Avant de Cliquer

What Avant de Cliquer does

Avant de Cliquer, now operating as Hucency, is a France-based cybersecurity awareness and human-risk management software provider founded in 2017 in Saint-Martin-Du-Vivier (near Rouen). The company's core offering is a SaaS platform centered on "Thomas," an AI-assisted virtual CISO (RSSI virtuel) that combines adaptive awareness training, behavioral simulation, and management dashboards to reduce employee susceptibility to social-engineering attacks. The platform covers phishing, vishing, smishing, quishing, USB dropping, and spear-phishing simulations, complemented by a phishing alert button, an NLP chatbot, an e-learning library, password management, and dark-web and domain-name surveillance for security teams. Pricing is quote-based and sold on annual subscriptions, primarily through direct enterprise and inside-sales motions targeting DSI and RSSI buyers in French mid-market and public-sector organizations; channel/reseller and event-led demand generation supplement direct sales. Customers include Vendée Habitat, HEC Paris, Département du Cher, Fondation ARC, ADAPEI Meuse, DBA, TIAG Industries, PROREXEM, and several municipalities. The company holds AFAQ ISO 27001 certification, is RGPD-compliant, and is an official partner of Cybermalveillance.gouv.fr; it is privately held with no disclosed funding rounds or institutional investors, operating under the Hucency brand following an April 2026 rebranding.

Name

Avant de Cliquer

Legal name

Hucency

Website

https://avantdecliquer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hucency (formerly Avant de Cliquer) is a France-based SaaS provider of cybersecurity awareness and human-risk management, offering an AI-assisted virtual CISO, phishing/vishing/smishing simulations, and management dashboards to mid-market and public-sector organizations.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness Training

akta.pro primary industry

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

Keywords

• Cybersecurity awareness training
• Phishing simulation platform
• Human risk management
• Virtual CISO service
• Security awareness software

Headquarters

HQ city

Saint-martin-du-vivier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based access to the Hucency platform including Thomas the virtual CISO, phishing simulations, training modules, and dashboard/reporting capabilities. Likely sold per organization or per user seat with annual or multi-year contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Avant de Cliquer (Hucency) sells a SaaS cybersecurity awareness and human risk management platform built around Thomas, an AI-powered virtual CISO. The platform combines adaptive phishing, vishing, smishing, quishing, USB dropping, and spear phishing simulations, e-learning modules, real-time situational awareness, a phishing alert button, an integrated password manager, a chatbot, and dark web and domain surveillance with a centralized dashboard for DSI and RSSI decision-makers. It is sold as an annual subscription to French organizations and government entities, with the solution designed, hosted, and supported in France.

Product overview

Hucency offers a human-centered cybersecurity awareness platform centered around 'Thomas,' an intelligent virtual CISO. The platform provides three integrated modules: (1) Cybersecurity Attack Awareness Training covering phishing, vishing, smishing, quishing, USB dropping, and spear phishing; (2) Internal Error Anticipation featuring real-time situational awareness, chatbot, phishing alert button, password manager, and e-learning; and (3) Management Dashboard with dark web surveillance, domain monitoring, and reporting. The platform uses adaptive algorithms and automated simulations to transform employees into the organization's first line of defense against cyber threats.

Differentiator

Problem solved

Functional benefit

Products and services

• Thomas - RSSI Virtuel (Virtual CISO) Proprietary AI-powered virtual Chief Information Security Officer that automates cybersecurity awareness training, anticipates internal errors through intelligent algorithms, and helps DSI and RSSI pilot organizational cybersecurity in real time. Sold to French organizations as the core of the Hucency platform.
• Sensibilisation aux cyberattaques (Cybersecurity Awareness Training) Automated and adaptive training program that teaches employees to recognize phishing, vishing, smishing, quishing, USB dropping, and spear phishing attacks through realistic simulations. Targeted at organizations' general employee populations and led by DSI and RSSI buyers.
• Anticipation des erreurs internes (Internal Error Anticipation) Module bundling real-time situational awareness, AI chatbot guidance, phishing alert button, password manager, and e-learning to intervene at the right moment and prevent human errors. Sold to organizations to reinforce security reflexes across the workforce.
• Pilotage et accompagnement (Management Dashboard) Centralized management platform with dashboards, reports, dark web surveillance, and domain name monitoring for DSI and RSSI to control organizational cybersecurity posture and produce compliance evidence.
• Phishing Pentest Professional phishing penetration testing service that assesses organizational vulnerability to email-based social engineering attacks. Sold to organizations seeking expert-led validation of their human risk posture.
• Vishing Pentest Professional voice-based social engineering penetration testing service that evaluates employee susceptibility to phone attacks. Sold to organizations seeking expert-led assessment of human-factor risk.

Quantifiable outcome

• Reduced phishing vulnerability from 20% to 2% (Vendée Habitat)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vendée HabitatcoreStrategic or Co-development Partner · 1 January 2022Multi-year partnership since 2022 with Vendée Habitat, a social housing provider managing 20,000+ housing units and 300 employees. Hucency implemented a comprehensive phishing awareness program that reduced vulnerability from 20% to 2%. Reference customer and case study partner.
• Cybermalveillance.gouv.frcoreStrategic or Co-development PartnerOfficial partnership with the French national cybersecurity awareness and assistance platform operated by the ANSSI. Hucency is recognized as an official partner for cybersecurity awareness and prevention.
• BpifranceminorStrategic or Co-development PartnerRecognition by Bpifrance (French public investment bank) as a relevant solution for user cybersecurity awareness. Validation of solution quality and relevance to the market.
• Forum InCybercoreGTM or Marketing PartnerActive participation as exhibitor at the Forum InCyber annual conference in Lille (2026). Company presents Thomas the virtual CISO and human-centered cybersecurity approach to industry professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoxhunt: Nordic security awareness and phishing simulation platform combining gamified training with adaptive behavioral analytics. Comparable product approach, similar SMB-to-enterprise GTM, and similar emphasis on measurable behavioral change.
• Terranova Security: Canadian security awareness and phishing simulation vendor owned by OpenText. Comparable offering across awareness training, simulations, and gamification, often competing in mid-market and regulated industry RFPs.
• NINJIO: US-based security awareness platform using episodic micro-learning content and phishing simulations. Comparable SaaS model targeting enterprise end-users with short, engaging training, often competing on engagement and content quality.
• CybSafe: UK-based security awareness and behavior analytics platform focused on measurable human risk reduction. Comparable SaaS model, similar SMB-to-enterprise customer base, and similar emphasis on behavioral metrics rather than just training completion.
• AwareGO: Iceland-based security awareness training platform offering short, engaging video-based modules and phishing simulations. Comparable product surface (e-learning + simulations) and comparable target buyer profile in European mid-market.
• SoSafe: Germany-based security awareness and human risk platform selling phishing simulations, e-learning, and behavioral analytics to European mid-market and enterprise. Closest direct competitor in Europe, with similar SaaS model, similar SMB-to-enterprise motion, and similar regulatory/scale profile.
• Cofense: Phishing defense, simulation, and intelligence platform focused on human-reported phishing and incident response. Overlaps directly with Hucency's phishing simulation, phishing alert button, and awareness training capabilities.
• Curricula: US-based security awareness platform focused on engaging, story-driven e-learning content and phishing simulations. Comparable SMB-to-mid-market positioning and similar emphasis on short, behavioral-change-oriented training modules.

Broad incumbents

• Proofpoint: Large cybersecurity vendor offering security awareness training as part of a broader email security, DLP, and threat intelligence portfolio. Competes for the same enterprise CISO budgets as Hucency, often with bundled pricing.
• KnowBe4: Global market leader in security awareness training and simulated phishing, serving millions of users across enterprises. Sets the benchmark for category competition and pricing that Hucency must justify against in French and European deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avantdecliquer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avant de Cliquer