Flatstudio

What Flatstudio does

Flatstudio is a Lisbon, Portugal-headquartered (Flatstudio, LDA, NIF 514168030) full-cycle design and engineering agency, founded in 2016 by Bohdan Kononets (CEO and Design Director) and operated with delivery teams spanning Portugal and Ukraine. The firm operates as a boutique studio of 1-10 senior professionals, offering a productized portfolio of five core services: Product Audit & Discovery (1-4 weeks), Pitch Deck & Product Concept (€7,500 fixed-price, 4-week sprint), Post-MVP Evolution (monthly retainer), Product Rebuild & Redesign, and Dedicated Product Team (elastic-scaling managed unit with 30-day notice). It packages itself as an "AI-augmented design unit," integrating third-party AI tooling across UX research, interface design, and engineering, and supports delivery through Webflow, Figma, Framer, Notion, Slack, Linear/Jira, and Google Workspace under GDPR-compliant agreements.

Commercially, Flatstudio combines fixed-price project sprints with monthly retainer and managed-unit engagements, selling into a globally distributed client base across Europe, the UK, the US, Asia, and Africa. Go-to-market is deliberately sales-light and community-led: no paid advertising, no Upwork-style bidding, and no traditional RFP pitching; instead, the firm relies on a Dribbble portfolio, 20+ insight articles, detailed case studies, and direct discovery calls. Customers reach Flatstudio primarily through organic referrals and word-of-mouth, and the firm explicitly positions itself as a long-term "company capital" partner rather than an external vendor.

The firm has delivered 300+ products across multiple verticals, with deep concentration in SportsTech and iGaming and growing presence in SaaS, Fintech, Web3, MedTech, and GovTech. Notable references include a 17-month engagement with Mollybet (B2B sports trading), an 8-year-plus StavkaTV relationship credited at 1M MAU and 3M sessions, the Outlier iOS app achieving 1,000 paid users in six weeks with 20%+ paid conversion, and the Oddible iOS design system spanning 300+ screens and 1,000+ components. Public-sector work includes a design system for Transportes de Lisboa (TML), Lisbon public mobility infrastructure. Flatstudio has not taken external funding; ownership and control rest entirely with the founder.

Name

Flatstudio

Legal name

Flatstudio, LDA

Website

https://flatstudio.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Flatstudio is a Lisbon-headquartered boutique design and engineering agency offering productized design sprints, monthly retainers, and dedicated product team services, specializing in SportsTech, iGaming, SaaS, Fintech, Web3, MedTech, and GovTech products with AI-augmented workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fixed-Price Service Engagements: Fixed-price sprints for defined deliverables such as Pitch Deck & Product Concept (€7,500 for 4 weeks) and Product Audit & Discovery (1-4 weeks). These have clearly defined scope, timeline, and deliverables.
2. Monthly Retainer Engagements: Long-term retainers for Post-MVP Evolution and Dedicated Product Teams. Monthly flat fee with full transparency via Slack, Figma, and Zoom. Provides elastic scaling with 30-day notice period for team adjustments.
3. Dedicated Product Unit: Managed product unit engagement where teams work in Flatstudio's virtual office using proven processes but are 100% dedicated to the client's project. Can augment existing teams or provide full autonomous squads.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Flatstudio is an AI-augmented engineering design unit that delivers full-cycle product design, branding, development, and marketing for digital products across Sports Analytics, SaaS, Fintech, iGaming, MedTech, GovTech, and Web3. Its core commercial offerings are five fixed-scope or retainer engagements—Product Audit & Discovery, Pitch & Product Concept, Post-MVP Evolution, Product Rebuild & Redesign, and Dedicated Product Team—executed by senior product designers and engineers using AI-driven workflows and modular design systems.

Product overview

Flatstudio is an AI-augmented engineering design unit offering a portfolio of five core service offerings — Product Audit & Discovery, Pitch & Product Concept, Post-MVP Evolution, Product Rebuild & Redesign, and Dedicated Product Team — delivered across high-load industries including Sports Analytics, SaaS, Fintech, iGaming, MedTech, Govtech, and Web3. The portfolio spans both service-brand offerings and named client projects including Mollybet Gen Z (a pro sports betting web platform with a Gen Z-first UX), Mollybet Marketing (the B2B marketing site for the same trading platform), Azuro Lite (swipe-first Web3 betting app), Azuro Web3 (Web3 betting protocol), Boxbet Marketing (crypto iGaming marketing ecosystem), Stavka Web App (crowd-sourced sports betting platform), Oddible iOS (US sports betting app with 300+ screens and AI-powered line movement), Outlier (iOS and web pro betting intelligence), Kydlabs (blockchain music ticketing), and Crypsters (social crypto trading). These client projects collectively represent Flatstudio's design and engineering capabilities rather than a single unified product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pitch & Product Concept A 4-week fixed-price sprint for pre-seed founders that produces a high-fidelity clickable Figma prototype, essential branding (logo, fonts, colors) and a 10-15 slide investor pitch deck, priced at €7,500 with weekly syncs.
• Product Audit & Discovery A diagnostic engagement that audits digital products, uncovers UX friction, and produces a prioritised growth roadmap, delivered from Express Audit (1 week) to deep Enterprise Transformation (2-4 weeks).
• Post-MVP Evolution A monthly retainer engagement that evolves a live MVP into a mature product through continuous UX refinement, design system construction, and module development without creating architectural chaos, delivered with full transparency via Slack, Figma, and Zoom.
• Product Rebuild & Redesign A total modernisation programme (the 'Phoenix' process) for legacy or mature products, rebuilding brand identity, UX, and code in parallel while preserving existing business logic.
• Dedicated Product Team A managed product unit of designers and engineers working in Flatstudio's virtual office, 100% dedicated to the client's project, offered as 1-2 specialist augmentation or a full autonomous squad (Lead, Design, Dev) with elastic scaling and 30-day notice period.

Quantifiable outcome

• 20%+ conversion rate into paid subscribers for Outlier
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• WebflowcoreTechnology or IntegrationWebsite and hosting platform using AWS infrastructure. All traffic secured via SSL. Webflow acts as a sub-processor with signed Data Processing Agreement (DPA) for GDPR compliance.
• NotioncoreTechnology or IntegrationCRM and hiring platform protected by mandatory 2FA and restricted access. Notion is used as sub-processor for client project management.
• FigmacoreTechnology or IntegrationPrimary design and prototyping tool. US-based company requiring Standard Contractual Clauses for EU data transfers.
• Google WorkspacecoreTechnology or IntegrationInternal communications including email. US-based platform requiring Standard Contractual Clauses for GDPR compliance.
• SlackcoreTechnology or IntegrationProject chat and communication platform. After NDA is signed, sensitive work moves to Slack for auditability. Before NDA, they are flexible with Telegram and Zoom.
• FramersupportingTechnology or IntegrationProduction and design tool used alongside Figma and Webflow for web application development.
• Linear/JirasupportingTechnology or IntegrationProject management and issue tracking for production and design workflow management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Work & Co: Work & Co is a digital product agency that designs, builds and ships digital products end-to-end for ambitious clients — highly comparable to Flatstudio's full-cycle design + engineering + branding model serving global brands and startups.
• Ustwo Studios: Ustwo is a digital product studio known for combining strategy, design and engineering into shipped products (e.g., Monument Valley), closely mirroring Flatstudio's product-team and modular-design-system positioning.
• Clay Global: Clay is a UX/UI and product design agency building digital products for ambitious startups and enterprises — closest comparable to Flatstudio in team size, service offering, and target verticals such as fintech and consumer.
• Ramotion: Ramotion is a boutique design and development agency building digital products and brand identities for tech startups — comparable in size, AI-augmented delivery model, and product-design focus.
• And-Co (formerly WeAreSprite): And-Co is a small, distributed product design and web development studio with a tightly curated client list — directly comparable to Flatstudio in scale, premium positioning, and full-cycle product delivery model.

Broad incumbents

• Huge Inc. Huge is a large full-service digital agency offering experience design, branding and engineering for enterprise clients; broader scale and portfolio than Flatstudio, but directly overlapping in product design and transformation services.
• R/GA: R/GA is a global digital agency delivering product, brand and marketing engineering for Fortune 500 clients; comparable in capability mix (product design + engineering) but operates at significantly larger scale than Flatstudio.
• IDEO: IDEO is a global design and innovation consultancy that integrates research, design and engineering — overlaps with Flatstudio's design-system-as-product thesis but skewed toward strategy and research rather than production engineering.
• Pentagram: Pentagram is a partner-led design firm focused on identity, brand and digital design — overlaps with Flatstudio's branding and visual-system work but emphasises identity over product engineering.
• Instrument (digital agency): Instrument is an independent digital agency delivering brand, experience design and product engineering for technology-forward clients — overlaps with Flatstudio's systems-led, design-as-code philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Flatstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatstudio