MotoSport

What MotoSport does

MotoSport is a Tigard, Oregon-based direct-to-consumer e-commerce retailer founded in 2004 and operating as part of the Backcountry Family of outdoor and motorsport e-commerce brands. The company specializes in motorcycle and powersports parts, accessories, riding gear, helmets, tires, maintenance products, and casual apparel, serving individual riders across seven vehicle segments: dirt bike, street bike, ATV, utility ATV, UTV, cruiser, ADV/dual sport, and e-bike. Its platform offers an interactive vehicle selector that maps SKUs to specific make, model, and year, supported by an extensive OEM parts database covering eight major manufacturers (Honda, Yamaha, Kawasaki, Suzuki, KTM, Husqvarna, Can-Am, GasGas) with detailed schematic diagrams dating back to 1985 model years.

The underlying technology is a database-driven e-commerce storefront with real-time inventory, saved-rides functionality, and integrated payments including Affirm and Sezzle buy-now-pay-later options. MotoSport supplements third-party brand assortments (Fox Racing, Alpinestars, Troy Lee Designs, Shoei, HJC, Dunlop, Michelin, Pirelli, Bridgestone, Maxxis) with a portfolio of in-house private label brands: RDRCO (riding gear), Turner Performance Products (performance parts), HP Tools (tools), Artrax (tires and parts), Filguard, MotoSport Rock (casual apparel), and MotoStart (starting and charging accessories). Distribution is online-only with US-domiciled shipping plus international shipping to at least 12 countries; there are no physical retail stores, with the only secondary office being in Roanoke, Virginia.

The revenue model is straightforward unit-pricing DTC retail: one-time merchandise transactions with margin earned between wholesale acquisition and retail sale across thousands of SKUs, with a $79 free-shipping threshold and recurring promotional cadence including 4th of July sales (up to 60% off), brand-specific campaigns, and clearance discounts up to 77%. Go-to-market is multi-channel: organic social (Facebook, TikTok, YouTube, Instagram), a content blog featuring rider profiles and tech tips, email newsletters, event and racing sponsorships (Supercross U, PulpMX, Racer X, Gypsy Tales, VurbMoto, Whiskey Throttle Media), customer donation matching with rider and veteran foundations, and a partner affiliate program. The company operates with 101-250 employees and carries no disclosed venture funding or public listing.

Name

MotoSport

Legal name

MotoSport, LLC

Website

https://motosport.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

MotoSport is a Tigard, Oregon-based direct-to-consumer e-commerce retailer selling OEM and aftermarket motorcycle, ATV, UTV, dirt bike, cruiser, and e-bike parts, gear, tires, helmets, and apparel to individual riders across the US and select international markets.

Ownership category

akta.pro rank

Product category

Powersports Parts and Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Powersports retail
• Motorcycle parts
• Aftermarket accessories
• Riding gear
• OEM components

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail merchandise sales: MotoSport generates revenue through direct e-commerce sales of motorcycle parts, accessories, and riding gear. Products are sold as one-time transactions with no subscription component. Revenue comes from the margin between wholesale acquisition and retail sale prices across thousands of SKUs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MotoSport is a direct-to-consumer online retailer of motorcycle, dirt bike, ATV, UTV, street bike, cruiser, and e-bike parts, accessories, tires, maintenance products, riding gear, and helmets. The catalog combines genuine OEM parts from major manufacturers (Honda, Yamaha, Kawasaki, Suzuki, KTM, Husqvarna, Can-Am, GasGas) with aftermarket parts from top brands, organized via an interactive vehicle selector that maps products to specific make/model/year fitments. The company also operates a portfolio of in-house private-label brands spanning parts, tools, riding gear, tires, and apparel.

Product overview

MotoSport is an online retailer specializing in motorcycle parts, accessories, and riding gear. The company operates as a single e-commerce platform offering a comprehensive product portfolio across multiple vehicle categories: dirt bikes, street bikes, ATVs, UTVs, e-bikes, and cruisers. The product range spans OEM parts for major manufacturers (Honda, Yamaha, KTM, Suzuki, Kawasaki, Husqvarna, Can-Am, GasGas), aftermarket parts organized by system (engine, brakes, exhaust, drive, intake, controls), tires from multiple brands, maintenance products, riding gear and helmets, accessories (cameras, camping, GPS), and casual apparel. MotoSport also maintains private label brands including MotoSport, RDRCO, Turner Performance Products, HP Tools, Artrax, Filguard, MotoSport Rock, and MotoStart that offer comparable quality at competitive price points.

Differentiator

Problem solved

Functional benefit

Brands

• RDRCO: Private label riding gear brand
• Turner Performance Products
• HP Tools
• Artrax
• Filguard
• MotoSport Rock
• MotoStart

Products and services

• Dirt Bike Parts and Accessories

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• PulpMXcoreGTM or Marketing PartnerMotoSport sponsors PulpMX, a popular motocross media platform. The partnership includes show sponsorship and cross-promotional content with the motocross community.
• Gypsy TalesminorGTM or Marketing PartnerPartnership with Gypsy Tales, a motocross-themed media company producing videos and content for the dirt bike community.
• VurbMotominorGTM or Marketing PartnerMotoSport partners with VurbMoto, a motocross and supercross media outlet, for content creation and brand visibility.
• Whiskey Throttle MediaminorGTM or Marketing PartnerSponsorship with Whiskey Throttle Media, a motorcycle lifestyle and racing media company.
• Racer XcoreGTM or Marketing PartnerPartnership with RacerX, the leading motocross and supercross media brand. Includes content collaboration and event sponsorship through the Main Event Moto podcast.
• Supercross UcoreGTM or Marketing PartnerMotoSport is a sponsor of Supercross U, an instructional program providing training videos and education for aspiring professional motocross riders.
• Hi-Torque Media GroupminorGTM or Marketing PartnerPartnership with Hi-Torque Media Group, a publisher of motorcycle magazines and racing content.
• Veteran MX FoundationcoreOthersMotoSport supports the Veteran MX Foundation, which provides motocross experiences and support for military veterans. The company participates in customer donation matching programs for this foundation.
• Kurt Caselli FoundationcoreOthersMotoSport is proud to add the Kurt Caselli Foundation to its roster of non-profit organizations supported through its annual customer donation matching program. Customers can donate $1 at checkout with MotoSport matching dollar-for-dollar up to $20,000 per year.
• Road2RecoverycoreOthersPartnership with Road2Recovery, a foundation that provides financial assistance to motocross and supercross riders injured while racing.
• Rider Down FoundationcoreOthersSupport for the Rider Down Foundation, which assists motorcycle riders who have been injured during riding activities.
• Boot CampaigncoreOthersMotoSport supports the Boot Campaign, a nonprofit supporting military veterans and their families through various programs.
• Backcountry FamilyflagshipOthersMotoSport is part of the Backcountry Family of outdoor and motorsport retailers, which includes Backcountry.com, Competitive Cyclist, and SteepandCheap.com. This provides operational scale and access to cross-category customers.
• AffirmcoreOthersMotoSport offers Affirm as a payment option, allowing customers to pay for purchases in installments.
• SezzlecoreOthersPartnership with Sezzle to provide buy-now-pay-later financing options for MotoSport customers.
• OEM Manufacturers (Honda, Yamaha, Kawasaki, Suzuki, KTM, Husqvarna, Can-Am, GasGas)flagshipTechnology or IntegrationMotoSport carries genuine OEM parts sourced directly from manufacturers. The company has extensive relationships with all major motorcycle OEMs to provide authentic replacement parts for their vehicles.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon: Mass-market marketplace carrying extensive motorcycle and powersports parts, gear, and accessories from third-party sellers. Sets baseline pricing expectations and serves as a default search starting point for many buyers.
• eBay: Large-scale marketplace with significant new and used motorcycle and powersports parts listings. Compresses margins on commodity parts and serves as a parallel channel for OEM and aftermarket inventory.

Direct peers

• Chaparral Motorsports: Motorcycle, ATV, and powersports dealer and online retailer carrying OEM parts, aftermarket parts, gear, and accessories. Overlaps with MotoSport on multi-brand parts and accessories distribution, with the addition of physical dealership operations.
• Cycle Gear: Specialty retailer of motorcycle gear, helmets, apparel, and parts with both online and physical store presence. Comparable assortment on the gear and accessories side, with retail-store differentiation MotoSport lacks.
• RevZilla (Comoto Holdings): Premier online retailer of motorcycle parts, gear, and apparel owned by Comoto Holdings. Competes directly with MotoSport on street bike, ADV, and dirt bike categories and is the benchmark for content-rich motorcycle e-commerce.
• SportbikeTrackGear: Online retailer focused on sport bike and street motorcycle gear, parts, and accessories. Overlaps with MotoSport on street bike and ADV categories but with a narrower performance-oriented customer base.
• Dennis Kirk: Long-standing online retailer of motorcycle, ATV, snowmobile, and powersports parts, apparel, and accessories. Similar catalog scope and customer base to MotoSport, with comparable OEM parts offerings and house brands.
• BikeBandit: Online retailer specializing in motorcycle and ATV parts, OEM schematics, and aftermarket accessories. Directly comparable OEM parts diagram functionality and replacement-part focus to MotoSport's core offering.
• Rocky Mountain ATV/MC: Major direct-to-consumer e-commerce retailer of motorcycle, dirt bike, ATV, UTV, and snowmobile parts, gear, and accessories. Closest comparable to MotoSport in catalog breadth, OEM parts coverage, and exclusive brand strategy.

Emerging players

• Twisted Throttle: Specialty retailer of ADV and dual-sport motorcycle parts, luggage, and accessories. Overlaps with MotoSport's ADV/dual-sport segment and represents a focused competitor in the growing adventure riding category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@motosportinc
• YouTubeyoutube.com/motosportinc
• Facebookfacebook.com/motosportinc
• Instagraminstagram.com/motosportinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoSport