Eventory
Eventory is a Japan-based all-in-one event management SaaS platform serving B2B enterprises with online, offline, and hybrid events, offering proprietary live streaming, AI-powered lead scoring, multi-language support, and Salesforce/HubSpot integrations under an exclusive 6Connex Japan license.
- Company typePrivate
- Founded2020
- HeadquartersMinato, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Eventory does
Eventory is an all-in-one event management SaaS platform operated by Collective Path Co., Ltd. (a 100% subsidiary of Inivision Inc.) under an exclusive Japan distribution license from global event technology provider 6Connex. The platform supports online, offline, and hybrid events through proprietary components including built-in high-quality live streaming, QR code check-in, an online exhibitor booth module, and multi-language support for up to 6 simultaneous languages. It serves B2B enterprises and event organizers in Japan running webinars, conferences, exhibitions, and trade shows, with named customers spanning Hitachi, KOTRA, the TICAD Business Expo, Hokkaido Space Summit, and MasterControl. The product is differentiated by 18 types of attendee behavioral data collection, an AI-powered lead scoring and event-improvement feature (Eventory AI), ISO 27001 and GDPR-compliant security, and native integrations with Salesforce and HubSpot.
Eventory firmographics
Firmographics- Name
- Eventory
- Legal name
- 株式会社Collective Path
- Website
- https://eventory.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Eventory is a Japan-based all-in-one event management SaaS platform serving B2B enterprises with online, offline, and hybrid events, offering proprietary live streaming, AI-powered lead scoring, multi-language support, and Salesforce/HubSpot integrations under an exclusive 6Connex Japan license.
- Ownership category
- akta.pro rank
Eventory industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- All-in-One Event Registration & Event Management Suites (THAHAFAA)
- akta.pro secondary industries
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Eventory is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Eventory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Platform License: Eventory operates as a subscription-based SaaS platform where customers pay recurring fees for access to all platform features. Pricing is customized based on customer requirements and event needs. Plans are available in 3-month, 6-month, and 12-month terms, with annual billing being the standard cadence. All platform features are included without additional option fees.
- Professional Services: Eventory offers professional services including event planning support, venue sourcing, LP design and production, video recording and live streaming production, real event operations, and post-event data analysis services. These are add-on services beyond the core platform subscription.
- Payment Processing (Cost Recovery): While Eventory does not charge ticket issuance fees, payment processing fees from credit card transactions (charged by the payment processor) are passed through to customers for paid events. Bank transfer and convenience store payment options are also available with respective transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible subscription plans based on event requirements |
| Subscription | Pay-as-you-go | Spot/short-term contracts for initial evaluation |
| Other | Pay-as-you-go | Demo/Trial access for prospect evaluation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Eventory product offering
Product offeringCore offering
Eventory is an all-in-one event management SaaS platform that supports online, offline, and hybrid events end-to-end, including landing page creation, ticketing, QR check-in, live streaming, multi-language support (Japanese/English/Chinese/Korean), AI-powered attendee analytics, and CRM integration with Salesforce, HubSpot, and Marketo. The platform is operated by Collective Path Co., Ltd. (a 100% subsidiary of Inivision Inc.) and targets enterprise customers running conferences, exhibitions, webinars, and corporate events.
Product overview
Eventory (イベントリー) is an all-in-one event management platform (Attendee Engagement Platform / AEP) operated by Collective Path under parent company Invision. The platform provides comprehensive event lifecycle management including event planning, promotion/lead generation, execution/operations, and post-event analysis/follow-up. Key products include the core Eventory platform with AI-powered analytics (Eventory AI), the no-code LP Builder for landing page creation, the Check-In App for QR-based admission management, and the Exhibitor Online Booth for sponsor showcases. Eventory supports hybrid event formats with proprietary live streaming, multi-language capabilities (up to 6 languages), and native integrations with Salesforce, HubSpot, and Livespace CRM. The platform is delivered as a subscription model with all features included (no add-on fees) and zero ticket issuance fees. Eventory holds ISO 27001 certification and GDPR compliance for enterprise-grade security.
Differentiator
Problem solved
Functional benefit
Products and services
- Eventory All-in-one event management SaaS platform that supports online, offline, and hybrid events from planning through post-event analytics, including landing page creation, ticketing, QR check-in, live streaming, multi-language support (Japanese, English, Chinese, Korean), AI-powered attendee analytics, and integration with Salesforce, HubSpot, and Marketo. Targeted at enterprise B2B marketing teams, exhibition organizers, and international conference hosts.
- Eventory AI AI-powered analytics service built on top of the Eventory platform that provides attendee behavior analysis, participation insights, and automated lead scoring to help B2B marketing teams measure event ROI and prioritize sales follow-up.
- Eventory LP Builder No-code landing page builder for the Eventory platform that enables event organizers to design, customize, and publish event registration pages with branding, content blocks, and form fields without writing code.
Quantifiable outcome
- 130% increase in event registrations compared to previous year (海外ビジネスEXPO case)
- +4 more outcomes
Companies that use Eventory
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Eventory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature10 records
Eventory partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Business Alliance Consortium (BAC) (ビジネスアライアンスコンソーシアム)coreEventory was adopted as the unified event and webinar platform for BAC's Business Working Groups (BWG). BAC has over 450 member companies, and Eventory is offered to members at special pricing. The partnership supports DX for member companies' events and seminars, with collective Path (Inivision subsidiary) providing implementation support.
