AutoLoop

What AutoLoop does

Affinitiv, Inc. operates the AutoLoop platform (autoloop.us), a B2B software and marketing services provider exclusively focused on the North American automotive retail vertical. The company delivers an integrated platform organized into three product suites: a Sales Conversion Suite (AI-powered equity mining via Quote, Trade-In Valet, conquest marketing, and an Audience Activator Suite for programmatic advertising), a Service Lane Experience Suite (Book online scheduling, SmartLane mobile write-up, MPI digital inspections, and Tech Video streaming inspections), and a Retention Marketing Suite (Essentials automated lifecycle marketing, newsletter, direct mail, and a call center). The platform integrates with dealer management systems (DMS) and CRM systems, and is unified through DealerLens, a centralized KPI dashboard.

Underlying the product surface is an AI/ML layer applied to text-based lifecycle communications, video inspection capture, and structured inspection data, supporting predictive analytics for equity-mining identification of in-equity shoppers, recommendation engines for trade-in offers, process automation for lifecycle marketing workflows, and AI-driven local SEO optimization. Integrations with Google Analytics (GA4), Meta (Facebook/Instagram), and YouTube support the Affinitiv Advertising agency's paid media execution.

The company generates revenue through annual software subscriptions across sales, service, and retention products, plus managed digital advertising services under OEM-approved programs such as the Subaru Certified Digital Program, where the Pro Package is priced at $5,399/month on a limited-time offer (standard $9,399/month, expiring 6/30/2026). The company is privately held, headquartered in Illinois (with offices in Clearwater, FL cited in firmographic data), employs 251-500 people, and sells primarily through direct enterprise sales to dealer groups, OEM-certified program channels, and a self-serve client portal. Named enterprise customers include Napleton Automotive Group, Crown Automotive Group, Kia Delray, Kenny Ross Subaru, and Crews Subaru, with OEM partners spanning Audi, BMW, Genesis, GM, Hyundai, Jaguar, Lexus, Kia, Land Rover, Maserati, Mercedes-Benz, Mazda, Mini, Mitsubishi, Nissan, Porsche, Stellantis, Subaru, Toyota, Volvo, and Volkswagen.

Name

AutoLoop

Legal name

Affinitiv, Inc.

Website

https://affinitiv.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Affinitiv operates the AutoLoop platform, an AI-enabled automotive dealership software suite spanning sales conversion, service lane operations, and retention marketing, delivered via subscription and managed digital advertising services to North American dealers and 20+ OEM partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Annual subscription-based access to AutoLoop platform products including sales, service, and retention solutions for automotive dealerships
2. Digital Marketing Services: Managed digital advertising services including paid search, social media, display retargeting, OTT/CTV/OLV, streaming radio, and local SEO under Subaru Certified Digital Program

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AutoLoop provides a customer engagement and marketing automation platform for automotive dealerships, structured around three software suites: Sales Conversion, Service Lane Experience, and Retention Marketing. The platform combines behavioral data, predictive analytics, and automated communications to convert in-market shoppers, drive service-lane traffic, and retain existing customers across the ownership lifecycle. The company also offers DealerLens analytics and advertising/media buying services for dealerships and OEM programs.

Product overview

Affinitiv (operating AutoLoop platform at autoloop.us) provides a comprehensive automotive software platform organized into three core suites: Sales Conversion Suite, Service Lane Experience Suite, and Retention Marketing Suite. The platform includes individual products such as Quote (AI equity mining), Trade-In Valet, Conquest, Book (online scheduling), MPI (digital inspections), SmartLane (write-up), Tech Video (streaming inspection video), Messaging, Essentials (lifecycle marketing), Newsletter, Direct Mail, Call Center, and DealerLens (KPI dashboard). These products integrate to provide dealers with tools for sales conversion, service lane management, and customer retention across the entire ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• AutoLoop: Client login portal for Affinitiv software solutions
• Trade-In Valet
• DealerLens
• Audience Activator
• Site Activator
• Geo Activator
• Market Activator
• Affinitiv Advertising

Products and services

• Sales Conversion Suite

Quantifiable outcome

• 100% increase in service capacity utilization - from 20 to 40 appointments per day
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Partnerships

23 partnerships are on record, tiered core and minor.

• AudicoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Audi dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• BMWcoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling BMW dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• GenesiscoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Genesis dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• GMcoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling General Motors dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• HyundaicoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Hyundai dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• JaguarcoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Jaguar dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• LexuscoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Lexus dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• KiacoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Kia dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• Land RovercoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Land Rover dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• MaseraticoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Maserati dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• Mercedes-BenzcoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Mercedes-Benz dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• MazdacoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Mazda dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• MinicoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Mini dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• MitsubishicoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Mitsubishi dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• NissancoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Nissan dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• PorschecoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Porsche dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• StellantiscoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Stellantis brand dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• SubarucoreOEM/ Whitelabel/ Licensing PartnerSubaru Certified Digital Program partner providing approved digital marketing services to Subaru retailers including paid search, SEO, social advertising, OTT/CTV/OLV, audience targeting, streaming audio, display retargeting, and analytics with co-op reimbursement eligibility
• ToyotacoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Toyota dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• VolvocoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Volvo dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• VolkswagencoreOEM/ Whitelabel/ Licensing PartnerOEM partner enabling Volkswagen dealerships to access AutoLoop/Affinitiv marketing and dealership solutions through manufacturer-approved programs
• GooglecoreTechnology or IntegrationGoogle Partner providing GA4 management, analytics, and advertising integration for automotive dealership marketing campaigns
• Automotive Standards CouncilminorStrategic or Co-development PartnerFounding Member of Automotive Standards Council for GA4, contributing to industry standards development for analytics implementation

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive (VinSolutions): Cox Automotive operates VinSolutions and other dealer SaaS including CRM, desking, marketing, and inventory tools, serving the same automotive dealership buyer as AutoLoop with broader offerings anchored by a dominant installed DMS base.
• CDK Global: CDK Global is a leading automotive dealership software provider (DMS, CRM, marketing, F&I) that competes with AutoLoop in dealer marketing and lifecycle communications, leveraging an installed base across thousands of dealer rooftops.

Direct peers

• Tekion: Tekion is a cloud-native automotive retail platform that includes CRM, marketing, and dealer engagement modules, targeting the same SaaS-marketing and customer-experience workflow segments of dealership operations as AutoLoop.
• DealerSocket: DealerSocket provides automotive dealer CRM, marketing, and equity-mining tools, directly overlapping AutoLoop's Quote, Essentials, and Audience Activator products on the same dealership buyer.
• Podium: Podium offers messaging, reviews, and customer engagement software widely adopted by auto dealerships for lifecycle communications and reputation management, directly competing with AutoLoop's Messaging and Retention Marketing Suite.
• Dominion Dealer Solutions: Dominion Dealer Solutions offers a full dealership software suite including CRM, desking, ILM, and marketing, overlapping AutoLoop's sales, service, and retention suites for the same dealer customer base.
• StoneEagle: StoneEagle provides dealer F&I, menu, and consumer-driven marketing solutions for automotive retailers, with overlapping functionality in dealer marketing communications and metrics dashboards versus AutoLoop's DealerLens and Essentials.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, offers dealer software including desking, compliance, and CRM/marketing tools; the same Cox dealer-customer strategy means Dealertrack competes head-to-head with AutoLoop for marketing and lead-engineering wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autoloop1
• Facebookfacebook.com/autoloop1
• LinkedInlinkedin.com/company/2154138

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoLoop