GOOD TO GO

What GOOD TO GO does

GOOD TO GO (legally Good To Go Foodworks PVT. LTD) is an Indian omnichannel fresh meat and seafood retailer founded in 2015 and headquartered in Punjabi Bagh, Delhi. The company operates the GoodToGo mobile app (iOS and Android) and website, complemented by company-owned and franchise-operated physical retail stores across Delhi NCR, serving urban household consumers with farm-fresh chicken, mutton, fish, seafood, ready-to-cook marinades, cold cuts, eggs, branded spices, and bulk packs. Its core technology stack centers on a temperature-controlled cold chain maintained at 0-4 degrees from farm to doorstep, proprietary Ice Gel Pad packaging, and the Freshness Tracker — a real-time order tracking feature that surfaces when, where, and by whom the meat was cut and delivered. The company holds FSSAI certifications and adheres to WHO-compliant processing standards.

The business model combines per-unit/per-kg pricing on commodity fresh meat with bulk pack discounts (3kg/5kg/10kg), a subscription-based Elite Membership offering unlimited free deliveries and discounted pricing, a Rewards Cash and Wallet loyalty infrastructure, and a franchise program requiring Rs.18 lakhs per outlet with claimed 18-month ROI. Revenue is generated through one-time product transactions, subscriptions, and franchise fees, with a primarily horizontal customer segmentation targeting individual non-vegetarian households in Delhi NCR. In 2023, GOOD TO GO acquired competing fresh meat brand Tendercuts, which subsequently returned to profitability and raised $2 million in debt financing from Lakme Finance to fund a 12-store retail expansion. The company employs 101-250 people and self-positions as India's first omnichannel meat retail brand, competing in a Rs.2 lakh crore market where approximately 98% of meat selling remains unorganized.

Name

GOOD TO GO

Legal name

Good To Go Foodworks PVT. LTD

Website

https://goodtogostore.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

GOOD TO GO is an Indian omnichannel fresh meat and seafood retailer serving Delhi NCR households via mobile app, website, and franchise-operated stores, offering farm-fresh chicken, mutton, fish, ready-to-cook products, and cold cuts through a temperature-controlled cold chain.

Ownership category

akta.pro rank

Product category

Fresh Meat Retail

NAICS

Meat Retailers (445240), Poultry Processing (311615), Seafood Product Preparation and Packaging (3117), Perishable Prepared Food Manufacturing (311991)

SIC

Meat Packing Plants (2011), Poultry Slaughtering And Processing (2015), Prepared Fresh Or Frozen Fish & Seafoods (2092), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Poultry Shops (CRAHAHAD)

akta.pro secondary industries

Poultry Processing & Packing (AFAKALAC), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Meat & Seafood Cold Storage (including tempering) (AFAOAFAJ)

Keywords

• Fresh meat retail
• Online meat delivery
• Seafood delivery
• Omnichannel grocery
• Cold chain logistics

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Meat & Seafood Product Sales: One-time transaction model selling fresh chicken, mutton, fish, and seafood products. Customers pay per unit/weight for products. Also includes value-added products like ready-to-cook items, cold cuts, spices, and snacks. Subscription-based Elite membership program offering discounted prices and free deliveries.
2. Bulk Orders: Wholesale/bulk purchasing option for larger quantities (3kg, 5kg, 10kg packs) of meat products targeting families, restaurants, and event catering needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GOOD TO GO is an omnichannel fresh meat and seafood retailer operating in Delhi NCR through physical stores, a mobile app, and an e-commerce website. The company sells farm-fresh chicken, mutton, fish, seafood, ready-to-cook marinades, cold cuts, snacks, eggs, spices, and bulk packs for events and restaurants. Each order is processed only after placement — cleaning, cutting, and vacuum-sealed packing — and delivered within 90 minutes via a temperature-controlled cold chain maintained at 0–4°C.

Product overview

GoodToGo is an omnichannel meat and seafood retail brand operating as a unified online platform and physical store network in Delhi NCR. The core offering is the GoodToGo Online Meat Delivery Platform and Mobile App, which together enable customers to order fresh chicken, mutton, seafood, ready-to-cook products, cold cuts, eggs, and spices for home delivery or in-store pickup. The portfolio is organized into product sub-categories including Chicken, Mutton, Seafood, Ready To Cook (marinades), Snacks, Cold Cuts, Eggs, Spices (Nimkish and KS branded masalas), and Bulk Orders — alongside a Monday Meat Mania weekly promotional line. Supporting products include the GoodToGo Freshness Tracker (real-time order tracking feature), GoodToGo Elite Membership (discounted pricing and free deliveries), the GoodToGo Rewards Program and Wallet (cashback and refund storage), and the Franchise Program for retail expansion. GoodToGo also acquired the Tendercuts fresh meat brand in 2023, which now operates under the GoodToGo umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Tendercuts: Fresh meat and seafood brand acquired by Good To Go in 2023, operating retail stores with online delivery.

Products and services

• GoodToGo Online Meat Delivery Platform An omnichannel meat and seafood delivery platform enabling online ordering of fresh chicken, mutton, fish, and seafood with home delivery and in-store pickup options across Delhi NCR.
• GoodToGo Mobile App A smartphone application (iOS and Android) that lets customers browse the GoodToGo product catalog, place orders, track deliveries in real time, choose preferred delivery slots and access exclusive app-only deals and discounts.
• Fresh Chicken Farm-fresh, antibiotic-free chicken from local bio-secure farms (1–1.2 kg birds) sold as whole chicken, curry cut, boneless breast, drumsticks, wings, liver and minced chicken.
• Fresh Mutton Free-range, hormone-free goat/mutton (lambs 7–9.5 kg) sold as curry cut, boneless, keema, raan, liver, siri & paya, and champ cuts.
• Fresh Seafood and Fish Daily fresh fish and seafood from local fishing communities and farms, including Norwegian Salmon, Rohu, River Sole, Prawns (small, medium, jumbo), Indian Basa, Surmai, Seabass, Pomfret, Tilapia, Lobster, Red Snapper and Rainbow Trout, with stringent chemical-free quality checks.
• Ready To Cook (Marinated Meat) Pre-marinated ready-to-cook meat and seafood products including kebabs (Shammi, Kakori, Seekh, Galouti, Nawabi), Tikka Malai, Tandoori Chicken, Fish Tikka, chilli variants, momos, wings and Biryani Kits.
• Meat Snacks Frozen and prepared meat snacks including Chicken Burger Patty (ITC Master Chef brand), Chicken Galouti Kebab, Chicken Nuggets and Chicken Garlic Fingers.
• Cold Cuts Processed chicken cold cuts including Chicken Salami (plain, spicy, paprika), Chicken Ham, Chicken Breakfast Sausages and Chicken Cocktail Sausages.
• Farm-fresh Eggs Farm-fresh country chicken eggs from trusted farms, sold in packs of 6 with quality and freshness assurance.
• Spice Mixes (Nimkish and KS Brands) Ready-to-cook 50g spice blends under Nimkish (Chicken Curry, Chilli Chicken, Hyderabadi Biryani, Korma, Tandoori, Butter Chicken, Mutton Rogan Josh, Fried Onion, Pudina) and KS (Chicken Curry, Mutton Curry, Lamb Chop, Tandoori Chicken, Grilled Chicken, Dum Biryani, Mutton Burra), with no added MSG or artificial ingredients.
• Bulk Meat and Seafood Packs Large-quantity packs of 3kg, 5kg and 10kg across chicken cuts, mutton, prawns, fish fillets (Norwegian Salmon, Surmai, River Sole, Indian Basa) and frozen basa for parties, restaurants and event catering.
• Monday Meat Mania Weekly promotional product line offering discounted chicken, mutton, seafood, sausages, kebabs and fish preparations every Monday at reduced prices.
• Tendercuts Fresh Meat Brand Fresh meat and seafood retail brand wholly acquired by GOOD TO GO in 2023, operating physical stores and online delivery with plans to add 12 new stores across Delhi NCR core markets after returning to positive EBITDA.
• GoodToGo Elite Membership Subscription program for frequent buyers that unlocks special discounted prices on eligible products and unlimited free home deliveries across Delhi NCR.

