Tripi

What Tripi does

Tripi is a Vietnamese B2B travel technology company founded in 2015 and headquartered in Hanoi, operating as a member of VNTravel Group. The company builds a multi-product platform connecting airlines, hotels, and travel service providers with end customers through both digital apps and physical retail points-of-sale. Its core technology is branded as a Travel Technology Platform 4.0 featuring an AI-powered recommendation engine, real-time inventory aggregation across 20,000+ suppliers, and SDK-based integration capabilities that allow partners to embed travel booking into existing systems.

The product portfolio comprises four integrated offerings: Tripi Partner, a mobile-first booking platform for individual travel agents and small agencies; Tripi One, a corporate travel expense management solution with budget allocation and reporting; Tripi Connect, an SDK-embedded airline ticketing platform deployed across large retail chains; and Tripi C-Suite, a premium AI-powered travel management application for senior executives. The platform serves an ecosystem of 20,000+ airline and hotel suppliers, 50,000+ travel agents, and millions of end customers, with anchor partners including Viettel (white-label integration into MyViettel, Mocha, and BankPlus), FPT Shop (600+ stores), Phong Vũ (140+ stores), Vua Nệm (80+ stores), and enterprise customers such as VNPAY and Teko.

Tripi monetizes through transaction commissions on bookings, marketplace commission splits with channel partners, enterprise subscriptions for Tripi One and C-Suite, and white-label technology licensing fees for telecom and large partner integrations. The go-to-market is primarily B2B2C, reaching consumers indirectly through travel agents, retail chains, and telecom apps, while also serving enterprise clients directly for corporate and executive travel. Backed by the Vietnam Tourism Association since inception, the company positions itself as a localized alternative to international online travel agencies, emphasizing Vietnam-specific inventory, same-day refunds at retail partners, and cost savings of up to 30% versus traditional booking channels.

Name

Tripi

Legal name

Công Ty Cổ Phần Du Lịch Việt Nam VNTRAVEL

Website

https://tripi.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tripi is a Vietnamese B2B travel technology company operating an AI-powered booking platform that connects airlines, hotels, and travel suppliers with end customers via travel agents, telecom apps, and retail chains across Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Commissions: Tripi earns commissions from airlines, hotels, and travel service providers for bookings made through its platform. Partners can access 20,000+ providers with commission-based revenue sharing.
2. Platform Subscription (B2B): Subscription revenue from enterprise clients using Tripi One and Tripi C-Suite for corporate travel management and premium executive travel services.
3. White-label Licensing: Technology licensing fees from partners like Viettel who integrate Tripi's technology and inventory into their own platforms (MyViettel, Mocha, BankPlus).
4. B2B2C Commission Sharing: Revenue sharing with channel partners (FPT Shop, Phong Vũ, Vua Nệm) who resell travel services using Tripi Connect platform, with commissions split between Tripi, partner, and service providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Tripi operates a Vietnamese B2B travel technology platform that aggregates inventory from over 20,000 airlines, hotels, and travel service providers and distributes it through a portfolio of software products: Tripi Partner (mobile platform for travel agents), Tripi One (corporate travel expense management), Tripi Connect (airline ticketing platform for retail chains via SDK), and Tripi C-Suite (AI-powered premium executive travel app). The company earns revenue through transaction commissions, B2B platform subscriptions, and white-label licensing.

Product overview

Tripi is a B2B travel technology platform offering a portfolio of four integrated products: Tripi Partner (mobile-first platform for travel agents and collaborators), Tripi One (corporate travel expense management), Tripi Connect (airline ticketing solution for retail chains via SDK integration), and Tripi C-Suite (AI-powered premium travel management app for executives). The platform serves 20,000+ partners, 50,000+ agents, and 3 million+ end customers, connecting over 20,000 hotels and airlines worldwide through its online travel marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Tripi Partner: Nền tảng công nghệ kinh doanh du lịch dành cho đại lý, cộng tác viên; giúp đặt chuyến bay, khách sạn, dịch vụ du lịch và quản lý đơn hàng trên điện thoại di động.
• Tripi One
• Tripi Connect
• Tripi C-Suite

Products and services

• Tripi Partner Mobile-first travel business platform for travel agents and individual collaborators that enables searching and booking flights, hotels, and travel services from 20,000+ suppliers. Provides top supplier recommendations, flexible payment, revenue management, and 24/7 expert support.
• Tripi One Corporate travel expense management application for businesses to control, allocate, and report on employee travel costs. Provides detailed reporting, per-employee budget allocation, simplified internal workflows, and AI-powered recommendations based on travel history and preferences.
• Tripi Connect Airline ticketing platform for large retail chains that provides SDK integration for embedding booking capabilities into existing point-of-sale systems. Enables real-time ticket issuance, multi-airline booking, payment approval workflows, and staff training for airline operations.
• Tripi C-Suite Premium AI-powered travel management application for senior executives and high-end travelers. Features intelligent trip planning, multi-payment gateway integration, schedule security, 24/7 dedicated expert support, luxury services including limousine transfers, business lounges, and flexible check-in.

Quantifiable outcome

• Cost savings of up to 30% on travel bookings compared to traditional channels
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• ViettelcoreStrategic or Co-development Partner · 1 September 2017Strategic partnership from September 2017 where Tripi provides technology and inventory for Viettel's travel services integrated into MyViettel, Mocha, and BankPlus apps. Viettel contributes its customer base of 35+ million domestic and 100+ million international users. Partnership aims to compete against international OTAs (Agoda, Booking, Expedia, Traveloka).
• Vietnam AirlinescoreChannel Partner/ Reseller/ DistributorAirline partner providing inventory for Tripi's booking platform. Tripi is a leading technology agent for Vietnam Airlines since 2015.
• AirAsiacoreChannel Partner/ Reseller/ DistributorAirline partner providing flight inventory through Tripi platform for domestic and international routes.
• Bamboo AirwayscoreChannel Partner/ Reseller/ DistributorAirline partner with flight inventory available on Tripi platform.
• Vietjet AircoreChannel Partner/ Reseller/ DistributorAirline partner providing flight inventory through Tripi booking platform.
• Singapore AirlinesmajorChannel Partner/ Reseller/ DistributorInternational airline partner expanding Tripi's global flight inventory.
• Pacific AirlinesmajorChannel Partner/ Reseller/ DistributorAirline partner for domestic and regional routes on Tripi platform.
• Vietnam Tourism Association (Hiệp hội Du lịch Việt Nam)coreStrategic or Co-development PartnerStrategic partner and sponsor of Tripi since inception. Provides credibility, industry connections, and joint initiatives like VITM online exchange. Association endorsed Tripi's ability to coordinate with suppliers and provide transparent travel services.
• FPT Shop (FPT Retail)coreChannel Partner/ Reseller/ DistributorTripi Connect platform deployed in 600+ FPT Shop retail stores across 63 provinces for airline ticket sales. Tripi provides system integration, training, and customer support. FPT Shop contributes retail network and customer traffic.
• Phong VũmajorChannel Partner/ Reseller/ DistributorTripi Connect integrated in 140+ Phong Vũ retail stores for travel booking services.
• Vua NệmmajorChannel Partner/ Reseller/ DistributorTripi Connect integrated in 80+ Vua Nệm stores, expanding into travel products including flights, hotels, homestays, and tours.
• AmadeusmajorTechnology or IntegrationGlobal travel technology provider for booking systems and airline inventory.
• VNTravel GroupcoreOthersParent company and holding group. Tripi is a member of VNTravel Group, one of the leading Southeast Asian online travel companies and related services. Includes subsidiaries MyTour, MyTourEvent, TheMemories, Adventures.
• VinpearlmajorChannel Partner/ Reseller/ DistributorLuxury hotel and resort partner with inventory on Tripi platform.
• Pan PacificminorChannel Partner/ Reseller/ DistributorInternational luxury hotel brand partner.
• FLC GroupminorChannel Partner/ Reseller/ DistributorVietnamese hotel and resort chain partner.
• Mường Thanh HotelsminorChannel Partner/ Reseller/ DistributorLarge Vietnamese hotel chain partner.
• HiltonminorChannel Partner/ Reseller/ DistributorInternational hotel brand partner.
• RakutenminorGTM or Marketing PartnerJapanese e-commerce partner ecosystem member.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Traveloka: Leading Southeast Asian OTA operating flights, hotels, tours, and travel packages across Indonesia, Vietnam, Thailand, and other ASEAN markets — directly competes with Tripi in Vietnam's online travel booking space.
• Agoda: Booking.com Holdings-owned hotel and accommodation platform with strong SE Asia presence; competes with Tripi on hotel inventory and is even cited as a competitor within Tripi's own positioning.
• Klook: Asia-Pacific focused platform for tours, attractions, and local services — directly comparable to Tripi's destination services and tours layer and competing for the same Vietnamese traveler wallet.
• Mytour (VNTravel Group): Sister company under VNTravel Group offering flights, hotels, and tour packages in Vietnam; competes directly with Tripi within the same holding group for the Vietnamese online travel customer.
• TBO Holidays: B2B travel distribution platform serving travel agents with global hotel and flight inventory; comparable to Tripi Partner's B2B agent enablement model and marketplace approach.

Broad incumbents

• Booking.com: Global OTA incumbent offering flights, hotels, and travel products in Vietnam and worldwide; broader portfolio but overlapping customer base with Tripi's direct consumers.
• Expedia: Global OTA with a broad flights/hotels/packages offering; also a hotel inventory integration partner of Tripi, illustrating its dual role as competitor and supplier.
• Hotelbeds: Global B2B bed-bank and travel distribution marketplace supplying hotel inventory to OTAs and agents — directly comparable to Tripi's wholesaler-style aggregation of 20,000+ suppliers.
• Trip.com (Ctrip): Global OTA with strong Asia presence offering flights, hotels, and tours; comparable broader-portfolio incumbent that competes with Tripi for outbound Vietnamese travelers.

Regional players

• Wego: Meta-search and OTA platform focused on the Middle East and Asia-Pacific; comparable in flights/hotels aggregation and Vietnamese consumer overlap, though primarily a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tripi.vn
• LinkedInlinkedin.com/company/tripi.vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripi