Planete Mobile

What Planete Mobile does

Planète Mobile is a privately held, Montreal-headquartered authorized Rogers and Fido dealer founded in 1996 that delivers a 360° telecommunications portfolio to both consumers and businesses across Quebec. Operationally, the company runs 32 owned retail storefronts spanning Montreal, Quebec City, Mauricie, Saguenay-Lac-Saint-Jean, Outaouais, Lanaudière, Rive-Nord, Rive-Sud, Beauce, and Abitibi-Témiscamingue, and employs a field sales force for B2B engagements.

On the consumer side, Planète Mobile resells Rogers mobile plans (Rogers Infinite, 5G+), 0%-interest device financing over 24 months, smartphones from Apple, Samsung and Google, smartwatches, accessories, and Rogers 5G residential internet. On the business side, it sells and manages voice and collaboration (hosted telephony, Microsoft 365, Teams, Operator Connect, SIP trunking, cloud contact centres), business internet (dedicated fibre up to 10 Gbps, 5G business internet, SD-WAN on Fortinet/VMware/Cisco Meraki, Ethernet, MPLS), IoT (fleet and asset management, smart buildings, smart cities, private wireless and LPWA networks), data centre and cloud services (private cloud, Veeam Cloud Connect, Rogers Cyber Recovery, Rogers ObjectStore, colocation in SOC/ISO/PCI/HIPAA-certified facilities), and managed cybersecurity (EDR, NDR, CDR, 24/7 SOC, SEAS, DNS firewall). A distinguishing compliance offering — ASC Recording Insights — provides Microsoft Teams-certified recording with AI transcription, categorization and emotion detection aligned to MIFID II, HIPAA, Dodd-Frank, and GDPR requirements.

The revenue model is hybrid and carrier-tethered: recurring monthly mobile and internet subscriptions, hardware margin on financed devices, project-based and recurring managed services for B2B customers, and corporate discount revenue through the Rogers Preferred Program (Programme Privilège Rogers), which funnels employees of partner organizations into discounted Rogers Infinite plans via an online portal. The company expanded its footprint by ~37% in September 2022 through the acquisition of Communications Méga-Sat (12 stores in Quebec City and adjacent regions), and refreshed its corporate brand in 2025 to support a broader enterprise positioning. Planète Mobile is privately held with no disclosed institutional investor, no funding rounds, and a stable senior leadership team led by President Jacques Francisque.

Name

Planete Mobile

Legal name

Planète Mobile

Website

https://planetem.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Planète Mobile is a privately held Montreal-based authorized Rogers and Fido dealer operating 32 retail stores across Quebec, offering consumers and businesses mobile, internet, IoT, cloud, and managed cybersecurity solutions on the Rogers network.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Services

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Wireless telecommunications services
• Mobile phone retail
• Business telecom solutions
• IoT connectivity solutions
• Authorized wireless dealer

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices38 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Mobile Plans and Wireless Services: Recurring revenue from Rogers mobile plans (Infinite, 5G+) sold to consumers and businesses, including voice, data, and roaming services through the Rogers network. Revenue includes monthly plan fees and overage charges.
2. Device and Hardware Sales: One-time sales of mobile devices (iPhones, Samsung Galaxy, Google Pixel, smartwatches) and accessories. Devices available with 0% interest Rogers 24-month financing and $40 setup fee. Covers Apple, Samsung, Google, and other major brands.
3. Residential 5G Internet: Rogers 5G residential internet service sold to consumers for home connectivity, providing recurring monthly revenue.
4. Business Telecom Solutions: Comprehensive business communications including voice and collaboration, business internet (fibre, SD-WAN, MPLS, 5G), IoT fleet and asset management, cloud and data centre services, and cybersecurity solutions. Revenue from both recurring service fees and project-based implementations.
5. Corporate Discount Program (Rogers Preferred Program): Employees of partner companies access exclusive corporate discounts on Rogers Infinite plans through Planète Mobile's facilitated enrollment, generating volume-based recurring revenue.
6. Managed and Professional Services: Strategic consulting, implementation, and ongoing management of business telecom infrastructure, including 24/7 support and network monitoring services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Planète Mobile is an authorized Rogers and Fido dealer that sells mobile phones, wireless plans, 5G residential internet, and accessories to consumers, and provides integrated business telecom solutions (voice and collaboration, business internet, IoT, data centre and cloud, cybersecurity) to SMB and enterprise customers across Quebec. The company distributes these offerings through 32 company-owned retail locations and a direct enterprise sales team, leveraging the Rogers 5G and LTE network under the Rogers Preferred Program.

Product overview

Planete Mobile is an authorized Rogers dealer offering a comprehensive 360° telecommunications portfolio for both consumers and businesses across Quebec. The core offering comprises five main service pillars: Voix et Collaboration (voice and unified communications), Internet d'affaires (business internet), Internet des objets (IoT), Centres de données et Nuage (data centers and cloud), and Cybersécurité (cybersecurity). Consumer services include mobile phones (Apple iPhone, Samsung Galaxy, Google Pixel), cellular plans (Rogers Infinite), 5G residential internet, accessories, and financing. The Rogers Preferred Program provides corporate discount benefits. The product architecture combines Rogers network infrastructure with Microsoft 365 integration, cloud services (private cloud, Veeam, disaster recovery), and advanced cybersecurity solutions (EDR, NDR, CDR). Recent additions include ASC Recording Insights for compliance recording in Microsoft Teams and expanded IoT capabilities for fleet, asset, and smart city management.

Differentiator

Problem solved

Functional benefit

Products and services

• Voice and Collaboration (Voix et Collaboration) Business-grade unified communications offering Microsoft 365 integration, Teams integration, Operator Connect, hosted telephony from basic service to full virtual office, and SIP trunking. Targeted at SMB and enterprise customers seeking to consolidate voice and collaboration.
• Business Internet (Internet d'affaires) Comprehensive business connectivity solutions including dedicated fibre internet up to 10 Gbps, managed SD-WAN, Ethernet, MPLS, Wavelength Services, and 5G Business Internet. Targeted at business customers needing reliable high-performance internet.
• IoT Solutions (Internet des objets) Internet of Things solutions spanning fleet management, asset management, smart buildings, smart cities, private wireless networks, and LPWA connectivity. Targeted at transportation, healthcare, manufacturing, and government verticals seeking IoT-enabled operations.
• Data Centre and Cloud Services (Centres de données et Nuage) Cloud and colocation services including private and virtual private cloud, Rogers Cyber Recovery, Veeam Cloud Connect, disaster recovery, Rogers ObjectStore S3-compatible storage, and colocation in SOC/ISO/PCI/HIPAA-certified facilities. Targeted at business and government customers needing certified, sovereign cloud infrastructure.
• Cybersecurity (Cybersécurité) Comprehensive managed cybersecurity services including Endpoint, Network, and Cloud Detection and Response (EDR/NDR/CDR), 24/7 SOC, DNS firewall, vulnerability detection, suspicious email analysis (SEAS), and threat intelligence for SMB and enterprise customers.
• Consumer Mobility (Grand Public) Consumer-facing service offering mobile devices (Apple, Samsung, Google, smartwatches), Rogers cellular plans, 5G residential internet, accessories, and 0% device financing over 24 months. Targeted at individual consumers across Quebec.
• Apple iPhone Retail (Consumer Devices) Sale of Apple iPhone 17 series, iPhone 16 series, and iPhone 15 smartphones through authorized Rogers dealer locations across Quebec, with optional Rogers financing. Targeted at individual consumers.
• Samsung Galaxy Retail (Consumer Devices) Sale of Samsung Galaxy Z Fold series and Galaxy S25 series smartphones through Planète Mobile's authorized Rogers dealer locations in Quebec.
• Smartwatches with Cellular Connectivity Sale of Apple Watch Series 11 and Samsung Galaxy Watch Ultra/7 cellular-equipped smartwatches through Planète Mobile's authorized Rogers retail locations across Quebec.
• Rogers 5G Home Internet Residential 5G home internet service delivered on the Rogers 5G network, sold to individual consumers across Quebec via retail locations and online channels.
• Rogers Infinite Plans Subscription mobile plans including 5G+ packages without data overage charges, sold through Planète Mobile as an authorized Rogers dealer with exclusive Rogers Preferred Program discounts for eligible corporate employees.
• Rogers Preferred Program (Programme Privilège Rogers) Corporate discount program delivered through Planète Mobile as an authorized Rogers dealer, offering eligible employees of partner companies exclusive savings of up to $30/month on Rogers Infinite plans and access to premium devices.
• ASC Recording Insights Compliance Solution Native, certified Microsoft Teams compliance recording and archiving application delivered through Planète Mobile via its ASC Americas partnership, providing AI-powered transcription, categorization, emotion detection, and compliance with MiFID II, HIPAA, Dodd-Frank, and GDPR for Canadian businesses.

Quantifiable outcome

• Over 25 years of continuous operation as a Rogers authorized dealer
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor, core and secondary.

