What The Fertility Center does

The Fertility Center (TFC) is a physician-owned reproductive medicine practice founded in 1991 by Dr. William Dodds in Grand Rapids, Michigan, with Dr. James Young joining in 1994. Both founders retired after thirty-plus year careers; current clinical leadership is held by Dr. Valerie Shavell and Dr. Emma Giuliani. The practice operates four office locations across Michigan — Grand Rapids (headquarters, 3230 Eagle Park Drive NE), Kalamazoo (regional office), Mason (satellite), and Northern Michigan partner locations in Petoskey (Bay View OBGYN) and Traverse City (GTWC) — with a total headcount of 51–100 employees.

Name

The Fertility Center

Legal name

The Fertility Center

Website

https://fertilitycentermi.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Fertility Center is a physician-owned Grand Rapids, Michigan fertility practice founded in 1991, offering full-service reproductive medicine across four Michigan locations, including IVF, IUI, PGT, donor programs, gestational carrier, oncology fertility preservation, and reproductive genomics.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation
• Third-party reproduction

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Revenue from fertility evaluation, testing, and treatment procedures including timed intercourse, IUI, IVF, donor programs, and surgical procedures. Services are billed at time of service with insurance reimbursement for covered procedures.
2. Insurance Reimbursement: The practice participates with multiple insurance carriers including Blue Cross/Blue Shield, Priority Health, and others. Patient responsibility is collected at time of service with insurance billed as appropriate.
3. Patient Financing: Partnership with CapexMD provides patient financing loans from $3,000 to $50,000 for fertility treatment, with the practice receiving payment while patients pay over time.
4. Family Building Fund Donations: Internal financial assistance program where donations from the community are used to provide grants to patients pursuing IVF who need financial support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Fertility Center is a physician-owned reproductive endocrinology and infertility medical practice that diagnoses and treats infertility through a full spectrum of clinical services and IVF laboratory procedures. Its service offering spans basic fertility testing and timed intercourse, intrauterine insemination (IUI), advanced in vitro fertilization (IVF) with ICSI and genetic testing, donor sperm/egg/embryo programs, gestational carrier coordination, fertility preservation for oncology patients, reproductive genetics and genetic counseling, reproductive surgery, and recurrent pregnancy loss treatment.

Product overview

The Fertility Center is a single-location medical practice offering comprehensive fertility and reproductive health services. The practice operates primarily from Grand Rapids, Michigan with satellite offices in Kalamazoo, Mason, and Northern Michigan (Petoskey/Traverse City). Services range from basic fertility evaluation and timed intercourse to advanced treatments including In Vitro Fertilization (IVF) with associated laboratory techniques (ICSI, time-lapse photography, blastocyst culture, assisted hatching, PGT, embryo and oocyte cryopreservation). The center also offers donor programs (sperm, egg, embryo), gestational carrier services, fertility preservation for oncology patients, reproductive genomics/genetic counseling, surgical procedures, and emotional support counseling. Financial assistance programs include in-house grants (Family Building Fund) and partnerships with financing lenders (CapexMD). The practice partners with Ovation Fertility Laboratories for IVF laboratory services and uses MyChart for patient communication and ClientPay for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Advanced fertility treatment in which eggs are retrieved from ovaries and fertilized with sperm in a laboratory, with resulting embryos transferred back to the uterus; offered to individuals and couples facing infertility.
• Intrauterine Insemination (IUI) Artificial insemination procedure in which washed and concentrated sperm are introduced into the uterus via catheter near ovulation to shorten the distance sperm must travel to reach the egg.
• Timed Intercourse Cycle monitoring with ovulation prediction to identify the most fertile conception window, sometimes combined with ovulation induction medications (Clomid, Femara, FSH/HMG injectables) and pelvic ultrasounds.
• Fertility Testing and Evaluation Comprehensive diagnostic services for women including ovarian reserve testing (blood tests and antral follicle count), tubal patency testing (HSG), uterine evaluation (ultrasound and SHG), ovulation detection, and semen analysis.
• Male Fertility Testing Semen analysis evaluating sperm count, motility, morphology, and semen volume, with supplemental blood tests, scrotal ultrasound, or testicular biopsy as indicated.
• Donor Sperm Program Third-party reproduction service using FDA-screened donor sperm from regulated sperm banks, with donor selection support, patient testing, and IUI/TDI procedures delivered in coordination with partner Fairfax Cryobank.
• Egg Donation Program Anonymous egg donor program for women unable to conceive with their own eggs, including donor matching, IVF cycle coordination, and frozen or fresh donor egg options through partner Fairfax Egg Bank.
• Embryo Donation Program Donated embryo program that allows patients who have completed IVF to donate remaining embryos to other infertile couples seeking to build their families.
• Gestational Carrier Program IVF with gestational carrier service for intended parents, including carrier screening, coordination with surrogacy agencies, legal guidance, and cycle synchronization.
• Fertility Preservation Fertility preservation services for cancer patients and others facing treatments that may affect reproductive function, including egg, embryo, and sperm cryopreservation, ovarian suppression, and surgical sperm extraction.
• Surgical Procedures Reproductive surgeries including hysteroscopy (polypectomy, myomectomy, adhesiolysis, septoplasty) and laparoscopy (endometriosis treatment, cystectomy, tubal surgery), performed in coordination with Spectrum Health Lake Drive outpatient surgery center.
• Reproductive Genomics Program Genetic counseling and testing services including carrier screening (via Natera), genetic consultations, family history review, and collaboration with a board-certified geneticist and genetic counselor.
• Egg Freezing for Fertility Preservation Elective fertility preservation for women not ready to have children, including egg freezing for single women and embryo freezing for couples.
• Emotional Support Counseling Free counseling services provided by a licensed clinical social worker, including individual, couples, and Exhale support group sessions, available to all patients of the practice.
• Family Building Fund Financial assistance grant program operated by The Fertility Center that awards grants monthly to enable patients to pursue IVF treatment.
• Recurrent Pregnancy Loss Treatment Specialized care for women experiencing two or more miscarriages, including diagnostic evaluation and treatment to help achieve and maintain a healthy pregnancy.
• Reproductive Medical Conditions Treatment Treatment for conditions affecting fertility including PCOS, endometriosis, uterine fibroids, and primary ovarian insufficiency.
• Outside Monitoring Program Diagnostic and monitoring services offered to patients under the care of outside physicians who wish to use The Fertility Center as a testing facility, including ultrasounds, sonohysterograms, and mock embryo transfers.

Quantifiable outcome

• Success rates consistently higher than national average
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ovation Fertility LaboratoriescoreTechnology or IntegrationOvation IVF Laboratory is the partner laboratory for The Fertility Center. The lab has proper accreditation (CAP or TJC) and CLIA certification. They use electronic witnessing and IVF lab sensor monitoring platforms. The laboratory team follows appropriate policies and procedures and ensures proper cryostorage tank safety and monitoring.
• Fairfax CryobankcoreTechnology or IntegrationPrimary sperm bank partner for patients utilizing donor sperm services. Regulated and registered with FDA, screens and tests donors for communicable diseases including HBV, HCV, and HIV. Specimens are quarantined for six months with re-screening before release.
• Gilda's Club Grand RapidsminorOthersCancer support organization in Grand Rapids providing emotional support resources for cancer patients, including those facing fertility concerns.
• Insurance CarrierscoreChannel Partner/ Reseller/ DistributorParticipating insurance plans include ASR Physician's Care, Blue Cross/Blue Shield, Blue Care Network, Bronson UMR, Carrot, HAP, Maven, Metro Care, Priority Health, Priority Health-Cigna, Physician's Health Plan/UM Health Plan, and Progyny.
• NateracoreTechnology or IntegrationLaboratory partner for carrier screening services. Most carrier screening is ordered through Natera, which provides expanded carrier screening to identify individuals and couples at increased risk of passing on genetic conditions.
• Bay View OBGYNminorChannel Partner/ Reseller/ DistributorPartner location in Petoskey, MI (560 W. Mitchell St, Suite 210) for Northern Michigan patients who cannot travel to main offices for fertility services.
• GTWCminorChannel Partner/ Reseller/ DistributorPartner location in Traverse City, MI (1200 Sixth St, Suite 400) for Northern Michigan patients who cannot travel to main offices for fertility services.
• Spectrum HealthcoreTechnology or IntegrationHysteroscopic procedures are performed at Spectrum Health Lake Drive outpatient surgery center. TFC can access patient records from Spectrum Health providers without separate request.
• Root Functional MedicineminorOthersNutrition partner recommended for fertility nutrition services and support.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• Carrot Fertility: Global fertility and family-forming benefits platform. Payer-side partner listed in TFC's insurance roster; an indirect comparator on the employer benefits ecosystem shaping demand.
• Progyny: Employer fertility-benefits manager whose member patients TFC already serves. Not a clinical competitor but a key channel and payer-side partner for referral volume.

Emerging players

• Kindbody: VC-backed fertility platform operating de novo clinics and contracting directly with employers. Same clinical offerings (IVF, IUI, egg freezing) and an emerging threat in employer fertility-benefit contracts.
• Pinnacle Fertility: Network of fertility clinics formed via roll-up acquisitions of independent practices. Strategic acquirer of regional clinics like TFC and a benchmark for PE-style consolidation in the sector.

Broad incumbents

• Shady Grove Fertility: One of the largest U.S. fertility networks with broad geographic coverage. Operates at greater scale with similar service breadth and is a benchmark for the multi-office REI practice model.
• Reproductive Medicine Associates of New Jersey (RMANJ): Established REI practice and clinical-research leader. Comparable comprehensive IVF offering with strong physician brand and outcomes reporting.
• CCRM (Colorado Center for Reproductive Medicine): National fertility network with full IVF lab capabilities and a Michigan location through its acquisition of Michigan Reproductive Medicine. A larger, scaled competitor with deeper R&D and lab investments.

Regional players

• Boston IVF: Multi-location fertility practice concentrated in the Northeast. Comparable multi-office REI model with full IVF and reproductive genomics services.

Direct peers

• Michigan Reproductive Medicine (now part of CCRM): Michigan fertility clinic operating in the same geography with full IVF and REI services, now part of the CCRM network. Overlapping patient base and referring OB/GYN relationships in Michigan.
• IVF Michigan: Michigan-based fertility practice offering IVF, IUI, and reproductive endocrinology across multiple state locations. Directly competes with TFC for Michigan patients and physician referrals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tfcmi
• Instagraminstagram.com/fertilitycentermi
• Pinterestpinterest.com/fertilitycenter
• Xx.com/fertilitycentmi
• LinkedInlinkedin.com/company/the-fertility-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fertility Center