No Man's Land Foods

What No Man's Land Foods does

No Man's Land Foods (doing business as No Man's Land Beef Jerky) is an independent, Oklahoma-based consumer food company specializing in premium, slow-dried beef jerky and meat snacks. The company was founded in 1997, drawing its identity from the historical No Man's Land region of the Oklahoma panhandle, and has since relocated operations elsewhere within Oklahoma while preserving that founding narrative and a 'Don't Follow the Herd' brand positioning. The product portfolio spans beef jerky in six flavors and multiple pouch sizes (2.5 oz to 14 oz, plus 8-bag cases), meat sticks in three flavors (sold as singles or 24-count cartons), and single-serve 2.0 oz jerky cups in four flavors, supplemented by digital and birthday gift cards. Products are differentiated by a 14-hour Oklahoma-style slow-drying process, hand-trimmed 99% lean whole-muscle steak, and a clean-label formulation (no artificial flavors, nitrates, or nitrites; 0–1 g sugar; 15–17 g protein per serving).

The company operates a pure direct-to-consumer e-commerce model through a Shopify-powered storefront (nmlbeefjerky.com), shipping nationwide via UPS Ground and USPS with free shipping on orders over $50. Its core customer segments are health-conscious active consumers (fitness enthusiasts, hikers, outdoor adventurers) and a secondary military/first-responder community supported via a 10% military discount and disaster-relief donations. Marketing relies on Facebook, Instagram, an email newsletter, and on-site brand storytelling. The company is privately held with no disclosed outside investors, funding rounds, parent company, patents, certifications, or wholesale distribution; revenue and management team data are not publicly disclosed. Technology stack is limited to standard Shopify e-commerce tooling with no integrations, API surface, mobile app, or AI/ML components identified.

Name

No Man's Land Foods

Legal name

No Man's Land Beef Jerky

Website

https://nmlbeefjerky.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

No Man's Land Foods is an independent Oklahoma-based DTC brand selling premium slow-dried beef jerky, meat sticks, and jerky cups direct to consumers nationwide via a Shopify storefront, targeting health-conscious active lifestyles and military/first-responder customers.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

NAICS

Animal (except Poultry) Slaughtering (311611)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks Manufacturing (AFAKAIAH)

akta.pro secondary industries

Jerky & Meat Snacks (CRADABAK), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Premium beef jerky
• Meat snack products
• Oklahoma-style jerky
• Meat sticks
• High-protein snacks

Headquarters

HQ city

Boise City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce website. Customers buy beef jerky, meat sticks, and jerky cups at listed prices with free shipping threshold.
2. Gift Cards: Digital and Birthday gift cards sold in denominations of $25, $50, $100, $250, and $500. Digital gift card codes are emailed to recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

No Man's Land Foods manufactures and sells premium beef jerky, meat sticks, and jerky cups through a direct-to-consumer Shopify-powered e-commerce website. Products are made from 99% lean whole muscle beef that is hand-trimmed and slow-dried for up to 14 hours using Oklahoma-style techniques, with high protein content (up to 17g per serving), low sugar (0-1g), and no artificial flavors, additives, nitrates, or nitrites.

Product overview

No Man's Land Foods is an independent Oklahoma-based food company specializing in premium beef jerky and meat snacks. The product portfolio consists of three main categories: (1) Meat Sticks available in Black Pepper, Teriyaki, and Spicy AF flavors, sold as single sticks or cartons of 24; (2) Beef Jerky offered in six flavors—Mild Original, Crushed Red Pepper, Black Pepper, Fajita Lime, Dill Pickle, and Spicy AF—available in sizes ranging from 2.5 oz to 14 oz, sold as single bags or cases of 8; and (3) Jerky Cups in four flavors—Mild Original, Crushed Red Pepper, Black Pepper, and Fajita Lime—in 2.0 oz portions designed for on-the-go convenience. The company also offers digital gift cards. All products feature slow-dried premium hand-cut steak with high protein content (15-17g per serving), minimal sugar (0-1g), and no artificial flavors, additives, nitrates, or nitrites.

Differentiator

Problem solved

Functional benefit

Products and services

• Meat Sticks Hand-trimmed whole muscle beef meat sticks available in Black Pepper, Teriyaki, and Spicy AF flavors, sold as single sticks or cartons of 24. Priced from $1.99 per stick. Designed for active consumers seeking a convenient, high-protein, low-sugar snack with no greasy aftertaste.
• Beef Jerky Slow-dried premium hand-cut steak jerky available in Mild Original, Crushed Red Pepper, Black Pepper, Fajita Lime, Dill Pickle, and Spicy AF flavors. Sold in 2.5 oz, 5 oz, 7.5 oz, and 14 oz sizes or as a case of 8 bags. Each serving delivers up to 17g protein, 0-1g sugar, and 90 calories. Priced from $12.99.
• Jerky Cups Slow-dried jerky packaged in 2.0 oz cup portions designed to fit standard cup holders, available in Mild Original, Crushed Red Pepper, Black Pepper, and Fajita Lime flavors. Sold as single cups or cartons of 6. Priced from $7.99. Marketed as on-the-go, portable high-protein snacks.
• Digital Gift Cards Digital gift cards available in denominations of $25, $50, $100, $250, and $500, with general and Birthday-themed variants. Gift card codes are emailed directly to recipients for purchasing products on the company website.

Quantifiable outcome

• Up to 17g protein per serving - more than any other national brand
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Chomps: Direct-to-consumer premium meat stick brand targeting health-conscious, high-protein snackers. Closely comparable product format (single sticks, multi-flavor), clean-ingredient positioning, and DTC e-commerce GTM to NML.
• Country Archer Provisions: Premium jerky and meat stick brand selling direct online and in natural/grocery channels. Comparable product mix (jerky + sticks), clean-label messaging, and omnichannel distribution ambitions mirror NML's positioning.
• KRAVE Jerky: Premium, gourmet-flavored jerky brand originally built DTC. Directly comparable premium jerky category, similar flavor-forward positioning, though now owned by a larger CPG platform.
• Field Trip Snacks: Craft jerky brand with clean-ingredient and protein-forward positioning, sold DTC and in retail. Closely aligned with NML on product category, target consumer, and go-to-market.
• Mission Meats: Clean-ingredient meat stick and jerky brand sold online and through retail. Comparable product format (sticks) and value proposition around no sugar, no additives, high protein.
• Perky Jerky: Premium jerky brand with low-sugar, high-protein positioning and multi-channel retail distribution. Comparable product category and health-oriented messaging.

Emerging players

• Paleovalley: Clean-ingredient, paleo-positioned meat sticks and snacks sold DTC and via Amazon. Overlaps on clean-label, high-protein meat sticks targeting a similar active-lifestyle consumer.

Broad incumbents

• Jack Link's: Category-leading mass-market jerky brand dominating U.S. retail with broad portfolio (jerky, sticks, tenders). Sets competitive pricing and shelf-share benchmark against which NML's premium positioning competes.
• Oberto Snacks: Established jerky and meat snack manufacturer with broad U.S. retail distribution. Comparable meat snack category but at much larger scale and broader portfolio.
• Tillamook Country Smoker: Regional heritage jerky brand with broad retail distribution and a strong identity story similar to NML's Oklahoma positioning. Comparable category and craft/regional brand narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NoMansLandBeefJerky
• Instagraminstagram.com/nomanslandbeefjerky

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Man's Land Foods