National Real Estate Investors Association

What National Real Estate Investors Association does

National Real Estate Investors Association (National REIA) is a 501(c)(6) non-profit trade association founded in 1985 and headquartered in Crestview Hills, Kentucky (Cincinnati metro). It operates as a federation of more than 120 local real estate investor associations and chapters representing approximately 40,000 individual members across the United States, positioning itself as the only non-profit organization serving independent investors and investor associations at national scale. The organization delivers value through three pillars: (i) advocacy (VoterVoice-powered Action Center, legislative bill tracking across categories such as rent control and property maintenance, and representation from Capitol Hill to city hall), (ii) education (REIA U online coursework and the 60-hour Professional Housing Provider certification), and (iii) member benefits (a curated ecosystem of roughly 20 vendor partnerships including a Flagship relationship with The Home Depot Pro Xtra program plus insurance, leasing, lead-generation, financing, and shipping providers).

Name

National Real Estate Investors Association

Legal name

National Real Estate Investors Association

Website

https://nationalreia.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: National REIA generates revenue through affiliation dues from local real estate investor associations and chapters. Individual investors must join local affiliated chapters to gain access to national benefits. The organization has various membership tiers and plans accessible through their MemberFlow platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

National REIA is a 501(c)(6) nonprofit trade association that operates a federation of 120+ local real estate investor associations representing approximately 40,000 members. It delivers membership services including networking, professional education (REIA U courses and the PHP designation), legislative advocacy, and access to discounted member benefits from partner vendors such as Home Depot, Rent Perfect, and REIPro.

Product overview

National REIA operates as a federation of over 120 local REIA chapters and associations representing approximately 40,000 members nationwide. The organization provides a core membership platform offering advocacy tools (VoterVoice, Action Center, Bill Tracking), professional education (REIA U, PHP Designation program), publications (Real Estate Investing Today news site, Real Estate Journal, ROI Magazine), and member benefits through partnerships with providers including Home Depot, Rent Perfect, DEALMACHINE, REIPro, and others. The Find a REIA interactive map enables members to locate and connect with local chapters. National REIA's structure combines a non-profit trade association model with member-facing digital tools for networking, education, and legislative advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• REIA U (National REIA University) Online education platform providing courses and educational resources to help real estate investors achieve their goals through master investor knowledge, including the PHP designation curriculum.
• PHP (Professional Housing Provider) Designation Nationally recognized education-based certification program for real estate investors requiring 60 hours of formal education covering appraisal, rehab, fair housing law, ethics, negotiation, finance, tenant-landlord law, contract law, management, and marketing.
• Real Estate Investing Today Official news site of National REIA featuring updates on legislation and market trends affecting real estate investors.
• Real Estate Journal Quarterly published nationwide source of record for news about the real estate investor industry.
• ROI Magazine Annual magazine published in partnership with Rental Housing Journal for the real estate investor community.
• VoterVoice Advocacy Platform Advocacy platform that enables members to contact elected officials on issues being tracked, receive action alerts, and send customized messages to key legislators.
• Member Benefits Package Collection of benefit providers offering National REIA members discounted access to products and services including Home Depot Pro Xtra, Rent Perfect, MSI insurance, 1024 Wealth, Avis Budget, BuildASign, CallFire, CamaPlan, Constant Contact, DEALMACHINE, Foreclosure.com, HammerZen, Local Market Monitor, PartnerShip, Qwikkit, REIASure, REIPro, Title Search Direct, ODP Business Solutions, and OdorXit.
• Find a REIA (Interactive Map) Interactive map tool allowing users to search by address and find local REIA chapters and associations, with detailed information including contact details, meeting locations, and times.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• The Home DepotflagshipGTM or Marketing PartnerThe Home Depot partnership offers National REIA members customized solutions and savings through the Pro Xtra program. Members receive 2% biannual rebate, 20% off interior and exterior paints and primers, volume pricing, access to exclusive appliance and cabinet programs, and special pricing through American Woodmark cabinetry. Rebate payments issued twice yearly for purchases over $12,500.
• Rent PerfectcoreGTM or Marketing PartnerRent Perfect provides online lease agreement services with electronic and secure transmission, plus credit and background screening for rental property owners and managers. National REIA members receive a discounted $0.95 set-up fee.
• Millennial Specialty Insurance (MSI)coreGTM or Marketing PartnerMSI offers multiple insurance products specifically designed for investors and their tenants, with no underwriting or inspections required, 24/7 desktop and smartphone certificate delivery, and knowledgeable claims management.
• 1024 WealthminorGTM or Marketing PartnerProvides Infinite Banking concept education and life insurance protection strategies for National REIA members, teaching about the flow of money and financial concepts for investors.
• Avis Budget GroupminorGTM or Marketing PartnerCar rental services with approximately 5,500 locations in more than 165 countries, offering National REIA members discounted rates as part of the member benefits package.
• BuildASign.comminorGTM or Marketing PartnerOnline sign retailer offering National REIA members up to 20% off on retractable banners, yard signs, vinyl banners and accessories.
• CallFireminorGTM or Marketing PartnerVoice and text messaging communications platform with special rates for National REIA members on voice broadcast and text messages.
• CamaPlancoreGTM or Marketing PartnerSelf-directed retirement account provider with nearly two decades of experience, offering IRAs, 401(k)s, and HSAs that allow investors to diversify portfolios with alternative investments including real estate and private equity.
• Constant ContactminorGTM or Marketing PartnerMarketing toolkit offering email newsletters, surveys, events, Facebook promotions, and online listings with special member pricing.
• DEALMACHINEminorGTM or Marketing PartnerLead generation platform providing trusted data for property investors, connecting with property owners using dialer and mail platform, with instant setup and personal customer support.
• Foreclosure.comminorGTM or Marketing PartnerForeclosure property database offering National REIA members 25% off monthly subscription, providing access to foreclosure, preforeclosure, bankruptcy, short sale and wholesale investment opportunities.
• HammerZenminorGTM or Marketing PartnerQuickBooks integration tool for tracking Home Depot purchases and efficient data import, with free 30-day trial and discounts. As an Intuit Premier Reseller, also offers lowest prices for QuickBooks software.
• Local Market MonitorminorGTM or Marketing PartnerDecision tools for residential real estate investors with real-time information for opportunity analysis. National REIA members receive 25% off Personal Investor Market Reports.
• PartnerShipminorGTM or Marketing PartnerShipping program helping members save 45% on FedEx Express and 25% on FedEx Ground through the Excelerate America Shipping Program.
• QwikkitminorGTM or Marketing PartnerKitchen upgrade solutions for property investors with cabinet refacing kits costing 50-70% less than replacement, installed in a fraction of the time. Over 100,000 rental properties upgraded nationwide.
• REIASurecoreGTM or Marketing PartnerMultifamily insurance options for property managers and small multifamily investors, allowing more client focus and less transactional overhead.
• Title Search DirectminorGTM or Marketing PartnerTitle intelligence and pre-screening reports for any US residential address, with closing agents available nationwide. National REIA members receive special discounts on pre-screening title search orders.
• ODP Business SolutionsminorGTM or Marketing PartnerOffice supplies and cleaning products with up to 55% off retail pricing, significant savings on copies and printing, and free next business day shipping on orders over $50.
• OdorXitminorGTM or Marketing PartnerOdor elimination products safe for use around people, pets and the planet. National REIA members receive 25% discount on products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BiggerPockets: The largest online community for individual real estate investors, offering free education, forums, podcasts, and a marketplace. Direct competitor for the same independent-investor audience that National REIA serves through local chapters.
• National Apartment Association (NAA): Federated trade association representing apartment owners and operators across the U.S. Operates a near-identical local-chapter federation model, advocacy structure, and member-benefit program serving rental property owners — directly comparable in form and function to National REIA.
• National Association of Residential Property Managers (NARPM): Trade association for residential property managers using a similar chapter-based federation model. Directly comparable audience overlap (landlords and small-portfolio rental operators) and comparable member benefits, education, and advocacy program structure.
• Rental Housing Journal: Media outlet serving rental housing owners and operators. Co-publishes ROI Magazine with National REIA, overlapping in audience, editorial mission, and member-facing content distribution to independent landlords.

Broad incumbents

• National Association of Realtors (NAR): The largest U.S. trade association for real estate professionals. While NAR focuses on licensed agents/brokers rather than independent investors, it is the dominant national model for trade-association governance, advocacy, and member benefits that National REIA emulates at a smaller scale.
• National Association of Home Builders (NAHB): Federated trade association for home builders and remodelers. Comparable in federation structure, legislative advocacy infrastructure, and member-benefit packaging, though serving a different (builder/remodeler) segment rather than independent investors.

Others

• CCIM Institute: Commercial real estate education and designation body (CCIM designation). Comparable in offering a credentialing and continuing-education program for real estate practitioners, though focused on commercial rather than residential investors.
• IREM (Institute of Real Estate Management): International association for real estate managers offering credentials (AMO, CPM) and education. Comparable in providing designation-based education and advocacy for property managers, an adjacent segment to National REIA's investor base.

Emerging players

• REIPro: Software platform providing step-by-step buying/selling workflows for real estate investors. Comparable as a national-scale investor education and tooling vendor that competes for the same educational and operational mindshare.
• Roofstock: Marketplace and education platform for single-family rental investing. Comparable in serving independent investors with education, deal flow, and tooling, though operating as a tech company rather than a membership federation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NationalREIA
• YouTubeyoutube.com/c/NationalREIA
• Facebookfacebook.com/NationalREIA
• LinkedInlinkedin.com/company/groups

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Real Estate Investors Association