People's City Mission

What People's City Mission does

People's City Mission is a 501(c)(3) faith-based nonprofit founded in 1907 in Lincoln, Nebraska, providing emergency shelter, transitional housing, food, medical care, and recovery services to people experiencing homelessness and poverty. Its core operations include a 101-bed men's shelter, a 150-bed women's and family shelter, the 60-unit Curtis Center transitional housing facility, a free medical clinic, the Help Center for resource coordination, Safe Place youth services, Connections Church, the Breakout Program, and an Intensive Outpatient Program (IOP) for addiction recovery, plus community channels including the Only251 shuttle and Toss Box donation program. In 2025, the organization served 39,144+ people, provided 125,438 shelter nights, served 190,000 meals, and distributed 930,396 pounds of food, with approximately 90% of expenditures directed to direct client care.

The organization's business model relies on philanthropic donations rather than commercial revenue, with 95% of funding sourced from private donors including individuals, churches, businesses, and community groups. It operates a structured ecosystem of related entities — Mission Bean Coffee Corporation (a for-profit earned-income subsidiary), PCM Housing Corp (a 501(c)(4) advocacy entity), and Curtis Center LP — to manage commercial activities, advocacy, and real estate separately from core charitable operations. The organization is led by Pastor Tom Barber as CEO, holds a Charity Navigator 4-star rating, and won the 2024 Lincoln Choice Award. PCM operates without disclosed AI, proprietary technology platforms, or technology-driven service delivery, functioning as a human-intensive service provider.

Name

People's City Mission

Legal name

People's City Mission

Website

https://pcmlincoln.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

People's City Mission is a 501(c)(3) faith-based nonprofit in Lincoln, Nebraska, founded in 1907, providing emergency shelter, transitional housing, food, medical care, and recovery services to people experiencing homelessness and poverty across the Lincoln community.

Ownership category

akta.pro rank

Product category

Homeless & Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Homeless shelter services
• Emergency housing programs
• Food assistance charity
• Faith-based social services
• Free medical clinic

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: The majority of funding comes from private individual donors who contribute financially through the organization's website, mail-in checks, and planned giving programs. Over 95% of support comes from generous individuals, groups, businesses, and churches.
2. Corporate and Church Partnerships: Local businesses, churches, and organizations sponsor events, donate goods and services, and participate in fundraising initiatives such as Starry Nights Christmas Tree Festival and the Gimme Shelter water drive.
3. Recycling Program Revenue: Textile donations collected through Toss Boxes are sorted, with usable items distributed at the Help Center and remaining textiles baled and sold for recycling. Revenue from recycling goes directly to fund PCM services.
4. Amazon Wish List Donations: In-kind donations of physical goods purchased through the organization's Amazon Wish List and shipped directly to the shelter.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

People's City Mission is a faith-based 501(c)(3) nonprofit that operates Lincoln, Nebraska's primary emergency homeless shelter, providing free 24/7 overnight housing, three daily meals, case management, and recovery programs to homeless men, women, and families. It also runs permanent supportive housing at the Curtis Center, free food/clothing/household distribution at the Help Center, free medical/dental/chiropractic/mental health care at the Free Medical Clinic for uninsured residents, youth crisis intervention through the Safe Place program, and the Breakout/IOP addiction recovery programs - all funded primarily by private donations.

Product overview

People's City Mission is a charitable social services organization (not a technology company) offering a unified portfolio of interconnected homeless shelter and poverty relief programs. The core offerings include emergency overnight shelter services at two locations (Men's Temporary Housing with 101 beds and Women's Temporary Housing/Family Shelter with 150 beds), supplemented by transitional housing through the Curtis Center (60 units). The Help Center distributes donated food, clothing, and household goods at no cost to low-income families. Medical, dental, and mental health care is provided through the Free Medical Clinic. Youth crisis intervention is handled through Safe Place, while Connections Church offers spiritual support. Supporting programs include the Breakout drug relapse recovery program, an Intensive Outpatient Program, Toss Box textile recycling, the Buy One Meal/Only251 feeding campaign, the annual Starry Nights Christmas fundraiser, Gimme Shelter water drive, and Day Without Shoes shoe distribution — all funded primarily through private donations (over 95% of budget).

