Household Essentials
Household Essentials is a Hazelwood, Missouri-based manufacturer founded in 1986 that produces home storage, organization, furniture, laundry, kitchen, and seasonal decor products. It sells exclusively through six major retail partners and does not operate direct-to-consumer e-commerce.
- Company typePrivate
- Founded1986
- HeadquartersHazelwood, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Household Essentials does
Household Essentials, LLC is a Hazelwood, Missouri-based manufacturer of home storage, organization, and decor products. Founded in 1986, the company offers a portfolio organized into six categories: Furniture (tables, couches, shelving), Organization Solutions, Storage Solutions, Laundry & Cleaning (hampers, drying racks, ironing boards), Kitchen & Dining, and Seasonal Storage. The product line is positioned as practical, functional merchandise for general consumers and homeowners seeking to declutter and organize residential spaces.
The company's go-to-market model is exclusively channel-based. It does not operate a direct-to-consumer e-commerce storefront; its corporate website has been redesigned to redirect all purchase intent to six retail partners: Amazon, Wayfair, Overstock, Bed Bath & Beyond, Home Depot, and Kohls. Post-purchase customer service and warranty claims are also routed back to the retailer of purchase, meaning Household Essentials does not own the end-consumer relationship. Pricing is set by each retail channel, and the company does not publicly disclose price points or margins.
Household Essentials is a privately held LLC with no disclosed funding history, no parent company, no subsidiaries, and no management team information in the source data. There is no evidence of proprietary technology, digital products, mobile applications, APIs, or AI/ML capabilities. The business is a traditional physical-goods brand whose principal assets are its 40-year operating history, category breadth, and established placement across major national home goods retailers.
Household Essentials firmographics
Firmographics- Name
- Household Essentials
- Legal name
- Household Essentials, LLC
- Website
- https://householdessential.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Household Essentials is a Hazelwood, Missouri-based manufacturer founded in 1986 that produces home storage, organization, furniture, laundry, kitchen, and seasonal decor products. It sells exclusively through six major retail partners and does not operate direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Household Essentials industry classification
Industry- Product category
- Home Storage and Organization
- NAICS
- Household Furniture (except Wood and Upholstered) Manufacturing (337126)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Household Bulk Storage Organization (Paper Goods, Overflow Pantry) (HSAFADAH)
- akta.pro secondary industries
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)
Keywords
Where Household Essentials is headquartered
LocationHeadquarters
- HQ city
- Hazelwood
- HQ country
- United States
- HQ region
- North America
Markets served
Household Essentials business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales via Retail Partners: Household Essentials generates revenue through the sale of physical household products including furniture, storage solutions, organization products, laundry/cleaning items, kitchen/dining products, and seasonal storage. Products are sold through multiple national retail partner channels rather than a direct-to-consumer model.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels1 record
Household Essentials product offering
Product offeringCore offering
Household Essentials manufactures and distributes a portfolio of physical home products across six categories: Furniture, Organization Solutions, Storage Solutions, Laundry & Cleaning, Kitchen & Dining, and Seasonal Storage. All products are sold exclusively through third-party retail partner channels (Amazon, Wayfair, Overstock, Bed Bath & Beyond, Home Depot, and Kohl's); the company does not operate its own e-commerce storefront and instead directs consumers to its retail partners for purchase.
Product overview
Household Essentials offers a portfolio of home organization and essential household products sold through major retail partners. The product line consists of six core categories: Furniture (tables, shelving), Organization Solutions (storage systems), Storage Solutions (general storage), Laundry & Cleaning (hampers, drying racks), Kitchen & Dining, and Seasonal Storage Solutions. The company operates as a product brand rather than a direct-to-consumer platform, selling exclusively through retail partners following a website redesign.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Home furniture products including tables, couches, and shelving units designed for living spaces; sold to residential consumers through retail partner channels such as Amazon, Wayfair, Overstock, Bed Bath & Beyond, Home Depot, and Kohl's.
- Organization Solutions Products designed to help organize and declutter living spaces, including storage shelves and organization systems; targeted at general residential consumers seeking to maximize space and keep belongings organized.
- Storage Solutions General-purpose storage products for various rooms and purposes, helping residential customers maximize space and keep belongings organized.
- Laundry & Cleaning Products for laundry care and household cleaning, including hampers, drying racks, ironing boards, and cleaning supplies; targeted at general residential consumers.
- Kitchen & Dining Kitchen and dining room products for household organization and functionality; targeted at residential consumers.
- Seasonal Storage Solutions Storage products specifically designed for seasonal items such as holiday decorations, seasonal clothing, and outdoor equipment; targeted at residential consumers.
Companies that use Household Essentials
Customer profileSegments1 record
Ideal customer profiles1 record
Household Essentials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Household Essentials partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AmazoncoreHousehold Essentials products are sold through Amazon's marketplace platform. Amazon serves as a primary digital distribution channel for the company's home goods products.
- WayfaircoreHousehold Essentials products are sold through Wayfair's home goods marketplace platform, reaching consumers specifically shopping for furniture and home décor.
- OverstockcoreHousehold Essentials products are available for purchase through Overstock's online marketplace, providing access to discount-seeking home goods consumers.
- Bed Bath & BeyondcoreHousehold Essentials products are sold through Bed Bath & Beyond retail stores and online platform, targeting home goods shoppers at physical and digital retail locations.
- Home DepotcoreHousehold Essentials products are distributed through Home Depot's home improvement retail network, reaching consumers shopping for household essentials and storage solutions.
- KohlscoreHousehold Essentials products are available at Kohls retail locations and online, targeting value-conscious home goods shoppers.
Recent moves4 records
Household Essentials competitors and assessment
Company assessmentDirect peers
- Sterilite: Sterilite is a major manufacturer of plastic storage and organization containers sold through mass-market and grocery retailers. It directly competes in the storage and organization categories.
- mDesign: mDesign is a home organization and storage brand sold primarily through Amazon and Wayfair. It competes head-to-head with Household Essentials in bins, shelving, and decorative storage.
- Honey-Can-Do: Honey-Can-Do is a home organization, laundry, and storage brand sold through Amazon, Target, and Home Depot. Its category coverage and channel mix are highly comparable to Household Essentials.
- Seville Classics: Seville Classics manufactures shelving, storage, and home organization products sold through Amazon, Home Depot, and Wayfair. It overlaps with Household Essentials in furniture-adjacent storage systems.
- Whitmor: Whitmor is a manufacturer and supplier of home organization, storage, and laundry products sold through mass-market and big-box retailers. It directly competes with Household Essentials across shelving, hampers, and storage categories.
- ClosetMaid: ClosetMaid manufactures closet and home organization systems sold through Home Depot and Lowe's. While more focused on closet-built systems, its channel overlap and storage category place it as a comparable peer.
- InterDesign: InterDesign designs and sells home organization and storage products through retail channels including Amazon, Target, and Bed Bath & Beyond. Its product mix and channel strategy closely mirror Household Essentials.
- IRIS USA: IRIS USA designs and manufactures plastic storage containers and organization products, sold widely through Amazon, Walmart, and Target. It competes directly in storage and seasonal storage categories.
Broad incumbents
- Rubbermaid: Rubbermaid is a large incumbent home-organization brand spanning storage, laundry, and food containers, sold through mass-market retailers. It overlaps with Household Essentials across multiple core categories as a broader portfolio competitor.
- The Container Store: The Container Store is a national specialty retailer of storage and organization products, operating both stores and an e-commerce site. It serves as a broad incumbent category leader and channel benchmark for Household Essentials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Household Essentials social profiles
Digital presenceHousehold Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Household Essentials leadership team
Management profileNumber of profiles
Household Essentials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Household Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Household Essentials
What does Household Essentials do?
Household Essentials manufactures and distributes a portfolio of physical home products across six categories: Furniture, Organization Solutions, Storage Solutions, Laundry & Cleaning, Kitchen & Dining, and Seasonal Storage. All products are sold exclusively through third-party retail partner channels (Amazon, Wayfair, Overstock, Bed Bath & Beyond, Home Depot, and Kohl's); the company does not operate its own e-commerce storefront and instead directs consumers to its retail partners for purchase.
Is Household Essentials a public or private company?
Household Essentials is a private company. It is classified as unknown and is currently operating.
When was Household Essentials founded?
Household Essentials was founded in 1986.
Where is Household Essentials based?
Household Essentials is headquartered in Hazelwood, United States, in the North America region.
How does Household Essentials make money?
One revenue line is on record: product Sales via Retail Partners.
Who are Household Essentials's main competitors?
Direct peers on record are Sterilite, mDesign, Honey-Can-Do, Seville Classics, Whitmor, ClosetMaid, InterDesign and IRIS USA. Broad incumbents are Rubbermaid and The Container Store.
Does Household Essentials have an API?
No public API is recorded for Household Essentials.
What industry is Household Essentials in?
Household Essentials's product category is Home Storage and Organization. Its primary akta.pro industry code is HSAFADAH, Household Bulk Storage Organization (Paper Goods, Overflow Pantry), with a secondary code of CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 337126 and its SIC code is 2510.