Vietnam Booking
Vietnam Booking is a privately held Vietnamese online travel agency operating as a Level 1 agent for Vietnam Airlines, Vietjet, Pacific Airlines and IATA, selling flights, hotels, tours, and visa services via its website, mobile app, hotline, and offices in Ho Chi Minh City, Hanoi, and Da Nang.
- Company typePrivate
- Founded-
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vietnam Booking does
Vietnam Booking (legal entity Công Ty Cổ Phần Việt Nam Booking) is a privately held Vietnamese online travel agency headquartered in Ho Chi Minh City with branch offices in Hanoi and Da Nang. The company operates a direct-to-consumer booking platform covering domestic and international flights, hotels, tour packages, visa and passport services, and bundled flight+hotel combos. It functions as a Level 1 authorized agent of Vietnam Airlines, Vietjet Air, and Pacific Airlines, and holds IATA accreditation giving it access to more than 200 international carriers. Its core technology is a web-based booking engine paired with iOS and Android mobile applications, supported by 24/7 phone, chat (Zalo, Messenger, WhatsApp), email, and walk-in sales across three cities.
Vietnam Booking earns revenue through commissions on flight tickets, hotel rooms, and tour packages, supplemented by professional-services fees from visa processing, passport services, work permits, and related immigration documentation. Pricing is dynamic across all product lines and is set by upstream airline and hotel partners; the company layers pricing differentiation through combo bundle discounts of up to 40% and newsletter promotional offers of up to 70%. The primary customer segment is Vietnamese individual leisure travelers, with secondary segments in group/MICE travel, corporate accounts, visa-service customers, and the Vietnamese diaspora and inbound international travelers; it also distributes indirectly via an agent and reseller program.
Vietnam Booking is a bootstrapped, founder-owned private company with no disclosed funding rounds, valuation, or external institutional ownership. It has accumulated industry recognition including a 2018 ASEAN High Quality Service award and a 2019 Top 20 Famous Brands in Vietnam ranking. The business is actively operating with current promotional campaigns, an updated mobile app, and content publication as of 2026. No AI/ML capabilities, proprietary technology patents, M&A activity, or management team disclosures were found in the source material.
Vietnam Booking firmographics
Firmographics- Name
- Vietnam Booking
- Legal name
- Công Ty Cổ Phần Việt Nam Booking
- Website
- https://vietnambooking.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vietnam Booking is a privately held Vietnamese online travel agency operating as a Level 1 agent for Vietnam Airlines, Vietjet, Pacific Airlines and IATA, selling flights, hotels, tours, and visa services via its website, mobile app, hotline, and offices in Ho Chi Minh City, Hanoi, and Da Nang.
- Ownership category
- akta.pro rank
Vietnam Booking industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)
- akta.pro secondary industries
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Air Travel Booking Platforms (Flights) (BPAMAIAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Vietnam Booking is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
Vietnam Booking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Airline Ticket Sales Commission: Vietnam Booking earns commission on flights booked through its platform as an authorized agent of Vietnam Airlines, Vietjet Air, Pacific Airlines, and 200+ international carriers. Ticket sales are the primary revenue driver.
- Hotel Booking Commission: The platform generates commissions on hotel room bookings through its platform, partnering with major hotel chains and regional properties across Vietnam and international destinations.
- Tour Package Sales: Sale of bundled and guided tour packages for domestic (Vietnam) and international destinations, including group tours, team building, and seasonal holiday tours.
- Visa and Passport Services: Processing and consulting fees for visa applications for outbound and inbound travel, passport services, work permits, and related immigration documentation services for individuals and organizations.
- Flight + Hotel Combo Packages: Bundled combo packages combining flights and hotel accommodations at discounted rates (up to 40% savings advertised), generating revenue through package margins on domestic and international routes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flight tickets priced by route, airline, class, and booking timing |
| Transaction based/ take rate | Pay-as-you-go | Hotel room rates displayed as starting/from prices per night |
| Transaction based/ take rate | Pay-as-you-go | Tour packages priced per person with fixed departure dates |
| Transaction based/ take rate | Pay-as-you-go | Combo flight + hotel packages at discounted bundle rates |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Vietnam Booking product offering
Product offeringCore offering
Vietnam Booking is an online travel agency (OTA) that sells domestic and international flight tickets through a web and mobile app platform, supported by IATA accreditation and authorized agent status with Vietnam Airlines, Vietjet Air, and Pacific Airlines. It complements flight booking with hotel reservations, bundled flight+hotel combo packages (up to 40% savings), guided tour packages across domestic and international destinations, and visa/passport processing services, distributing through its own digital channels plus physical offices in Ho Chi Minh City, Hanoi, and Da Nang.
