New York Café
New York Café AG is a privately held Swiss American diner and entertainment venue in Reinach, founded in 1997, serving local consumers with burgers, the region's largest billiards center, a Smoker's Lounge, event hosting, and live-sports Public Viewing on a 365-day operating model.
- Company typePrivate
- Founded1997
- HeadquartersReinach, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New York Café does
New York Café AG is a privately held Swiss corporation (Aktiengesellschaft) operating a single-location American diner and entertainment venue in Reinach, Basel-Landschaft, Switzerland, under the slogan "Tradition since 1997." The business serves local consumers, families, event organizers, and billiards enthusiasts through a diversified offering: a burger-centric American diner menu (12-20+ burger varieties, weekly rotating set menus, fondue options, vegetarian and vegan dishes), the largest billiards center in the region (16 pool tables and 3 snooker tables with hourly rentals at CHF 19 and group/individual lessons), a 10-seat Smoker's Lounge for premium cigars and whisky, event hosting (corporate events, birthdays, anniversaries, confirmations), live-sports Public Viewing, a 360° virtual tour, and ancillary amenities (darts, VR, foosball). Customers are reached via direct walk-in traffic, an online reservation system, an Instagram-driven social media presence, and an in-restaurant advertising platform for local businesses; the venue operates 365 days per year.
The business model is multi-stream and transactional, with no subscription or contractual anchor. Revenue is generated from food and beverage sales (menu items CHF 6.50-32.50), billiards table rentals and instruction (CHF 19/hour for tables; CHF 45/hour for private lessons; CHF 132-150/person for group courses), Smoker's Lounge events (CHF 54/person for Smokers Night), event hosting packages, gift vouchers (CHF 25-500 denominations), and an advertising platform monetizing venue footfall. Pricing is uniformly unit-based and pay-as-you-go. The core supplier partnership is with Jenzer Fleisch & Feinkost for meat procurement, and the venue is supported by a recurring community partnership with the Big Apple Billiard Club (45 active members). Leadership is provided by Geschäftsführer Christian Steg; the company is closely held with no disclosed parent, institutional investors, or public listing.
From a technology and platform perspective, New York Café operates standard hospitality tooling: a Wix-hosted website with an online reservation and gift-voucher storefront, a 360° virtual tour of the premises, and Instagram as the primary marketing channel. There is no disclosed proprietary technology, mobile application, AI/ML capability, API, or third-party integration platform. The technology moat is therefore limited to the physical scale of the venue (19 billiards tables, 365-day operation) rather than any software layer.
New York Café firmographics
Firmographics- Name
- New York Café
- Legal name
- New York Café AG
- Website
- https://newyorkcafe.ch
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New York Café AG is a privately held Swiss American diner and entertainment venue in Reinach, founded in 1997, serving local consumers with burgers, the region's largest billiards center, a Smoker's Lounge, event hosting, and live-sports Public Viewing on a 365-day operating model.
- Ownership category
- akta.pro rank
New York Café industry classification
Industry- Product category
- Casual dining restaurant with entertainment (American diner & billiards center)
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industry
- Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where New York Café is headquartered
LocationHeadquarters
- HQ city
- Reinach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
New York Café business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food & Beverage Sales: Primary revenue from American diner menu including signature burgers (12-20+ varieties), regional daily menus, starters, desserts, and international beers & spirits.
- Billiards Table Rentals: Hourly rental of pool and snooker tables at CHF 19 per table/hour. Also offers private lessons (CHF 45/hour) and group courses.
- Event Hosting: Corporate events, Christmas parties, birthdays, anniversaries, confirmations with combined entertainment and dining packages.
- Smoker's Lounge: Premium cigar lounge with 10 seats for fine cigars and cocktails. Special events like Smokers Night at CHF 54 per person.
- Billiards Instruction: Private lessons (CHF 45/hour including table rental), group courses for beginners (CHF 132/person) and advanced (CHF 150/person).
