Prospect Direct
Prospect Direct is a Dallas-based B2B appointment setting firm, founded in 2018, that helps franchise brands and consultants book qualified meetings by screening financially capable executives and scheduling them directly onto client calendars.
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prospect Direct does
Prospect Direct is a Dallas, Texas-based B2B appointment setting service founded in 2018 that helps franchise brands and franchise consultants identify and book qualified franchise candidates. The company executes the full prospecting-to-calendar workflow, screening prospects for financial capability and targeting executives such as Directors, VPs, CXOs, and Owners, then scheduling appointments directly onto client calendars to minimize back-and-forth coordination. Its customer base comprises mid-market and enterprise franchise development teams and franchise consultants across verticals including fitness, education, healthcare, home services, and food and beverage.
The core offering is a single franchise appointment booking service delivered by a 50+ member internal team. Underlying technology, proprietary platform architecture, APIs, and AI/ML components are not publicly disclosed; no patents, integrations with third-party platforms, or app store presence are noted. Engagement initiates through a Calendly booking link with the company's sales contact, reflecting a direct, sales-led go-to-market model rather than a self-serve product. The pricing construct is subscription-based with annual billing and explicitly no setup fees and no retainer.
Prospect Direct has cumulatively delivered 150K+ leads and served 500+ clients since inception, with 100+ franchise brands and consultants described as active customers. Named customers include Franchise Founders (CEO Geoff Goodman), Discover Strength (VP Franchise Development Scott Bremhorst), West Coast Franchise Development (Kyle Gjersee), The Franchise Authority (Charlie Bever), FAT Brands, School of Rock, American Family Care, and Homewell. The company was recognized on the 2024 Inc. 5000 list at #753 nationally and #2 in the Dallas Marketing category. Operations are U.S.-only; no funding, revenue, ownership structure, management team, or financial disclosure is publicly available.
Prospect Direct firmographics
Firmographics- Name
- Prospect Direct
- Legal name
- Prospect Direct
- Website
- https://prospectdirect.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prospect Direct is a Dallas-based B2B appointment setting firm, founded in 2018, that helps franchise brands and consultants book qualified meetings by screening financially capable executives and scheduling them directly onto client calendars.
- Ownership category
- akta.pro rank
Prospect Direct industry classification
Industry- Product category
- Franchise Appointment Setting Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Prospect Direct is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prospect Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Appointment Setting Services: Prospect Direct generates revenue by providing guaranteed qualified appointments for franchise brands and consultants. The service model eliminates the need for clients to prospect leads themselves, handling the entire process from candidate identification to calendar booking. The company emphasizes no setup fees and no retainer requirements, suggesting a performance or transaction-based component to their pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom appointment services with no upfront costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Prospect Direct product offering
Product offeringCore offering
Prospect Direct is a B2B lead generation and appointment setting service that exclusively serves the franchise industry. The company identifies financially capable franchise candidates (Directors, VPs, CXOs, Owners), qualifies them, and books appointments directly onto client calendars, eliminating the need for franchise brands and consultants to chase leads themselves.
Product overview
Prospect Direct offers a single unified service focused on franchise lead generation and appointment booking. Their core offering delivers qualified franchise appointments—screening for financially capable executives (Directors, VPs, CXOs, Owners) and scheduling them directly onto client calendars. The company operates a 3-step process: finding qualified candidates, scheduling appointments with zero back-and-forth emails, and enabling clients to focus on closing deals. The service is designed to optimize show rates and eliminate the need for clients to chase leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Franchise Appointment Booking Service End-to-end franchise appointment setting service that identifies financially capable franchise candidates (Directors, VPs, CXOs, Owners), qualifies them, and books appointments directly onto franchise brands' and consultants' calendars. Designed to optimize show rates and eliminate lead chasing.
Quantifiable outcome
- Over $177,000 earned and 3 deals closed for franchise consultants using the service
- +2 more outcomes
Companies that use Prospect Direct
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Prospect Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prospect Direct partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights3 records
Prospect Direct competitors and assessment
Company assessmentOthers
- UpLead: B2B contact data provider and lead enrichment platform - not a direct competitor but an enabling vendor in the prospecting workflow that Prospect Direct and similar agencies rely on for candidate sourcing.
Direct peers
- CIENCE Technologies: Outsourced B2B sales development and lead generation agency providing SDR-as-a-service, appointment setting, and outbound campaign management for enterprise clients - closely aligned service model to Prospect Direct with similar GTM.
- SalesRoads: B2B appointment setting and SDR outsourcing firm that schedules qualified meetings for sales teams using a hybrid onshore/offshore model - same 'qualified appointments on calendar' value proposition as Prospect Direct.
- Martal Group: B2B lead generation agency specializing in outbound appointment setting and sales development for B2B tech/SaaS clients - comparable 'qualified meeting' delivery model with vertical differentiation (B2B tech vs. franchise).
- Belkins: B2B appointment setting and lead generation agency that delivers qualified sales appointments to enterprise clients using an outsourced SDR model - directly comparable service offering to Prospect Direct, though Belkins operates across multiple industries rather than specializing in franchise.
- FranChoice: Franchise consulting/brokerage network that matches prospective franchisees with franchise brands, performing candidate qualification and introduction - operates in the same franchise buyer-seller matching space as Prospect Direct, though via consultant-network distribution rather than outsourced appointment setting.
- Pearl Lemon Leads: B2B lead generation and appointment setting agency providing cold outreach, list building, and meeting booking services - comparable service portfolio and recurring engagement model to Prospect Direct.
- Callbox: B2B lead generation and appointment setting agency offering multi-channel outbound campaigns and qualified meeting delivery - directly comparable model, with broader industry coverage than Prospect Direct's franchise focus.
Emerging players
- SalesPro Leads: Boutique B2B appointment setting agency focused on delivering qualified sales meetings for small and mid-market companies - smaller-scale competitor with similar workflow to Prospect Direct.
- Adapt Partners: B2B outsourced sales development and appointment setting firm offering customizable SDR solutions - comparable service offering with focus on flexible, recurring engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Prospect Direct social profiles
Digital presenceProspect Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prospect Direct leadership team
Management profileNumber of profiles
Prospect Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prospect Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prospect Direct
What does Prospect Direct do?
Prospect Direct is a B2B lead generation and appointment setting service that exclusively serves the franchise industry. The company identifies financially capable franchise candidates (Directors, VPs, CXOs, Owners), qualifies them, and books appointments directly onto client calendars, eliminating the need for franchise brands and consultants to chase leads themselves.
Is Prospect Direct a public or private company?
Prospect Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prospect Direct founded?
Prospect Direct was founded in 2018. It employs 11 to 50 people.
Where is Prospect Direct based?
Prospect Direct is headquartered in Dallas, United States, in the North America region.
How does Prospect Direct make money?
One revenue line is on record: appointment Setting Services.
Who are Prospect Direct's main competitors?
UpLead is listed as an others. Direct peers are CIENCE Technologies, SalesRoads, Martal Group, Belkins, FranChoice, Pearl Lemon Leads and Callbox. Emerging players are SalesPro Leads and Adapt Partners.
Does Prospect Direct have an API?
No public API is recorded for Prospect Direct.
What industry is Prospect Direct in?
Prospect Direct's product category is Franchise Appointment Setting Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.