supercrosscom

What supercrosscom does

Supercross.com is the official digital hub for AMA Supercross, Pro Motocross, and SuperMotocross (SMX) World Championship events, operated by supercrosscom, a privately held Utah-based company headquartered in Orem with an 11-50 employee footprint. The platform delivers three integrated offerings: a media layer publishing race news, results, championship standings, schedules, and rider profiles for 17 Supercross rounds plus multiple Pro Motocross and 3 SMX Playoff events across US stadiums; an online ticketing channel powered by Ticketmaster (with secondary distribution via Vivid Seats); and a direct-to-consumer e-commerce gear store built on Shopify, selling pro-level motocross equipment — primarily Alpinestars-branded helmets ($749.95-$919.95), goggles ($114.95-$159.95), knee braces ($999.95), jerseys, pants, boots, and accessories — with free CONUS shipping and broad payment method support.

The technology stack is deliberately lean and outsourced: Shopify powers commerce, Ticketmaster handles ticketing, Google Analytics measures traffic, and no proprietary AI, ML, or API layer is documented. Content is differentiated primarily by official championship access rather than technology. The site is co-branded "Powered by Prime Powersports," a Utah dealership network with three physical locations (Nephi, Fillmore, Cedar City) selling Honda, Polaris, Can-Am, CFMOTO, and Yamaha vehicles.

Revenue flows through three streams: e-commerce merchandise (unit-priced DTC hardware sales), ticketing transaction fees or referral economics, and sponsorship/advertising from a dense roster of major partners including Monster Energy (title sponsor), Progressive Insurance (presenting sponsor), Red Bull, GoPro, Alpinestars, Fox Racing, Honda HRC Progressive, Yamaha Star Racing, and Red Bull KTM Factory Racing. The customer base spans individual motorsports enthusiasts (the primary segment), live event ticket buyers, and B2B sponsors/advertisers. Geographic scope is US-only with no disclosed international operations, and no external institutional funding, management team details, or revenue figures are publicly available.

Name

supercrosscom

Legal name

supercrosscom

Website

https://supercross.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supercross.com is the official digital hub for AMA Supercross, Pro Motocross, and SMX championships, serving US motorsports fans with race news, ticketing via Ticketmaster, and a Shopify-powered e-commerce store selling premium Alpinestars motocross gear.

Ownership category

akta.pro rank

Product category

Motorsports E-commerce

NAICS

Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Motocross merchandise
• Supercross gear shop
• Motorsports event tickets
• Racing news content
• Powersports e-commerce

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Direct ticket sales for Supercross, Pro Motocross, and SMX Playoff events held across US stadiums. The site sells tickets to 17 Supercross rounds, multiple Pro Motocross rounds, and 3 SMX playoff rounds.
2. E-commerce Merchandise: Online retail of motocross gear including helmets, goggles, gloves, jerseys, pants, boots, and knee braces sold directly to consumers through the Shopify-powered storefront.
3. Sponsorship & Advertising: The site sells advertising placements to sponsors and partners, featuring clean premium ad placements without cluttering the experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Supercross.com operates as the official digital platform for AMA Supercross, Pro Motocross, and SuperMotocross (SMX) championships, delivering race news, results, schedules, rider profiles, and championship standings. The site sells event tickets for 17 Supercross rounds, multiple Pro Motocross rounds, and 3 SMX playoff rounds across US stadiums, and runs a direct-to-consumer e-commerce gear shop selling Alpinestars-branded pro-level motocross equipment (helmets, goggles, gloves, jerseys, pants, boots, knee braces) via a Shopify-powered storefront.

Product overview

Supercross.com is a motorsports media and e-commerce platform powered by Prime Powersports. The company operates three core offerings: a digital content platform delivering news, race results, schedules, rider profiles, and championship standings across AMA Supercross, Pro Motocross, and SMX championships; an event ticketing service for races nationwide; and an e-commerce gear shop selling pro-level motocross equipment. The gear shop features products organized into collections including Helmets (Alpinestars Supertech M10 series), Goggles (Alpinestars Supertech series), Gloves, Jerseys & Pants, Boots, and Protection gear. The platform is built on Shopify's e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercross.com News & Race Coverage Digital editorial platform delivering motorsports news, race results, race schedules, rider profiles, and live championship standings for AMA Supercross, Pro Motocross, and SuperMotocross (SMX) championships, available free to fans at supercross.com.
• Supercross.com Event Ticketing Online ticketing service for live AMA Supercross, Pro Motocross, and SuperMotocross (SMX) Playoff events held at major US stadiums and outdoor tracks, distributed primarily via Ticketmaster integration with secondary distribution through Vivid Seats.
• Supercross.com Gear Shop Shopify-powered direct-to-consumer e-commerce store on supercross.com selling pro-level motocross and supercross gear — including helmets, goggles, gloves, jerseys, pants, boots, and knee braces — primarily branded by Alpinestars and endorsed by championship riders.
• Alpinestars Supertech M10 Helmet Premium motocross helmet with multi-composite shell construction including a 3K carbon outer layer, MIPS multi-directional impact protection system, A-Head fitment system, and ultra-ventilated design with 28 intake/exhaust ports; priced from $749.95 to $919.95 USD across editions including the Jett Lawrence R01 MIPS variant.
• Alpinestars Supertech Goggles Race-level motocross goggles with ABS Vision lens technology, wide field of view, impact-resistant polycarbonate lens, multi-layer face foam, and 45mm silicone-backed strap; priced from $114.95 to $159.95 USD across multiple lens/frame color combinations.
• Alpinestars Supertech RK-10 Plasma Knee Braces Advanced knee protection braces designed for motocross and off-road riding, providing impact protection and support; priced at $999.95 USD as the highest-priced item in the Supercross.com catalog.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered major and core.

• Progressive InsurancemajorGTM or Marketing PartnerProgressive Insurance is a presenting sponsor of the AMA Supercross Championship and the AMA Pro Motocross Championship. The company brands the championship standings and race events, appearing on the official standings leaderboards, event banners, and rider uniforms across all 17 Supercross rounds.
• AlpinestarsmajorGTM or Marketing PartnerAlpinestars supplies professional-grade riding gear including Supertech M10 helmets and Supertech goggles sold through Supercross.com. The brand is featured prominently on rider profiles and in the gear store, with rider-specific merchandise (e.g., Jett Lawrence R01 MIPS helmet edition) available for purchase.
• GoPromajorGTM or Marketing PartnerGoPro is a major sponsor of Supercross, appearing on the official site with banner advertisements and camera equipment partnerships. The brand is closely associated with capturing and sharing race action footage.
• Red BullmajorGTM or Marketing PartnerRed Bull sponsors multiple championship riders including Hunter Lawrence, Jett Lawrence, and Ken Roczen, and produces rider films and video content featured on Supercross.com. The energy drink brand is deeply integrated into the championship's athlete roster.
• Monster EnergymajorGTM or Marketing PartnerMonster Energy is the title sponsor of the Monster Energy AMA Supercross Championship and supports Star Racing Yamaha (Haiden Deegan) and other factory teams. The brand appears across championship branding and rider sponsorships.
• Santo StudiocoreGTM or Marketing PartnerSanto Studio is a presenting sponsor featured on Supercross.com race previews and event banners, providing design and creative services for championship promotional materials.
• JaxxoncoreGTM or Marketing PartnerJaxxon is a watch sponsor featured on rider profiles (Hunter Lawrence, Jett Lawrence) and in banner advertisements, offering rider-branded timepieces sold through the Supercross.com ecosystem.
• Fox RacingcoreGTM or Marketing PartnerFox Racing supplies riding apparel for multiple Supercross riders including Haiden Deegan and Ken Roczen, and is featured in the rider sponsorship ecosystem on Supercross.com.
• Honda (Honda HRC Progressive)majorGTM or Marketing PartnerHonda HRC Progressive is the factory team for Hunter Lawrence and Jett Lawrence. The Honda CRF450RWE (HRC Works Edition) is prominently featured with Prime Powersports (an affiliated dealership) and advertised across the Supercross.com site.
• Yamaha Star RacingmajorGTM or Marketing PartnerMonster Energy Yamaha Star Racing fields Haiden Deegan, Cooper Webb, Cole Davies, and other top riders. Yamaha YZ450F and YZ250F bikes are featured in rider profiles and site advertisements.
• Red Bull KTM Factory RacingmajorGTM or Marketing PartnerRed Bull KTM Factory Racing competes with Eli Tomac and other factory riders aboard KTM 450 SX-F Factory Edition bikes. The team is featured in race recaps and rider profiles on Supercross.com.
• ShopifycoreTechnology or IntegrationSupercross.com's e-commerce storefront is powered by Shopify, which provides the online platform for selling products, processing payments, and managing the shopping experience. Shopify is referenced as the platform provider in the Terms of Service.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary ticket distribution platform for Supercross and SMX Playoff events, handling online ticket sales and event ticketing infrastructure for championship rounds.
• Dunlop TirescoreGTM or Marketing PartnerDunlop Tires is a tire sponsor featured on Eli Tomac's rider profile, with the brand supplying tires for factory racing programs competing in Supercross and Pro Motocross.
• Prime PowersportsmajorChannel Partner/ Reseller/ DistributorPrime Powersports is an affiliated Authorized Powersports Dealership network with locations in Nephi, Fillmore, and Cedar City, Utah. The company sells Honda, Polaris, Can-Am, CFMOTO, and Yamaha vehicles, and is co-branded on Supercross.com as 'Powered by Prime Powersports.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MotoSport: MotoSport is a long-standing online powersports retailer selling motocross gear, helmets, parts, and apparel direct to consumers. Directly comparable to Supercross.com's Shopify-powered e-commerce arm in product mix, target customer, and DTC model.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is one of the largest US powersports e-commerce retailers specializing in motocross, dirt bike, and ATV gear and parts. Directly comparable in target buyer (motocross/dirt bike riders), product assortment (helmets, goggles, gear), and national shipping model.
• Chaparral Motorsports: Chaparral (ChapMoto) is a long-established motorcycle and powersports retailer with deep motocross gear and apparel assortment. Comparable in core product range, end customer (motocross enthusiast), and omni-channel presence including online sales of rider gear.
• Vital MX: Vital MX is a leading motocross media site and community featuring news, videos, rider interviews, and classifieds. Directly comparable to Supercross.com's editorial and championship coverage layer (news, riders, standings, schedules).
• Racer X Online: Racer X Online is a long-established motocross and supercross news and video media outlet owned by the same publisher as Cycle News. Directly comparable in editorial mission (motocross racing coverage) and audience segment (motocross/Supercross enthusiasts).

Broad incumbents

• RevZilla: RevZilla is a major online motorcycle gear and apparel retailer (now part of Comoto Holdings). Comparable as a powersports e-commerce incumbent with overlapping gear categories (helmets, jackets, protection), though focused on street motorcycle gear rather than motocross-specific.
• Cycle Gear: Cycle Gear is a multi-store US motorcycle apparel and accessories retailer. Comparable as a broader motorcycle-rider retail incumbent with helmet, apparel, and gear assortment, though not motocross-specialized like Supercross.com.

Others

• Fox Racing: Fox Racing is a leading motocross apparel and protective gear brand and Supercross.com partner. Relevant as both an adjacent competitor (DTC brand with similar rider audience) and a supplier to many riders featured on the site.
• Ticketmaster: Ticketmaster is the primary ticket distribution platform for Supercross and SMX Playoff events. Comparable as the underlying ticketing infrastructure enabling Supercross.com's ticketing revenue stream, rather than a direct consumer-facing peer.
• Shopify: Shopify is the e-commerce platform powering Supercross.com's online storefront. Relevant as the technology infrastructure partner underpinning product catalog, checkout, and payments for the gear store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SUPERCROSScom
• Instagraminstagram.com/supercross
• Xx.com/SUPERCROSScom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supercrosscom