Kentivo
Kentivo is a Dutch AI company that develops agentic business processes and SaaS market intelligence (Mandy, Genie platform) serving European enterprises in Marketing & Sales, Procurement, and Risk Management through proprietary multi-agent AI pipelines.
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kentivo does
Kentivo is a Dutch AI company founded in 2016 (with one source citing 2012) and headquartered in Amsterdam (Rotterdam office also active), operating as Kentivo B.V. (KVK 56442661). The company develops and operates agentic business processes, i.e., multi-agent AI pipelines that continuously monitor over 1,000 business news and statistical sources, assess relevance, cluster information by competitor, theme or market segment, and connect new signals to historical developments, delivering tailored intelligence for specific client departments. Its core product surface consists of the proprietary Genie Machine Learning platform (three-layer architecture: Data Compositions, Brain, Orchestration) and the Mandy SaaS suite (including MarktXplore, Market Insights, Risk Sentiment, Contract Forecasts, Account Insights), augmented by named solutions PAULA (Product Life Cycle Advisor) and TeamSketcher, plus the MediaDigitaal B.V. (MDInfo) digital publishing unit acquired in June 2017.
The technology stack rests on the Genie platform running over a Neo4j vectorised graph database and Kentivo's own LLM server infrastructure, which provides full data handling control and enables side-by-side model testing. A human Editor Desk curates training data, conducts audits, and eliminates bias to ensure trustworthy enterprise outputs. Kentivo's stated outcomes include 80-90% reductions in market report preparation time and scaling of client coverage (e.g., DPG Media from 6 to 17 industry reports within six months), with continuously updated intelligence replacing periodic reporting cycles.
Kentivo generates revenue primarily through SaaS subscriptions for Mandy and Genie-based services (typically 12-month contracts with annual fee adjustments capped at CBS wage indexation), supplemented by custom AI development services tailored to specific client needs. Pricing is not publicly disclosed and is delivered via a sales-led motion with discovery calls, demos and direct enterprise engagement, targeting Marketing & Sales, Risk Management, and Procurement teams across European enterprises (Netherlands, Belgium, Luxembourg, Germany). Named customers include DPG Media, UCB, Henkel, Bosch, Rabobank, WPP Media, RatioForm, RTL Nederland, MediaCom, Flynth and AD Alliance. The company is privately held and bootstrapped with no disclosed external funding, operating with 11-50 employees.
Kentivo firmographics
Firmographics- Name
- Kentivo
- Legal name
- Kentivo B.V.
- Website
- https://kentivo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kentivo is a Dutch AI company that develops agentic business processes and SaaS market intelligence (Mandy, Genie platform) serving European enterprises in Marketing & Sales, Procurement, and Risk Management through proprietary multi-agent AI pipelines.
- Ownership category
- akta.pro rank
Kentivo industry classification
Industry- Product category
- AI Market Intelligence Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH), Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Kentivo is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Kentivo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription Services (MANDY): Software-as-a-Service subscription model for MANDY market intelligence platform, including services derived from it, customization, and related technical applications. Contracts typically 12 months with tacit renewal.
- SaaS Subscription Services (Genie Platform): SaaS-based services delivered from Kentivo's artificial intelligence platform Genie, with high configurability for different users and specific niches.
- Custom AI Development Services: Tailored AI solutions developed and deployed for specific business needs, integrated into clients' environments via the SaaS platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kentivo product offering
Product offeringCore offering
Kentivo develops and operates tailor-made Agentic Business Processes delivered through its proprietary Genie AI platform and the Mandy SaaS suite, providing automated market intelligence, competitive intelligence, procurement optimization, and risk monitoring for enterprise departments. Solutions are built as multi-step agent pipelines that retrieve, filter, analyze, and verify data from 1,000+ sources, including exclusive Dutch business and government news feeds, with human editorial oversight via the Editor Desk.
Product overview
Kentivo is a Dutch AI company offering a unified platform-plus-modules architecture centred on its proprietary Genie AI platform and the Mandy SaaS solution suite. The Genie platform provides the underlying infrastructure (Data Compositions, ML Brain, Orchestration layers) for building and deploying custom AI solutions. Mandy serves as the primary client-facing product delivering automated market intelligence, competitive intelligence, procurement optimisation, and risk management through multiple sub-modules including MarktXplore (automated reports), Market Insights (monitoring), Risk Sentiment, Contract Forecasts, and Account Insights. Additional named offerings include TeamSketcher (team composition optimisation), PAULA (product life cycle advisory), and MediaDigitaal B.V. (acquired NLP publishing unit). Quality assurance is provided through an internal Editor Desk. All solutions are delivered as SaaS and built on the Genie platform, enabling rapid deployment without multi-month enterprise implementation cycles.
Differentiator
Problem solved
Functional benefit
Brands
- Mandy: AI-powered market intelligence and insights platform enabling real-time monitoring, trend analysis, and procurement intelligence
- Genie
- MarktXplore
- Mandy Market Monitor
- PAULA
- TeamSketcher
Products and services
- Mandy Mandy is Kentivo's primary SaaS AI assistant for enterprise market intelligence, risk management, and procurement optimization. It continuously monitors over 1,000 news and market intelligence sources, uses AI agents to extract insights and generate reports, and integrates ChatGPT for content creation while using an editorial quality desk to prevent hallucinations. It is sold to enterprise teams in Marketing & Sales, Procurement, and Risk Management.
