct-to-fleet offering; it competes with Cubo/Motia not only as a fuel card partner (Shell cards resold by Motia) but also as a direct supplier to large enterprise fleets.
• Samsara: Samsara provides IoT-based fleet management, video-based safety, and equipment tracking; it competes with Cubo/Motia's telematics and camera modules particularly for enterprise customers in the UK and Ireland.
• Verizon Connect: Verizon Connect (formerly Fleetmatics) is a global fleet telematics incumbent with strong UK presence, competing on vehicle tracking, driver hours compliance, and integrated fleet dashboards.
• Webfleet (Bridgestone): Webfleet is a leading European fleet telematics SaaS platform owned by Bridgestone, directly competing with Cubo/Motia's telematics modules and increasingly bundling fuel management features.
• Geotab: Geotab is one of the largest global telematics platforms, competing with Cubo/Motia in vehicle tracking, driver behaviour, and EV fleet management for enterprise customers.
• BP Fuel Cards (BPme): BP's own fleet fuel card programme (BP Plus) competes both as a direct offering to fleet customers and as a partner product resold by Cubo/Motia, creating a dual competitor/partner dynamic.

Direct peers

• Allstar (FLEETCOR UK): Allstar, operated by FLEETCOR, is the UK's largest multi-brand fuel card network and a direct competitor offering fuel cards, EV charging (Homecharge), and fleet management across overlapping customer segments.
• Keyfuels: Keyfuels is a commercial-only fuel card network for HGV and LCV fleets, directly competing with Cubo/Motia's Keyfuels-branded offering in the haulage and logistics segment.
• Trak Global Group (now Motormile Direct): Trak Global / Motormile Direct is a UK telematics and insurance data company offering fleet tracking, driver behaviour, and mileage products directly comparable to Cubo/Motia's telematics and mileage expenses modules.
• UK Fuels: UK Fuels offers diesel-focused fuel cards with motorway access for UK businesses, overlapping directly with Cubo/Motia's UK Fuels card product and broader fuel card portfolio.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat1 record

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellowearecubo
• LinkedInlinkedin.com/company/wearecubo
• Xx.com/wearecubo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubo