GainBase
GainBase is a Birmingham, UK-based WorkTech SaaS provider, founded in 2020, that targets small and medium-sized enterprises with tools to develop, motivate, and retain their workforce. The company currently lists 1–10 employees and its public web domain is inactive.
- Company typePrivate
- Founded2020
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
GainBase firmographics
Firmographics- Name
- GainBase
- Website
- https://thegainbase.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GainBase is a Birmingham, UK-based WorkTech SaaS provider, founded in 2020, that targets small and medium-sized enterprises with tools to develop, motivate, and retain their workforce. The company currently lists 1–10 employees and its public web domain is inactive.
- Ownership category
- akta.pro rank
GainBase industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Employment Services (5613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Compensation Planning & Total Rewards (BPACAPAH)
- akta.pro secondary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where GainBase is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
GainBase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
GainBase product offering
Product offeringCore offering
GainBase provides a WorkTech SaaS solution designed to help SMEs develop, motivate, and retain a high-performing workforce. The product is delivered as cloud-based software addressing employee engagement and workforce performance needs for small and medium-sized enterprises.
Differentiator
Problem solved
Functional benefit
Companies that use GainBase
Customer profileIdeal customer profiles1 record
GainBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GainBase competitors and assessment
Company assessmentDirect peers
- HiBob: Modern HR platform for small to mid-sized businesses focused on employee experience, culture, and people management. Comparable as an HR tech SaaS serving SMEs with workforce development and retention features.
- BambooHR: Cloud-based HR software for small and medium businesses covering hiring, onboarding, and employee data. Comparable SME-focused HR SaaS with workforce management capabilities.
- Personio: European HR SaaS platform focused on SMEs for HR management, recruiting, and people operations. Directly comparable as a WorkTech SaaS targeting similar SME customers with workforce management tools.
- CharlieHR: UK-based HR software designed for small businesses, offering onboarding, time-off, and people management. Comparable UK-focused HR SaaS for SMEs with similar target market.
- Rippling: Unified workforce management platform combining HR, IT, and finance for SMBs. Comparable as an all-in-one WorkTech SaaS for SMEs with employee lifecycle management.
Broad incumbents
- Zenefits: HR SaaS platform focused on small and medium businesses, offering HR, benefits, and payroll. Comparable as an SME-focused WorkTech SaaS, though larger and more established.
- Workday: Enterprise cloud applications for HR, finance, and planning. Comparable as a WorkTech platform, though focused on larger enterprises rather than GainBase's SME target segment.
Emerging players
- 15Five: Continuous performance management and employee engagement platform for SMBs. Comparable as a WorkTech SaaS focused on workforce development, motivation, and retention for SMEs.
- Lattice: People management platform for performance, engagement, and development. Comparable as WorkTech focused on workforce motivation and retention, though typically serves mid-market rather than SME.
Regional players
- Sage HR: HR software from Sage targeting UK and European SMEs for people management. Comparable as a regional HR SaaS serving the same UK SME market as GainBase.
Market position
Customer concentration
GainBase social profiles
Digital presenceGainBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
GainBase leadership team
Management profileNumber of profiles
GainBase funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GainBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GainBase
What does GainBase do?
GainBase provides a WorkTech SaaS solution designed to help SMEs develop, motivate, and retain a high-performing workforce. The product is delivered as cloud-based software addressing employee engagement and workforce performance needs for small and medium-sized enterprises.
Is GainBase a public or private company?
GainBase is a private company. It is classified as venture growth investor backed and is currently operating.
When was GainBase founded?
GainBase was founded in 2020. It employs 1 to 10 people.
Where is GainBase based?
GainBase is headquartered in Birmingham, United Kingdom, in the Europe region.
Who are GainBase's main competitors?
Direct peers on record are HiBob, BambooHR, Personio, CharlieHR and Rippling. Broad incumbents are Zenefits and Workday. Emerging players are 15Five and Lattice. Sage HR is listed as a regional player.
Does GainBase have an API?
No public API is recorded for GainBase.
What industry is GainBase in?
GainBase's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAH, Compensation Planning & Total Rewards, with a secondary code of FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance. Its NAICS code is 5613 and its SIC code is 7372.