Product overview
Vietnam Booking is a comprehensive online travel agency (OTA) operating as a unified platform that aggregates and resells flights, tours, hotels, visa services, and bundled package deals. The core product is its flight booking engine covering domestic and international routes across more than 200 airlines, complemented by a tour package marketplace for domestic and outbound travel, a hotel reservation system spanning Vietnamese regions, and a Combo module that bundles flights and hotels for up to 40% savings. Supporting modules include visa processing services for over 30 countries, a mobile app for iOS and Android, and 24/7 customer support via hotline, email, Zalo, Messenger, and WhatsApp. A newsletter subscription service offers promotional notifications of up to 70% discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Booking (Vé máy bay) Online flight ticket booking platform covering domestic Vietnam routes (Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc, Nha Trang, Hue, Da Lat) and international routes to USA, Australia, Canada, Korea, Japan, Singapore, Taiwan, France, Germany, UK, Russia, China, Thailand, and other destinations. Offers one-way and round-trip options for individual travelers and businesses across more than 200 international airlines including authorized agency relationships with Vietnam Airlines, Vietjet Air, and Pacific Airlines.
- Tour Packages (Du lịch) Domestic and international tour package booking service including group tours, team building tours, and seasonal holiday tours (Tet, April 30–May 1, summer, September 2). Covers destinations such as Ha Noi, Ha Long, Sapa, Da Nang, Hoi An, Nha Trang, Phu Quoc, Da Lat, Con Dao, Mekong Delta, Singapore, Thailand, Malaysia, Japan, Korea, China, Dubai, India, Maldives, Europe, France, and the USA.
- Hotel Booking (Khách sạn) Hotel reservation platform covering hotels across Vietnamese regions (Hanoi, Da Nang, Ho Chi Minh City, Da Lat, Sapa, Hoi An, Vung Tau, Hue, Con Dao, Can Tho, Ha Long, Nha Trang, Phan Thiet, Phu Quoc, Hai Phong) and international destinations, with filters by area and property type, partnering with major chains including Vinpearl, Accor (Novotel, Pullman, ibis), Mường Thanh, Fusion Hotels, and RedDoorz.
- Combo Packages (Flight + Hotel Bundles) Bundled travel packages combining hotel accommodation with flight tickets at discounted rates with advertised savings of up to 40%. Covers destinations including Phu Quoc (from 299,000 VND), Nha Trang (from 599,000 VND), Da Nang (from 699,000 VND), Phan Thiet (from 799,000 VND), Ha Long (from 970,000 VND), Da Lat, Con Dao, Sapa, Phu Yen, Hanoi, and Ho Chi Minh City.
- Visa Services Visa application support services for inbound travel to Vietnam and outbound travel to over 30 countries across Asia, Europe, Americas, and Africa. Includes passport services, visa extensions, work permits, and APEC card processing with processing and consulting fees applied per case.
Quantifiable outcome
- Combo packages offer up to 40% savings compared to booking flights and hotels separately
- +3 more outcomes
Companies that use Vietnam Booking
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Vietnam Booking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vietnam Booking partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Vietnam AirlinescoreOfficial Level 1 authorized agent of Vietnam Airlines. Vietnam Booking sells Vietnam Airlines tickets alongside promotional campaigns including Thứ 5 Rực Rỡ (15% off), From Vietnam to Anywhere (up to 30% off), and loyalty program Lotusmiles integration.
- Vietjet AircoreOfficial authorized agent of Vietjet Air, providing domestic and international flight booking services with access to promotional fares and flash sales.
- Pacific AirlinescoreOfficial authorized agent of Pacific Airlines, offering domestic route coverage across Vietnam.
- Air AsiaminorAuthorized agent for Air Asia flights across Southeast Asian routes, providing low-cost carrier options to customers.
- Malaysia AirlinesminorAuthorized agent for Malaysia Airlines, enabling travel booking to Malaysia and transit routes.
- Singapore AirlinesminorAuthorized agent for Singapore Airlines routes, offering premium international travel options to customers.
- All Nippon Airways (ANA)minorAuthorized agent for ANA, providing access to Japanese routes and international connections.
- Thai AirwaysminorAuthorized agent for Thai Airways, offering Thai and regional route options.
- Cathay PacificminorAuthorized agent for Cathay Pacific flights, enabling Hong Kong and regional connections.
- EmiratesminorAuthorized agent for Emirates, providing access to Middle East and European routes.
- VisaminorPayment processing partner enabling international credit card payments for bookings.
- MastercardminorPayment processing partner enabling credit card transactions for travel bookings.
- JCBminorPayment processing partner supporting JCB card transactions for Japanese and regional customers.
- TechcombankminorBanking partner enabling domestic bank transfers and payment processing for Vietnamese customers.
- VietcombankminorBanking partner supporting payment transactions and card payments for customers.
- VietinbankminorBanking partner enabling payment processing for travel bookings.
- ACB BankminorBanking partner supporting payment processing for Vietnamese customers.
- BIDVminorBanking partner for payment processing services.
- VinpearlminorHotel partner offering Vinpearl properties across Vietnam (Phú Quốc, Nha Trang, Hạ Long, and others) for booking through Vietnam Booking's platform.
- Accor Hotels (including Novotel, Pullman, ibis)minorInternational hotel chain partner providing premium accommodation inventory across Vietnam and globally.
- Mường Thanh HotelsminorMajor Vietnamese hotel chain partner with extensive property network across Vietnam for domestic travel bookings.
- Fusion HotelsminorBoutique hotel partner specializing in wellness-focused properties across Vietnam.
- IATAcoreIATA-certified agency providing access to the global airline booking network of 200+ international carriers.
- RedDoorzminorBudget hotel network partner providing economical accommodation options across Vietnam.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vietnam Booking competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Booking.com is the world's largest accommodation-focused OTA with significant presence in Vietnam. While it primarily competes on the hotel side, its breadth and brand recognition among inbound international travelers overlaps with Vietnam Booking's customer base.
- Trip.com (Ctrip): Trip.com is a global online travel giant with strong Asia-Pacific coverage, offering flights, hotels, and tour packages. It competes for the same inbound and outbound Vietnam travel demand as Vietnam Booking, though it does not localize to the same depth.
Direct peers
- Agoda: Agoda is a leading Asia-Pacific OTA (owned by Booking Holdings) specializing in hotel bookings across Southeast Asia, including Vietnam. It directly competes for hotel commission share and inbound traveler bookings.
- Vntrip: Vntrip is a Vietnam-based OTA offering flight, hotel, and tour bookings primarily to Vietnamese consumers. It directly competes with Vietnam Booking on domestic routes and hotel inventory in Vietnam.
- Klook: Klook is an Asian OTA specializing in tours, activities, and attraction tickets across Asia-Pacific, including Vietnam. It competes with Vietnam Booking on the tours and destination-experiences side of the platform.
- Traveloka: Traveloka is a leading Southeast Asian OTA offering flights, hotels, tours, and travel packages across the region, including Vietnam. It is the most direct competitor to Vietnam Booking in the Vietnam market, having absorbed local OTA Mytour.
- Vietravel: Vietravel is a major Vietnamese tour operator and OTA with extensive inbound and outbound tour packages, plus flight and hotel offerings. It competes most directly with Vietnam Booking's domestic and outbound tour package business.
- Abay (Abroad.vn): Abay is a Vietnam-focused OTA with strong flight-booking market share and street-level brand recognition. It directly competes with Vietnam Booking for the same Vietnamese traveler booking flights domestically and outbound.
- Tugo (Tugotel): Tugo is a Vietnamese OTA focused on flight and hotel booking, with a strong domestic customer base and walk-in offices. It mirrors Vietnam Booking's hybrid digital-physical model and is one of the closest direct competitors.
Others
- Malaysia Airlines / Vietnam Airlines direct channels: Vietnam Airlines, Vietjet Air, and other carrier direct websites are adjacent ecosystem players. They do not compete one-for-one with Vietnam Booking's bundled offerings, but they increasingly compete by driving travelers to book directly, bypassing OTA commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vietnam Booking social profiles
Digital presenceVietnam Booking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vietnam Booking leadership team
Management profileNumber of profiles
Vietnam Booking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vietnam Booking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vietnam Booking
What does Vietnam Booking do?
Vietnam Booking is an online travel agency (OTA) that sells domestic and international flight tickets through a web and mobile app platform, supported by IATA accreditation and authorized agent status with Vietnam Airlines, Vietjet Air, and Pacific Airlines. It complements flight booking with hotel reservations, bundled flight+hotel combo packages (up to 40% savings), guided tour packages across domestic and international destinations, and visa/passport processing services, distributing through its own digital channels plus physical offices in Ho Chi Minh City, Hanoi, and Da Nang.
Is Vietnam Booking a public or private company?
Vietnam Booking is a private company. It is classified as unknown and is currently operating.
When was Vietnam Booking founded?
Vietnam Booking was founded in -1. It employs 101 to 250 people.
Where is Vietnam Booking based?
Vietnam Booking is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Vietnam Booking make money?
Five revenue lines are on record. Airline Ticket Sales Commission is the primary driver. The others are hotel Booking Commission, tour Package Sales, visa and Passport Services and flight + Hotel Combo Packages.
Who are Vietnam Booking's main competitors?
Broad incumbents on record are Booking.com and Trip.com (Ctrip). Direct peers are Agoda, Vntrip, Klook, Traveloka, Vietravel, Abay (Abroad.vn) and Tugo (Tugotel). Malaysia Airlines / Vietnam Airlines direct channels is listed as an others.
Does Vietnam Booking have an API?
No public API is recorded for Vietnam Booking.
What industry is Vietnam Booking in?
Vietnam Booking's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAA, Full-Service OTAs (Flights/Hotels/Packages), with a secondary code of THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays). Its NAICS code is 561520.