Futureworks
Futureworks is a Norwegian SaaS company providing an OKR and strategy execution platform, plus coaching services, for Nordic enterprises. Its unified cloud application connects strategy, quarterly OKRs, weekly check-ins, and meetings, with native Slack and Microsoft Teams integrations.
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Futureworks does
Futureworks is a Norwegian software and coaching company headquartered in Oslo that provides an OKR (Objectives and Key Results) and strategy execution platform for Nordic organizations. Founded in 2020, the company serves primarily large and mid-sized enterprises in Norway, Sweden, Denmark, Finland, and Iceland with a vertical segmentation approach, helping them translate strategy into measurable execution through OKRs and weekly check-ins. Its customer base spans telecommunications (Telenor), consulting (Capgemini, Rambøll), energy (Eviny, BKK), banking (SpareBank 1 SMN), aviation (Avinor), government (Digitaliseringsdirektoratet / DigDir), meteorology (StormGeo), hospitality (Strawberry), and HR services (Experis).
The core product is the Futureworks Platform, a cloud-based SaaS application that unifies several modules: a Strategy Module hosting vision, mission, and multi-year strategic priorities linked directly to quarterly OKRs; an OKR List (Målfokus) company-wide goal table with alignment indicators; a 360 Vision hierarchical tree for visualizing alignment from boardroom to individual goals; a Meeting Mode (Møtemodus) with timed agendas and pre-built templates such as OKR check-in and Friday Wins; and a Personal Dashboard showing quarterly and annual progress rings plus weekly priorities. The platform integrates natively with Slack and Microsoft Teams to deliver weekly check-in reminders, structured agendas, and automated follow-ups. The software is supplemented by OKR coaching and implementation services aimed at organizations new to the OKR methodology.
Futureworks operates a hybrid go-to-market combining a self-serve product-led growth motion (free tier for 1-5 users with a 30-day trial, no credit card required) with an enterprise field-sales motion handling demo requests and custom pricing for larger accounts. Revenue is generated through recurring subscription licenses tiered by user count and feature access; specific pricing is not publicly disclosed. The company's competitive positioning rests on Nordic market specialization, including Norwegian-language interface and cultural alignment, native Slack/Teams integration, and the combination of software with hands-on coaching services.
Futureworks firmographics
Firmographics- Name
- Futureworks
- Legal name
- Futureworks
- Website
- https://futureworks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Futureworks is a Norwegian SaaS company providing an OKR and strategy execution platform, plus coaching services, for Nordic enterprises. Its unified cloud application connects strategy, quarterly OKRs, weekly check-ins, and meetings, with native Slack and Microsoft Teams integrations.
- Ownership category
- akta.pro rank
Futureworks industry classification
Industry- Product category
- OKR and Strategy Execution Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Futureworks is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Futureworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licenses: Subscription-based pricing for OKR platform access with tiered plans based on user count and feature access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams (1-5 users) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Futureworks product offering
Product offeringCore offering
Futureworks sells a cloud-based OKR and strategy execution platform that connects organizational strategy, quarterly OKRs, and weekly check-ins in one unified system. The platform includes a Strategy Module, OKR List, 360 Vision hierarchical alignment view, Meeting Mode for structured meetings, and Personal Dashboards with progress tracking, with native Slack and Microsoft Teams integrations. The offering is complemented by practical OKR coaching services for Nordic organizations.
Product overview
Futureworks is a single unified OKR platform built for Nordic organizations. The core Futureworks Platform integrates a Strategy Module (for vision, mission, and multi-year strategic priorities), an OKR List (company-wide goal table), a 360 Vision tree (hierarchical alignment view), Meeting Mode (structured meeting facilitation with templates), and a Personal Dashboard (individual progress tracking) — all connected so strategy flows from the boardroom to weekly check-ins. The platform offers native integrations with Slack and Microsoft Teams for check-in reminders, and is supplemented by coaching services.
Differentiator
Problem solved
Functional benefit
Products and services
- Futureworks Platform Unified OKR and strategy execution platform that connects organizational strategy, quarterly OKRs, weekly check-ins, and meeting facilitation in one place, designed for Nordic enterprises.
