DoNation
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
DoNation firmographics
Firmographics- Name
- DoNation
- Website
- https://wearedonation.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DoNation industry classification
Industry- Product category
- Corporate Sustainability Software
- NAICS
- Grantmaking Foundations (813211)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industry
- Fundraising & Annual Giving (EDALAOAB)
Keywords
Where DoNation is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
DoNation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commission from Casino Operators: The company generates revenue by referring players to non-GamStop casino operators. The platform earns commissions when users click through to registered operators and potentially make deposits. The site functions as an affiliate marketing intermediary between UK players seeking non-GamStop casinos and internationally licensed gambling operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
DoNation product offering
Product offeringCore offering
DoNation provides a sponsorship platform and CSR programmes that enable companies to engage employees in sustainable actions. Employees take sustainability actions (rather than donating cash) and the employer matches those actions with charitable sponsorships, making sustainable living the norm across the workforce.
Product overview
DoNation operates as a casino review and comparison platform, publishing editorial reviews of non-GamStop online casinos for UK players. The core product is the 'Best Casino Sites' review site, which evaluates and ranks international gambling operators across six metrics: game variety, bonus value, withdrawal speed, customer support, mobile experience, and licensing. The platform provides detailed casino reviews, bonus comparisons, game guides, and responsible gambling resources. The company does not offer a platform-plus-modules architecture; it is a single content/review website.
Differentiator
Problem solved
Functional benefit
Products and services
- DoNation Sponsorship Tool An online sponsorship tool that allows companies to run sustainability programmes where employees take sustainability actions and the employer matches those actions with charitable sponsorships. Designed for corporate HR, sustainability, and CSR teams.
- DoNation CSR Programmes Structured corporate social responsibility programmes that pair employee sustainability actions with employer-matched sponsorships, enabling companies to deliver measurable sustainability and CSR outcomes through workforce engagement.
Companies that use DoNation
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
DoNation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DoNation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Party CasinocoreTop-ranked affiliate partner with 9.4/10 rating. Party Casino is highlighted as the best overall non-GamStop casino for UK players with heritage lineage from PartyPoker, 1,200+ slots, 80+ live tables, and verified Skrill withdrawals under 90 minutes.
- Mr GreencoreSecond-ranked affiliate partner with 9.2/10 rating. Mr Green is recognized for game variety (2,500+ titles), responsible gambling features (Green Gaming tool), and e-wallet withdrawals under 3 hours.
- BetVictorcoreThird-ranked affiliate partner with 9.0/10 rating. BetVictor (founded 1946) offers 1,000+ titles, BetVictor Lounge live tables, and the fastest customer support at 2 min 40 sec average response time.
- Rizk CasinocoreFourth-ranked affiliate partner with 8.8/10 rating. Rizk Casino is distinguished by its Wheel of Rizk auto-loyalty mechanic and strong Relax Gaming/Push Gaming catalog representation.
- CasiGocoreFifth-ranked affiliate partner with 8.5/10 rating. CasiGo offers the deepest game library (3,000+ titles from 60+ studios), 200+ live tables, and below-market 30x wagering requirements.
Recent moves4 records
Expansion highlights3 records
DoNation competitors and assessment
Company assessmentBroad incumbents
- Benevity: Market-leading enterprise CSR, volunteering, and donation management platform. Directly comparable to DoNation's stated CSR/workplace-giving offering, but at vastly greater scale and breadth.
- Kyndryl Trust: Large IT services provider with a CSR and volunteering platform for employer clients. Comparable to DoNation at the broadest level as enterprise CSR infrastructure, though at much larger scale.
Direct peers
- Goodworld: Cause-based commerce and donation technology provider for enterprises. Closely comparable to DoNation's 'actions not cash' workplace-giving model, with a similar focus on integrating giving into everyday employee and consumer behavior.
- Bright Funds: Workplace giving and CSR platform that combines donations, volunteering, and grants. Comparable to DoNation as a B2B SaaS platform for corporate giving and ESG reporting.
- Givinga: Digital philanthropy and corporate giving platform. Comparable to DoNation's stated mission of normalizing giving through embedded, low-friction sponsorship and CSR tools.
- Causecast: Employee volunteering, giving, and engagement platform for employers. Directly comparable to DoNation's workplace CSR and sponsorship tool positioning.
Emerging players
- Millie: Employee engagement and CSR software vendor. Comparable as a smaller, mission-driven SaaS competing in the same enterprise CSR/employee engagement category as DoNation.
- Submittable: Application and grant management platform frequently used by foundations and nonprofits. Comparable to DoNation in the broader nonprofit/grantmaking tooling category, though with a heavier focus on submissions workflow.
- Pledgeling: Cause commerce and workplace giving platform for enterprise customers. Comparable to DoNation's sponsorship / workplace giving use case, with adjacent payment and donation mechanics.
- Good & Co: Cause-driven community and engagement platform. Tangentially comparable to DoNation in the social/cause engagement category, though with a consumer rather than enterprise orientation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
DoNation social profiles
Digital presenceDoNation financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoNation leadership team
Management profileNumber of profiles
Profiles3 records
DoNation funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoNation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoNation
What does DoNation do?
DoNation provides a sponsorship platform and CSR programmes that enable companies to engage employees in sustainable actions. Employees take sustainability actions (rather than donating cash) and the employer matches those actions with charitable sponsorships, making sustainable living the norm across the workforce.
When was DoNation founded?
DoNation was founded in 2011. It employs 11 to 50 people.
Where is DoNation based?
DoNation is headquartered in London, United Kingdom, in the Europe region.
How does DoNation make money?
One revenue line is on record: affiliate Commission from Casino Operators.
Who are DoNation's main competitors?
Broad incumbents on record are Benevity and Kyndryl Trust. Direct peers are Goodworld, Bright Funds, Givinga and Causecast. Emerging players are Millie, Submittable, Pledgeling and Good & Co.
Does DoNation have an API?
No public API is recorded for DoNation.
What industry is DoNation in?
DoNation's product category is Corporate Sustainability Software. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of EDALAOAB, Fundraising & Annual Giving. Its NAICS code is 813211 and its SIC code is 7363.