What Tasteaholics does

Tasteaholics, Inc. is a privately held, founder-led media and direct-to-consumer business headquartered in New York, founded in 2015 by Rami and Vicky Abrams. The company operates a content platform targeting individuals following ketogenic and low-carb diets, offering free recipes, educational articles, and diet guides on tasteaholics.com. Core product surfaces include a WordPress-based recipe and editorial library, the 'Keto in Five' branded ebook cookbook series (Breakfast in Five, Lunch in Five, Dinner in Five, Dessert in Five) sold as digital products via trylowcarb.com, a custom keto meal plan product with personalized macros and dynamic shopping lists, and the Total Keto Diet mobile application on iOS and Android for macro, meal, water, and exercise tracking under a freemium model. The company's underlying technical differentiator is a deterministic net carb calculation methodology that subtracts fiber and sugar alcohols (including erythritol) from total carbohydrates, applied across its content and app, and editorial content is medically reviewed by a third-party physician (Dr. Rosmy Barrios, MD). The founders have also authored 'Keto Diet for Dummies,' extending the brand into traditional publishing.

The business model is a multi-stream content commerce operation. Revenue is generated through Amazon Associates affiliate commissions on linked product purchases, one-time ebook sales of the Keto in Five series, subscription or one-time purchases of custom keto meal plans, and the freemium Total Keto Diet app. Go-to-market is product-led and content-driven: free recipes and blog posts acquire organic search and social traffic (Facebook, Pinterest, Yummly, email), which is then converted into paid digital products and app installs. The company is privately held by the founding couple, has no disclosed institutional investors or funding rounds, and operates as a small team of 11-50 employees. The co-founders also operate So Nourished, an adjacent low-carb product subsidiary, suggesting a portfolio approach to the keto consumer market.

Name

Tasteaholics

Legal name

Tasteaholics, Inc.

Website

https://tasteaholics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasteaholics is a New York-based keto and low-carb media company founded in 2015, publishing free recipes and educational content, selling the 'Keto in Five' ebook series, custom meal plans, and the Total Keto Diet macro-tracking mobile app to consumers following ketogenic diets.

Ownership category

akta.pro rank

Product category

Keto & Low-Carb Nutritional Content

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

Keywords

• Keto recipes
• Low carb content
• Meal planning
• Diet tracking app
• Nutritional guides

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Marketing: Amazon Services LLC Associates Program where Tasteaholics earns commissions for products linked and purchased through their site.
2. Cookbook Sales: Sale of Keto in Five cookbook series (Breakfast in Five, Lunch in Five, Dinner in Five, Dessert in Five) through trylowcarb.com. Each ebook contains 30 recipes with 5 ingredients and up to 5 grams of net carbs.
3. Custom Keto Meal Plans: Subscription or one-time purchase of personalized keto meal plans with tailored calories and macros, dynamic shopping lists, and PDF export capabilities.
4. Total Keto Diet App: Mobile app for iOS and Android that helps users track macros, meals, water intake, and exercise. Available on both app stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tasteaholics publishes free keto and low-carb recipes, educational articles, and diet guides through its website and blog. It monetizes via the Total Keto Diet mobile app for macro tracking, the Keto in Five cookbook series sold as ebooks, custom personalized keto meal plans, and Amazon affiliate commissions on recommended products.

Product overview

Tasteaholics operates a content and mobile application platform focused on ketogenic diet nutrition. The core offerings include the Tasteaholics website/blog providing free keto recipes and educational content, the Total Keto Diet mobile app for macro tracking and meal planning, and the Keto in Five cookbook series (Breakfast in Five, Lunch in Five, Dinner in Five, Dessert in Five) sold as digital products. Additional offerings include custom keto meal plans, a keto calculator tool, and comprehensive diet guides. The company also authored 'Keto Diet for Dummies' as published content.

Differentiator

Problem solved

Functional benefit

Brands

• Total Keto Diet: A mobile app for tracking macros, meal planning, and maintaining ketosis. Available on iOS and Android.
• Keto in Five
• TryLowCarb

Products and services

• Tasteaholics Website and Blog A content platform providing free keto and low-carb recipes, educational articles on ketogenic nutrition, diet guides, meal planning resources, and macro tools. The primary digital presence and content hub, serving individual consumers interested in following a ketogenic or low-carb diet.
• Total Keto Diet App A mobile application for keto diet tracking that helps users monitor macros, meals, water intake, and exercise. Available on iOS App Store and Google Play Store. Targets individual consumers tracking their ketogenic diet adherence.
• Custom Keto Meal Plans A personalized keto meal planning service offering tailored calories and macros, curated keto recipes, dynamic shopping lists, PDF export capability, and allergen avoidance options. Sold through trylowcarb.com to individual consumers following a ketogenic diet.
• Keto in Five Cookbook Series A series of four keto ebooks—Breakfast in Five, Lunch in Five, Dinner in Five, and Dessert in Five—each containing 30 recipes with up to 5 net carbs, 5 ingredients, and 5 easy steps per recipe. Sold through trylowcarb.com to individual consumers seeking simple low-carb meal ideas.
• Keto Calculator A web-based tool for calculating keto macros, calories, and body fat percentage to help users plan their ketogenic diet. Free standalone tool available on the Tasteaholics website.

Quantifiable outcome

• Recipes with up to 5 grams of net carbs and 5 ingredients
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• So NourishedcoreStrategic or Co-development Partner · 1 January 2015Related company co-founded by Rami and Vicky Abrams alongside Tasteaholics. So Nourished produces low-carb products and is also operated by the same founders. Both companies share founders and mission to make low-carb living accessible.
• Amazon Services LLCminorChannel Partner/ Reseller/ DistributorTasteaholics participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to Amazon.com properties.
• CafeMediaminorGTM or Marketing PartnerSite affiliation with CMI Marketing, Inc. d/b/a CafeMedia for purposes of placing advertising on the Site. CafeMedia collects and uses certain data for advertising purposes.
• Google AdSense & DoubleClickminorGTM or Marketing PartnerThird-party vendor Google uses cookies to serve ads on the service. Enables interest-based advertising based on visit history.
• Facebook RemarketingminorGTM or Marketing PartnerFacebook remarketing service used to advertise on third-party websites after visiting the service. Uses cookies to inform, optimize, and serve ads based on past visits.
• StripecoreTechnology or IntegrationThird-party payment processor for handling payment transactions. Adheres to PCI-DSS standards managed by PCI Security Standards Council for secure handling of payment information.
• PayPal/BraintreecoreTechnology or IntegrationThird-party payment processor for payment processing. Privacy policy governs use of personal information for transaction handling.
• Dr. Rosmy Barrios, MDminorOthersAesthetic medicine specialist who medically reviews articles on Tasteaholics. Focuses on patients treated for obesity, metabolic syndrome, and weight-related issues through nutritional analysis and keto diet programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MyFitnessPal: A dominant calorie and macro tracking platform with a freemium model and large recipe library. Overlaps with the Total Keto Diet app on macro tracking but serves a broader dietary audience.
• Healthline: A large-scale health and wellness publisher with significant keto, low-carb, and nutrition content. Competes with Tasteaholics for keto-related organic search traffic at much larger editorial scale.
• Perfect Keto: A keto supplements and content brand with a large recipe library and product commerce. Comparable in audience (keto enthusiasts) but monetizes primarily through supplements rather than digital media.
• Dr. Berg: A large keto-focused health education brand combining content, supplements, and courses. Overlaps with Tasteaholics in the educational keto funnel but operates at much larger scale with product commerce.

Direct peers

• Ruled.me: A long-running keto recipe and meal plan site with an established library, blog, and paid meal plan products. Closely mirrors Tasteaholics' recipe-plus-meal-plan monetization model.
• Diet Doctor: A leading evidence-based low-carb and keto content platform offering recipes, meal plans, videos, and a premium membership. Directly competes with Tasteaholics across content, meal plans, and the educational keto membership funnel.
• Wholesome Yum: A keto/low-carb recipe site that also sells branded products, cookbooks, and a premium meal planner. Comparable to Tasteaholics in the recipe-to-product conversion model.
• KetoDiet App (by Compumaster): A keto-focused recipe, meal planning, and macro-tracking app with a freemium model. Directly competes with the Total Keto Diet app on the same use cases.
• Carb Manager: A popular keto and low-carb macro tracking app with a freemium subscription and integrated recipes. Overlaps with Tasteaholics on app-based macro tracking and recipe discovery.
• I Breathe I'm Hungry: A long-standing low-carb and keto recipe blog with paid cookbook offerings and meal plans. Comparable content-led, niche-author model to Tasteaholics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tasteaholics
• Facebookfacebook.com/tasteaholics
• Pinterestpinterest.com/tasteaholics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasteaholics