Round It Up America

What Round It Up America does

Round It Up America is a 501(c)(3) nonprofit public benefit organization founded in 2009 and based in Los Angeles, California, that operates a point-of-sale charitable-giving platform. It provides the financial and legal compliance infrastructure that enables for-profit businesses—restaurants, hotels, and retailers—to collect customer donations at checkout, primarily through a "round up to the nearest dollar" mechanism, with the excess routed to 501(c)(3) charities selected by each business. The organization serves three constituencies: participating businesses ("Mission Partners"), the charities that receive funds, and the consumers who donate. It reports operating in all 50 states, 365 days a year, across a network of 50+ Mission Partners (including Wendy's, Casey's, DoorDash, California Pizza Kitchen, Yard House, Chuck E. Cheese, and Office Depot) and 800+ supported charities, having raised millions of dollars cumulatively since inception.

The core product is the Round It Up America® platform, which supports multiple giving methods: POS rounding, in-store donations, online checkout donations, QR codes, mobile payment integration (via MyCheck), and employee payroll deduction. The platform's differentiation is operational and compliance-oriented rather than deeply technical—it handles the legal and financial routing of pooled micro-donations from many businesses to their chosen charities. The organization also runs Elevate Together®, a sub-initiative founded by The ODP Corporation focused on Black and Hispanic-owned small businesses.

The business model is atypical for a commercial software vendor: the program is cost-free to participating businesses, and the organization functions as a nonprofit intermediary that facilitates and disburses consumer donations rather than selling a priced product. Go-to-market is a B2B channel-partner motion—businesses complete an inquiry form, undergo a phone consultation, sign a Mission Partner Agreement, select charities, and go live. There are no disclosed funding rounds, subsidiaries, or parent ownership; the organization is independent and led by Executive Director Michelle McCarthy alongside co-founders Harald Herrmann (Chairman) and Jennifer Weerheim (Vice Chairman).

Name

Round It Up America

Legal name

Round It Up America

Website

https://rounditupamerica.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

A 501(c)(3) nonprofit operating a point-of-sale charitable-giving platform that provides legal and financial compliance for restaurants, hotels, and retailers to collect customer round-up donations at checkout and route them to selected charities across all 50 states.

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Point-of-sale fundraising
• Charitable giving platform
• Round-up donations
• Checkout charity program
• Corporate giving compliance

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Charitable Donations Collection: The organization facilitates collection of consumer donations at point-of-sale. Donations are routed to designated charities. The organization is cost-free to participating businesses, operating as a 501(c)(3) nonprofit public benefit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Round It Up America is a 501(c)(3) nonprofit public benefit organization that provides for-profit businesses with the financial and legal compliance infrastructure needed to collect charitable donations from consumers at point-of-sale. Customers at partner locations can round up their purchase to the nearest dollar or make add-on donations, with proceeds routed to 501(c)(3) charities selected by each partner business. The program is offered cost-free to participating Mission Partners and operates across all 50 U.S. states, 365 days a year.

Product overview

Round It Up America® operates as a unified charitable giving platform that enables for-profit businesses to collect point-of-sale donations for 501(c)(3) charities through a simple 'round up' mechanism. The core platform is available at no cost to Mission Partners (businesses) and supports multiple fundraising methods including POS rounding, in-store donations, online checkout donations, QR codes, and employee payroll deduction. The company also runs the Elevate Together™ initiative as a dedicated sub-program focused on supporting Black and Hispanic-owned small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Round It Up America® Program A 501(c)(3) nonprofit fundraising platform that provides for-profit businesses with the financial and legal compliance infrastructure to collect charitable donations from customers at point-of-sale, allowing customers to round up purchases or make add-on donations routed to selected 501(c)(3) charities. Available cost-free to Mission Partners in all 50 states, 365 days a year.
• Elevate Together® A registered nonprofit initiative powered by Round It Up America that supports growth for Black and Hispanic-owned small businesses through the platform's charitable giving infrastructure, in partnership with The ODP Corporation.
• Mission Partner Program The partner-facing onboarding and participation program that recruits for-profit businesses (restaurants, hotels, retail) to act as Mission Partners, providing them with cost-free legal and financial compliance infrastructure to collect customer donations at point-of-sale and route them to selected 501(c)(3) charities.

Quantifiable outcome

• 92% of consumers have a positive image of companies with a charitable component
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Wendy'sflagshipGTM or Marketing Partner · 5 May 2026Wendy's annual Round Up for Adoption program invites customers at participating U.S. locations to round up orders to the nearest dollar during National Foster Care Month in May. 93% of donations go directly to the Dave Thomas Foundation for Adoption, which has helped place more than 16,000 children with families.
• MyCheckcoreTechnology or Integration · 10 September 2015MyCheck mobile payment technology platform features Round It Up America, enabling charitable donations in custom, branded restaurant mobile payment apps.
• Casey'scoreGTM or Marketing PartnerCasey's, the third-largest convenience retailer and fifth-largest pizza chain in the U.S., partners with Feeding America and DoorDash through Round It Up America to help provide meals to local food banks.
• DoorDashcoreTechnology or IntegrationDoorDash partners with Casey's and Round It Up America for hunger relief campaigns, enabling meal donations through the platform.
• California Pizza KitchencoreGTM or Marketing PartnerCalifornia Pizza Kitchen's national partnership with Make-A-Wish and Round It Up America allows guests at nearly 200 restaurants to round up bills or enter specific donations.
• Yard HousecoreGTM or Marketing PartnerYard House has raised more than $2 million for Round It Up America, helping generate 2.5 million meals and 270 culinary scholarships.
• Chuck E. CheeseminorGTM or Marketing PartnerChuck E. Cheese participates as a Mission Partner, enabling family customers to round up for charitable causes.
• Cowboy ChickenminorGTM or Marketing PartnerCowboy Chicken partnership enables customers to round up or donate at checkout to support community causes.
• The ODP CorporationflagshipStrategic or Co-development PartnerThe ODP Corporation founded Elevate Together powered by Round It Up America, a nonprofit initiative that raised nearly $2.3 million in its first year to foster growth for Black and Hispanic-owned small businesses.
• Office DepotcoreGTM or Marketing PartnerOffice Depot partners with Start Proud program through Round It Up America, providing backpacks and school supplies to Title 1 schools with customers rounding up at checkout.
• International Food and Beverage Technology Association (IFBTA)coreStrategic or Co-development PartnerIFBTA alliance with Round It Up America delivers charitable-giving technology to the hospitality industry, aligning with industry associations' technology initiatives.
• Anaheim White HouseminorGTM or Marketing PartnerOC's famous Anaheim White House supports Caterina's Club through Round It Up America, an organization providing nutritional food, stable housing, and job training for youth.
• Bottleneck ManagementminorGTM or Marketing PartnerBottleneck Restaurant customers can round up or donate at checkout to support the Clean Water Fund.
• ECI: Entertainment Consulting InternationalminorGTM or Marketing PartnerLive! Venue customers can round up or donate to support the National Medal of Honor Museum Foundation.
• Feeding AmericacoreOthersFeeding America is a primary charitable beneficiary through partner campaigns like Casey's, helping provide meals to local food banks across the U.S.
• Make-A-WishcoreOthersMake-A-Wish receives donations through California Pizza Kitchen and other partners' Round Up campaigns.
• Dave Thomas Foundation for AdoptioncoreOthersDave Thomas Foundation for Adoption receives 93% of Wendy's Round Up for Adoption donations, supporting the mission to find permanent homes for children in foster care.
• Caterina's ClubminorOthersCaterina's Club receives support through Anaheim White House partnership, providing food, housing, and job training for youth.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Funraise: Funraise is a nonprofit fundraising platform offering donation forms, checkout giving, and CRM tools for charities and their corporate partners. It is comparable as a technology-driven alternative for embedded donation experiences.
• Givebutter: Givebutter is a fundraising platform enabling nonprofits, businesses, and individuals to collect donations online, including checkout-style and recurring giving flows. It is a direct comparable in enabling small-dollar, embedded donation experiences for nonprofits and corporate partners.
• Network for Good: Network for Good operates a donor-advised fund and online fundraising platform that routes donations from businesses and individuals to 501(c)(3) charities. It is directly comparable as a fundraising infrastructure provider serving both corporate partners and nonprofits, overlapping with Round It Up America's compliance-and-routing value proposition.
• JustGiving: JustGiving is an online fundraising platform that enables individuals and organizations to collect donations for charitable causes, with checkout-style donation flows and corporate giving integrations. It is directly comparable as a donation collection and routing intermediary.
• Classy: Classy provides online fundraising software for nonprofits, including donation forms, checkout flows, and event-based giving. It is comparable as a technology platform that helps nonprofits and their corporate partners run modern donation programs.

Emerging players

• DonorsChoose: DonorsChoose is a 501(c)(3) that routes individual and corporate donations to public school teacher projects. It is comparable as a donation-routing nonprofit platform that aggregates small-dollar contributions into material impact, analogous to Round It Up America's micro-donation aggregation model.
• Pennies Foundation: Pennies is a charity operating a digital charity box and micro-donation platform that integrates with retailers' POS systems for customers to round up purchases. It is highly comparable to Round It Up America's core round-up-at-checkout mechanic, though it is UK-based and serves a different geographic market.
• Coin Up: Coin Up is a mobile app enabling users to round up everyday purchases and donate the spare change to charity. It is comparable to Round It Up America in offering a consumer-facing micro-donation mechanism, though delivered through a consumer app rather than business partnerships.

Others

• Double the Donation: Double the Donation provides matching gift and corporate giving software that connects donors to employer matching programs. It is thematically adjacent as a corporate donation infrastructure provider, helping route corporate and consumer dollars to nonprofits.

Broad incumbents

• Benevity: Benevity is a corporate social responsibility and employee giving platform used by large enterprises to manage workplace giving, volunteering, and micro-donation programs. It overlaps with Round It Up America's enterprise-grade charitable giving infrastructure, though it serves a broader corporate CSR portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/roundupamerica
• Facebookfacebook.com/pages/Round-It-Up-America/171125162904664
• LinkedInlinkedin.com/company/round-it-up-america
• Instagraminstagram.com/rounditupamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round It Up America