Biofeedback Resources International

What Biofeedback Resources International does

Biofeedback Resources International Corporation, founded in 1971 and headquartered in Ossining, New York, is a privately held distributor and professional training provider serving the clinical biofeedback and neurofeedback market. The company operates as an authorized reseller for six major equipment manufacturers — Thought Technology, BrainMaster, Neuronic, HeartMath, Alive, and Physiocom (J&J Engineering) — offering a catalog of more than 374 products spanning PC-based biofeedback systems (e.g., PROCOMP Infiniti 8-channel encoders with BioGraph Infiniti software), stand-alone instruments (MyoTrac EMG series, temperature and GSR devices), neurofeedback systems (BrainMaster Atlantis II, NEURADIANT 1070), and heart rate variability devices (emWave line). Under its Health Training Seminars division, the company delivers BCIA-accredited Peripheral Biofeedback Certification ($1,295) and EEG Neurofeedback Certification ($1,095) programs in-person at locations in Tarrytown NY and Tampa FL, alongside online certification tracks, a webinar library, free introductory courses, and BCIA exam preparation software. It also offers equipment rental ($75-$325/month) and third-party financing (60-month leases via DirectCapital) to lower capital barriers for practitioners.

The company's customer base consists of licensed healthcare professionals — psychologists, mental health counselors, physical therapists, physicians, and pain management clinics — along with universities, hospitals, military/VA organizations, college counseling centers, and athletes seeking performance training. Marketing is conducted through a blog, social media channels (Facebook, Twitter, LinkedIn, YouTube, Podbean podcast), free lead-generating online courses, and APA-approved CE credit offerings that align with BCIA certification pathways. The company derives revenue from six streams: equipment sales (one-time hardware purchases), professional training programs (in-person and online certification), webinars ($35-$40 each), software and educational products ($125-$150), equipment rentals (monthly subscription), and financing services that facilitate higher equipment purchase values. President Harry L. Campbell has led the company for over 23 years, supported by a faculty that includes Erik Peper Ph.D, Robert H. Reiner Ph.D, and Fred Shaffer Ph.D.

Name

Biofeedback Resources International

Legal name

Biofeedback Resources International Corporation

Website

https://biofeedbackinternational.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Biofeedback Resources International is a privately held distributor and BCIA-accredited training provider founded in 1971, selling clinical biofeedback and neurofeedback equipment from six manufacturers and certification training programs to healthcare professionals, universities, and military organizations.

Ownership category

akta.pro rank

Product category

Biofeedback Equipment and Professional Training

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Biofeedback equipment
• Neurofeedback certification
• BCIA certification training
• Physiological monitoring devices
• Clinical biofeedback training

Headquarters

HQ city

Ossining

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Equipment Sales: Sale of biofeedback and neurofeedback hardware including EEG systems, EMG devices, HRV monitors, temperature/GSR trainers, sensors, electrodes, and accessories from manufacturers including Thought Technology, BrainMaster, Neuronic, Heartmath, and others. One-time purchase model with optional financing.
2. Professional Training Programs: In-person and online certification training programs including BCIA Biofeedback Certification ($1,295), Neurofeedback Certification ($1,095), and specialized seminars. Programs offer APA continuing education credits.
3. Webinars: Recorded and live webinars on specialized topics including chronic pain, TBI/PTSD, QEEG assessment, substance abuse, and headache treatment. Individual webinar pricing at $35-40 each.
4. Software and Educational Products: Sale of educational software including Biofeedback Tutor ($125), Neurofeedback100 ($125), Physiological Psychology ($150), Human Physiology ($150), Psychopharmacology courses. Also includes books and audio/video materials.
5. Equipment Rental: Short and long-term rental of biofeedback equipment including Procomp-2 ($195/month), Procomp Infinity ($325/month), BrainMaster 2E ($165/month), and EmWave Desktop ($75/month). 2-month minimum terms.
6. Financing Services: Equipment financing/leasing through third-party partner with monthly payment options (e.g., $195/month for $8,800 system on 60-month term). Customer acquisition channel that enables higher equipment purchase values.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Biofeedback Resources International distributes clinical-grade biofeedback and neurofeedback equipment from multiple manufacturers (Thought Technology, BrainMaster, Neuronic, HeartMath, Alive, Physiocom) and delivers BCIA-accredited Peripheral Biofeedback and EEG Neurofeedback certification seminars in person and online. The company also supplies supporting software suites, exam-preparation courses, books, webinars, equipment rentals, and third-party financing to healthcare professionals and institutions establishing or expanding biofeedback practices.

Product overview

Biofeedback Resources International is a distributor and training provider offering a comprehensive portfolio of biofeedback and neurofeedback equipment, software, and professional education. The company operates as a reseller of multiple equipment brands (Thought Technology, BrainMaster, Neuronic, Heartmath, Alive, Physiocom) combined with proprietary training programs. The core product lines include PC-based biofeedback systems (PROCOMP Infiniti, PROCOMP5 with associated BIOGRAPH INFINITI software), stand-alone instruments (MyoTrac EMG series, temperature devices), neurofeedback systems (BrainMaster Atlantis II, NEURADIANT), and heart rate variability devices (emWave). Supporting offerings include certification training programs (BCIA-accredited Peripheral Biofeedback and EEG Neurofeedback courses), online/webinar education, exam preparation software (Biofeedback Tutor, Neurofeedback100), educational books, and equipment rental services. The company positions itself as a full-service biofeedback training and equipment organization since 1971.

Differentiator

Problem solved

Functional benefit

Products and services

• ProComp Infiniti System Top-of-the-line 8-channel multi-modality physiological biofeedback encoder connecting via USB to Thought Technology sensor arrays for EEG, EMG, EKG, skin conductance, temperature, respiration, and blood volume pulse. Sold in configurations paired with the BioGraph Infiniti software and 360 suite for clinical biofeedback, HRV training, neurofeedback, and passive infrared biofeedback.
• PROCOMP5 System Multi-channel PC biofeedback encoder offering functionality comparable to the ProComp Infiniti with updated hardware for clinical and research biofeedback applications, sold with Thought Technology sensor packages and software.
• Biofeedback Expert System Bundle Turnkey clinical biofeedback package combining the 8-channel ProComp Infiniti encoder, full sensor array, BioGraph Infiniti software, and 360 suite for classic physiological biofeedback, HRV training, neurofeedback, and passive infrared biofeedback applications.
• BrainMaster Atlantis II (2x2) Clinical Pro System Entry-level 2x2 channel clinical neurofeedback system with two channels of EEG and two AUX channels, featuring real-time impedance checking, Total Immersion feedback, and 24-bit USB technology. Distributed under the Atlantis Bronze Package.
• NEURADIANT 1070 Neuronic neurofeedback device for EEG training, priced at $2,995, distributed through Biofeedback Resources International.
• Neuradiant 1070 PLUS Enhanced Neuronic neurofeedback system with advanced features, priced at $4,995, distributed through Biofeedback Resources International.
• emWave Pro HeartMath heart rate variability biofeedback system for coherence training, priced at $399, distributed through Biofeedback Resources International.
• emWave2 Portable HeartMath heart rate variability biofeedback device for personal coherence training, priced at $229, distributed through Biofeedback Resources International.
• Alive Clinical Software Clinical biofeedback software compatible with emWave and iFeel sensors, priced at $400, distributed through Biofeedback Resources International.
• Alive Pioneer Software Advanced Alive biofeedback software with enhanced features for emWave and iFeel sensors, priced at $600, distributed through Biofeedback Resources International.
• PHYSIOAMP GP-12e 12-channel J&J Engineering biofeedback amplifier, priced at $950, distributed through Biofeedback Resources International.
• PHYSIOAMP GP-8e 8-channel J&J Engineering biofeedback amplifier, priced at $550, distributed through Biofeedback Resources International.
• eVu-TPS Sensor with eVu-Senz App Portable self-regulation tool that monitors heart rate variability, skin conductance, temperature, and respiration via a single-finger smartphone/tablet sensor, paired with the eVu-Senz companion app featuring breath pacer and training programs.
• The CapnoTrainer GO Capnography-based respiratory biofeedback device for breathing training, distributed through Biofeedback Resources International.
• MyoTrac Infiniti Surface EMG Systems Stand-alone surface electromyography biofeedback instruments (single, dual, clinical, and U-Control variants) for measuring and training muscle tension in clinical and rehabilitation applications.
• Temperature and GSR Stand-Alone Instruments Stand-alone biofeedback instruments including the SC911 temperature device, GSR/Temp 2X combined galvanic skin response and temperature unit, Mindfield eTemp sensor, Stress Card, and Biodots for peripheral temperature and stress monitoring.
• BioSignals HS+ Device BioSignals hardware sensor with high skin conductance range for training, compatible with iFeel Heart Rate Sensors, priced at $1,098, distributed through Biofeedback Resources International.
• Professional Peripheral Biofeedback BCIA Certification Program BCIA-aligned certification seminar delivered as a 3-day in-person event or 7-session online course covering 42 hours of BCIA didactic biofeedback education, including hands-on lab exercises with computerized equipment. Priced at $1,295 per participant; approved for APA CE credits through Health Training Seminars.
• Professional EEG Neurofeedback Certification Program BCIA-aligned certification seminar delivered as a 3-day in-person event or 7-session online course covering 36 hours of EEG neurofeedback training, including hands-on demonstrations. Priced at $1,095 per participant; approved for APA CE credits through Health Training Seminars.
• Live and Recorded Webinars Single-session and recorded webinars on specialized clinical topics including chronic pain protocols, TBI/PTSD, QEEG assessment, substance abuse, headache treatment, and introduction to biofeedback/neurofeedback. Individual webinar pricing $35-$40 each.
• Free Online Introductory Courses Three free introductory online courses covering Clinical Biofeedback, Clinical Neurofeedback, and MindFitness Training, used as lead generation for paid certification programs.
• BCIA Certification Prep Online Courses Self-paced BCIA-accredited online courses including Physiological Psychology ($150), Human Physiology ($150), and Psychopharmacology ($150), plus the Biofeedback Tutor ($125) and Neurofeedback100 ($125) exam preparation tools.
• Biofeedback and Neurofeedback Books Specialty books sold through the company store, including Conquering Concussion ($24.95), MindFitness Training ($21.95), Neurofeedback and State Regulation ($69.99), What Stress Can Do ($14.95), and Getting Started with Neurofeedback ($39.95).
• Equipment Rental Program Rental service for biofeedback systems including ProComp-2 ($195/month), ProComp Infinity ($325/month), J&J GP-8 ($125/month), BrainMaster 2E ($165/month), and EmWave Desktop ($75/month), with a 2-month minimum term and optional laptop ($50/month).
• Equipment Financing/Leasing Program Third-party financing channel through American Biotech Corporation/DirectCapital offering leases such as $195/month for an $8,800 equipment system on a 60-month term with a $1 buyout, enabling larger clinical equipment purchases.

