Workland
Workland is a Montreal-based recruitment technology and services company that sells ATLAS, a proprietary AI-powered ATS, alongside headhunting agency services and HR marketing consulting, primarily to Canadian government and private-sector employers.
- Company typePrivate
- Founded2011
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Workland does
Workland (legal entity Underdogs Power Corporation) is a Montreal-based recruitment technology and services provider founded in 2011 by CEO Julie Hubert. The company operates a three-pillar portfolio: ATLAS, a proprietary cloud-based Applicant Tracking System / Talent Experience Management System (currently Version 9) that automates job distribution, candidate prescreening, AI-assisted matching, and onboarding workflows; The Agency, a software-powered headhunting and staffing division serving complex and hard-to-fill roles; and DreamBig, a strategic HR marketing consulting arm focused on employer branding and candidate experience design. A Talent Incubator program provides internship pathways in IT, HR, and digital marketing.
The technology stack is built in-house and integrates with major platforms including Microsoft 365, DocuSign, Twilio, Indeed Apply, and Canadian HRIS/payroll providers such as Algo Design. ATLAS obtained federal government security clearance in 2018 and achieved SOC 2 Type 2 and ISO 27001:2022 certifications in 2024, positioning the platform to serve Canadian public-sector clients with rigorous compliance requirements. The product is bilingual (English/French) and distributes to 20+ job boards and aggregators including Indeed (300M+ monthly visitors), Talent.com, Monster, Jobboom, and Jobillico.
Revenue is generated through three streams: ATLAS subscription licensing (annual, tiered by Admin/Recruiter/Manager seats with all-inclusive pricing), Agency professional services (recruitment, headhunting, staffing for complex mandates), and DreamBig consulting engagements. The go-to-market is sales-led with enterprise field sales, Inside sales handling inbound demos, and a self-serve job portal aimed at SMB/individual employers. The company employs 51-100 people, operates primarily in Canada, and is privately held with no disclosed institutional funding. Named customers include Pfizer, Trantor Realty, EgR Team, and Quebec government entities.
Workland firmographics
Firmographics- Name
- Workland
- Legal name
- Underdogs Power Corporation
- Website
- https://workland.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Workland is a Montreal-based recruitment technology and services company that sells ATLAS, a proprietary AI-powered ATS, alongside headhunting agency services and HR marketing consulting, primarily to Canadian government and private-sector employers.
- Ownership category
- akta.pro rank
Workland industry classification
Industry- Product category
- Recruitment Software (Applicant Tracking System)
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
- akta.pro secondary industries
- Job Placement, Matching & Career Navigation Services (EDAAAOAL), Remote & Global/Multilingual Direct Hire (BPACAFAO)
Keywords
Where Workland is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Workland business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ATLAS Software Subscriptions: Subscription-based licensing model for the ATLAS recruitment platform. All-inclusive pricing provides unrestricted access to all features and future innovations during the contract period. Pricing varies by number and type of licenses (Admin, Recruiter, Manager access levels).
- Recruitment Agency Services: Headhunting, staffing, and recruitment services for complex and hard-to-fill positions. Services include targeted candidate outreach, employer branding campaigns, digital marketing, and full-cycle recruitment support with guaranteed results.
- DreamBig HR Marketing Consulting: Strategic HR marketing consulting services including employer value proposition development, job advertising campaigns, HR marketing plans, and candidate experience design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Three access types: Admin, Recruiter, and Manager licenses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Workland product offering
Product offeringCore offering
Workland develops and sells ATLAS, an AI-powered, cloud-based recruitment SaaS platform (Applicant Tracking System / Talent Experience Management System) that automates job distribution, candidate preselection, matching, and recruitment workflow. In parallel, the company operates The Agency, a headhunting and staffing services division, and DreamBig, an HR marketing consulting division, providing a complete talent acquisition solution for Canadian employers including government and public sector clients.
Product overview
Workland offers a three-pillar portfolio: (1) ATLAS — an AI-powered recruitment SaaS platform/Applicant Tracking System (ATS) with Talent Experience Management capabilities, serving as the core technology product; (2) The Agency — a headhunting and staffing services division powered by ATLAS technology; and (3) DreamBig — an HR marketing consulting division offering employer branding and recruitment marketing strategy services. Together these offerings provide a complete talent acquisition solution combining cutting-edge AI recruitment software with high-performance agency services and strategic marketing consulting.
Differentiator
Problem solved
Functional benefit
Brands
- ATLAS: AI-powered Applicant Tracking System (ATS) - a 360-degree evolving recruitment SaaS software offering automated job diffusion, preselection, AI matching, and comprehensive recruitment management features.
- The Agency
- DreamBig
Products and services
- ATLAS Cloud-based, AI-powered 360-degree recruitment SaaS platform (Talent Experience Management System) offering automated multisite job diffusion, full-featured applicant tracking, AI-powered preselection and matching, recruitment CRM, branded bilingual career site builder, advanced analytics, and integration with Microsoft 365, Teams, DocuSign, Twilio, Indeed Apply, and HRIS/payroll systems. Sold to Canadian employers in the public and private sectors with SOC 2 Type 2, ISO 27001:2022 certifications and federal government security clearance.
- The Agency
Quantifiable outcome
- Up to 4X more applicants through Indeed Apply integration
- +3 more outcomes
Companies that use Workland
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Workland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature9 records
Workland partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and supporting.
- IndeedflagshipIndeed is the world's #1 job site with 300 million global unique visitors every month and sites in over 60 countries. As a proud Indeed Apply partner, ATLAS enables automated job distribution and sync with Indeed, allowing candidates to apply directly with their Indeed profiles.
- MonstercoreMonster is a job board and global solution provider for people seeking jobs and employers who need talent. Integrated for job distribution.
