Wizdeo
Wizdeo is a Paris-based data-powered creator agency serving the YouTube and Twitch ecosystems, offering French-speaking creators royalty optimization and sponsored operations management while providing brands certified-data influencer campaign planning, execution, and guaranteed-view campaigns.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wizdeo does
Wizdeo is a Paris-based, privately-held SAS (Société par Actions Simplifiée) operating as a data-powered creator agency focused on the YouTube and Twitch ecosystems. Founded in 2007 and headquartered at 124 rue Réaumur, 75002 Paris, the company employs 11-50 staff and serves two distinct customer segments: (1) French-speaking YouTube and Twitch creators seeking to maximize revenue from sponsorships and royalties, and (2) brands, agencies, and MCNs planning and executing influencer marketing campaigns. Wizdeo's product surface comprises three pillars: Wizdeo Analytics (formerly Wiztracker), a creator-facing YouTube analytics platform tracking channel performance, audience demographics, watchtime, revenue, and copyright claims; Influencer Access, a YouTube-certified brand-facing SaaS platform covering 700K+ creators and 15K brands with reach forecasts, ROI predictions, view variability analysis, and competitive intelligence drawn from 7M tracked campaigns; and WizApp, a free mobile application for creators to receive income opportunities.
The underlying technology stack runs on Google Cloud infrastructure, aggregating public and authenticated data from YouTube and Twitch APIs. Proprietary algorithms — trained on a decade-plus of private creator performance and brand campaign data — power predictive ROI scoring, view variability quantification (median, min/max view forecasts over 30-day windows), creator recommendation against 70+ KPIs, and a "Guaranteed Performances" model that mutualizes risk across multiple videos to deliver CPM-like view guarantees (~92% of median views). Wizdeo Analytics is the only European platform certified under YouTube's Measurement Program for Content Insights, providing a data-quality credential with media buyers.
Wizdeo operates a hybrid monetization model. For brands, it charges 10% commission on creator selection/pre-contact engagements and 15-20% commission on full campaign management (with transparent, non-stacking commissions passed through to creators or their MCNs). For brands seeking self-serve, it offers a freemium Influencer Access tier with a one-week premium trial and dedicated YouTube influencer search credit packs starting at €299. For creators, Wizdeo monetizes SACD/Scam royalty optimization (professional services), sponsored operations management (subscription-adjacent), and the free WizApp and Wizdeo Analytics. The company is privately funded with no disclosed venture capital or private equity backing, holding share capital in the €272K-€291K range, and is led by Marc Valentin as Président.
Wizdeo firmographics
Firmographics- Name
- Wizdeo
- Legal name
- WIZDEO SAS
- Website
- https://wizdeo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizdeo is a Paris-based data-powered creator agency serving the YouTube and Twitch ecosystems, offering French-speaking creators royalty optimization and sponsored operations management while providing brands certified-data influencer campaign planning, execution, and guaranteed-view campaigns.
- Ownership category
- akta.pro rank
Wizdeo industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Wizdeo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wizdeo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Campaign Management Commission (Brands): Wizdeo charges brands a commission of 15–20% (depending on creator relationship) for managing influencer campaigns end-to-end. No accumulation of commissions; direct contracts with creators or their agents/MCNs. The commission includes guaranteed view coverage when Wizdeo manages the campaign.
- Creator Pre-contact / Selection Commission (Brands): For creator selection and pre-contact services, Wizdeo charges a 10% commission on the selected creators.
- Influencer Access Platform Subscription: Free tier provides creator search and basic data; premium access for full analytics, campaign tracking, and ROI forecasting. A free one-week trial of full access is offered. Dedicated influencer search credit packs available from 299€.
- Creator Royalty Optimization Services: Wizdeo charges creators for services related to optimizing and filing copyright royalty claims with organizations like SACD and Scam. This includes catalog classification, claim filing, and payment discrepancy detection.
- Sponsored Operations Management (Creators): Creators use Wizdeo tools (WizApp and analytics) to manage sponsored operations, with Wizdeo helping calculate maximum pricing from brands, detect payment discrepancies, and select optimal options between SACD and Scam.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Creator Selection & Pre-contact: 10% commission |
| Transaction based/ take rate | Multi-year contract | Campaign Management: 15–20% commission |
| Freemium | Monthly | Influencer Access: Free tier + paid analytics |
| Unit Pricing | Pay-as-you-go | Influencer YouTube Search Credit Pack |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wizdeo product offering
Product offeringCore offering
Wizdeo is a data-powered creator agency that provides YouTube and Twitch creator analytics (via Wizdeo Analytics/Wiztracker) and a YouTube-certified influencer marketing platform for brands (Influencer Access) with data on 700K+ creators and 15K brands. It also delivers managed campaign services (creator selection at 10% commission, full campaign management at 15–20% commission) and creator-side services including SACD/Scam royalty optimization and a free mobile app (WizApp) for managing brand deal income.
Product overview
Wizdeo operates as a data-powered creator agency offering a portfolio of interconnected products and services for YouTube and Twitch creators and brands. The core offering consists of Wizdeo Analytics (formerly Wiztracker) for creators, which provides YouTube data analytics, audience insights, revenue tracking, and royalty management services. For brands, Wizdeo offers Influencer Access—a YouTube-certified influencer marketing platform that provides access to 700K+ creators and 15K brands with certified data, reach predictions, and ROI calculations. Additional products include WizApp (a free mobile app for creators to receive income opportunities), tools for sponsored operations management, SACD/Scam royalty verification, and campaign delivery/management services. The platform is YouTube Measurement Program certified and combines proprietary algorithms with historical campaign performance data to power its predictive analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Wizdeo Analytics: YouTube analytics platform for creators providing data dashboards, audience insights, and revenue tracking.
- Influencer Access
- WizApp
Products and services
- Wizdeo Analytics A comprehensive YouTube analytics platform (formerly Wiztracker) providing creators with dashboards, personalized recommendations, audience insights, revenue tracking, copyright strike management, and monthly performance reports. Brands and agencies use it to filter 70+ KPIs to identify relevant channels and videos based on demographics, geography, audience, trends, and campaign history.
- Influencer Access
Quantifiable outcome
- Up to 30% increase in royalty revenue for creators through SACD/Scam verification and optimization
- +3 more outcomes
Companies that use Wizdeo
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Wizdeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature8 records
Wizdeo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Epidemic SoundminorWizdeo partnered with Epidemic Sound to provide all creator partners with free access to a library of 30,000+ royalty-free music tracks. Creators can search, filter, and download music without copyright claim risk, bundled into Wizdeo's creator platform.
- YouTube Measurement ProgramcoreWizdeo Analytics is a member of the YouTube Measurement Program since 2017 and renewed its partnership in 2020, gaining YouTube-certified Content Insights designation. This certification validates Wizdeo's data quality and makes it the only European platform with this certification, enabling trust with brands and agencies.
- Google CloudcoreAll Wizdeo infrastructure is hosted on Google Cloud services, providing data encryption, IAM controls, network security, audit logs, and AI-driven threat detection. Data storage and security rely on Google's cloud infrastructure.
- SACD (Société des Auteurs et Compositeurs Dramatiques)coreWizdeo works with the SACD (a French copyright collection society) to help YouTube creators declare their video content and receive royalty payments for dramatic/artistic works. Wizdeo optimizes which videos to declare to SACD vs. other organizations to maximize creator revenue.
- Scam (Société Civile des Auteurs Multimédia)coreWizdeo works with the Scam to help YouTube creators register documentary, educational, and web content for royalty claims. Wizdeo determines optimal allocation of creator content between SACD and Scam to maximize payout based on video format/RPM.
- YouTube API ServicescoreWizdeo accesses public content from YouTube via YouTube APIs, collecting creator and brand public data (videos, metadata, subscriber counts, brand mentions). All platform data derives from YouTube API integration, subject to YouTube's Terms of Service.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wizdeo competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Creator marketplace and campaign management platform serving brands and creators. Comparable to Wizdeo on the brand-creator matchmaking and managed campaign workflow, though larger and broader in geographic reach.
