Scorpion Automotive
Scorpion Automotive designs, manufactures, and services GPS vehicle tracking, immobilisation, and fleet telematics systems under brands including ScorpionTrack, Datatool, and Autokontrol, serving vehicle manufacturers, fleet operators, and individual owners across 16 countries.
- Company typePrivate
- Founded1973
- HeadquartersChorley, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Scorpion Automotive does
Scorpion Automotive is a UK-based designer, manufacturer, and service provider of vehicle security and telematics systems, founded in 1973 and headquartered in Chorley, Lancashire. The company operates a multi-brand portfolio including ScorpionTrack (GPS tracking and stolen vehicle recovery), Datatool (motorcycle and ATV security), Autokontrol (GPS-enabled speed limiters), and the recently acquired Trackershop retail brand. Core technology combines GPS/GNSS satellite positioning (GPS, GLONASS, GALILEO) with GSM cellular connectivity, CAN Bus immobilisers, programmable microwave intrusion detectors, and a web-based fleet telematics platform. The company holds IATF16949 automotive quality certification, Thatcham Research approvals, and FORS/CLOCS compliance alignment, and supplies line-fit and port-of-entry products to 22+ vehicle manufacturers including BMW, Toyota, Subaru, Yamaha, Honda, Lotus, Aston Martin, and DAF Trucks.
Revenue is generated through three primary streams: (1) hardware sales of tracking devices, alarms, immobilisers, speed limiters, and safety/compliance packages priced from £399 to £1,225 per vehicle; (2) recurring subscription monitoring services priced at £8.25/month for non-monitored and £12.08/month for insurance-approved 24/7 theft monitoring; and (3) bespoke OEM electronic design and manufacturing contracts for vehicle manufacturers and their supply chains. Distribution spans OEM line-fit, franchised dealer aftermarket networks, dedicated brand websites, the SGH Connect installation network (50,000+ completed installations), and the new Trackershop retail channel. The company serves a dual B2B/B2C customer base including individual vehicle owners, fleet operators, and vehicle manufacturers, with operations across 16 countries on 6 continents and an installed base exceeding 500,000 users.
The business is structured as Scorpion Automotive Ltd, a privately held UK limited company (registration 6969452), led by CEO Andrew Jeffrey and Managing Director Mark Downing. The company has historically funded growth organically and via strategic acquisitions, including Datatool (2009) and Trackershop (February 2026), and continues to expand through new product launches such as the April 2026 fleet management platform and SGH Connect installation brand.
Scorpion Automotive firmographics
Firmographics- Name
- Scorpion Automotive
- Legal name
- Scorpion Automotive Ltd
- Website
- https://scorpionauto.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Scorpion Automotive designs, manufactures, and services GPS vehicle tracking, immobilisation, and fleet telematics systems under brands including ScorpionTrack, Datatool, and Autokontrol, serving vehicle manufacturers, fleet operators, and individual owners across 16 countries.
- Ownership category
- akta.pro rank
Scorpion Automotive industry classification
Industry- Product category
- Vehicle Security and Telematics Hardware
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Telematics Hardware, Sensors & Installation Services (TLABAJAL)
- akta.pro secondary industries
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
Keywords
Where Scorpion Automotive is headquartered
LocationHeadquarters
- HQ city
- Chorley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Scorpion Automotive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of vehicle tracking devices, alarms, immobilisers, speed limiters, and safety/compliance hardware. Products sold as OEM line-fit, port of entry fit, and aftermarket through dealer networks. One-time hardware purchase model.
- Subscription Monitoring Services: 24/7/365 theft monitoring subscription services for ScorpionTrack and Datatool products. Non-monitored option from £8.25/month, monitored (insurance approved) option from £12.08/month. Annual payments available at £82.50 and £125 respectively.
- Bespoke OEM Manufacturing: Custom electronic design and manufacturing partnerships with vehicle manufacturers and their supply chain for alarms, immobilisers, tracking systems, CAN-BUS controllers, LED light clusters, and connected vehicle technology.
- Fleet Management Software: ScorpionTrack Fleet telematics software with real-time tracking, driver behaviour monitoring, geofencing, and compliance reporting. Subscription-based with optional 24/7 monitoring upgrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Essentials Package - £399 per vehicle |
| Unit Pricing | One time/ perpetual license | Standard Package - £750 per vehicle |
| Unit Pricing | One time/ perpetual license | Advanced Package - £1,225 per vehicle |
| Subscription | Monthly | ScorpionTrack Fleet Non-Monitored Subscription |
| Subscription | Monthly | ScorpionTrack Fleet Monitored Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Scorpion Automotive product offering
Product offeringCore offering
Scorpion Automotive designs, manufactures, and supplies vehicle security and telematics hardware (GPS trackers, CAN Bus immobilisers, vehicle alarms, speed limiters, intrusion sensors) backed by 24/7 monitoring subscription services. It serves vehicle manufacturers as an OEM line-fit supplier with bespoke electronic design, fleet operators with telematics and compliance solutions, and individual vehicle owners through aftermarket dealer and brand-website channels (ScorpionTrack, Datatool, Autokontrol).
Product overview
Scorpion Automotive provides vehicle security and telematics solutions through a multi-brand portfolio. The core offerings include ScorpionTrack (GPS tracking and fleet management for cars, vans, HGVs, and plant vehicles), Datatool (motorcycle and ATV security), and Autokontrol (speed limiter systems). These are complemented by hardware products including S-Series alarms (S4, S12, S30, S32, S34, S37), X-Series CAN Bus immobiliser, and Scorpion Defender combined security systems. The company also offers bespoke electronic design and manufacturing services for vehicle manufacturers, Safety and Compliance packages for fleet operators, and recently launched SGH Connect for professional installation services. The portfolio covers the full vehicle security lifecycle from tracking and recovery to physical security devices and speed control.
Differentiator
Problem solved
Functional benefit
Products and services
- ScorpionTrack
- ScorpionTrack Fleet
- Datatool
- Autokontrol
- X-Series Immobiliser
- S-Series Alarms
- Scorpion Defender
- Bespoke OEM Solutions
- SGH Connect
- Datatool DNA
- Safety and Compliance Packages
- Trackershop
Quantifiable outcome
- 96% stolen vehicle recovery rate across all vehicle types including car and motorcycle
- +3 more outcomes
Companies that use Scorpion Automotive
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Scorpion Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Scorpion Automotive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TrackershopcoreAcquisition of Trackershop, a renowned retailer of vehicle tracking and security products. Combines Scorpion's manufacturing expertise with Trackershop's retail presence and customer service reputation. Trackershop continues to operate under its own brand while benefiting from Scorpion's technology and capabilities.
- Emmy – Secure Your BikeminorDevelopment program partnership supporting female entrepreneurs in developing nations. Emmy – Secure Your Bike, a women-owned micro-business in Georgetown, Guyana, is using Datatool Croc-Locks to support bike and scooter owners with low-cost theft prevention methods. Scorpion provides logistics, marketing, sales support and guidance.
- KYMCO UK LtdcoreStrategic partnership bringing Datatool's industry-leading security solutions to KYMCO's full line-up of motorcycles, scooters, and ATVs. KYMCO customers benefit from Datatool Stealth tracker features including vehicle tracking, journey history, and 24/7 Monitoring Team support. Partnership includes Thatcham-approved tracking devices potentially reducing insurance premiums.
- LotuscoreVehicle manufacturer partner. Scorpion provides vehicle security and tracking solutions.
- YamahacoreVehicle and motorcycle manufacturer partner. Datatool (Scorpion brand) provides security solutions for Yamaha motorcycles.
- HondacoreVehicle and motorcycle manufacturer partner. Recent initiatives on next generation solutions.
- BMW MotorradcoreMotorcycle manufacturer partner. Collaboration on next generation motorcycle security solutions.
- SubarucoreVehicle manufacturer partner. Scorpion provides vehicle security and telematics systems.
- Aston Martin LagondacoreBespoke partnership for Programmable Microwave Intrusion Detector approved by Aston Martin Lagonda for use in their vehicles.
- DAF TruckscoreBespoke partnership for Programmable Microwave Intrusion Detector approved by DAF Trucks. Also a customer for CAN-BUS motor controllers and other electronic components.
- SGH ConnectcoreDedicated installation brand created by Scorpion Automotive to bring professional, consistent fitting services to customers and dealers across the UK. Over 15 years of experience and 50,000+ installations. Certified engineers cover every vehicle type and fitting discipline.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Scorpion Automotive competitors and assessment
Company assessmentDirect peers
- Vodafone Automotive (formerly Cobra Automotive): European-based provider of stolen vehicle tracking, fleet management, and crash notification services (formerly Cobra Automotive). Closely comparable to Scorpion on vehicle security + telematics + insurance-approved offerings across UK and European markets.
