What Technical Innovation does

Technical Innovation, operating commercially as Diversified, is a global provider of end-to-end audio-visual and media technology solutions. Founded in 2004 and headquartered in Norcross, GA with a recently opened Dallas global headquarters, the company serves Fortune 100 enterprises and federal government clients across more than 13 industry verticals including broadcast media, sports and live events, federal government, financial services, healthcare, retail, education, and energy. Customer logos span NFL, Madison Square Garden, UBS Arena, Fox News, CBS News, NBCUniversal, Microsoft, Starbucks, the US Air Force, US Senate, and the White House Communication Agency, among others.

The company's technology stack is built around SMPTE ST 2110 and ST 2022 IP-based video distribution standards, digital signage, IPTV, immersive experience design (projection mapping, LED walls, interactive displays), and integrated smart workplace systems combining AV, collaboration, and electronic security. Products are organized across Space Solutions (broadcast facilities, stadiums, corporate offices, classrooms, courtrooms, retail stores), Solutions (audio-visual, digital experience, media production, media supply chain, smart workplace), and Services (strategy and design, build and integrate, support and maintain, including dedicated experts, proactive monitoring, live event staffing, and cybersecurity). The firm maintains featured-tier partnerships with Microsoft, Cisco, Crestron, Barco, and Sony, with an additional 11 standard and minor integration partners.

Revenue is generated through a mix of project-based system design and integration contracts, recurring managed services (ADOPT dedicated experts, ASSURANCE support, PULSE proactive monitoring, FLEX SOURCING event staffing), strategy and consulting engagements, and lifecycle management with financing options. The company operates regional headquarters in Dallas, Melbourne, London, and supports a global presence across Americas, APAC, and EMEA. Pricing is project-based and quote-driven; no public pricing is disclosed. Leadership is led by CEO Mike Landrum.

Name

Technical Innovation

Legal name

Diversified

Website

https://technical-innovation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Technical Innovation (operating as Diversified) is a global AV and media technology integrator that designs, builds, and supports audio-visual, broadcast, and immersive experience solutions for Fortune 100 enterprises and federal government clients across 13+ industry verticals.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)

Keywords

• AV integration services
• Media technology solutions
• Broadcast technology
• Digital signage solutions
• Smart workplace technology

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. AV System Design and Integration: Design, procurement, and integration of complex audio-visual systems for enterprise clients. Revenue generated through project-based contracts for corporate offices, stadiums, broadcast facilities, and other venues.
2. Managed Services and Support: Ongoing support and maintenance services including dedicated experts (ADOPT), support services (ASSURANCE), proactive monitoring (PULSE), live event staffing (FLEX SOURCING), and cybersecurity services.
3. Strategy and Consulting Services: Professional consulting services for technology strategy, design, and lifecycle management including financing options.
4. Lifecycle Management and Financing: Equipment lifecycle management programs with financing options for enterprise technology deployments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Technical Innovation is an audio-visual and media technology solutions provider that designs, integrates, and supports technology-enabled spaces for enterprise and government clients. The company delivers end-to-end services spanning consulting, system design, integration, managed services, and live event production to help organizations deploy AV, broadcast, digital signage, and collaboration technologies.

Product overview

Diversified is an end-to-end AV and media solutions provider offering a comprehensive portfolio organized into Space Solutions (Broadcast Facilities, Classrooms & Campuses, Corporate Offices, Courtrooms, Data Centers, House of Worship, Live Performance Venues, Retail Stores, Stadiums & Arenas), Solutions (Audio Visual, Digital Experience, Digital Signage, Electronic Security, IPTV, Immersive Experience, Media Production, Media Supply Chain, Meeting & Collaboration, Smart Workplace), and Services (Strategy & Design with Lifecycle Management & Financing, Build & Integrate, Support & Maintain including ADOPT dedicated experts, ASSURANCE support services, FLEX SOURCING for live event staffing, PULSE proactive monitoring, and Cybersecurity). The company serves diverse industries including Broadcast Media, Education, Energy & Utilities, Faith, Federal Government, Financial Services, Healthcare & Life Sciences, Professional Services, Public Sector, Retail, Sports/Live Events & Entertainment, Technology, and Hospitality & Lifestyle.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• SMPTE ST 2110 / ST 2022 projects delivered for broadcast and professional clients

Named customers42 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and standard.

