What Blue Door Consulting does

Blue Door Consulting is a U.S.-based strategic marketing consulting firm founded in 2002 in Oshkosh, Wisconsin by Heidi Strand and Brenda Haines. The firm provides a broad marketing services portfolio organized across four practice areas: Brand and Design (branding, graphic design, marketing collateral), Content Marketing (email, PR/media relations, SEO, SEM, social media, video, AR/VR), Design Thinking (customer experience design, market research, strategic planning facilitation, UX/UI), and Web and Digital (database design, data mining, digital strategy, managed AI services, SEM, SEO, UX/UI, website/application development, and website/email hosting). Underlying technology includes expertise in WordPress, MODX, and Magento CMS platforms; development in PHP, HTML, CSS, JavaScript, AJAX, and SQL; proficiency with Adobe Creative Suite, Google Analytics, Google Data Studio, SEMRush, BrowserStack, Navicat, and email platforms Constant Contact, MailChimp, Campaigner, and iContact; plus a proprietary subscription product, Markey DS™ digital signage.

The firm serves a horizontal B2B client base spanning manufacturing, construction, healthcare, financial services, telecommunications, brewing, and nonprofit verticals, with named clients including Michels, Boldt, Speed Queen, Surgical Associates of Neenah, United Financial Group, Nsight, Aldora, Medix Dental IT, Valley Grinding, Central Waters, Boys and Girls Club, and The Paine. It operates a fully remote, nationwide hiring model since inception, with headquarters in a renovated urban grain mill building in Oshkosh. In September 2023 the firm unified with wisnet.com to combine marketing consulting with technical/web development and hosting delivery under a single go-to-market.

Blue Door's business model blends project-based professional services (the dominant revenue stream, covering strategy, design, development, content, and managed AI consulting) with a modest recurring subscription layer through Markey DS™ digital signage and tiered website/email hosting ($39.95–$89.95/month, plus Google Workspace and Rackspace email add-ons). Sales is consultative and relationship-driven, anchored on a complimentary one-hour consultation. The firm is a privately held, WBENC-certified women-owned LLC with no disclosed institutional funding or parent company.

Name

Blue Door Consulting

Legal name

Blue Door Consulting, LLC

Website

https://bluedoorconsulting.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Blue Door Consulting is a U.S. strategic marketing firm offering branding, design, content marketing, web/digital development, and managed AI services to B2B clients across manufacturing, healthcare, financial services, and nonprofit verticals, operating as a remote-first agency since 2002.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Strategic marketing consulting
• Brand and design services
• Digital marketing agency
• Content marketing services
• Website design development

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Consulting Services: Core revenue stream from strategic marketing consulting, including brand strategy, content marketing, design thinking, web/digital development, and related professional services. Project-based engagements with custom scoping based on client needs.
2. Website and Email Hosting: Managed business website hosting services with tiered pricing (Basic $39.95/month, Advanced $69.95/month, Compliance $89.95/month, Custom pricing) and email hosting (Google Workspace starting at $7.20/user/month, Rackspace at $4/user/month). Recurring subscription revenue model.
3. Managed AI Services: Generative AI consulting services including database queries, employee training modules, content summaries, content generation, and customer service support. Custom AI integration and deployment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blue Door Consulting is a strategic marketing consulting firm that helps B2B and nonprofit organizations with brand strategy, content marketing, design thinking, and web/digital services. Offerings span brand identity creation, content marketing (email, PR, SEO, SEM, social media, video), customer experience and UX/UI design, market research, strategic planning facilitation, website design and application development, managed AI services, and managed website/email hosting. The firm also sells Markey DS™, a proprietary subscription-based digital signage product with pre-made templates and widgets.

Product overview

Blue Door Consulting is a marketing consulting firm offering a comprehensive suite of services organized into four main categories: Brand and Design, Content Marketing, Design Thinking, and Web and Digital. Their proprietary product is Markey DS Digital Signage, a subscription-based digital display solution. Core services include branding and graphic design, marketing collateral, content marketing (encompassing email, PR/media relations, SEO, SEM, social media, and video marketing), AR/VR development, customer experience and service design, market research, strategic planning facilitation, UX/UI design, database design, data mining and analysis, digital strategy, managed AI services, website design and application development, and website/email hosting. The firm operates as a full-service marketing agency with capabilities spanning traditional and digital marketing, utilizing various content management systems (WordPress, MODX, Magento) and email platforms (Constant Contact, MailChimp, Campaigner, iContact) to serve diverse client needs across multiple industries.

Differentiator

Problem solved

Functional benefit

Brands

• Markey DS™: A digital signage solution that offers pre-made templates and widgets for businesses to create easy-to-use digital displays.

Products and services

• Brand and Design Services Holistic branding and design offering covering brand identity, logo design, marketing materials, customer experience, and visual brand representation to differentiate organizations from competitors.
• Marketing Collateral Design Design of business cards, letterhead, brochures, signage, sell sheets, and promotional materials that reflect brand identity and provide consistent brand experiences at every touchpoint.
• Content Marketing Services Comprehensive content marketing including PR/media relations, social media marketing, SEO, SEM, email marketing, and video marketing to publish share-worthy content that attracts buyers and search engines.
• Email Marketing Services Email marketing strategy and execution including standalone emails and drip campaigns utilizing Constant Contact, MailChimp, Campaigner, and iContact for measurable and meaningful business growth.
• PR/Media Relations Services Strategic storytelling through public relations including crisis communications, media interview training, influencer outreach, news release development and distribution, and PR measurement.
• Search Engine Marketing (SEM) Paid advertising services to increase organization visibility in search engines, including keyword analysis, pay-per-click advertising, Google Ads management, and analysis and measurement of campaign performance.
• Search Engine Optimization (SEO) SEO services including audits, strategy development, content marketing for domain authority, web development and redesign, and measurement and keyword ranking tracking.
• Social Media Marketing Services Social media strategy encompassing research, platform strategy, creative engagement, implementation, social programming, and ROI measurement across platforms.
• Video Marketing Services Video production and strategy including full videos, video reels, drone footage, brand videos, event videos, explainer animations, and virtual tour creation.
• Virtual and Augmented Reality Development AR and VR development creating immersive experiences for customers, prospects, and team members, including virtual tours, 360-degree experiences, and 3D motion graphics.
• Design Thinking Services A problem-solving methodology that puts users at the core by engaging them in defining problems and brainstorming solutions, incorporating market research, brainstorming, strategic facilitation, UX design, customer experience design, and data analysis.
• Customer Experience and Service Design Design thinking approach to customer experience management using tools like empathy maps, customer personas, journey mapping, process mapping, and facilitation to optimize customer journeys.
• Market Research Services Qualitative and quantitative research including focus groups, ethnographic research, and service design to provide actionable insights for decision-making.
• Strategic Planning Facilitation Strategic planning using design thinking principles including market research, data analysis and visualization, ideation sessions, and storytelling to help organizations develop and implement strategic plans.
• UX/UI Design Services User experience and interface design including persona development, empathy mapping, journey mapping, wireframing, prototyping, testing, and website/application design and build.
• Markey DS™ Digital Signage A proprietary digital display solution featuring pre-made templates and widgets for creating eye-catching, easy-to-read digital displays without design or technical expertise, offered as a subscription service for businesses.
• Database Design and Development Database creation and design to help collect, store, and report data, including API development for third-party system integration, optimization, and ongoing maintenance.
• Data Mining and Analysis Services Data analysis to uncover trends and correlations, including benchmarking against goals or competitors, with a step-by-step approach to answering business research questions.
• Digital Strategy Services Online marketing plan development including digital audits, strategy development, team coaching, and change management to improve digital presence and achieve organizational objectives.
• Managed AI Services Generative AI services including database queries with natural language processing, employee training modules, content summaries, AI-powered content generation, and customer service support with round-the-clock AI tools.
• Website Design and Application Development Web and app design using PHP, HTML, CSS, JavaScript, AJAX, and SQL with expertise in WordPress, MODX, and Magento CMS platforms, including content management system integration and e-commerce functionality.
• Website and Email Hosting Managed business website and email hosting with multiple tiers (Basic at $39.95/month, Advanced at $69.95/month, Compliance at $89.95/month, and Custom plans) featuring SSL certificates, CDN, analytics, and support options, plus email hosting via Google Workspace or Rackspace.

Quantifiable outcome

• 14 Communicator Awards won in 2025
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• wisnet.comcoreStrategic or Co-development Partner · 1 September 2023Blue Door Consulting and wisnet.com united in September 2023, blending marketing and technical expertise for enhanced service offerings. The partnership combines Blue Door's strategic marketing capabilities with wisnet's technical expertise to provide clients with more comprehensive digital solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brafton: Brafton is a content marketing agency offering content strategy, SEO, social media, video, and design services to B2B clients. Like Blue Door Consulting, it provides a full-service marketing offering with a focus on measurable, ROI-driven engagements across multiple industries.
• Walker Sands: Walker Sands is a B2B marketing agency providing public relations, content marketing, demand generation, branding, and web design. It directly parallels Blue Door's horizontal B2B marketing consulting model and serves similar mid-market and enterprise technology, manufacturing, and professional services clients.
• Gumas Advertising: Gumas Advertising is a full-service advertising and marketing agency offering branding, digital marketing, PR, and media services. As an independently owned agency serving regional and national B2B clients, it is comparable in size and structure to Blue Door Consulting.
• Square 2 Marketing: Square 2 Marketing is a B2B marketing agency focused on revenue-driven strategy, branding, web design, content, and marketing automation. It is comparable in size, focus, and service breadth to Blue Door, serving mid-market B2B clients with a consultative sales approach.
• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and social media marketing. It overlaps with Blue Door's web/digital and content marketing services, targeting similar SMB and mid-market B2B clients.
• Big Leap: Big Leap is a digital marketing agency specializing in SEO, content marketing, web design, and marketing automation. It serves B2B clients with a focus on long-term, growth-focused engagements, mirroring Blue Door's horizontal B2B approach and emphasis on measurable outcomes.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, PPC, email marketing, and web design. Its full-service digital offering competes directly with Blue Door's content marketing and web/digital practice areas.
• Altitude Marketing: Altitude Marketing is a B2B marketing agency providing branding, web design, content marketing, PR, and demand generation. Its full-service B2B focus and consultative approach align closely with Blue Door's positioning as a strategic marketing partner for mid-market companies.

Broad incumbents

• HubSpot: HubSpot is a large marketing software and services platform offering CRM, marketing automation, content management, and an agency partner program. While not a direct agency peer, its partner ecosystem and in-house enablement tools compete for the same marketing budgets Blue Door's clients allocate.
• Constant Contact: Constant Contact is a digital marketing platform specializing in email marketing, social media, and SMB marketing tools. Blue Door integrates with Constant Contact on behalf of clients, making it both a technology partner and a potential competing service provider for smaller clients seeking self-serve alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Door Consulting