- Tracker Network (UK): UK stolen vehicle recovery specialist using VHF and GPS technology, with police partnership and insurance-approved status. Directly overlaps ScorpionTrack in the consumer SVR and fleet tracking segment in the UK.
- CalAmp / LoJack: US-headquartered telematics and stolen vehicle recovery provider with both consumer (LoJack) and fleet offerings. Comparable business model combining hardware telematics devices with subscription monitoring and police/insurance partnerships.
- Directed Electronics (Viper): US-based aftermarket vehicle security and remote start manufacturer behind the Viper brand. Closely comparable product portfolio (alarms, immobilisers, remote start, connected car) to Scorpion's S-Series and X-Series hardware lines.
- Meta System: Italian automotive electronics manufacturer producing telematics, EV charging, and vehicle security products for OEMs. Comparable as a European OEM-embedded electronics supplier with overlapping vehicle security and connected car capabilities.
- Spireon: US-based provider of vehicle telematics, GPS tracking, and connected car solutions for dealers, fleets, and consumers (including the GoldStar GPS brand). Overlaps Scorpion on combined dealer/fleet/consumer telematics hardware + subscription model.
Broad incumbents
- Geotab: One of the largest fleet telematics platforms globally, serving enterprise fleets with vehicle tracking, driver behaviour, and compliance. Competes with ScorpionTrack Fleet in the fleet management layer with broader geographic reach and deeper data/AI capabilities.
- Samsara: Public, well-funded provider of fleet management, vehicle telematics, dashcam and IoT solutions for enterprise fleets. Represents a higher-end, more digital incumbent competing for the same fleet digitalisation budget Scorpion targets with ScorpionTrack Fleet.
- Webfleet (Bridgestone, formerly TomTom Telematics): European fleet telematics and vehicle tracking platform under Bridgestone, serving SMB and enterprise fleets. Comparable to ScorpionTrack Fleet on fleet tracking and driver behaviour scoring, with a broader pan-European footprint.
- Verizon Connect: Large-scale fleet telematics and asset tracking solution from a global telecom, offering GPS tracking, route optimisation, and compliance. Competes with ScorpionTrack Fleet especially for multi-national fleet customers.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scorpion Automotive social profiles
Digital presenceScorpion Automotive compliance and trust
Trust signalCompliance12 records
Scorpion Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scorpion Automotive leadership team
Management profileNumber of profiles
Profiles3 records
Scorpion Automotive subsidiaries and ownership
Company hierarchySubsidiaries4 records
Scorpion Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scorpion Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scorpion Automotive
What does Scorpion Automotive do?
Scorpion Automotive designs, manufactures, and supplies vehicle security and telematics hardware (GPS trackers, CAN Bus immobilisers, vehicle alarms, speed limiters, intrusion sensors) backed by 24/7 monitoring subscription services. It serves vehicle manufacturers as an OEM line-fit supplier with bespoke electronic design, fleet operators with telematics and compliance solutions, and individual vehicle owners through aftermarket dealer and brand-website channels (ScorpionTrack, Datatool, Autokontrol).
Is Scorpion Automotive a public or private company?
Scorpion Automotive is a private company. It is classified as management employee owned and is currently operating.
When was Scorpion Automotive founded?
Scorpion Automotive was founded in 1973. It employs 51 to 100 people.
Where is Scorpion Automotive based?
Scorpion Automotive is headquartered in Chorley, United Kingdom, in the Europe region.
How does Scorpion Automotive make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are subscription Monitoring Services, bespoke OEM Manufacturing and fleet Management Software.
Who are Scorpion Automotive's main competitors?
Direct peers on record are Vodafone Automotive (formerly Cobra Automotive), Tracker Network (UK), CalAmp / LoJack, Directed Electronics (Viper), Meta System and Spireon. Broad incumbents are Geotab, Samsara, Webfleet (Bridgestone, formerly TomTom Telematics) and Verizon Connect.
Does Scorpion Automotive have an API?
No public API is recorded for Scorpion Automotive.
What industry is Scorpion Automotive in?
Scorpion Automotive's product category is Vehicle Security and Telematics Hardware. Its primary akta.pro industry code is TLABAJAL, Telematics Hardware, Sensors & Installation Services, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 336320 and its SIC code is 3714.