SensMax

What SensMax does

SensMax (legal entity SensMax SIA) is a privately held Latvian manufacturer of IoT sensors and solutions headquartered in Riga. The company designs and produces wireless, battery-powered sensor hardware and companion cloud/desktop software for three primary functional domains: privacy-safe people counting (radar mmWave and infrared sensors), remote temperature and humidity monitoring, and wireless customer feedback collection, alongside wireless object-protection alarm sensors. It serves commercial and non-commercial buyers across retail chains, warehouses and logistics, food retail and cold chain, pharmacies and healthcare, museums, data centers, smart buildings, and parks/municipalities in more than 70 countries.

The product portfolio spans radar people counters (TAC-B series with 4G and Wi-Fi variants for indoor/outdoor use), infrared counters (S1, D3, SE, DE), probe and ambient temperature/humidity sensors (MCP9800, ENS210, DS18B20, PT100), L3 smiley-button feedback terminals, and data gateways (SMX and TCP LR X2, the latter supporting up to 250 wireless sensors over a 150m range extendable to 500m with AES128 encryption and backup memory). Software includes the SensWeb cloud portal for people-counting analytics, the SensGuard cloud platform for temperature/humidity monitoring, and the EasyReport desktop reporting tool, with data export via MQTT and API. Sensors are positioned as camera-free and GDPR-compliant with battery life up to 2–5 years and plug-and-play installation.

The business operates a B2B sales-led model. Revenue is generated primarily through one-time hardware sales of sensors, gateways and accessories, complemented by subscription-based cloud software (SensWeb, SensGuard, offered on annual and multi-year terms) and professional/consultation services for sensor planning and configuration. Pricing is largely quote-based, with entry-level wireless temperature sensors starting at €37; there is no e-commerce platform, and all orders require a Proforma Invoice/Invoice and 100% advance payment, with dispatch within 3–5 business days. Go-to-market runs through direct sales via a website "Where to Buy" consultation channel and regional sales representatives, supported by content marketing, comparison content, and social channels (LinkedIn, Facebook, Telegram).

Name

SensMax

Legal name

SensMax SIA

Website

https://sensmax.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SensMax is a Latvian manufacturer of wireless IoT sensors and software for privacy-safe people counting, temperature/humidity monitoring, and customer feedback, serving retail, logistics, healthcare, and public-sector customers in over 70 countries via a B2B direct sales model.

Ownership category

akta.pro rank

Product category

IoT People Counting and Environmental Sensors

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

Keywords

• People counting sensors
• IoT temperature monitoring
• Wireless visitor analytics
• Retail footfall analytics
• Environmental monitoring systems

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of IoT sensors (people counters, temperature/humidity sensors, customer feedback terminals) and gateways. Products include radar sensors, infrared sensors, wireless temperature sensors, and data collection gateways sold as one-time hardware purchases.
2. Cloud Software Platform: SensWeb and SensGuard cloud reporting platforms providing real-time monitoring, dashboards, automated alerts, and data analytics. Software provides data export via MQTT or API integration.
3. Professional Services: Consultation services for sensor planning, installation, and system configuration. Free consultancy offered through website for solution planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SensMax manufactures and sells IoT wireless sensors and associated cloud software for people counting, temperature and humidity monitoring, customer feedback collection, and object protection. Products include radar (mmWave) and infrared people counting sensors, wireless temperature/humidity sensors with probes, customer survey buttons, and data gateways, all managed through SensWeb and SensGuard cloud reporting platforms. The company sells primarily to enterprise customers across retail, warehousing, food retail cold chain, healthcare, data centers, and public sector applications in over 70 countries.