- Traackr: Influencer marketing platform providing creator discovery, campaign analytics, and brand performance benchmarking. Closely comparable to Wizdeo's Influencer Access platform on creator data and competitive intelligence, with similar enterprise brand focus.
- Klear: Influencer marketing platform providing creator discovery, analytics, and campaign management. Direct peer to Wizdeo's Influencer Access on creator data and brand campaign tooling.
- Social Blade: Creator statistics and analytics platform tracking YouTube, Twitch, Instagram, and other channels. Comparable to Wizdeo's analytics offering on creator performance tracking and audience insights, primarily serving SMB creators and brand researchers.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Directly comparable to Wizdeo's Influencer Access and Campaign Management offerings, though focused on broader multi-platform (Instagram, TikTok, YouTube) and US-centric customers.
- Tubular Labs: Video audience intelligence and creator analytics platform with deep YouTube and social video data. Comparable to Wizdeo Analytics on video performance measurement and cross-platform creator analytics, though broader in scope.
- Influencer (formerly IZEA): Influencer marketing technology and services provider with managed marketplace offerings. Comparable to Wizdeo on the hybrid SaaS-plus-managed-services model targeting brand influencer programs.
- Upfluence: All-in-one influencer marketing platform with creator search, campaign management, and e-commerce integration. Direct peer in influencer marketing SaaS with comparable GTM (self-serve + managed services) to Wizdeo's two-sided model.
Broad incumbents
- Hootsuite: Broad social media management platform offering scheduling, analytics, and social listening across multiple networks. Adjacent incumbent with overlapping capabilities in social analytics and brand campaign tooling, but not specialized in YouTube influencer marketing.
Emerging players
- Modash: Creator discovery and analytics API platform serving brands and agencies. Emerging peer with comparable creator search and analytics capabilities to Wizdeo's Influencer Access, with stronger API-first positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wizdeo social profiles
Digital presenceWizdeo compliance and trust
Trust signalCompliance2 records
Wizdeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizdeo leadership team
Management profileNumber of profiles
Profiles1 record
Wizdeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizdeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizdeo
What does Wizdeo do?
Wizdeo is a data-powered creator agency that provides YouTube and Twitch creator analytics (via Wizdeo Analytics/Wiztracker) and a YouTube-certified influencer marketing platform for brands (Influencer Access) with data on 700K+ creators and 15K brands. It also delivers managed campaign services (creator selection at 10% commission, full campaign management at 15–20% commission) and creator-side services including SACD/Scam royalty optimization and a free mobile app (WizApp) for managing brand deal income.
Is Wizdeo a public or private company?
Wizdeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wizdeo founded?
Wizdeo was founded in 2007. It employs 11 to 50 people.
Where is Wizdeo based?
Wizdeo is headquartered in Paris, France, in the Europe region.
How does Wizdeo make money?
Five revenue lines are on record. Campaign Management Commission (Brands) is the primary driver. The others are creator Pre-contact / Selection Commission (Brands), influencer Access Platform Subscription, creator Royalty Optimization Services and sponsored Operations Management (Creators).
Who are Wizdeo's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Traackr, Klear, Social Blade, CreatorIQ, Tubular Labs, Influencer (formerly IZEA) and Upfluence. Hootsuite is listed as a broad incumbent. Modash is listed as an emerging player.
Does Wizdeo have an API?
Yes. Wizdeo API allows users to access the platform based on their subscription quota allocation. Users are responsible for their API usage up to their allocated quota. If users exceed their allocated API quota and continue making additional requests, they will be charged for the extra quota used. Wizdeo Analytics platform at https://analytics.wizdeo.com provides access to the service. The API is accessed through subscription-based plans with quota limitations.
What industry is Wizdeo in?
Wizdeo's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 7114 and its SIC code is 7311.