Reclaro
Reclaro is a UK-based strategy execution SaaS platform, founded in 2017, that uses its proprietary 1-3-5® method and MultiStratX® framework to cascade goals from a five-year vision down to individual milestones for SMB and mid-market leadership teams.
- Company typePrivate
- Founded2017
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reclaro does
Reclaro Ltd. is a Newcastle Upon Tyne-based private software company, founded in 2017 with 1–10 employees, that builds a strategy execution platform designed to connect a company's long-term vision to daily team work. The product is anchored on the founder Pete Wilkinson's proprietary 1-3-5® methodology and the MultiStratX® framework, which cascade goals across four levels — five-year vision, twelve-month plan, quarterly team objectives, and individual milestones — with what the company calls a "golden thread" linking front-line activity back to the CEO-level goal on a single screen. The platform is positioned to replace spreadsheets and quarterly review scrambling with real-time visibility into who is doing what, when, and whether on track, and it is compatible with adjacent frameworks (OKRs, EOS, KPIs).
The company operates a sales-led, founder-driven go-to-market in which Pete Wilkinson personally conducts 60-minute live demo sessions during which a prospect walks away with a 12-month plan built on the call. Distribution is supplemented by free role-based OKR templates, on-demand and live webinars, a Vistage CEO peer-group partnership, and case-study content. Reclaro's revenue model is SaaS subscription on undisclosed pricing tiers; the firm has served over 300 companies per its methodology usage claim, with documented customer wins spanning professional services (AIC, Highfield Professional Solutions), consumer products (Cosmo Japan), and manufacturing (Dura Composites) across the UK and Japan markets. The business is bootstrapped with no disclosed institutional funding rounds, and operates as a private limited company headquartered in the United Kingdom.
Reclaro firmographics
Firmographics- Name
- Reclaro
- Legal name
- Reclaro Ltd.
- Website
- https://reclaro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reclaro is a UK-based strategy execution SaaS platform, founded in 2017, that uses its proprietary 1-3-5® method and MultiStratX® framework to cascade goals from a five-year vision down to individual milestones for SMB and mid-market leadership teams.
- Ownership category
- akta.pro rank
Reclaro industry classification
Industry- Product category
- Strategy Execution Software
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Reclaro is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Reclaro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Strategy execution platform subscription likely based on team size or tier level. Website references pricing page but no specific pricing details are disclosed on the main site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Reclaro product offering
Product offeringCore offering
Reclaro sells a SaaS strategy execution platform that connects a company's long-term vision to daily team work via a four-level cascading framework (5-year vision → 12-month plan → team objectives → individual milestones). The platform is built on two proprietary methodologies — MultiStratX® and the 1-3-5® method — replacing spreadsheets and status meetings with real-time visibility into who is doing what, by when, and whether execution is on track.
Product overview
Reclaro is a strategy execution platform offering a unified system for connecting organizational vision to daily team execution. The core platform includes the MultiStratX® framework for multi-level strategy alignment and the proprietary 1-3-5® Method for goal cascading. The platform is supplemented by free OKR and planning templates for various organizational roles. The system replaces traditional tools like spreadsheets with real-time connected planning across four levels: 5-year vision, 12-month plans, quarterly team objectives, and individual milestones.
Differentiator
Problem solved
Functional benefit
Brands
- MultiStratX®: A proprietary multi-year, multi-level strategy framework that connects 5-year visions to daily team work across four levels.
Products and services
- Reclaro Platform Reclaro's core strategy execution SaaS platform that connects a company's 5-year vision to every team's daily work in real time, replacing spreadsheets and status meetings with connected planning. It is used by CEOs and leadership teams of ambitious companies to cascade strategy, track milestones, and maintain alignment.
- MultiStratX® MultiStratX® is Reclaro's proprietary multi-year, multi-level strategy framework that connects daily work across four levels — 5-year vision, 12-month plan, team objectives, and individual milestones — creating alignment from front-line to CEO.
- 1-3-5® Method Masterclass The 1-3-5® Method is Reclaro's proprietary strategy execution methodology developed by founder Pete Wilkinson. It provides a structured, taught approach to cascading goals from long-term vision down to daily actions for executives and strategy leaders.
Quantifiable outcome
- 18% revenue growth for customers in first year (AIC)
- +3 more outcomes
Companies that use Reclaro
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles1 record
Reclaro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reclaro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VistageminorPartnership for delivering strategy execution masterclasses to Vistage's CEO peer groups. Pete Wilkinson appeared as a speaker on Elite Teams covering building, leading, and ongoing development of elite teams with a focus on performance culture.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Reclaro competitors and assessment
Company assessmentDirect peers
- Workboard: Workboard is an OKR and strategy execution platform serving enterprises to align goals and track results. Directly comparable to Reclaro as both target the strategy execution use case with software plus methodology, though Workboard is better capitalized and targets larger enterprises.
- Quantive (formerly Gtmhub): Quantive is an OKR and strategy execution platform (rebrand of Gtmhub) serving mid-market and enterprise customers. Comparable to Reclaro in product category and target buyer (strategy/operations leaders), with a broader feature set and global reach.
- Perdoo: Perdoo is an OKR and strategy execution platform popular with mid-market and European customers. Comparable to Reclaro in target geography (Europe) and use case (OKR-driven strategy execution), serving as the most direct European peer.
- Cascade Strategy: Cascade is a strategy execution platform focused on connecting vision to team goals with cascading plans. Closely mirrors Reclaro's MultiStratX® cascade approach and target buyer (strategy/operations leaders), making it a near-identical substitute.
Broad incumbents
- Lattice: Lattice is a people management platform with OKR/goal-tracking capabilities alongside performance reviews and engagement. Comparable to Reclaro on the OKR feature surface but offers a much broader HR suite, positioning it as a broader incumbent rather than a focused strategy execution tool.
- Ally.io (Microsoft Viva Goals): Ally.io was an OKR platform acquired by Microsoft and integrated into Viva Goals. Directly comparable to Reclaro on OKR functionality but now bundled inside Microsoft's enterprise productivity suite at zero marginal cost, creating a major competitive threat for any independent OKR vendor.
- Asana: Asana is a work and project management platform with goals/portfolio features increasingly overlapping strategy execution use cases. A broader incumbent that competes for the same buyer budget as Reclaro but serves a wider work management need.
Emerging players
- 15Five: 15Five combines performance management, engagement surveys, and OKR tracking for mid-market customers. Comparable to Reclaro on goal-tracking features but with a stronger HR/performance focus, making it an emerging overlap rather than a direct competitor.
- Weekdone: Weekdone is an OKR and weekly check-in platform for SMEs, popular with smaller teams adopting OKRs. Comparable to Reclaro on the OKR/methodology combination and SME target buyer, but with less enterprise traction.
- EOS Worldwide (Traction / Ninety.io): Ninety.io provides software for implementing the Entrepreneurial Operating System (EOS), a methodology Reclaro explicitly supports as a framework. Comparable to Reclaro on the methodology-plus-software model and target buyer (ambitious SME leadership teams), making it a direct substitute for EOS users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reclaro social profiles
Digital presenceReclaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reclaro leadership team
Management profileNumber of profiles
Profiles1 record
Reclaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reclaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reclaro
What does Reclaro do?
Reclaro sells a SaaS strategy execution platform that connects a company's long-term vision to daily team work via a four-level cascading framework (5-year vision → 12-month plan → team objectives → individual milestones). The platform is built on two proprietary methodologies — MultiStratX® and the 1-3-5® method — replacing spreadsheets and status meetings with real-time visibility into who is doing what, by when, and whether execution is on track.
Is Reclaro a public or private company?
Reclaro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reclaro founded?
Reclaro was founded in 2017. It employs 1 to 10 people.
Where is Reclaro based?
Reclaro is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Reclaro make money?
One revenue line is on record: saaS Subscription.
Who are Reclaro's main competitors?
Direct peers on record are Workboard, Quantive (formerly Gtmhub), Perdoo and Cascade Strategy. Broad incumbents are Lattice, Ally.io (Microsoft Viva Goals) and Asana. Emerging players are 15Five, Weekdone and EOS Worldwide (Traction / Ninety.io).
Does Reclaro have an API?
No public API is recorded for Reclaro.
What industry is Reclaro in?
Reclaro's product category is Strategy Execution Software. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 513210 and its SIC code is 7372.