hunterblu media
hunterblu media is a bootstrapped, fully-remote boutique media agency co-founded in 2018, providing media strategy, planning, and buying services across all channels to enterprise brands in logistics, automotive, food/beverage, and retail under AOR, project, and staffing models.
- Company typePrivate
- Founded2018
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What hunterblu media does
hunterblu media is a boutique, independent, media-agnostic full-service media agency co-founded in December 2018 by David Hunter and Jessica Blumberg, who had worked together since December 2009 at crispin porter + bogusky before formalizing their partnership as an agency. The firm provides media strategy, communications planning, integrated media plan development, and media buying and execution across television, radio, cinema, out-of-home, direct mail, digital, and paid social channels, applying a "data + intuition" methodology that combines analytics with strategic judgment. It operates as a fully remote organization with a 22-person team (2 co-founders and 20 team members), executing campaigns for enterprise brands across logistics (Ryder), automotive/retail (Take 5 Oil Change), home/plumbing (Moen), food/agriculture (Taylor Farms), food/restaurant (Friendly's), and food/beverage (Bragg).
The business model is professional services revenue generated through agency-of-record (AOR) retainers, project-based engagements, new business pitch support, and short-term staffing augmentation. Pricing is not publicly disclosed; the firm also runs the hunterblu Small Business pro-bono program, offering three annual 10-week cohorts of free media consulting to minority- and women-owned small businesses with budgets under $25,000 as a CSR and brand-building initiative rather than a commercial stream. The company is bootstrapped and founder-owned, with no institutional capital, no parent company, and approximately 50% of revenue reinvested into employee incentive programs.
Core technology is described as data analytics combined with strategic intuition; no proprietary AI/ML, patents, or technology products are disclosed. The firm holds certified partner status with Meta (Media Planning & Buying Professional) and Google (Google Partner with Analytics certification), and maintains referral partnerships with six creative agencies (HMNT, Erich & Kallman, Markham Yard, TEAM, 62Above, Fortnight Collective). Recognition includes three consecutive years on Adweek's Fastest Growing Agencies list (#3 in media category 2022-2024), two years on the Inc. 5000 (2023-2024), and 2024-2025 AdAge awards for Best Agency Culture alongside MediaPost and Drum campaign-level awards for client work.
hunterblu media firmographics
Firmographics- Name
- hunterblu media
- Legal name
- hunterblu media
- Website
- https://hunterblumedia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- hunterblu media is a bootstrapped, fully-remote boutique media agency co-founded in 2018, providing media strategy, planning, and buying services across all channels to enterprise brands in logistics, automotive, food/beverage, and retail under AOR, project, and staffing models.
- Ownership category
- akta.pro rank
hunterblu media industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Media Barter & Trade Media Buying (BPAFABAL)
- akta.pro secondary industry
- Affiliate & Partner Media Buying (BPAFABAJ)
Keywords
Where hunterblu media is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
hunterblu media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Media Planning and Buying Services: Full-service media agency revenue generated through providing media strategy, communications planning, integrated media plan development, and media buying and execution services to clients. Services are delivered project-based, as AOR engagements, or to fill client staffing gaps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Hunterblu Small Business (Free Pro-bono Program) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
hunterblu media product offering
Product offeringCore offering
hunterblu media is a boutique, independent, media-agnostic agency that provides full-service media planning and buying services to enterprise brands. Its core offerings include media strategy and communications planning, integrated media plan development, and media buying and execution across television, radio, cinema, out-of-home, direct mail, digital, and paid social channels. The agency also offers supplementary services such as Media 101 seminars, market research, new business pitches, and target and competitive analysis, alongside a pro-bono small business consulting program.
Product overview
Hunterblu media is a boutique, independent, media-agnostic full-service agency offering media planning and buying services. The core offerings include Media Strategy and Communications Planning, Integrated Media Plan Development, and Media Buying & Execution across all media types including television, radio, cinema, out-of-home, direct mail, digital, and paid social. The company also provides supplementary services such as Media 101 seminars, market research, new business pitches, and competitive analysis. Additionally, hunterblu operates hunterblu Small Business™ as a pro-bono 10-week consulting program for eligible small businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Hunterblu Small Business™: A 10-week free media strategy, planning and buying consulting program offered 3x per year for minority-owned and/or women-owned small businesses with media budgets under $25,000.
Products and services
- Media Strategy and Communications Planning
Quantifiable outcome
- Award-winning campaigns for clients (2023 Mediapost Gold B2B, 2024 Drum Gold Outdoor, 2024 Indie Agency News Merit)
- +1 more outcomes
Companies that use hunterblu media
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
hunterblu media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hunterblu media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- HMNTminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- Erich & KallmanminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- Markham YardminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- TEAMminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- 62AboveminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- Fortnight CollectiveminorCreative agency partner listed on hunterblu's agency partners page, suggesting collaborative client work relationships.
- Meta (certified partner)coreAgency-wide Meta Media Planning & Buying Professional certification, indicating deep partnership and access to Meta advertising platforms and resources.
- Google (certified partner)coreGoogle Partner status with Google Analytics certification, indicating technical partnership and access to Google's advertising and analytics ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
hunterblu media competitors and assessment
Company assessmentDirect peers
- Noble People: Boutique, independent, full-service media agency offering media planning and buying across all channels. Closely comparable to hunterblu in size, independent ownership, multi-channel media approach, and enterprise client focus.
- Butler/Till: Independent media planning and buying agency with a similar boutique positioning, multi-channel media expertise, and enterprise brand client base. Highly comparable in operating model and customer profile.
- Empower Media Group: Independent, women-owned media agency offering media planning, buying, and analytics services. Comparable to hunterblu as a similarly sized independent competitor in the same product category with overlapping service lines.
- Good Apple: Independent full-service digital media agency focused on planning, buying, and analytics. Directly comparable in independent ownership, agency size band, and media-buying-centric service model.
- RPA: Independent, full-service advertising agency headquartered in LA with integrated media planning and buying capabilities. Comparable to hunterblu in independent ownership, multi-channel media services, and enterprise brand client base.
Broad incumbents
- Tinuiti: Large independent performance and digital media agency offering media planning, buying, and analytics. Comparable in core media services but at substantially greater scale and with deeper technology/data assets than hunterblu.
- Mediahub: MullenLowe Group's global media planning and buying network. Overlaps directly with hunterblu's media planning and buying offering but operates as part of a larger IPG-owned network with much broader capabilities.
- Hearts & Science: Omnicom's data-driven media agency. Direct overlap on media planning, buying, and analytics services, but operates as part of a holding-company network with significantly more resources than hunterblu.
- GroupM: WPP's media investment group operating the world's largest media agency networks. Overlaps on every media planning/buying service hunterblu offers, but at vastly greater scale with proprietary technology and global footprint.
- Publicis Media: Publicis Groupe's media planning and buying arm. Competes with hunterblu in the same product category (media planning and buying for enterprise brands) but with global scale, holding-company backing, and a much broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
hunterblu media financial estimates
Financial estimateRevenue estimate
Valuation estimate
hunterblu media leadership team
Management profileNumber of profiles
Profiles2 records
hunterblu media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hunterblu media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hunterblu media
What does hunterblu media do?
hunterblu media is a boutique, independent, media-agnostic agency that provides full-service media planning and buying services to enterprise brands. Its core offerings include media strategy and communications planning, integrated media plan development, and media buying and execution across television, radio, cinema, out-of-home, direct mail, digital, and paid social channels. The agency also offers supplementary services such as Media 101 seminars, market research, new business pitches, and target and competitive analysis, alongside a pro-bono small business consulting program.
Is hunterblu media a public or private company?
hunterblu media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hunterblu media founded?
hunterblu media was founded in 2018. It employs 11 to 50 people.
Where is hunterblu media based?
hunterblu media is headquartered in Miami Beach, United States, in the North America region.
How does hunterblu media make money?
One revenue line is on record: media Planning and Buying Services.
Who are hunterblu media's main competitors?
Direct peers on record are Noble People, Butler/Till, Empower Media Group, Good Apple and RPA. Broad incumbents are Tinuiti, Mediahub, Hearts & Science, GroupM and Publicis Media.
Does hunterblu media have an API?
No public API is recorded for hunterblu media.
What industry is hunterblu media in?
hunterblu media's product category is Media Planning and Buying Services. Its primary akta.pro industry code is BPAFABAL, Media Barter & Trade Media Buying, with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54183 and its SIC code is 7330.