Publicom
Publicom, Inc. is a privately held Virginia corporation, founded in 1976, that distributes and services self-attended workplace health monitoring kiosks and blood pressure monitors (HealthFirst Centers, LifeClinic LC series, QuickCheck Telehealth Kiosk, Impulse Scale) for Fortune 500 employers, hospitals, government agencies, military, and universities.
- Company typePrivate
- Founded1976
- HeadquartersRoanoke, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Publicom does
Publicom, Inc. is a privately held Virginia corporation, founded in 1976 and headquartered in Roanoke, Virginia, that distributes and services self-attended computerized health monitoring products and operates the HealthFirst Center workplace health screening program. The company sells, leases, and maintains a portfolio of workplace health monitoring kiosks and standalone devices — including the LifeClinic LC300, LC400, LC500, and 90550 blood pressure monitors, the Impulse Total Fitness Scale for weight and BMI tracking, and the QuickCheck Telehealth Kiosk — under regulatory scaffolding that includes FDA Device Establishment registration, AAMI-compliant measurement accuracy, and ISO 13485 manufacturing through its partner Merge.
Publicom monetizes through four streams: one-time equipment sales, multi-year equipment leasing, a managed service and maintenance program (with 48-hour emergency response and FDA-aligned quality assurance inspections), and a category-exclusive advertising program on installed HealthFirst Centers that generate approximately 1,000 monthly user engagements per unit. Its go-to-market is direct enterprise field sales supplemented by distribution partnerships with LifeClinic International, Futrex, and CSI Health, targeting large corporations, hospitals, government agencies, military installations, universities, and fitness center chains. Named customers span Caterpillar, Boeing, PepsiCo, Coca-Cola, 3M, Sanofi Aventis, Novartis, BCBS, Walter Reed Army Medical Center, FBI, CDC, TVA, Duke University, and Vanderbilt University.
The company's strategic posture is that of a long-tenured niche distributor and service provider rather than a technology platform: it carries no disclosed funding rounds, no M&A activity, and no AI/ML capabilities, and its differentiation rests on regulatory compliance, 45+ years of brand equity, an installed base of trusted logos, and bundled installation-maintenance-service contracts.
Publicom firmographics
Firmographics- Name
- Publicom
- Legal name
- Publicom, Inc.
- Website
- https://publicominc.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Publicom, Inc. is a privately held Virginia corporation, founded in 1976, that distributes and services self-attended workplace health monitoring kiosks and blood pressure monitors (HealthFirst Centers, LifeClinic LC series, QuickCheck Telehealth Kiosk, Impulse Scale) for Fortune 500 employers, hospitals, government agencies, military, and universities.
- Ownership category
- akta.pro rank
Publicom industry classification
Industry- Product category
- Workplace Health Screening Equipment and Services
- NAICS
- Medical and Diagnostic Laboratories (62151)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)
- akta.pro secondary industries
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)
Keywords
Where Publicom is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Publicom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Publicom sells a complete line of self-attended automated health monitoring and information systems. Products include blood pressure monitors (LC300, LC400, LC500, 90550), weight/body composition analyzers (Impulse Scale), and health information kiosks (QuickCheck).
- Equipment Leasing: Established in 1976, Publicom leases health monitoring equipment to corporations, hospitals, pharmacies, supermarkets, long-term care facilities, retirement communities, military facilities, and governmental agencies.
- Advertising Program: Companies can advertise on HealthFirst Centers. Each center has 4 ad spaces with category exclusivity (no competing ads). Centers are used 1,000 times per month on average. Program includes ad design, production, and installation.
- Service and Maintenance: All products include routine maintenance with quality assurance inspections by factory-trained technicians following FDA guidelines. 48-hour emergency call response for malfunctions. Regular updating of health and fitness information, literature, and supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard equipment purchase |
| Subscription | Multi-year contract | Equipment leasing |
| One time/ perpetual license | Pay-as-you-go | Refurbished equipment |
| Subscription | Multi-year contract | Advertising program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Publicom product offering
Product offeringCore offering
Publicom distributes, sells, and leases self-attended computerized health monitoring products including blood pressure monitors, weight and body composition scales, and telehealth-enabled health screening kiosks. The company provides installation, routine maintenance, and quality assurance inspection services through factory-trained technicians to corporations, hospitals, government agencies, military facilities, and educational institutions across the United States. HealthFirst Centers serve as the company's flagship offering — compact 8-square-foot workplace health screening stations used approximately 1,000 times per month per unit.
Product overview
Publicom offers a comprehensive suite of self-attended computerized health monitoring products and services. The core product portfolio includes: blood pressure monitors (LC300, LC400, LC500, and 90550 models) manufactured by LifeClinic International; the QuickCheck Telehealth Kiosk for health screenings and telehealth connectivity; and the Impulse Total Fitness Scale for weight and BMI monitoring. These products are distributed and supported through HealthFirst Centers—compact (8 sq ft), self-service monitoring stations deployed at workplaces—along with an advertising program that enables category-exclusive marketing on the monitoring units. All products are installed, maintained, and serviced by factory-trained technicians with 48-hour emergency response support.
Differentiator
Problem solved
Functional benefit
Brands
- HealthFirst Centers: Worksite health screening centers offering blood pressure monitoring, weight and calorie analysis, and ongoing maintenance and health information support.
Products and services
- QuickCheck Telehealth Kiosk State-of-the-art health information and telehealth kiosk providing rapid health screenings with telehealth connectivity for workplace wellness and professional care settings. Supports blood pressure, weight measurement, and blood oxygen (SpO2) measurement via infrared method with +/- 2% accuracy.
- LC500 Blood Pressure Monitor Class II medical device with oscillometric blood pressure measurement, weight measurement (40-440 lbs), blood oxygen saturation monitoring, and data ports for downloading from glucose meters and pedometers. Features a wheelchair accessible cabinet option. Complies with AAMI standards with +/- 5 mmHg accuracy.
- LC400 Blood Pressure Monitor Blood pressure monitor with oscillometric measurement technology displaying systolic/diastolic pressure and pulse rate. Includes special options for printer and coin acceptor. Complies with AAMI standards with +/- 5 mmHg accuracy.
- LC300 Blood Pressure Monitor Blood pressure monitor with oscillometric measurement displaying systolic, diastolic pressure, and pulse rate. Features multiple cabinet finishes and custom graphics options. Complies with AAMI standards.
- 90550 Blood Pressure Monitor Blood pressure monitor available in two models (90550-01 and 90550-15) with different heights. Compliant with AAMI Standard SP10-1987.
- Impulse Total Fitness Scale Digital weight scale with body mass index (BMI) calculation, weight history tracking for up to 8,000 readings with dates, counts days since last visit, rewards weight loss with free weigh-ins, and calculates BMI. Battery operated with 500 lb capacity and programmable custom messages.
- HealthFirst Centers Worksite health monitoring program offering compact (8 square feet) self-attended computerized stations providing blood pressure monitoring, weight and calorie analysis, and ongoing health information support for employee wellness programs. Requires no staff assistance to operate.
- Advertising Program High-visibility advertising program featuring captive audience placement on HealthFirst Centers with category exclusivity (no competing ads on the same machine), ad design and production, and installation services. Each center has 4 ad spaces averaging 1,000 uses per month.
Quantifiable outcome
- HealthFirst Centers used 1,000 times per month on average per unit
- +3 more outcomes
Companies that use Publicom
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles6 records
Publicom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Publicom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- LifeClinic InternationalcoreLifeClinic International is one of the world's largest suppliers of vital sign monitoring equipment. Publicom distributes LifeClinic blood pressure monitors (models 90550, LC300, LC400, LC500) that meet AAMI standards and are used in workplace wellness centers, health clinics, hospital outreach programs, military recreation centers, and governmental agencies.
- FutrexcoreFutrex is the market leader in truly non-invasive body composition analyzers. Publicom distributes Futrex analyzers that help physicians, health club owners, physical therapists, and corporations with health comparisons, diet, and exercise recommendations for corporate health screenings.
- CSI HealthcorePublicom partners with CSI Health to distribute the QuickCheck Telehealth Kiosk - a next-generation health screening kiosk with rapid health screenings combined with telehealth connectivity. Publicom serves as a distribution partner for this state-of-the-art health information kiosk.
- MergecoreMerge is the manufacturer of Class II medical devices (LC500) in their FDA-regulated, ISO 13485 certified facility. Products manufactured meet AAMI standards with accuracy of +/- 5 mmHg.
- MergecoreMerge manufactures the LC300 blood pressure monitor in their FDA-regulated, ISO 13485 certified facility. Products comply with AAMI standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Publicom competitors and assessment
Company assessmentBroad incumbents
- Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a leading corporate wellness platform that includes biometric screening components competing with Publicom's HealthFirst Centers. They offer a broader SaaS-based engagement platform plus screening partnerships, representing a software-first incumbent that competes for the same employer budget dollars.
