What Prime Ecosystem does

Prime Ecosystem is an Australian cloud-based SaaS company that builds workflow management software for the insurance claims supply chain. Founded in 2016 and headquartered in Brisbane, Queensland, the company operates a single platform with four vertical product suites: PRIME ASSESS for insurance claims workflow across property, contents and motor, PRIME BUILD for construction companies handling insurance repairs, single trades, new homes, renovations and restoration, PRIME RESTORE for water, mould and fire mitigation providers, and PRIME MAINTAIN for property portfolio maintenance. The platform is delivered via desktop and native iOS and Android applications, with an open API and native integrations to Xero, MYOB and QuickBooks, and an internal synchronisation capability that allows insurers, adjusters, builders, trades and policyholders to interact on the same platform while keeping data logically separated. The company holds ISO 27001 certification and undergoes biennial external penetration testing.

Prime Ecosystem serves primarily Australian insurers, claims adjusters, construction firms, restoration contractors and property managers, with a stated user base exceeding 10,000 and more than 1 million jobs processed through the platform. The business runs on a quote-based SaaS subscription model with annual billing cadence and a direct enterprise field sales motion, including on-site and video demonstrations; the website also supports self-serve and mobile app onboarding for smaller customers. The company has expanded to New Zealand and the United Kingdom, with Business Development and Account Management resources based in the UK. In January 2025, Prime Ecosystem was acquired by CoreLogic, which subsequently rebranded to Cotality; Prime continues to operate under its own brand with the same team and services, now backed by the parent's distribution into property insurance and restoration services globally. The company is led by CEO and Co-Founder Paul Brandis, who has 20 years of experience in the insurance claims and repair industry.

Name

Prime Ecosystem

Legal name

Prime Ecosystem Pty Ltd

Website

https://primeecosystem.com.au

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Prime Ecosystem is an Australian cloud-based SaaS platform that connects insurers, builders, trades, and policyholders to manage the full insurance claims job lifecycle across construction, restoration, assessment, and maintenance workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashgrove

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Cloud-based workflow management software delivered as a subscription service. The platform offers tiered access with features including job management, contractor coordination, insurance claim processing, and financial integrations. Available via desktop and mobile apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prime Ecosystem develops and sells a cloud-based workflow management software suite for the insurance claims supply chain, connecting insurers, builders, tradespeople, restoration contractors, and policyholders. Its products—Prime Assess, Prime Build, Prime Restore, and Prime Maintain—coordinate the assess, build, restore, and maintain stages of property claims within a single synchronized data environment.

Product overview

Prime Ecosystem is a cloud-based workflow management platform that offers a suite of integrated products for the insurance claims supply chain. The platform operates as a unified ecosystem connecting insurers, adjusters, builders, trades, and policyholders. The core product suite includes PRIME ASSESS (insurance claims workflow management), PRIME BUILD (construction management), PRIME RESTORE (restoration services management), and PRIME MAINTAIN (maintenance management). These products share a common platform architecture with internal synchronization capability, allowing different stakeholders to interact while maintaining privacy principles and data separation. The platform is available across desktop and mobile (Apple iOS App, Android App) and integrates with accounting systems including Xero, MYOB, and QuickBooks.

Differentiator

Problem solved

Functional benefit

Brands

• PRIME BUILD: Designed for construction companies for all facets of the industry including Insurance Repairs, Single Trades, New Homes and Renovations, and Restoration
• PRIME ASSESS
• PRIME RESTORE
• PRIME MAINTAIN

Products and services

• Prime Assess

Quantifiable outcome

• Over 10,000 users on the platform
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature14 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• CoreLogic (now Cotality)flagshipStrategic or Co-development Partner · 6 January 2025Acquisition by CoreLogic (rebranded to Cotality) to expand Prime Ecosystem's contractor technology internationally, starting with the United Kingdom, integrating into CoreLogic's property insurance and restoration services
• XerocoreTechnology or IntegrationFinancial accounting software integration allowing seamless synchronisation of invoicing and financial data within the Prime Ecosystem platform
• MYOBcoreTechnology or IntegrationAccounting software integration enabling invoice approval and financial reporting within the Prime system
• QuickBookscoreTechnology or IntegrationAccounting platform integration for financial synchronisation and real-time profitability reporting

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ServiceTitan: Field service management platform serving contractors in restoration, plumbing, HVAC, and other trades. Overlaps with Prime in dispatching, scheduling, and field operations for restoration and contractor businesses, especially in the US market.
• Guidewire: Major insurance industry software platform for policy, claims, and billing. While focused on the insurer core systems layer, Guidewire's claims product is complementary to Prime's downstream contractor-facing claims workflow and shares the same end insurance customers.
• CoreLogic (Cotality): Parent company of Prime Ecosystem; provides property data, analytics, and insurance solutions globally. As a broader incumbent, CoreLogic/Cotality offers overlapping capabilities in property insurance workflows at much larger scale and operates upstream in the claims process.
• Procore: Major construction management platform serving general contractors and specialty trades. While broader than Prime Build, Procore overlaps in construction project management, subcontractor coordination, and financial integrations for construction firms.

Emerging players

• Hover: 3D property visualization and measurement platform used by insurance carriers and restoration contractors. Adjacent to Prime in enabling faster scoping and estimation for property insurance claims workflows.
• Bolt: Insurance claims software focused on contractors handling property insurance repairs and restoration. Comparable to Prime Build for insurance-driven repair workflows in residential construction, with overlap in subcontractor coordination and job management.

Direct peers

• Encircle: Documentation and contents management platform for property restoration contractors handling insurance claims. Directly comparable to Prime Assess and Prime Restore for restoration-specific insurance claim workflows.
• Xactware (Verisk): Property insurance estimating and claims workflow software widely used by adjusters and contractors for repair scoping. Direct overlap with Prime's insurance claims supply chain workflow, especially around scoping, estimating, and assessment.
• JobNimbus: CRM and project management software purpose-built for contractors in roofing, restoration, and insurance repair workflows. Closely comparable to Prime Ecosystem in serving the insurance claim supply chain with job lifecycle and subcontractor management capabilities.
• AccuLynx: Leading US-based insurance restoration and construction management CRM platform serving roofing and exterior contractors with workflow, estimating, and project management tools. Direct competitor to Prime Build and Prime Restore in the insurance-driven construction workflow space.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/primeecosystem
• LinkedInlinkedin.com/company/prime-ecosystem-pty-ltd
• Instagraminstagram.com/primeecosystem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Ecosystem