• Communications Méga-Sat (Méga-Sat)minorOthers · 15 September 2022Planète Mobile acquired Communications Méga-Sat, a Quebec City-based company operating a network of authorized Rogers and Fido dealers that had been in operation for nearly 26 years. The acquisition added 12 stores to Planète Mobile's network and extended its presence into Quebec City, Mauricie, Beauce, Saguenay-Lac-Saint-Jean, and Abitibi-Témiscamingue.
• ASC AmericascoreTechnology or Integration · 27 July 2021ASC Americas partnered with Planète Mobile to deliver its world-class Recording Insights solution — a native, certified Microsoft Teams application for law-compliant recording and archiving — to Canadian businesses. The partnership enables Planète Mobile to offer comprehensive Microsoft 365 compliance solutions including recording compliance (MiFID II, HIPAA, Dodd-Frank, GDPR), AI-powered transcription and categorization, emotion detection, and real-time compliance risk detection. ASC provides the technology platform while Planète Mobile markets and sells to Canadian enterprises.
• Rogers CommunicationscoreChannel Partner/ Reseller/ DistributorPlanète Mobile is an authorized Rogers dealer and one of the largest networks of authorized Rogers and Fido dealers in Canada. It sells Rogers mobile plans, devices, business solutions, and services (internet, IoT, cloud, cybersecurity) leveraging the Rogers 5G network. Planète Mobile also participates in the Rogers Preferred Program, offering corporate discounts to employees of partner companies.
• Fido (Mobifone)secondaryChannel Partner/ Reseller/ DistributorPlanète Mobile operates Fido-branded retail locations (Mobifone exclusive Fido retailer) in addition to Rogers-branded stores, selling Fido mobile plans and devices alongside Rogers offerings.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Glentel: Canadian multi-carrier wireless retailer and parent of The Mobile Shop, Wireless Wave, Tbooth, and WOW! Mobile Boutique. Operates the largest third-party authorized wireless dealer footprint in Canada and competes directly with Planète Mobile for carrier partnerships and retail market share.
• The Mobile Shop: Glentel-owned authorized dealer for Rogers, Fido, Bell, Telus, and Koodo. Operates hundreds of mall-based wireless kiosks across Canada — directly comparable business model to Planète Mobile's 32 Quebec storefronts, including overlap on the Rogers/Fido banner.
• Wireless Wave: Canadian multi-carrier wireless retailer and Glentel subsidiary offering Bell, Rogers, Telus, Koodo, and Fido devices/plans in dedicated retail locations. Closely comparable independent retail dealer model serving the same end customers and overlapping with Planète Mobile's Rogers/Fido offering.
• WOW! Mobile Boutique: Glentel-operated multi-carrier authorized dealer carrying Bell, Rogers, Telus, Koodo, Fido, and Virgin Plus. Direct competitive overlap with Planète Mobile as a multi-carrier wireless retail alternative with comparable store economics and product mix.
• The Source: BCE-owned national electronics retailer (formerly Bell MTS The Source) selling mobile devices and plans from Bell, Virgin Plus, Lucky Mobile, and Rogers, plus accessories and connected electronics. Overlaps with Planète Mobile's consumer mobile and accessory offering across Canadian retail locations.
• OSL Retail Services: Canadian firm that operates carrier-branded retail stores (including Bell, Rogers, and Telus locations) on behalf of the carriers. Closely comparable operator of physical wireless retail channels in Canada, competing for carrier relationships and prime retail real estate.

Broad incumbents

• Best Buy Canada: Canada's largest specialty consumer electronics retailer with a significant mobile phone and tablet offering (carrier-activated). Competes for consumer wireless spend and accessories across Quebec, though its primary focus is broader consumer electronics rather than carrier dealer operations.
• Compugen: Canadian IT solutions provider delivering workplace technology, networking, cloud, and managed services to enterprise and public sector customers. Comparable to Planète Mobile's enterprise business telecom, IoT, cloud, and cybersecurity portfolio at the SMB-to-enterprise level.
• Bell Canada: Canada's largest incumbent telecommunications carrier offering wireless, wireline, internet, TV, and enterprise services through owned retail, The Source, and direct channels. Competes with Planète Mobile's full enterprise and consumer telecom portfolio at the infrastructure and retail level.

Others

• Rogers Communications: Planète Mobile's principal carrier partner and underlying network provider for wireless, 5G home internet, fiber, and enterprise services. While not a competitor per se, Rogers' direct retail, online channels, and dealer economics directly determine Planète Mobile's revenue, margin, and strategic flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planetemobile
• LinkedInlinkedin.com/company/planetemobile
• Instagraminstagram.com/planetemobilerogers

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planete Mobile