Adnews

What Adnews does

Adnews is a Brazilian digital news portal that has operated for approximately 25 years (founded circa 2000), covering the advertising, marketing, media, technology, and creative industries. The platform publishes daily editorial content across categories including Marketing, Tecnologia, Agências, Negócios, Mídia, and Criatividade, supplemented by opinion columns from named contributors and a free daily email newsletter ('Aprenda algo novo todos os dias'). It serves marketing and advertising professionals, agencies, media companies, and brand marketers in Brazil, functioning both as an industry news source and as a connector for the Brazilian creative market.

The company's core product is the Adnews web portal (adnews.com.br), a content management system-based publishing platform. Supporting products include the Adnews Newsletter, opinion columns, a media kit sales channel (media kit inquiries are handled via WhatsApp), and the 'Direto e Reto' short-form video and sponsored content section. Adnews distributes content across multiple channels including its website, Instagram, X, TikTok, YouTube (hosting the 'AdNews In The House' interview series), and LinkedIn. The underlying technology stack is conventional web publishing infrastructure with no proprietary AI, API, or SDK offerings evident.

The business model is exclusively advertising-based: revenue is generated through digital advertising space sold to brands, agencies, and media companies, plus sponsored content segments under branded partnerships (notably with SBT, MultiFaces Brasil, Finca Propia, and Amplyfiq). The company operates with a lean team of 1-10 employees and is privately held with no disclosed external funding, ownership structure, or parent company. Geographic reach is limited to Brazil.

Name

Adnews

Legal name

Adnews

Website

https://adnews.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Adnews is a 25-year-old Brazilian digital news portal covering marketing, advertising, media, and technology for industry professionals and agencies. It operates as a privately held, sub-10-person company generating revenue through digital advertising and sponsored content segments.

Ownership category

akta.pro rank

Product category

Trade Media - Advertising and Marketing Industry News

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Advertising industry news
• Marketing media portal
• Trade publishing
• Digital news platform
• Creative industry coverage

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising and Sponsorships: Adnews generates revenue through digital advertising space sold to brands, agencies, and media companies. The platform offers a 'midia kit' (media kit) for advertising inquiries via WhatsApp.

Distribution channels1 record

Marketing channels7 records

Core offering

Adnews operates a Brazilian specialized digital news portal covering the advertising, marketing, media, technology, agencies, and business sectors. The platform publishes daily editorial content supported by a free email newsletter, opinion columns by named industry contributors, and sponsored video segments. Its commercial offering centers on selling digital advertising space and sponsored content placements to brands, agencies, and media companies via a media kit solicited through WhatsApp.

Product overview

Adnews operates as a specialized Brazilian news portal focused on marketing, advertising, media, and technology. The platform consists of a core news portal offering daily industry coverage across multiple editorial categories (Marketing, Tecnologia, Agências, Negócios, Mídia, Criatividade, Inovação), supported by a free newsletter subscription service and opinion columnists. The platform also features 'Direto e Reto,' a short-form video sponsorship section, and offers a media kit for advertiser outreach. The site celebrates 25 years of operation, positioning itself as a pioneer newsletter that evolved into one of Brazil's largest specialized communication vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Adnews Portal Brazilian specialized news portal covering marketing, advertising, technology, agencies, business, and media sectors with daily editorial coverage of industry trends, campaigns, and market developments. Accessible for free to the public at adnews.com.br.
• Adnews Daily Newsletter Free daily email newsletter delivering curated Brazilian marketing and advertising news to subscribers, with the tagline 'Aprenda algo novo todos os dias' (Learn something new every day).
• Adnews Media Kit Advertising Service Media kit and advertising partnership service for advertisers. Media kit requests are solicited via WhatsApp contact, enabling brands, agencies, and media companies to purchase digital advertising space on the Adnews platform.
• Direto e Reto Short-form sponsored video content section on Adnews hosting branded segments produced in partnership with media companies such as SBT, including programs like SBT SOB MEDIDA, AdNews In The House, and Adnews 25 anos interview series.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SBTminorGTM or Marketing PartnerSBT operates 'Direto e Reto' sponsored segments on Adnews, featuring content about SBT programs, SBT Solutions, and special coverage. Adnews produces branded content segments for SBT's business initiatives.
• MultiFaces BrasilminorGTM or Marketing PartnerMultiFaces Brasil sponsors 'Direto da Fonte' (Direct from Source) content sections, providing branded content opportunities on Adnews related to out-of-home (OOH) advertising industry coverage.
• Finca PropiaminorGTM or Marketing PartnerFinca Propia is listed as a content sponsor/offering partner ('OFERECIMENTO') on the Adnews platform, appearing in sponsorship sections for branded content.
• AmplyfiqminorGTM or Marketing PartnerAmplyfiq provides content offerings under 'Direto da Fonte' sponsored content section, specifically related to retail media topics on the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marketing Week: UK marketing trade publication serving brand marketers and agencies with news, analysis, and opinion — comparable editorial product and ad-supported business model to Adnews.
• Digiday: Digital media and marketing trade publication covering publishers, platforms, agencies, and brands. Comparable digital-first trade media model to Adnews with similar ad/sponsorship-driven revenue.
• Campaign: Haymarket's global advertising trade title covering campaign work, agencies, and brand news. Comparable in editorial positioning to Adnews with similar ad-supported model, but operating across multiple geographies.
• Adweek: US-based advertising and marketing trade publication serving agency and brand professionals with news, opinion, and analysis — directly comparable editorial product to Adnews, though global in scope.
• Ad Age: Global advertising trade publication covering agencies, brands, and media. While larger and English-language, it competes for the same advertising professional readership and ad budget pool Adnews addresses in Brazil.
• PropMark: Brazilian marketing trade publication covering campaigns, agencies, and brands, serving the same advertising professional audience as Adnews with comparable news, opinion, and event coverage.
• The Drum: Global marketing and advertising media brand covering agencies, brands, and creative work. Comparable trade-news and opinion product to Adnews, distributed digitally with a similar professional audience focus.
• Meio & Mensagem: Brazilian trade publication covering advertising, marketing, and media — the most direct domestic competitor to Adnews in the same vertical, language, and geography with a similar editorial and ad-supported business model.

Emerging players

• MediaPost: US digital media trade publication covering advertising, media buying, and marketing technology — adjacent digital-first trade media comparable in scope to Adnews, though focused more on programmatic and ad-tech verticals.

Others

• ABAP (Associação Brasileira das Agências de Publicidade): Brazilian advertising agencies industry association that publishes market theses and observatories. While not a direct editorial competitor, ABAP shapes the discourse Adnews covers and represents an institutional peer in Brazilian ad trade media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adnews_com_br
• YouTubeyoutube.com/channel/UC_48GM5ahDO7TbDajv-a-hA
• LinkedInlinkedin.com/company/adnews-oficial
• Instagraminstagram.com/adnews.br
• TikToktiktok.com/@adnewsbr
• Facebookfacebook.com/adnews.com.br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adnews