Quantifiable outcome

• 42 hours of BCIA-approved didactic biofeedback education
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• Thought Technology Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Thought Technology biofeedback equipment including PROCOMP, PROCOMP5, PROCOMP Infiniti systems, Biograph Infiniti software, and comprehensive sensor arrays for EEG, EMG, EKG, temperature, respiration, and skin conductance measurement.
• BrainMaster TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BrainMaster neurofeedback equipment including Atlantis II systems, BrainAvatar 4.0 software, and related accessories. Offer Atlantis Bronze Package bundling.
• NeuronicmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Neuronic devices including NEURADIANT 1070 and NEURADIANT 1070 PLUS systems.
• HeartMathmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of HeartMath products including emWave Pro, emWave2, Inner Balance devices, and USB sensors for HRV training.
• AlivemajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Alive Software for biofeedback including Alive Clinical, Alive Pioneer, BioSignals HS/HS+ devices, and iFeel sensors.
• Physiocom (J&J Engineering)majorChannel Partner/ Reseller/ DistributorAuthorized distributor of J&J Engineering Physiocom products including PHYSIOAMP GP-12e and GP-8e amplifiers.
• American Biotech Corporation / DirectCapitalsupportingChannel Partner/ Reseller/ DistributorThird-party financing partner for equipment leasing. Provides financing application portal and lease financing terms for equipment purchases ($195/month for $8,800 system).
• Biosource SoftwaresupportingTechnology or IntegrationProvides online educational software products including Physiological Psychology, Human Physiology, Psychopharmacology courses, Biofeedback Tutor, and Neurofeedback100 exam preparation for BCIA certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thought Technology Ltd. Manufacturer of the PROCOMP, PROCOMP5, and PROCOMP Infiniti biofeedback systems along with BioGraph Infiniti software that Biofeedback Resources International distributes. Direct overlap in clinical biofeedback hardware/software and certification training offerings, serving the same practitioner customer base.
• BrainMaster Technologies: Manufacturer of the Atlantis II and Discovery neurofeedback systems plus BrainAvatar software, distributed by BRI. Direct competitor in the clinical neurofeedback equipment category with overlapping EEG training, QEEG, and BCIA-aligned certification offerings.
• HeartMath: Manufacturer of emWave Pro, emWave2, and Inner Balance HRV biofeedback devices distributed by BRI. Direct overlap in heart rate variability biofeedback hardware, coherence training programs, and clinical/consumer HRV education.
• Neuronic: Manufacturer of the NEURADIANT 1070 and 1070 PLUS photobiomodulation/neurofeedback systems that BRI distributes. Competes in the EEG neurofeedback equipment category with practitioner-focused hardware and software.
• J&J Engineering (Physiocom): Manufacturer of the PHYSIOAMP GP-8e and GP-12e biofeedback amplifiers distributed by BRI. Overlap in multi-channel biofeedback hardware for clinical use, with comparable EMG, temperature, and respiration measurement offerings.
• EEG Info: Provider of neurofeedback certification training programs and equipment distribution directly to clinicians. Direct competitor in BCIA-aligned neurofeedback education, with overlapping LORETA/Z-score training and clinical neurofeedback hardware offerings.
• Alive Software (Inner Balance / iFeel): Provider of Alive Clinical, Alive Pioneer, and BioSignals HS/HS+ biofeedback products distributed by BRI. Direct overlap in clinical biofeedback software and HRV/skin conductance hardware serving the same practitioner customer base.

Emerging players

• Mente: Provider of portable consumer-grade neurofeedback headbands targeting home use, ADHD, and wellness applications. Competes at the consumer-adjacent end of BRI's market with a different delivery model (direct-to-consumer) and lower price point.
• Elite HRV: Provider of HRV measurement tools and analytics software for athletes, coaches, and clinicians. Adjacent competitor in the HRV biofeedback and training space with a software/app-centric delivery model.
• Somatic Vision: Provider of biofeedback and neurofeedback equipment and software targeting clinicians and researchers. Overlaps with BRI in clinical biofeedback hardware distribution but with a narrower product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/biofeedbackman
• YouTubeyoutube.com/user/BiofeedbackResources
• Facebookfacebook.com/pages/Biofeedback-Resources-International-Corp/118594803123
• LinkedInlinkedin.com/company/biofeedback-resources-international-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biofeedback Resources International