• MicrosoftcoreTechnology or IntegrationFeatured technology partner providing cloud, productivity, and collaboration platforms integrated into Diversified's smart workplace and AV solutions. Joint offerings support enterprise digital transformation initiatives.
• CiscocoreTechnology or IntegrationStrategic technology partner for networking, collaboration, and video infrastructure solutions. Cisco technologies form the backbone of many enterprise AV deployments.
• CrestroncoreTechnology or IntegrationFeatured partner for control systems, room scheduling, and building automation solutions. Crestron products integrated into corporate and enterprise AV deployments.
• BarcocoreTechnology or IntegrationPartner for projection, LED walls, and display solutions. Barco technologies used in immersive experiences, control rooms, and broadcast applications.
• SonycoreTechnology or IntegrationTechnology partner for professional displays, cameras, and broadcast equipment integrated into venue and corporate AV solutions.
• LogitechstandardTechnology or IntegrationPartner for collaboration hardware including conference cameras, speakerphones, and meeting room solutions for corporate environments.
• Legrand AVstandardTechnology or IntegrationPartner for AV infrastructure including cable management, mounting solutions, and power distribution for professional installations.
• LG Business SolutionsstandardTechnology or IntegrationPartner for commercial displays, digital signage, and LED video walls used in retail, corporate, and venue applications.
• SennheiserstandardTechnology or IntegrationPartner for professional audio equipment including microphones, headphones, and conferencing audio solutions.
• ShurestandardTechnology or IntegrationPartner for professional audio including wireless microphone systems, conference systems, and installed sound solutions.
• TelestreamstandardTechnology or IntegrationPartner for video capture, streaming, and media processing solutions supporting broadcast and media production workflows.
• PlanarstandardTechnology or IntegrationPartner for professional display solutions including LED walls, LCD displays, and interactive displays for mission-critical applications.
• Ross VideostandardTechnology or IntegrationPartner for broadcast production switchers, graphics systems, and newsroom automation supporting broadcast facility deployments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verrex: AV integrator specializing in unified communications, video collaboration, and managed services for global enterprise clients — comparable high-end corporate AV positioning.
• Carousel Industries: Enterprise technology integrator delivering AV, UC, networking, and managed services across large organizations — overlaps with Diversified's smart workplace and managed services offerings.
• Solutionz Inc. National AV integration and managed services company with strong enterprise, government, and education presence — directly competes for similar AV system integration contracts.
• CTI (Communications Technologies Inc.): AV integration and managed services provider serving enterprise, healthcare, education, and government — directly comparable service lines and customer verticals to Diversified.
• HB Communications: AV/IT integrator focused on unified communications, digital signage, and broadcast/media technology for enterprise and education — comparable mix of integration services and recurring support.
• AVI Systems: Large US-based AV systems integrator providing design, build, integration, and managed services for enterprise, broadcast, government, and education — a near-direct competitor with comparable end-to-end service model and Fortune-level customer base.
• Ford Audio-Video: US AV integrator serving corporate, education, government, and houses of worship with design, installation, and managed services — strong overlap with Diversified's space-solution portfolio.
• Spinitar: AV/UC integrator serving corporate, education, and government with design, integration, and managed services — comparable mid-to-large enterprise AV deployment model.
• CCS Presentation Systems: National AV integrator delivering collaboration, digital signage, and unified communication solutions across corporate, education, and government markets — directly overlaps with Diversified's meeting/collaboration and education verticals.

Emerging players

• Imagine Communications: Broadcast technology vendor whose IP-based playout, routing, and processing systems underpin many of the same SMPTE ST 2110 broadcast facilities Diversified integrates — adjacent rather than direct, but tightly coupled in modern broadcast deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/technicalinnov
• LinkedInlinkedin.com/company/technical-innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technical Innovation