Quantifiable outcome
- Customer testimonials reference dramatic improvement in team alignment and accountability
- +1 more outcomes
Companies that use Futureworks
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Futureworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Futureworks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SlackcoreNative integration with Slack for delivering weekly check-in reminders, structured agendas, and automated follow-up notifications to teams using Slack as their communication platform.
- Microsoft TeamscoreNative integration with Microsoft Teams for delivering weekly check-in reminders, structured agendas, and automated follow-up notifications within Teams environment.
Recent moves6 records
Expansion highlights5 records
Futureworks competitors and assessment
Company assessmentDirect peers
- Workboard: Workboard is an enterprise OKR and results platform with comparable features (strategy-to-OKR linkage, alignment visualization, integrations with collaboration tools) and competes directly for the same enterprise buyers Futureworks targets.
- Leapsome: Leapsome is a European HR and performance management platform with OKR modules; its German HQ and European focus make it one of the closest regional peers to Futureworks in terms of customer profile and localization needs.
- 15Five: 15Five is a continuous performance management platform with OKR functionality; it is comparable to Futureworks as a hybrid performance + goals tool sold to mid-market and enterprise customers.
- Quantive (formerly Gtmhub): Quantive is an OKR and strategy execution platform used by enterprises globally; it overlaps directly with Futureworks on OKR management, alignment views, and coaching-style customer success.
- Perdoo: Perdoo is an OKR and strategy execution platform with a similar target market of mid-market and enterprise customers; it is the closest direct functional competitor to Futureworks, with overlapping features around OKR tracking, strategy alignment, and coaching.
- Lattice: Lattice is a performance management and OKR platform with overlapping functionality around goal-setting, check-ins, and 1:1s; it competes for the same HR and people-ops buyer that Futureworks sells into at Nordic enterprises.
- Workpath: Workpath is an OKR and strategy execution platform targeting European enterprises; it is a comparable European-headquartered OKR peer with similar coaching-led GTM and enterprise mid-market positioning.
Broad incumbents
- Asana: Asana is a broad work management platform with goals/OKR functionality; while not specialized like Futureworks, it competes for the same enterprise strategy execution budget and often appears in the same vendor evaluations.
- Microsoft Viva Goals: Microsoft Viva Goals is a bundled OKR module inside Microsoft 365/Viva that natively integrates with Teams — Futureworks' exact integration moat — making it the most dangerous broad incumbent threat to Futureworks' enterprise seat economics.
Regional players
- Mojo Helpdesk: Mojo Helpdesk is not a direct OKR peer, but is included as a Nordic-region enterprise SaaS comparable that illustrates the local software ecosystem and customer profile Futureworks operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Futureworks social profiles
Digital presenceFutureworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futureworks leadership team
Management profileNumber of profiles
Profiles1 record
Futureworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futureworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futureworks
What does Futureworks do?
Futureworks sells a cloud-based OKR and strategy execution platform that connects organizational strategy, quarterly OKRs, and weekly check-ins in one unified system. The platform includes a Strategy Module, OKR List, 360 Vision hierarchical alignment view, Meeting Mode for structured meetings, and Personal Dashboards with progress tracking, with native Slack and Microsoft Teams integrations. The offering is complemented by practical OKR coaching services for Nordic organizations.
Is Futureworks a public or private company?
Futureworks is a private company. It is classified as unknown and is currently operating.
When was Futureworks founded?
Futureworks was founded in 2020. It employs 11 to 50 people.
Where is Futureworks based?
Futureworks is headquartered in Oslo, Norway, in the Europe region.
How does Futureworks make money?
One revenue line is on record: subscription Licenses.
Who are Futureworks's main competitors?
Direct peers on record are Workboard, Leapsome, 15Five, Quantive (formerly Gtmhub), Perdoo, Lattice and Workpath. Broad incumbents are Asana and Microsoft Viva Goals. Mojo Helpdesk is listed as a regional player.
Does Futureworks have an API?
No public API is recorded for Futureworks.
What industry is Futureworks in?
Futureworks's product category is OKR and Strategy Execution Software. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 5132 and its SIC code is 7372.