Quantifiable outcome

• Fresh meat and seafood delivered within 90 minutes of order placement
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TendercutscoreStrategic or Co-development Partner · 1 January 2023Good to GO acquired Tendercuts in 2023. Tendercuts is a fresh meat and seafood brand that had faced financial distress in 2022. The acquisition helped Tendercuts return to profitability, achieving positive EBITDA at both store and consolidated levels. Tendercuts now plans to expand under Good to GO ownership.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• JioMart: JioMart is Reliance Retail's online grocery platform offering fresh produce, dairy, and meat alongside general grocery across India. Broader incumbent leveraging Reliance's pan-India retail infrastructure to compete with GoodToGo in fresh meat retail, though using a horizontal grocery model rather than meat-specialized D2C.
• Swiggy Instamart: Swiggy Instamart is a quick-commerce grocery platform delivering across multiple categories including fresh meat and seafood in 15-30 minutes across 40+ Indian cities. Broader incumbent competing with GoodToGo's 90-minute delivery promise via significantly faster fulfillment, though with less meat specialization and category depth.
• BigBasket: BigBasket is India's largest online grocery retailer (Tata-owned) operating across fresh, packaged, and meat categories with 30+ minute delivery slots in major cities. Broad incumbent that competes with GoodToGo on the meat sub-category, though meat is a fragment of BigBasket's broader assortment and is delivered via standard cold-chain rather than D2C-specialized model.
• Amazon Fresh: Amazon Fresh is Amazon India's online grocery service delivering fresh produce, dairy, and meat across major Indian cities. Global incumbent offering fresh meat via its own fulfillment infrastructure, competing with GoodToGo on convenience and delivery speed though with a broader category focus.

Direct peers

• FreshToHome: FreshToHome is a Bengaluru-based D2C fresh fish, meat, and seafood delivery brand operating an app-first model with focus on antibiotic-free sourcing. Direct peer to GoodToGo in product category, customer base (urban health-conscious consumers), and omnichannel strategy, with stronger seafood positioning and multiple-city footprint.
• Meatigo: Meatigo is an online meat and seafood delivery brand offering fresh chicken, mutton, and seafood via app/website across India. Direct peer to GoodToGo in business model (D2C delivery), product mix, and target market, though with pan-India ambitions.
• Licious: Licious is India's largest D2C fresh meat and seafood brand offering online delivery of chicken, mutton, fish, and ready-to-cook products via app/website. Most direct competitor to GoodToGo — same omnichannel model, same product mix, same target urban Indian household — though Licious operates across multiple Indian cities and is significantly better capitalized.
• ZappFresh: ZappFresh is a Gurugram-based D2C fresh meat delivery startup operating in Delhi NCR region with online ordering of chicken, mutton, and seafood. Direct peer to GoodToGo with near-identical geography, product range, and customer segment, though operating at smaller scale.

Emerging players

• Country Delight: Country Delight is a D2C fresh dairy and essentials brand with subscription-based morning delivery across multiple Indian cities. Emerging peer to GoodToGo in D2C fresh-food subscription business model, urban household targeting, and subscription/loyalty programs — though dairy-centric rather than meat-focused.
• Nandu's (Nandus IN): Nandu's is an emerging omnichannel fresh chicken and meat brand operating physical retail outlets and online delivery. Emerging peer to GoodToGo with similar omnichannel fresh-meat positioning, focused initially on single-city expansion with plans for geographic scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodtogostore
• Xx.com/GoodToGoStore
• LinkedInlinkedin.com/company/goodtogostore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD TO GO