Product overview

SensMax is a European manufacturer of IoT sensors and solutions. The product portfolio includes radar-based people counting sensors (TAC-B series for indoor/outdoor use with 4G and Wi-Fi connectivity), infrared people counting sensors (S1, D3 series with unidirectional and bidirectional counting), outdoor battery-powered counters (SE, DE for off-grid locations), wireless temperature and humidity sensors (MCP9800, ENS210), probe-based temperature sensors (DS18B20, PT100, PT100 High Accuracy for various temperature ranges), customer feedback terminals (L3 smiley-button survey devices), and data gateways (SMX and TCP LR X2 series). Software platforms include SensWeb cloud portal for people counting, SensGuard cloud platform for temperature/humidity monitoring, and EasyReport desktop software for reporting. The company also offers accessories including solar power systems, outdoor housings, and handheld data collectors for off-grid applications.

Differentiator

Problem solved

Functional benefit

Brands

• SensGuard: Cloud software platform for SensMax wireless sensors, providing remote temperature and humidity monitoring, alerts, and reporting.
• SensWeb
• EasyReport

Products and services

• SensMax TAC-B 4G Outdoor People Counting Radar Outdoor non-camera radar sensor with built-in 4G/LTE modem for real-time pedestrians and cyclists counting; works in any weather and covers up to 100 m² with up to 5 counting lines/zones. Targeted at enterprise customers needing outdoor pedestrian/cyclist analytics.
• SensMax TAC-B 3D-WP Outdoor People Counting Radar Camera-free outdoor radar with Wi-Fi connectivity for real-time pedestrian and cyclist counting. Works in any light or weather with up to 100 m² coverage and up to five counting lines/zones. For outdoor enterprise deployments without 4G.
• SensMax TAC-B 3D-W Indoor People Counting Radar Wi-Fi indoor radar sensor for real-time people counting and occupancy analytics. Camera-free and privacy-focused, designed for shops, offices, washrooms, and public areas.
• SensMax S1 Wireless People Counting Sensor Unidirectional infrared wireless people counter with periodic data uploads, up to 2-year battery life, and 25-day internal memory. For retail and facility entry/exit counting.
• SensMax D3 Wireless People Counting Sensor Bidirectional wireless infrared people counting sensor that is GDPR-compliant, installs in minutes, and runs on long-life batteries for up to 1 year.
• SensMax D3 TS Real-Time Wireless People Counting Sensor Instant IN/OUT counting with live occupancy monitoring and footfall analytics. Wireless setup, GDPR-compliant, up to 1-year battery life.
• SensMax SE Outdoor People Counting Sensor Battery-powered infrared sensor with 2-year battery life and 250-day memory for parks, trails, and remote sites; no electricity or internet required.
• SensMax DE Outdoor Infrared People Counting Sensor Bidirectional battery-powered sensor with 1-year battery life and 150-day memory for parks, trails, and outdoor sites without electricity or internet.
• SensMax MCP9800 Wireless Temperature Sensor Wireless temperature sensor with -20°C to +55°C range, ±0.5°C accuracy, 0.1°C resolution. For supermarkets, warehouses, and pharmacies.
• SensMax ENS210 Wireless Temperature and Humidity Sensor Wireless temperature and humidity sensor with range -20°C to +55°C and 0–100% RH. Accuracy ±0.5°C and ±3.5% RH. For food storage, warehouses, and greenhouses.
• SensMax PT100 High Accuracy Wireless Temperature Sensor with Probe Ultra-precise temperature sensor with range -200°C to +200°C, 1m probe, ±0.1°C accuracy, 0.01°C resolution. For cryogenics, pharma research, labs, and industrial testing.
• SensMax PT100 Wireless Temperature Sensor with Probe High-temperature probe sensor with range -50°C to +200°C, 1m stainless-steel probe, ±0.2°C accuracy. For ovens, freezers, HVAC ducts, liquids, and laboratories.
• SensMax DS18B20 Wireless Temperature Sensor with Probe Wireless temperature sensor with probe, range -30°C to +120°C, 1m probe, ±0.5°C accuracy, 0.1°C resolution. For freezers, HVAC systems, liquids, and industrial storage.
• SensMax L3 Customer Survey Button Wireless feedback button with three smiley icons, up to 2-year battery life, 25-day memory, and NPS calculation for service quality monitoring.
• SensMax L3 TS Real-Time Customer Survey Button Wireless real-time customer feedback device with instant reporting, NPS calculation, and up to 2 years battery life.
• SensGuard VCNL4010 Wireless Security Sensor Wireless anti-theft sensor for protecting paintings and showcases from unauthorized movement or openings of windows and doors.
• SensMax TCP LR X2 Remote Monitoring Gateway LAN-connected gateway that collects data from up to 250 wireless sensors. Range 150m (extendable to 500m), LAN/PoE powered, AES128 security, and built-in backup memory.
• SensMax SMX TS Real-Time Data Gateway Real-time Wi-Fi/Ethernet gateway for wireless people counters and survey buttons with instant data transfer, backup memory, and MQTT integration. Supports up to 20 sensors with ranges up to 1000m.
• SensMax SMX Data Gateway Wi-Fi/Ethernet gateway for wireless people counters and survey buttons with periodic uploads, 25-day backup memory, and MQTT integration. Supports up to 30 sensors.

Quantifiable outcome

• Up to 5 years battery life on wireless sensors, reducing maintenance requirements
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Emerging players

• Sensorberg: Berlin-based IoT platform provider for smart buildings using Bluetooth beacons and sensors for occupancy and space utilization. Comparable to SensMax in occupancy analytics for commercial facilities, though Sensorberg emphasizes beacon-based rather than radar/IR detection.
• Pointr: Provider of indoor positioning, wayfinding, and people flow analytics using Bluetooth and sensor fusion. Overlaps with SensMax in occupancy and footfall analytics for retail and smart buildings, with a stronger software/positioning emphasis.
• Elsys: Swedish maker of wireless LoRa-based sensors for temperature, humidity, occupancy, and CO2. Comparable to SensMax in environmental monitoring for smart buildings and offices, with a similar small-form-factor wireless sensor form factor.
• Axiomatic Technology: Provider of wireless temperature and environmental monitoring solutions for cold chain, healthcare, and industrial facilities. Comparable to SensMax's SensGuard temperature/humidity sensors and probe-based devices used in HACCP and Good Storage Practice compliance.

Direct peers

• RetailNext: US-based retail analytics platform combining IoT sensors, people counting, and in-store analytics. Comparable to SensMax in retail footfall use cases, though RetailNext leans more heavily on software and ceiling sensors rather than wireless battery-powered radar.
• Xovis: Swiss-based manufacturer of 3D and AI-powered people counting sensors for retail, airports, and public spaces. Directly comparable to SensMax's TAC-B radar and infrared people counters, with overlap in retail footfall analytics and large-area coverage.
• V-Count: Turkey-based manufacturer of 3D people counting sensors and retail traffic analytics. Directly comparable product line (3D overhead sensors for retail and public venues), targeting the same enterprise retail and shopping mall customers as SensMax.
• Irisys (People Counting): UK-based provider of thermal and time-of-flight overhead people counters and queue management solutions. Closely comparable to SensMax's indoor people counting sensors targeting retail and public buildings, with similar privacy-friendly, non-camera detection approaches.
• Disruptive Technologies: Norwegian manufacturer of miniature wireless IoT sensors for temperature, humidity, proximity, and occupancy monitoring. Highly comparable to SensMax's wireless battery-powered sensors and SensGuard platform targeting smart buildings and facility monitoring.

Broad incumbents

• Cisco DNA Spaces / Cisco IoT: Cisco's IoT and connected-building portfolio (including DNA Spaces for people counting and location analytics) overlaps with SensMax's enterprise people counting and smart-building use cases, but as part of a much broader networking and IoT platform rather than a focused sensor niche.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sensmax
• LinkedInlinkedin.com/company/sensmax
• Xx.com/sensmax_ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SensMax