What Bluewave Technology does

Bluewave Technology is an Australian Fractional CMO and growth marketing practice founded and operated by Steve Mills, a 30-year digital marketing veteran. The company provides executive-level marketing leadership embedded directly into client teams, alongside performance marketing execution, AI and data architecture, and e-commerce consulting. Services are delivered through the Bluewave Methodology, a four-phase framework (Ecosystem Audit & Alignment, Architecture Building, Performance Execution, C-Level Advisory & Scaling) that combines GTM strategy, omnichannel media buying, predictive analytics, custom BI dashboards, and generative AI workflows. The practice is positioned as an alternative to traditional digital agencies, with a stated cap of 4-5 concurrent partnerships to ensure deep integration.

Name

Bluewave Technology

Legal name

Bluewave Technology

Website

https://bluewavetechnology.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluewave Technology is an Australian Fractional CMO and growth marketing practice led by Steve Mills, serving 4-5 concurrent B2B enterprises, startups, and high-volume national retailers with embedded executive marketing leadership, performance marketing, and AI-driven data architecture.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Fractional CMO services
• Growth marketing consulting
• Performance marketing management
• B2B marketing leadership
• Digital advertising strategy

Headquarters

HQ city

Emerald

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fractional CMO Services: Steve Mills provides executive-level marketing leadership as a Fractional CMO, embedding directly into client executive teams. Revenue is generated through ongoing consulting engagements with high-growth B2B enterprises, startups, and high-volume retailers.
2. Performance Marketing Management: Elite performance marketing services managing client ad spend across Search, Social, and Programmatic networks. With over $100M in managed ad spend, revenue is derived from managing and optimizing marketing budgets for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bluewave Technology is a Fractional CMO and growth marketing practice that embeds its founder, Steve Mills, directly into client executive teams to deliver strategic marketing leadership. Core services include growth marketing leadership, elite performance marketing management across Google Ads, Meta, and programmatic networks, and AI & data architecture including Looker Studio BI dashboards, GA4 enterprise tracking, and custom generative AI workflows. Engagements are limited to 4-5 concurrent partnerships and are delivered through a four-phase Bluewave Methodology.

Product overview

Bluewave Technology is a Fractional CMO and Growth Marketing practice offering a unified service portfolio centered on strategic growth leadership and performance marketing execution. The core offering is Fractional CMO Services, which encompasses Growth Marketing Leadership, Elite Performance Marketing, and AI & Data Architecture. These services are delivered through the Bluewave Methodology—a four-phase process (Ecosystem Audit & Alignment, Architecture Building, Performance Execution, C-Level Advisory & Scaling) that provides structured client engagement. Supporting capabilities include E-commerce Consulting for Shopify, BigCommerce, and WooCommerce platforms. The practice is led by Steve Mills with 30 years of experience and $100M+ managed ad spend, and caps engagements at 4-5 concurrent partnerships to ensure deep integration. Demonstrated outcomes include B2B Scale-Up methodology (scaling from 6 to 8 figures) and High-Volume Retail Domination for national consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Embedded executive leadership offering in which Steve Mills operates as a Fractional CMO, sitting on the client's side of the table to align marketing investments with board-level revenue targets, manage Go-To-Market strategy, and oversee the entire digital ecosystem. For B2B enterprises, ambitious startups, and high-volume retailers.
• Growth Marketing Leadership Strategic alignment service covering Go-To-Market planning, B2B e-commerce scaling, vendor relationship management, and cross-functional team alignment. Targeted at founders, CEOs, and boards of high-growth businesses.
• Elite Performance Marketing High-velocity acquisition systems engineering across Google Ads (Search, Shopping, Performance Max), Meta (Advantage+), and additional programmatic networks including Bing, TikTok, Reddit, and Pinterest. Backed by over $100M in managed ad spend. For enterprises requiring accountable, compounding ROI.
• AI & Data Architecture Builds custom Looker Studio BI dashboards, predictive analytics models, GA4 enterprise tracking, Google Tag Manager architectures, and custom generative AI workflows for lead qualification, content scaling, and intelligent bid management. Targeted at C-suites needing real-time visibility into marketing ROI and customer behavior.

Quantifiable outcome

• Scaled from 6-figure baseline to 8-figure market leader (Industry Kitchens B2B case study)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationCRM integration partner used for email marketing automation and customer data platform integration within the Bluewave Methodology ecosystem audit phase.
• Monday.comcoreTechnology or IntegrationCRM integration partner used for workflow management and cross-functional team alignment within the Bluewave Methodology.
• Looker StudiocoreTechnology or IntegrationBusiness intelligence dashboard platform used to build custom BI dashboards providing real-time visibility into marketing ROI and customer behavior for client C-suites.
• Google AdscoreTechnology or IntegrationPrimary advertising platform for campaign execution across Search, Shopping, and Performance Max networks.
• Meta AdvertisingcoreTechnology or IntegrationSocial advertising platform (including Advantage+) for omnichannel acquisition strategy deployment.
• ShopifycoreTechnology or IntegrationE-commerce platform supported for continuous e-commerce consulting and growth marketing strategy alignment.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Chief Outsiders: US-headquartered fractional CMO firm placing seasoned executives into growth-stage companies for fractional engagements. Direct model-match to Bluewave Technology's fractional CMO practice, including a similar cap on concurrent engagements and emphasis on executive-level integration.
• Boardroom Insiders: Network connecting senior executives (including fractional CMOs) with growth-stage companies. Closely comparable to Bluewave in business model (fractional executive placement) and target buyer (founders seeking senior marketing leadership without full-time CMO cost).
• Croud: Global performance marketing agency delivering paid search, paid social, programmatic, and analytics across Google, Meta, and emerging networks. Directly comparable to Bluewave's Elite Performance Marketing offering and AI-enabled campaign optimization approach.
• Liquid: Australian digital marketing agency with strong performance marketing and e-commerce specialization. Comparable to Bluewave in geography (Australia), target client profile (B2B and high-volume retail), and omnichannel execution across Google and Meta.
• Woolly Mammoth: Australian digital agency focused on performance marketing and growth for B2B and retail brands. Similar client profile to Bluewave (Carlisle Homes-class enterprises) and similar mix of paid media, data, and conversion optimization.
• Emote Digital: Australian performance and e-commerce marketing agency working with retailers and DTC brands. Comparable in geography, service mix (paid media, CRO, e-commerce consulting), and target buyer profile to Bluewave's high-velocity retail segment.

Broad incumbents

• Resolution Media (Dentsu): Dentsu-owned performance marketing agency with deep specialization in search, social, and programmatic buying. Overlaps with Bluewave's performance marketing engine but operates at significantly larger scale and with broader channel breadth.
• The Works (Australia): Australian creative and digital agency with performance and content capabilities. Broader portfolio than Bluewave but operates in the same Australian market with overlapping mid-market and enterprise clients.
• Dept Agency: Large global digital agency combining creative, technology, and performance marketing. Overlaps with Bluewave's end-to-end service stack (data, AI, performance media, e-commerce) but at substantially larger scale and geographic breadth.
• Monks (formerly MediaMonks): Global digital production and marketing services firm with deep performance media, data, and AI capabilities. Comparable in the breadth of its marketing technology stack to Bluewave's AI & Data Architecture practice, but operating at global enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/bluewavetechnology
• Facebookfacebook.com/bluewaveonlinemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewave Technology