- Philips Workplace Health & Wellness: Philips offers employee health and wellness programs including connected vital signs monitoring, telehealth, and corporate health platforms that compete with Publicom at the enterprise wellness level. As a much larger incumbent with broader portfolio (including BioTelemetry RPM), Philips is a broad incumbent competitor rather than a kiosk-specialist like Publicom.
- Welch Allyn (Baxter): Welch Allyn (now part of Baxter) manufactures clinical-grade vital signs monitors used in physician offices and hospitals that overlap with Publicom's clinical-grade monitoring product line. As a broad incumbent in patient monitoring, Welch Allyn serves the hospital/customer base Publicom also targets (e.g., Walter Reed, Novant Health).
- Quest Diagnostics / HealthFair: Quest Diagnostics (including its HealthFair workplace biometric screening service) provides on-site corporate health screenings that compete directly with Publicom's workplace health monitoring services. As a major clinical lab incumbent, Quest offers broader panel testing while Publicom focuses on self-attended BP/weight/SpO2 kiosks.
Direct peers
- A&D Medical: A&D Medical manufactures clinical-grade and home-use blood pressure monitors, weight scales, and connected health devices sold into workplace wellness and pharmacy channels — directly overlapping with Publicom's LC blood pressure monitor and Impulse scale distribution model.
- iHealth Labs: iHealth Labs manufactures connected blood pressure monitors, scales, and other consumer health devices that overlap directly with Publicom's product portfolio. Both serve employer wellness and pharmacy channels, and iHealth's cloud-connected approach mirrors the connected direction Publicom is pursuing with QuickCheck.
- Withings: Withings produces connected blood pressure monitors, smart scales, and health kiosks that compete with Publicom's LC blood pressure monitors and Impulse scale. Both companies offer FDA-cleared vital signs devices with app connectivity; Withings represents the connected/consumer-led approach while Publicom emphasizes workplace placement.
- Omron Healthcare: Omron Healthcare is the dominant global manufacturer of consumer and clinical-grade blood pressure monitors, directly comparable to the LifeClinic LC-series products Publicom distributes. Both target employer wellness, pharmacy, and clinical channels with FDA-cleared oscillometric BP monitors, making Omron the closest direct competitor to Publicom's core product line.
- LifeClinic International: LifeClinic International is Publicom's primary upstream manufacturing partner and a direct competitor in workplace vital signs monitoring kiosks. Both companies sell FDA-registered, AAMI-compliant BP monitors into workplace wellness, hospital outreach, and military channels with similar form factors (LC300/400/500 vs. LifeClinic's own branded units).
Emerging players
- Wellable: Wellable is an emerging corporate wellness platform that integrates with health screening devices and biometric kiosks (similar to Publicom's HealthFirst Centers) as part of employer wellness programs. Wellable represents a software-led emerging player pursuing the same enterprise wellness budget as Publicom but through a SaaS-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Publicom social profiles
Digital presencePublicom compliance and trust
Trust signalCompliance4 records
Publicom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicom leadership team
Management profileNumber of profiles
Publicom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicom
What does Publicom do?
Publicom distributes, sells, and leases self-attended computerized health monitoring products including blood pressure monitors, weight and body composition scales, and telehealth-enabled health screening kiosks. The company provides installation, routine maintenance, and quality assurance inspection services through factory-trained technicians to corporations, hospitals, government agencies, military facilities, and educational institutions across the United States. HealthFirst Centers serve as the company's flagship offering — compact 8-square-foot workplace health screening stations used approximately 1,000 times per month per unit.
Is Publicom a public or private company?
Publicom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Publicom founded?
Publicom was founded in 1976. It employs 51 to 100 people.
Where is Publicom based?
Publicom is headquartered in Roanoke, United States, in the North America region.
How does Publicom make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Leasing, advertising Program and service and Maintenance.
Who are Publicom's main competitors?
Broad incumbents on record are Virgin Pulse / Personify Health, Philips Workplace Health & Wellness, Welch Allyn (Baxter) and Quest Diagnostics / HealthFair. Direct peers are A&D Medical, iHealth Labs, Withings, Omron Healthcare and LifeClinic International. Wellable is listed as an emerging player.
Does Publicom have an API?
No public API is recorded for Publicom.
What industry is Publicom in?
Publicom's product category is Workplace Health Screening Equipment and Services. Its primary akta.pro industry code is HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration), with a secondary code of HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables). Its NAICS code is 62151 and its SIC code is 3841.