HOPE Atlanta

What HOPE Atlanta does

HOPE Atlanta is a 501(c)(3) nonprofit organization headquartered in Midtown Atlanta at 458 Ponce de Leon Ave. NE, founded in 1900 as the Travelers Aid Society through the Atlanta Women's Missionary Association. Operating under a housing-first model, the organization delivers direct services spanning street outreach (at MARTA stations, the airport, and encampments), housing solutions (rapid re-housing, eviction prevention, permanent supportive housing including The Melody facility), case management, in-house behavioral health, and wraparound supports such as the Women's Community Kitchen & Outreach Center, SuperPacks weekend meal kits for children, and food pantry distribution. Following its March 2021 merger with Action Ministries, HOPE Atlanta now serves nearly 7,000 individuals and families annually across 31 Georgia counties and the City of Atlanta, with specialized Veteran services reaching an additional 30+ counties through the SSVF program.

HOPE Atlanta does not charge clients for services and instead operates as a donations- and grants-driven nonprofit. Revenue is sourced from individual donations (including the Hope365 monthly giving program, planned giving, and stock donations), corporate partnerships via the tiered BridgeBuilders program (Premier through Bronze levels), foundation grants (e.g., Primerica Foundation, Bezos Day 1 Families Fund, Home Depot Foundation), and event fundraising (Heroes for Hope annual gala raised over $1M in 2025; Hope Fest raised $41K in 2025; an earlier capacity-building campaign raised over $10M). FY25 operational metrics include 3,000 clients served, 800 permanently housed, 100 evictions prevented, and 10,150 warm meals served; 58% of FY24 clients had a mental health diagnosis and 1,617 Veterans/families were assisted. The organization is led by CEO Julio Carrillo (since June 2022) with a 51-100 employee headcount distributed across clinical, veteran, housing, development, and corporate relations functions. The underlying technology consists of standard social-services case management platforms rather than proprietary AI systems; no AI/ML capabilities, mobile applications, or API products are disclosed.

Name

HOPE Atlanta

Legal name

Hope Atlanta

Website

https://hopeatlanta.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

HOPE Atlanta is a 501(c)(3) nonprofit founded in 1900 delivering street outreach, housing solutions, case management, behavioral health, and wraparound services to nearly 7,000 individuals and families experiencing homelessness annually across 31 Georgia counties and the City of Atlanta.

Ownership category

akta.pro rank

Product category

Homelessness and Housing Social Services

NAICS

Community Housing Services (62422), Community Food Services (624210), Temporary Shelters (624221), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Homelessness prevention services
• Supportive housing programs
• Veteran housing services
• Community case management
• Food assistance programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Donations from individuals through monthly giving programs (Hope365), one-time gifts, memorial and honorary gifts
2. Corporate Partnerships: Corporate sponsorships through BridgeBuilders program at various tiers (Premier, Diamond, Platinum, Gold, Silver, Bronze), including QuikTrip $7M award, annual Heroes for Hope gala sponsorships
3. Foundation Grants: Grants from foundations including Primerica Foundation ($50,000), Bezos Day 1 Families Fund ($2.5M), Home Depot Foundation
4. Special Events Fundraising: Annual Heroes for Hope gala (raised over $1M in 2025, $800K in 2024), Hope Fest (raised $41K in 2025)
5. Employer Matching Programs: Corporate matching gift programs where employers match employee donations
6. Planned Giving: Legacy gifts including bequests, beneficiary designations for long-term sustainability
7. Stock Donations: Donations of stocks, bonds, or mutual funds offering tax advantages to donors

Distribution channels7 records

Marketing channels10 records

Core offering

HOPE Atlanta is a 501(c)(3) nonprofit that delivers direct services to prevent and end homelessness across metro Atlanta. Its core offerings include street outreach, housing solutions (rapid re-housing, permanent supportive housing, eviction prevention), personalized case management, in-house behavioral health services, wraparound support, and specialized programs for Veterans, families with children, people living with HIV/AIDS, seniors, and those with mental health diagnoses. The organization also operates the Women's Community Kitchen & Outreach Center and supportive housing properties such as The Melody.

Product overview

HOPE Atlanta is Georgia's longest-standing nonprofit (since 1900) focused on preventing and ending homelessness. The organization operates a coordinated suite of direct service programs including Street Outreach, Housing Solutions, Case Management, Behavioral Health Services, and Wraparound Services. Specialized programs serve Veterans, families with children, people living with HIV/AIDS, seniors, and those with mental health challenges. The organization also operates the Women's Community Kitchen & Outreach Center for meal services and the The Melody supportive housing property. Food security programs include SuperPacks weekend meal kits for children. Community engagement offerings include volunteer programs, the BridgeBuilders corporate partnership initiative, Heroes for Hope annual gala, and Hope Fest organized by the Young Professionals Board. The organization serves nearly 7,000 clients annually across its housing-first approach to ending homelessness.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Outreach

Quantifiable outcome

• Nearly 7,000 people served annually
• +8 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered title sponsor, premier partner, gold partner, silver partner, diamond partner, partner, platinum partner, government partner, legal partner, veteran partner, community partner, food partner, housing partner, hiv/aids partner, champion sponsor, guardian sponsor, advocate sponsor, legacy corporate hero and friend sponsor.

• Southern Companytitle sponsorGTM or Marketing Partner · 1 October 2026Chairman, President and CEO Chris Womack honored as Individual Hero for Hope 2026. Southern Company serves as Title Sponsor for Heroes for Hope gala.
• QuikTrippremier partnerGTM or Marketing Partner · 1 December 2023QuikTrip awarded $7M to local nonprofits including Hope Atlanta in December 2023 to make Atlanta communities safer, stronger, and more stable. Within first six weeks, partnership enabled outreach teams to serve more than 240 people experiencing or at risk of homelessness, including 153 children. Hope Atlanta is a Premier Partner.
• Publix Super Markets Charitiesgold partnerGTM or Marketing PartnerLong-time supporter of Hope Atlanta and previously Action Ministries. Sponsored advertising campaign inviting Georgians to 'Be a Champion for HOPE' during 2021 Olympics. Gold level corporate partner.
• Georgia Powersilver partnerGTM or Marketing PartnerGeorgia Power is a Silver level corporate partner. Senior VP Bentina Terry received Individual Hero for Hope award in 2022.
• The Home Depot Foundationpremier partnerGTM or Marketing PartnerPremier partner supporting veteran housing initiatives and community projects. Home Depot Foundation has contributed significantly to veteran housing programs.
• Chick-fil-Adiamond partnerGTM or Marketing PartnerDiamond level corporate partner. Since 2012, Chick-fil-A has awarded more than $17 million in True Inspiration Awards grants to nonprofits focused on homelessness or hunger, and donated more than 15 million meals through Shared Table program.
• Norfolk Southernpremier partnerGTM or Marketing PartnerTitle Sponsor of Heroes for Hope for 9+ years. Premier partner with significant corporate giving program supporting Hope Atlanta initiatives.
• Northside Hospitaldiamond partnerGTM or Marketing PartnerDiamond level partner and Title Sponsor of Heroes for Hope gala for 9 consecutive years.
• LocumTenens.comdiamond partnerGTM or Marketing PartnerDiamond level corporate partner supporting Hope Atlanta's mission and programs.
• Atlanta Gas Lightpremier partnerGTM or Marketing PartnerPremier partner supporting Hope Atlanta's programs. VP Tiffany Callaway Ferrell serves on board.
• Edward JonespartnerGTM or Marketing PartnerCorporate partner with representative Laura Deisley serving on board of directors.
• Gas Southgold partnerGTM or Marketing PartnerGold level corporate partner. VP Meredith Hodges serves as Vice Chair & Secretary on board.
• The RMR Groupplatinum partnerGTM or Marketing PartnerPlatinum level corporate partner supporting Hope Atlanta's mission.
• Primericadiamond partnerGTM or Marketing PartnerDiamond level corporate partner through Primerica Foundation.
• U.S. Department of Veterans Affairsgovernment partnerStrategic or Co-development PartnerVA partnership for healthcare and financial services referrals for Veteran clients. Referrals to VA for healthcare and financial services.
• Atlanta Legal Aidlegal partnerStrategic or Co-development PartnerPartnership to provide legal services to Veterans including addressing past evictions, healthcare navigation, social security and disability benefits, and landlord/tenant challenges.
• Soldiers' Angelsveteran partnerGTM or Marketing PartnerVeteran service organization partner supporting Veteran clients.
• American Legionveteran partnerGTM or Marketing PartnerVeteran service organization partner.
• The Warrior Allianceveteran partnerGTM or Marketing PartnerVeteran service organization partner.
• RallyPointveteran partnerGTM or Marketing PartnerVeteran networking and support platform partner.
• United Way of Greater Atlantacommunity partnerStrategic or Co-development PartnerCommunity partner providing referrals and collaborative services.
• Atlanta Community Food Bankfood partnerStrategic or Co-development PartnerFood rescue and distribution partner supporting Women Community Kitchen and food programs.
• Second Helpingsfood partnerStrategic or Co-development PartnerFood rescue organization partner.
• Operation Donatefood partnerStrategic or Co-development PartnerFood donation partner.
• Partners for HOMEhousing partnerStrategic or Co-development PartnerHousing-focused partnership organization. Individual Hero for Hope honoree Cathryn Vassell serves as leader.
• MARTAgovernment partnerStrategic or Co-development PartnerMARTA HOPE program partnership since 2020, providing outreach services at transit stations. Has aided more than 6,000 people since launch.
• St. Vincent de Paulcommunity partnerStrategic or Co-development PartnerCommunity services partner supporting housing and hunger programs.
• Joining Heartshiv/aids partnerStrategic or Co-development PartnerHIV/AIDS advocacy and services partner.
• Keystone Managementchampion sponsorGTM or Marketing PartnerDr. Kofi Smith serves as Co-Chair of Heroes for Hope 2026. Champion level sponsor.
• Wells Fargochampion sponsorGTM or Marketing PartnerChampion level sponsor of Heroes for Hope gala.
• Troutman Pepper Lockeguardian sponsorGTM or Marketing PartnerGuardian level sponsor of Heroes for Hope gala.
• Perennial Propertiesguardian sponsorGTM or Marketing PartnerGuardian level sponsor. Aaron Goldman serves on board of directors.
• Amerigroupguardian sponsorGTM or Marketing PartnerGuardian level sponsor supporting healthcare access programs.
• Anthem Blue Cross Blue Shield of Georgiaguardian sponsorGTM or Marketing PartnerGuardian level sponsor. Amanda Free serves on board of directors.
• VyStar Credit Unionadvocate sponsorGTM or Marketing PartnerAdvocate level sponsor of Heroes for Hope gala.
• Cox Enterprisesadvocate sponsorGTM or Marketing PartnerAdvocate level sponsor.
• Georgia-Pacificadvocate sponsorGTM or Marketing PartnerAdvocate level sponsor.
• Gorman & Companyadvocate sponsorGTM or Marketing PartnerAdvocate level sponsor.
• Holder Constructionadvocate sponsorGTM or Marketing PartnerAdvocate level sponsor.
• Coca-Cola Companylegacy corporate heroGTM or Marketing PartnerLegacy Corporate Hero for Hope, long-standing supporter of Hope Atlanta.
• PwClegacy corporate heroGTM or Marketing PartnerLegacy Corporate Hero for Hope.
• Berkadiafriend sponsorGTM or Marketing PartnerFriend level sponsor. Heather Olson, Managing Director, served as Co-Chair 2021 Heroes for Hope.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Partners for HOME: Atlanta-focused housing and homelessness nonprofit that collaborates with Hope Atlanta on referrals and is cited among its strategic housing partners. Directly comparable because both target the same chronically homeless population in metro Atlanta using housing-first principles.
• Covenant House Georgia: Serves youth and young adults experiencing homelessness in Atlanta with housing and supportive services. Comparable as a regional homelessness nonprofit where Hope Atlanta's CDO previously led development; competes for similar foundation, corporate, and individual giving in the Atlanta market.
• Urban League of Greater Atlanta: Provides housing, workforce, education, and social services for underserved communities in metro Atlanta. Comparable as a same-region nonprofit with wraparound programming and similar corporate and individual donor pool; Hope Atlanta's Director of Community Engagement previously worked there.
• Mercy Care Atlanta: Provides integrated healthcare, behavioral health, and housing support services for people experiencing homelessness in Atlanta. Comparable as a same-geography nonprofit addressing the co-occurrence of homelessness and behavioral health, a population that represents 58% of Hope Atlanta's FY24 clients.
• Salvation Army of Greater Atlanta: Operates emergency shelters, transitional housing, and food programs in metro Atlanta. Comparable as a long-standing shelter and homelessness-services operator with overlapping programs (shelter, food, case management) and a similar corporate and individual donor base.
• Atlanta Community Food Bank: Major regional food-rescue and distribution partner that supplies Hope Atlanta's Women Community Kitchen and food programs. Directly comparable as a Georgia-based hunger-relief nonprofit with overlapping donor base and similar food-security programming.
• United Way of Greater Atlanta: Regional funder and convener that supports many of the same housing, hunger, and family-stability nonprofits. Comparable as both a referral partner and a competitor for corporate workplace-giving dollars and foundation grants in the Atlanta market.
• Goodwill of North Georgia: Workforce development and social services nonprofit operating across metro Atlanta and North Georgia. Comparable as a regional nonprofit with wraparound services (job training, case management) for low-income populations and an overlapping corporate and foundation donor base.
• Families First: Provides housing, family support, and behavioral health services to vulnerable children and families in metro Atlanta. Comparable because Hope Atlanta's CEO and COO previously held executive roles there, and the organizations serve overlapping family and homeless populations in the same geography.
• Catholic Charities Atlanta: Provides housing, immigration, and social services across metro Atlanta to vulnerable populations including those experiencing homelessness. Comparable as a multi-service nonprofit serving overlapping client segments and competing for similar Catholic, corporate, and government funding pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HOPEatlORG
• YouTubeyoutube.com/channel/UCYeGp1ktAIn89jD_oraxzYA
• Facebookfacebook.com/HOPEatlanta
• LinkedInlinkedin.com/company/hope-atlanta
• Instagraminstagram.com/hopeatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPE Atlanta