- Genie Machine Learning Platform Genie is Kentivo's proprietary AI/ML platform that supports pattern detection, optimization, text analytics, predictions, and business insights. It uses a three-layer architecture (Data Compositions for data ingestion and standardization; Brain for ML models covering document analytics, network analytics, and process flow analytics; and Orchestration for combining algorithms with human/machine interaction) and is offered as a configurable SaaS platform for enterprise clients.
- PAULA (Product Life Cycle Advisor) PAULA is Kentivo's AI-driven Product Life Cycle Advisor that uses machine learning algorithms to group products by life cycle, predict future performance based on peer evolution, and recommend actions to maximize portfolio revenue. It was developed for RatioForm for portfolio decision support, predicting performance, revenue, margin, clients, and units sold for each product.
- TeamSketcher TeamSketcher is a machine learning-powered tool for optimal team composition based on skills, geography, seniority, and experience. It helps knowledge-driven organizations select individuals, build project teams, manage workflow capacity, and minimize resource waste in interdisciplinary projects.
- Agentic Business Processes (tailor-made service offering) Agentic Business Processes are Kentivo's tailor-made AI agent pipelines assembled to solve specific departmental information demands. The modular platform combines intelligent agents that retrieve, filter, analyze, and verify data, delivering results straight into existing team business processes without heavy development costs or long implementation cycles. Sold as a professional services engagement layered on top of the Mandy/Genie SaaS platforms.
Quantifiable outcome
- Market report generation time reduced by 80%+
- +3 more outcomes
Companies that use Kentivo
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Kentivo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature6 records
Kentivo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaDigitaal B.V. (MD Info)coreKentivo Group acquired MediaDigitaal B.V. (MD Info) in Amsterdam, making it a separate business unit within the Kentivo Group. MD Info focuses on Digital Publishing and Market Intelligence, gaining access to Kentivo's ML/AI technologies including Natural Language Processing. MD Info expands Kentivo's services internationally beyond BeNeLux. The acquisition provided Kentivo with excellent training data sets for Machine Learning offerings and enhanced the German business portfolio beyond the SAP portfolio.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Kentivo competitors and assessment
Company assessmentDirect peers
- Crayon: Competitive intelligence platform that monitors competitors and delivers curated insights to sales and marketing teams. Highly comparable to Kentivo's Account Insights and MarktXplore modules for enterprise competitive intelligence.
- AlphaSense: Market intelligence and enterprise search platform using AI/NLP over premium content sources. Directly comparable to Mandy's market intelligence and document analytics use cases for enterprise strategy, sales, and procurement teams.
- Contify: AI-powered market and competitive intelligence platform serving strategy, M&A, and innovation teams. Comparable to Kentivo's MandY MarktXplore for automated market reports and trend monitoring.
- Klue: Competitive enablement platform turning market intel into actionable sales assets. Directly comparable to Kentivo's competitive intelligence and sales-talking-point offerings for enterprise revenue teams.
- Kompyte: AI-driven competitive intelligence and battlecard platform. Comparable to Kentivo's competitive intelligence modules aimed at delivering insights to sales and product marketing teams.
- Market Logic Software: Market insights platform for consumer goods and enterprise CPG, centralizing research and analytics. Overlaps with Kentivo's market intelligence use cases, particularly for European CPG clients like Henkel.
Broad incumbents
- CB Insights: Market intelligence platform covering tech, M&A, and corporate strategy. Comparable at the market intelligence layer but operates at broader scale and different price point than Kentivo's SMB/mid-market focus.
- Palantir Technologies: Enterprise AI/data platform with Foundry and AIP products serving procurement, risk, and operations. Relevant comparable for Genie's enterprise data integration and AI agent use cases at large enterprises.
- Euromonitor International: Global market research publisher serving consumer goods, retail, and finance. Comparable as an incumbent provider of market intelligence that Kentivo disrupts with automated, continuous AI-driven reporting.
Emerging players
- Mention: Social listening and brand monitoring tool that tracks mentions across web and social. Adjacent to Kentivo's market monitoring capability but focused on social/marketing rather than enterprise-wide competitive intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kentivo social profiles
Digital presenceKentivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kentivo leadership team
Management profileNumber of profiles
Profiles2 records
Kentivo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kentivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kentivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kentivo
What does Kentivo do?
Kentivo develops and operates tailor-made Agentic Business Processes delivered through its proprietary Genie AI platform and the Mandy SaaS suite, providing automated market intelligence, competitive intelligence, procurement optimization, and risk monitoring for enterprise departments. Solutions are built as multi-step agent pipelines that retrieve, filter, analyze, and verify data from 1,000+ sources, including exclusive Dutch business and government news feeds, with human editorial oversight via the Editor Desk.
Is Kentivo a public or private company?
Kentivo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kentivo founded?
Kentivo was founded in 2016. It employs 11 to 50 people.
Where is Kentivo based?
Kentivo is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Kentivo make money?
Three revenue lines are on record. SaaS Subscription Services (MANDY) is the primary driver. The others are saaS Subscription Services (Genie Platform) and custom AI Development Services.
Who are Kentivo's main competitors?
Direct peers on record are Crayon, AlphaSense, Contify, Klue, Kompyte and Market Logic Software. Broad incumbents are CB Insights, Palantir Technologies and Euromonitor International. Mention is listed as an emerging player.
Does Kentivo have an API?
No public API is recorded for Kentivo.
What industry is Kentivo in?
Kentivo's product category is AI Market Intelligence Software. Its primary akta.pro industry code is BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 541511 and its SIC code is 7373.