- Talent.comcoreTalent.com connects the world to work with over 75 million job seekers visiting monthly, making them one of the largest candidate pools online. Integrated for job advertising.
- JobillicocoreJobillico is a platform that helps 1.2 million users find jobs best suited for their talent. Integrated job distribution partner.
- JobboomcoreJobboom is one of Quebec's largest employment sites with thousands of job offers daily across 16 sectors. Key regional partner for Quebec market.
- Microsoft 365coreFully integrated with ATLAS, Microsoft 365 provides collaborative features including Office desktop apps, Teams integration for interviews, and calendar/email synchronization.
- DocuSigncoreDocuSign is the most widely used electronic signature platform, fully integrated with ATLAS for sending employment contracts and obtaining signatures securely.
- TwiliosupportingTwilio provides flexible APIs for SMS and other communication channels, built-in intelligence, and global infrastructure to engage candidates at every step of their journey.
- ScolagosupportingScolago allows optimization of absences and replacements management processes through a computerized tool, integrated with ATLAS.
- AntidotesupportingAntidote is a multi-resource platform for job description writing, flagging errors in capitalization, grammar, typography, and style.
- Algo DesigncoreAlgo Design is a bilingual HR software provider for human capital management, human resources, finances, and payroll services. The only Canadian company offering fully integrated company management software with payroll preparation.
- RemotesupportingRemote provides international payroll, benefits, taxes, and compliance for businesses in 60+ countries. Enables ATLAS clients to hire and pay international employees or contractors compliantly.
- MediatomicsupportingFull service marketing agency specializing in employer branding and rebranding strategies, management of online digital recruitment campaigns including targeted pay-per-click Facebook, Instagram, and LinkedIn ads.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Workland competitors and assessment
Company assessmentEmerging players
- BambooHR: SMB-focused HR platform with built-in applicant tracking and onboarding modules. Comparable to ATLAS at the small-business end of Workland's customer base, though it lacks Workland's depth in government/public-sector and headhunting services.
- Crelate: Recruiting CRM and ATS tailored for staffing agencies and search firms, similar to Workland's combined software + Agency offering for Canadian headhunting mandates. Niche, agency-oriented competitor in the same product category.
- Gem: Talent sourcing and CRM platform for outbound recruiting teams with overlap on ATLAS's recruitment CRM, Boolean search, and tag-management features. Focuses on top-of-funnel sourcing, complementing rather than fully replacing a full ATS.
Broad incumbents
- Robert Half International: Global staffing and recruitment services firm with technology-enabled operations. Comparable to Workland's Agency division (full-service recruiting and headhunting for hard-to-fill roles) though at far larger scale and broader geographic scope.
- iCIMS: Large, well-established enterprise Talent Acquisition Platform with broad ATS, CRM, onboarding, and candidate marketing functionality. Overlaps with ATLAS in ATS and candidate engagement but operates at significantly larger enterprise scale and broader geographic footprint.
- Workday Recruiting: Enterprise HCM suite with integrated recruiting module. Competes indirectly with ATLAS in large-enterprise talent acquisition but bundled into a broader finance/HR platform; Workland's niche focus and government specialization is a different positioning.
Direct peers
- Jobvite: Established ATS + recruitment marketing platform with employee referral, CRM, and AI matching capabilities. Comparable to ATLAS on the recruitment-marketing and mid-market ATS dimensions and a recognized incumbent in the same buyer category.
- SmartRecruiters: Global recruitment platform offering ATS, CRM, and AI-driven candidate matching with a marketplace model similar in spirit to Workland's multisite diffusion across job boards. Competes head-to-head with ATLAS for mid-market and enterprise ATS deals.
- Greenhouse Software: Leading cloud-based Applicant Tracking System serving mid-market and enterprise customers. Directly comparable to ATLAS in product category (ATS/recruitment SaaS), target buyer (hiring teams), and core functionality (pipeline management, integrations, reporting).
- Lever: Cloud ATS + talent sourcing CRM platform with strong ATS + CRM dual focus similar to Workland's ATLAS (full ATS + Recruitment CRM). Targets growing and mid-market companies with automation and analytics features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Workland social profiles
Digital presenceWorkland compliance and trust
Trust signalCompliance2 records
Workland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workland leadership team
Management profileNumber of profiles
Profiles11 records
Workland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workland
What does Workland do?
Workland develops and sells ATLAS, an AI-powered, cloud-based recruitment SaaS platform (Applicant Tracking System / Talent Experience Management System) that automates job distribution, candidate preselection, matching, and recruitment workflow. In parallel, the company operates The Agency, a headhunting and staffing services division, and DreamBig, an HR marketing consulting division, providing a complete talent acquisition solution for Canadian employers including government and public sector clients.
Is Workland a public or private company?
Workland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workland founded?
Workland was founded in 2011. It employs 51 to 100 people.
Where is Workland based?
Workland is headquartered in Montréal, Canada, in the North America region.
How does Workland make money?
Three revenue lines are on record. ATLAS Software Subscriptions are the primary driver. The others are recruitment Agency Services and dreamBig HR Marketing Consulting.
Who are Workland's main competitors?
Emerging players on record are BambooHR, Crelate and Gem. Broad incumbents are Robert Half International, iCIMS and Workday Recruiting. Direct peers are Jobvite, SmartRecruiters, Greenhouse Software and Lever.
Does Workland have an API?
No public API is recorded for Workland.
What industry is Workland in?
Workland's product category is Recruitment Software (Applicant Tracking System). Its primary akta.pro industry code is BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops), with a secondary code of EDAAAOAL, Job Placement, Matching & Career Navigation Services. Its NAICS code is 561311 and its SIC code is 7361.