Differentiator

Problem solved

Functional benefit

Brands

• Curtis Center: Permanent supportive housing for individuals seeking a new start, offering evidenced-based cognitive behavioral programming with four phases: Intake and Orientation, Employment Plan, Transition Planning and Saving, and Maintenance and Discharge.
• Help Center
• Connections Church
• Free Medical Clinic
• Safe Place
• Starry Nights Christmas Tree Festival
• Breakout Program
• Only251
• Toss Boxes

Products and services

• Women's Temporary Housing / Family Shelter Emergency and transitional housing for homeless families, single women, and single parents with children, offering safe accommodation, three daily meals, casework services, life skills classes, and child programming. Capacity of 150 beds at the 110 Q Street campus.
• Men's Temporary Housing / Men's Shelter Lincoln's only homeless shelter for men, providing overnight housing, three daily meals, casework services, and employment assistance, with a 101-bed bunk room plus emergency cot space.
• Curtis Center Permanent supportive housing offering 60 single-occupancy rental units for men with on-site casework, cognitive behavioral programming in four phases (intake/orientation, employment plan, transition planning, maintenance/discharge), employment support, and life skills training.
• Help Center Free distribution of food, clothing, shoes, furniture, household items, and personal care products to low-income families and homeless individuals; eligibility at 200% federal poverty level or below. Located at 6800 P Street, Lincoln.
• Free Medical Clinic Free clinic providing dental, chiropractic, mental wellness, and podiatry services to uninsured Lancaster County residents through volunteer medical professionals, located at 401 N 2nd Street.
• Safe Place National youth safety program providing immediate shelter and support for at-risk youth in crisis (ages 12-17) through a network of 60+ designated sites in Lincoln, with transportation to PCM shelter and family reunification services; access via texting SAFE to 44357.
• Connections Church Transitional church for homeless individuals providing casual Sunday services with full band, Bible teaching, and spiritual support, aiming to connect guests with local congregations. Services held at 9:30 am Sundays.
• Breakout Program Drug relapse recovery program providing 10 weekly classes covering spiritual care, AA, life skills, wellness, and recovery living, combined with housing and employment at PCM through a work program, with monthly/weekly/daily follow-up support.
• Intensive Outpatient Program (IOP) Newly expanded recovery service offering group therapy, individualized treatment plans, relapse-prevention strategies, and ongoing accountability for guests battling addiction.
• Veterans Program Specialized program for veterans experiencing homelessness, providing housing, meals, recovery support, employment assistance, and Military Drug Court referrals; partnered with Veterans Affairs (VA); 132 veterans served annually.

