Play Verto

What Play Verto does

Play Verto is a London-based for-profit technology and consulting firm that operates a gamified data collection platform for social-impact research. The platform uses play-based survey experiences, an identity and consent authentication layer, and personalized dashboards to address survey fatigue; the company claims completion rates more than three times the industry average. Its flagship outputs are co-developed research products, notably The People's Report (17,446 respondents across 17 countries and 43 languages, closed September 2021, in partnership with Catalyst 2030 and Social Progress Imperative) and the Transforming Education Report (37,000 students across 150 countries, conducted June 2022 to January 2023 with World's Largest Lesson and NetApp).

The company's technology consists of a fully digital, gamified survey experience with a player authentication and consent layer, individual personalized dashboards for data interaction, and an anonymized data commons that aggregates responses for use by social-impact leaders. Distribution is mediated through a coalition of impact partners including UNESCO, UNICEF, Catalyst 2030, Social Progress Imperative, World's Largest Lesson, NetApp, Deloitte, Mastercard, Ashoka, and Skoll, enabling reach into grassroots communities across 150+ countries.

The business model combines professional-services research engagements with a subscription/recurring platform-access revenue stream. Customers are primarily NGOs, social enterprises, and global institutions in the social-impact and education sectors, with named case-study customers including Riders for Health, Social Gastronomy, and Rekindle. Pricing is not publicly disclosed and the company operates a direct, consultative GTM rather than a self-serve model.

Name

Play Verto

Legal name

Play Verto

Website

https://playverto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Play Verto is a London-based firm that runs a gamified data-collection platform for social-impact research, serving NGOs and global institutions through projects such as The People's Report and the Transforming Education Report, delivered via an impact-partner network spanning 150+ countries.

Ownership category

akta.pro rank

Product category

Social Impact Research Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

Keywords

• Gamified data collection
• Social impact research
• Survey engagement platform
• Community insights platform
• Digital research platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Research and Data Collection Services: Play Verto provides gamified data collection experiences to engage panels for social impact research, working with organizations like Catalyst 2030, World's Largest Lesson, and others to conduct large-scale surveys.
2. Platform Access and Analytics: Digital data collection experiences with personalized dashboards for individual data analysis, contributing to anonymized data commons.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Play Verto provides a gamified data collection platform that engages panels with lived experiences in social issues through play-based digital experiences. The platform incorporates an authentication layer for identity and consent verification, delivers personalized dashboards for individual data analysis, and contributes to an anonymized data commons available to social impact leaders for collective advocacy. The service is delivered via bespoke research partnerships with NGOs, social enterprises, UN agencies, and impact-focused organizations globally.

Product overview

Play Verto is a unified gamified research and data collection platform that combines play-based engagement with social impact measurement. The core Play Verto Platform enables fully digital data collection experiences with identity authentication and personalized dashboards, while contributing to an anonymized data commons. The platform produces named research products including The People's Report (a global post-pandemic survey of 17,000+ voices) and the Transforming Education Report (survey of 37,000+ students across 150 countries). These research initiatives are created in partnership with organizations like Catalyst 2030, Social Progress Imperative, World's Largest Lesson, and NetApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Play Verto Platform A gamified data collection platform designed for social impact research organizations. It enables fully digital, play-based survey experiences with an authentication layer for identity and consent verification, personalized dashboards for individual data analysis, and contribution to an anonymized data commons used by social impact leaders. The platform targets NGOs, social enterprises, and impact-focused organizations seeking to gather authentic data from communities with lived experiences.
• The People's Report A research report product built on the Play Verto platform, capturing 17,000+ voices on post-pandemic realities through 11 questions covering living conditions, basic needs, environmental awareness, trust in institutions, COVID-19 effects, and hopes for the future. It provides anonymized, aggregated data to support collective advocacy and social action by partners and institutions.
• Transforming Education Report A research report product built on the Play Verto platform that captures views of 37,000+ students from 150 countries on what they want to change about their education, including practical skills, mental health support, data skills, and environmental protection. It supports advocacy for Global Goal 4 (Quality Education) and the inclusion of young people in education discussions.

Quantifiable outcome

• Completion rates more than three times the industry average
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• World's Largest LessoncoreStrategic or Co-development Partner · 1 June 2022World's Largest Lesson and NetApp, with the help of Play Verto, launched the Transforming Education survey in 2022, reaching over 37,000 students from 150 countries. The survey was designed to be played as a classroom activity.
• NetAppcoreStrategic or Co-development Partner · 1 June 2022Co-launched Transforming Education survey with World's Largest Lesson and Play Verto. NetApp is shown as a partner in logo displays on the Transforming Education page.
• Catalyst 2030coreStrategic or Co-development Partner · 6 September 2021Ground-breaking collaboration between Catalyst 2030, Social Progress Imperative (SPI), and Play Verto for The People's Report - the biggest anonymized survey on peoples' reality since COVID-19, reaching 17,446 people from all walks of life.
• Social Progress Imperative (SPI)coreStrategic or Co-development Partner · 6 September 2021Collaborated with Play Verto and Catalyst 2030 on The People's Report. SPI conducted extensive data analysis alongside Play Verto, with anonymized and aggregated data available to support collective advocacy.
• UNESCOflagshipStrategic or Co-development PartnerUNESCO is featured as a partner/logo on the Play Verto homepage and Transforming Education page, indicating collaboration on education-related initiatives.
• UNICEFflagshipStrategic or Co-development PartnerUNICEF is featured as a partner/logo on the Transforming Education page, indicating collaboration on the Transforming Education Report initiative.
• AshokaminorGTM or Marketing PartnerFeatured as a partner logo on the Play Verto homepage, indicating a relationship in the social impact ecosystem.
• DeloitteminorGTM or Marketing PartnerFeatured as a partner logo on the Play Verto homepage, indicating association with major professional services firm in the social impact space.
• MastercardminorGTM or Marketing PartnerFeatured as a partner logo on the Play Verto homepage, indicating partnership in the social impact ecosystem.
• SkollminorGTM or Marketing PartnerFeatured as a partner logo on the Play Verto homepage, indicating association with the Skoll Foundation in the social entrepreneurship space.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Savanta: Full-service market research agency offering survey-based research, panels, and analytics. Comparable in the data-collection and research-services layer, particularly for impact and not-for-profit clients.
• SurveyMonkey: Mass-market online survey platform. Comparable core capability (survey authoring, distribution, analytics) but serves a broad commercial customer base rather than social-impact panels.
• Kantar: Global market research and insights firm with established sustainability and social-impact practices. Overlaps with Play Verto on large-scale social and consumer surveys, but operates at vastly greater scale across multiple research categories.
• Qualtrics: Enterprise experience management and survey platform owned by Silver Lake/CPPIB. Overlaps with Play Verto's research and data-collection functionality but at vastly greater scale and with a much wider portfolio.

Direct peers

• Typeform: Engagement-first online form and survey platform. Directly comparable to Play Verto in its emphasis on delightful, conversational UX to lift completion rates, although Typeform operates at far broader commercial scale.
• Prolific: Research participant recruitment platform with strong quality controls and a global participant pool. Overlaps with Play Verto's authenticated, panel-driven approach to social-impact research.
• Attest: Consumer research platform offering brand and audience surveys with managed respondent recruitment. Comparable to Play Verto in the consumer-research engagement layer, though focused on commercial brand tracking rather than social impact.
• Pollfish: Mobile-first survey platform with global reach across 160+ countries. Comparable to Play Verto in multi-country, multi-language survey distribution to consumer and panel respondents.

Emerging players

• Premise Data: Crowdsourced data collection network using a distributed contributor base in emerging markets. Comparable grassroots-reach model to Play Verto, though focused on commercial and development-sector data rather than gamified surveys.
• Civilla: Design and research consultancy working with public-sector and social-impact organizations on human-centered service design. Comparable mission and customer base to Play Verto, though with a service-design rather than platform orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PlayVerto
• Facebookfacebook.com/playverto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Verto