- Gift Vouchers: Prepaid gift vouchers sold at CHF 25, 50, 100, 200, 500 or custom amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Burger Menu |
| Unit Pricing | Pay-as-you-go | Billiards Table Rental |
| Unit Pricing | Pay-as-you-go | Fondue Plausch |
| Unit Pricing | Pay-as-you-go | Fondue Chinoise |
| Unit Pricing | Pay-as-you-go | Smokers Night Event |
| Unit Pricing | Pay-as-you-go | Billiards Private Lesson |
| Unit Pricing | Pay-as-you-go | Billiards Group Courses |
| Unit Pricing | One time/ perpetual license | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Weekend Brunch |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
New York Café product offering
Product offeringCore offering
New York Café is a single-site American diner and entertainment venue in Reinach, Switzerland, serving burgers and American dishes (using locally sourced meat from Jenzer Fleisch & Feinkost) alongside weekly regional menus, vegetarian and vegan options, and a 10-seat Smoker's Lounge. The venue also operates the region's largest billiards center (16 pool tables, 3 snooker tables), with table rentals, lessons and group courses, darts, VR gaming, and hosts corporate and private events including public sports viewings. Additional offerings include gift vouchers, billiards instruction (beginner and advanced), and themed food experiences such as the 3,000,000-Scoville Nuclear Burger Challenge.
Product overview
New York Café is a combined American diner and entertainment venue based in Reinach, Basel-Landschaft, Switzerland, operating since 1997. Its portfolio consists of the American Diner (core restaurant with burgers, regional menus, and special events like fondue), Billard & More (the region's largest billiards center with pool/snooker tables and VR/gaming amenities), the Smokers Lounge (a private cigar and cocktail lounge), a weekly rotating menu, gift voucher sales, an advertising platform, public viewing events for major sports, and the Nuclear Burger Challenge. The venue operates 365 days a year and positions itself as a destination combining food, entertainment, and community events.
Differentiator
Problem solved
Functional benefit
Products and services
- American Diner The core dine-in restaurant offering featuring traditional American cuisine, including 20+ signature burgers made with Jenzer-sourced meat, vegetarian and vegan options, regional weekly menus, starters, desserts, international beers and spirits, and themed seasonal items such as fondue dinners. Designed for families, friends, and individuals seeking authentic 1950s–90s American diner atmosphere in Reinach.
- Billard & More (Billiards Center) The region's largest billiards center featuring 16 pool tables and 3 snooker tables, supplemented by darts, air hockey, foosball, and VR equipment. Customers can rent tables hourly, take private lessons, or join group courses; aimed at recreational and competitive pool/snooker players in the Reinach/Basel area.
- Smoker's Lounge An upscale 10-seat cigar and cocktail lounge inside the venue offering premium cigars and drinks for connoisseurs and small private gatherings, with special events such as Smokers Night at CHF 54 per person including cigars and whisky.
- Events & Celebrations Private and corporate event hosting service covering corporate events, Christmas parties, birthday celebrations, anniversaries, confirmations, club meetings, and large-scale themed gatherings, combining the diner's food service with on-site entertainment (billiards, darts, VR).
- Gift Vouchers (Gutschein) Prepaid gift vouchers available online in fixed denominations of CHF 25, 50, 100, 200, or CHF 500, as well as custom amounts; can be picked up in-store or shipped, redeemable for food, drinks, billiards, and event services.
- Advertising Platform (Werbemöglichkeiten) An advertising platform allowing local businesses and partners (e.g., TEKO, Shades of Purple, Greenice Synthetic Ice) to display promotional content on the restaurant's in-venue monitors and during events, reaching the venue's lunch, dinner, and event audiences in the Kägen industrial district of Reinach.
- Public Viewing of Sporting Events Live broadcast of major sporting events (e.g., FIFA World Cup, European Championships) on large screens within the venue, including a VIP viewing area available by reservation and a bundled WM-Brunch package (breakfast buffet and coffee) at CHF 34 per person.
- Billiards Instruction (Private Lessons & Group Courses) Formal pool/snooker instruction provided via private lessons at CHF 45/hour (including table rental) and structured 4×1.5-hour group courses for beginners (CHF 132/person) and advanced players (CHF 150/person), with experienced instructors coordinated through partner Billardkurs.ch.
Quantifiable outcome
- Largest billiards center in the region with 19 tables (16 pool + 3 snooker)
- +2 more outcomes
Companies that use New York Café
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
New York Café technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New York Café partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Big Apple Billard ClubcoreIndependent billiards club with its own leadership and membership. Meets regularly at the New York Café venue for meetings, tournaments, and billiards lessons. With 45 active members, this partnership provides a steady customer base and community engagement.
- Jenzer Fleisch & FeinkostcoreLocal butcher supplying meat to the restaurant. The partnership emphasizes quality ingredients with highest standards in purchasing, preparation, and service. Prominently featured on the restaurant's website as a key quality assurance element.