Quantifiable outcome

• 39,144+ people served annually
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Cornhusker BankcoreGTM or Marketing PartnerLong-standing partnership spanning 16+ years for the annual Sole Impact Day / Day Without Shoes program. Cornhusker Bank hosts the shoe collection drive, organizes the awareness walk, and presents PCM with a $5,000 check annually. They also provide transportation and volunteers for the event.
• Don't Panic LabscoreGTM or Marketing PartnerAnnual towel drive partnership for 9 consecutive years. Don't Panic Labs organizes the community towel collection (May 11-25 annually) inspired by Douglas Adams' Towel Day. They host collection at their office and multiple partner locations throughout Lincoln.
• 402 CreameryminorGTM or Marketing PartnerLocal ice cream shop creating 'Mission Mallow' flavor (brown sugar peach with oatmeal cookie and marshmallow) with proceeds donated to PCM. Ongoing partnership with fundraising events throughout the year.
• Home Depot (North Lincoln)minorGTM or Marketing PartnerDonated a shed for PCM's garden. Ongoing donations of building materials, hats, gloves, shirts, socks, and Kids Club kits for shelter guests.
• AssurityminorGTM or Marketing PartnerCorporate volunteers serving lunch to shelter guests. Employees volunteer at Help Center and donate hygiene kits (200 kits donated by Chris from Assurity).
• Embassy Suites by HiltonminorGTM or Marketing PartnerEric Groff, Executive Chef at Embassy Suites, donates food twice weekly to PCM. Generous donations of tasty, nutritious meals support shelter meal service.
• Smithfield FoodsminorGTM or Marketing PartnerMelissa from Smithfield Foods donated 25 large hams to support meals served at PCM shelter.
• Hy-Vee (84th & Holdrege)coreGTM or Marketing PartnerHost location for the annual Gimme Shelter 24-hour event, allowing PCM to set up outside the store for water collection and homeless awareness advocacy.
• Little Caesars Love KitchenminorGTM or Marketing PartnerNational mobile pizza kitchen program that traveled to Lincoln to serve pizza to PCM guests. For over 40 years they've traveled city to city providing meals to communities in need.
• Lincoln Berean ChurchminorChannel Partner/ Reseller/ DistributorCollected over 1,200 pairs of shoes for Day Without Shoes distribution. Major community partner for various drives and volunteer efforts.
• Two Men and A TruckminorGTM or Marketing PartnerDelivered Day Without Shoes collection barrels to 147 different locations across Lincoln for the annual shoe drive.
• HudlminorGTM or Marketing PartnerEmployees volunteered at Help Center sorting donations to support daily operations.
• NelnetminorGTM or Marketing PartnerCorporate volunteers lending hands at Help Center, sorting donations to ensure items reach those who need them.
• NelnetminorStrategic or Co-development PartnerPartnership for the Only251 shuttle program providing transportation for guests and lunches/waters for the homeless around Lincoln.
• Veterans Affairs (VA)coreStrategic or Co-development PartnerVA partnership for specialized Veterans Program started in 2010 to provide housing, meals, recovery support, and employment assistance to veterans recovering from military service-related issues.
• State FarmminorGTM or Marketing PartnerCorporate volunteers taking time to volunteer at Help Center, helping sort and organize donations.
• Bike KitchenminorGTM or Marketing PartnerDonated 8 refurbished bikes to shelter families, each with a new helmet and bike lock. Program takes old bikes, repairs them, and gives them to people who cannot afford one.

Scale indicators13 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• Open Door Mission: Faith-based nonprofit homeless shelter and recovery organization serving the Omaha/Council Bluffs area, offering emergency shelter, transitional housing, food, and recovery programs. Highly comparable to People's City Mission in mission, program mix, and faith-based Midwestern operating model.
• Union Rescue Mission: One of the largest faith-based homeless shelters in the U.S. based in Los Angeles, providing emergency shelter, food, recovery programs, and transitional housing. Comparable to PCM in operating a full continuum of faith-based homeless and recovery services.
• Denver Rescue Mission: Faith-based nonprofit shelter and recovery organization serving Denver, with emergency shelter, transitional housing, free medical/dental clinic, and substance recovery programs. Highly comparable in the integrated shelter-plus-clinic-plus-recovery model.
• San Diego Rescue Mission: Faith-based nonprofit providing shelter, meals, recovery, and transitional housing in San Diego. Comparable to PCM in faith-rooted mission, multi-program structure, and emphasis on long-term routes out of homelessness.
• Clinic with a Heart: Free, volunteer-staffed medical, dental, and mental health clinic serving uninsured and underinsured residents of Lincoln, Nebraska. Directly comparable to PCM's Free Medical Clinic in service model, geography, and volunteer dependency.

Broad incumbents

• Salvation Army: International nonprofit operating emergency shelters, food programs, recovery services, and youth programs across the U.S. Significantly larger and broader than PCM, but overlaps directly on shelter, food, and recovery programs in Lincoln and similar mid-size cities.
• Catholic Charities USA: National faith-based social services network providing shelter, food, refugee services, and recovery programs. Operates the Catholic Charities of Lincoln affiliate offering comparable services in the same geography as PCM.
• Volunteers of America: National nonprofit providing affordable housing, behavioral health, and recovery services across the U.S. Overlaps with PCM on transitional housing, recovery programs, and veteran services.

Regional players

• Food Bank of Lincoln: Regional food bank serving Lincoln and 16 counties in southeast Nebraska, distributing 1.6M+ meals annually. Comparable to PCM's Help Center food distribution, but operates at the wholesale aggregation level rather than direct service.
• Heartland Hope Mission: Faith-based nonprofit in Omaha providing food, clothing, and emergency assistance to low-income families. Comparable to PCM's Help Center distribution model in a neighboring Nebraska metro, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PCMLincoln
• Instagramtr.ee/fQnOH8s0O3
• Xx.com/PCMLincoln
• LinkedInlinkedin.com/company/peoples-city-mission

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's City Mission