- Billardkurs.chminorBilliards instruction partner providing experienced instructors for private and group courses. Offers beginner and advanced courses (4x1.5 hours) and facilitates course enrollment through their website.
- TEKOminorPartner organization listed on the advertising platform partners page, suggesting collaboration on marketing or advertising initiatives.
- Shades of PurpleminorPartner organization listed on the advertising platform partners page, suggesting collaboration on marketing or advertising initiatives.
- Greenice Synthetic IceminorPartner organization listed on the advertising platform partners page, suggesting collaboration on marketing or advertising initiatives.
- QYOU MarketingminorMarketing agency credited with website creation (© 2026 New York Cafe. Made with love by QYOU Marketing).
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
New York Café competitors and assessment
Company assessmentEmerging players
- Five Guys: US-origin premium burger chain expanding into Switzerland. Comparable as a direct competitor for burger-oriented dining occasions in the Swiss market; could compete with NYC's core burger value proposition as it scales locally.
Direct peers
- TGI Fridays: Casual dining chain centered on American-style food, signature burgers, and a bar-led atmosphere — directly comparable to NYC's core American diner menu and bar-driven business model.
- Hard Rock Cafe: Global American-themed casual dining chain that combines branded burgers, alcohol service, and entertainment memorabilia in a single venue — directly comparable to New York Café's American diner + entertainment positioning, though operating at global scale.
Regional players
- Roadhouse: Swiss casual dining chain offering burgers and American-influenced fare. Closest like-for-like Swiss casual-dining peer competing for similar value-conscious family and group occasions.
- Dean & David: Swiss casual dining/salad/bowl chain with multiple Swiss locations. Comparable as a Switzerland-rooted casual dining operator competing for similar lunch and casual dinner occasions.
- Block House: German/DACH casual steakhouse chain. Comparable as a regional casual-dining operator with comparable menu structure and Swiss/German footprint, though no entertainment component.
- Hans im Glück: German burger-grill restaurant chain with strong DACH presence. Comparable as a themed casual burger concept serving similar demographics, though not yet strongly present in Switzerland.
- Tibits: Swiss vegetarian buffet restaurant chain. Comparable as a Swiss-rooted casual dining concept, particularly relevant to NYC's vegetarian/vegan menu options and weekly buffet menu, though differing in concept.
Others
- Bowling World / Billiard lounges (e.g., Lucky Star Billard): Swiss/German billiards and bowling halls that compete for the same leisure-entertainment wallet share; comparable on the billiards-rental and instruction revenue stream, but lack the integrated F&B scale of NYC.
Broad incumbents
- Mövenpick Restaurants: Established Swiss casual dining brand with broad menu and family/event positioning. Comparable as a Switzerland-rooted full-service restaurant peer, though without the billiards/entertainment layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New York Café social profiles
Digital presenceNew York Café financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Café leadership team
Management profileNumber of profiles
Profiles2 records
New York Café funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Café M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Café
What does New York Café do?
New York Café is a single-site American diner and entertainment venue in Reinach, Switzerland, serving burgers and American dishes (using locally sourced meat from Jenzer Fleisch & Feinkost) alongside weekly regional menus, vegetarian and vegan options, and a 10-seat Smoker's Lounge. The venue also operates the region's largest billiards center (16 pool tables, 3 snooker tables), with table rentals, lessons and group courses, darts, VR gaming, and hosts corporate and private events including public sports viewings. Additional offerings include gift vouchers, billiards instruction (beginner and advanced), and themed food experiences such as the 3,000,000-Scoville Nuclear Burger Challenge.
Is New York Café a public or private company?
New York Café is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New York Café founded?
New York Café was founded in 1997. It employs 11 to 50 people.
Where is New York Café based?
New York Café is headquartered in Reinach, Switzerland, in the Europe region.
How does New York Café make money?
Six revenue lines are on record. Food & Beverage Sales are the primary driver. The others are billiards Table Rentals, event Hosting, smoker's Lounge, billiards Instruction and gift Vouchers.
Who are New York Café's main competitors?
Five Guys is listed as an emerging player. Direct peers are TGI Fridays and Hard Rock Cafe. Regional players are Roadhouse, Dean & David, Block House, Hans im Glück and Tibits. Bowling World / Billiard lounges (e.g., Lucky Star Billard) is listed as an others. Mövenpick Restaurants is listed as a broad incumbent.
Does New York Café have an API?
No public API is recorded for New York Café.
What industry is New York Café in?
New York Café's product category is Casual dining restaurant with entertainment (American diner & billiards center). Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.