- Flagship Orchestra Inc. (株式会社フラッグシップオーケストラ)minorBusiness partnership for video production services. Flagship Orchestra provides high-quality and fast video production capabilities for Eventory customers needing event video recording, editing, and content production. The partnership extends Eventory's service offering beyond platform-only to include full event content production support.
- MicroAd Inc. (株式会社マイクロアド)minorCo-hosted webinar partnership with MicroAd on event marketing topics. Joint webinar on 'Latest Event DX - What Should Event Marketing Look Like in the Post-Corona Era?' featuring event marketing magazine editor and industry experts.
- 6Connex (Parent Company - formerly Eventory EU/Poland)coreEventory Japan operates as the exclusive Japan market partner of 6Connex, the global event platform provider. Inivision (parent of Collective Path) holds exclusive rights to distribute Eventory in Japan, with localization and Japan-specific feature development.
- SalesforcecoreNative integration partnership providing bi-directional data synchronization between Eventory and Salesforce CRM. Enables automated lead transfer, attendee data sync, and sales workflow automation for joint customers.
- HubSpotcoreNative integration partnership providing bi-directional data synchronization between Eventory and HubSpot marketing automation platform. Enables automated lead nurturing workflows and marketing campaign integration.
- Magic Seminar (マジセミ)minorBusiness partnership with IT webinar operator Magic Seminar for event DX platform collaboration. Joint efforts to promote event digitalization in the IT industry.
- Data Relation Marketing Inc. (株式会社データリレーションマーケティング)minorBusiness partnership for data-driven marketing solutions. Collaboration to enhance event data utilization and marketing analytics capabilities for customers.
- immediominorReseller/introducer partnership where immedio recommends Eventory to its clients as an event management solution.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Eventory competitors and assessment
Company assessmentRegional players
- Peatix: Japan-headquartered event ticketing and discovery platform serving community and small-to-mid events. Overlaps with Eventory on Japanese market ticketing, though Peatix focuses on consumer/community events rather than enterprise B2B conferences.
Direct peers
- Bizzabo: Event Experience Operating System serving enterprise B2B event organizers with registration, attendee engagement, and analytics. Direct competitor in the enterprise hybrid event platform category with comparable scope and target customer.
- vFairs: Virtual and hybrid event platform with strong presence in trade shows and exhibitions. Comparable to Eventory on exhibitor booths, registration, and large-scale hybrid event execution for enterprise customers.
- Swapcard: Hybrid event platform offering registration, matchmaking, exhibitor management, and networking for trade shows and conferences. Closely comparable to Eventory on hybrid event management and exhibitor/sponsor booth functionality.
- Hopin: Virtual and hybrid event platform offering registration, streaming, networking, and event apps. Closely comparable to Eventory's hybrid event positioning with similar end-to-end platform scope, though Hopin has focused more on global enterprise customers.
- Eventbrite: Global self-service event ticketing and management platform serving consumers and small businesses. Comparable to Eventory in core ticketing/registration capabilities, though Eventbrite is more focused on consumer/PLG events versus Eventory's enterprise B2B hybrid focus.
Broad incumbents
- Zoom Events: Event management offering from Zoom leveraging the Zoom Meetings ecosystem for hybrid events, registration, and ticketing. Overlaps with Eventory's hybrid event and webinar capabilities, with broad distribution via Zoom's installed base.
- Cvent: Leading enterprise event management platform with deep strength in large corporate meetings, trade shows, and event marketing. Overlaps with Eventory on registration, attendee management, and hybrid event capabilities, though Cvent operates as a broad incumbent across the full enterprise events stack.
- 6Connex: Global virtual and hybrid event platform that is the underlying technology provider for Eventory Japan. Comparable enterprise event platform offering virtual events, webinars, and hybrid experiences at global scale; Eventory Japan operates as its exclusive Japan distribution arm.
Emerging players
- Goldcast: B2B-focused webinar and virtual event platform with strong marketing analytics and CRM integrations. Comparable to Eventory on B2B lead-generation events, attendee engagement, and HubSpot/Salesforce integration depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Eventory social profiles
Digital presenceEventory compliance and trust
Trust signalCompliance2 records
Eventory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventory leadership team
Management profileNumber of profiles
Eventory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventory
What does Eventory do?
Eventory is an all-in-one event management SaaS platform that supports online, offline, and hybrid events end-to-end, including landing page creation, ticketing, QR check-in, live streaming, multi-language support (Japanese/English/Chinese/Korean), AI-powered attendee analytics, and CRM integration with Salesforce, HubSpot, and Marketo. The platform is operated by Collective Path Co., Ltd. (a 100% subsidiary of Inivision Inc.) and targets enterprise customers running conferences, exhibitions, webinars, and corporate events.
Is Eventory a public or private company?
Eventory is a private company. It is classified as corporate owned and is currently operating.
When was Eventory founded?
Eventory was founded in 2020.
Where is Eventory based?
Eventory is headquartered in Minato, Japan, in the Asia region.
How does Eventory make money?
Three revenue lines are on record. Subscription Platform License is the primary driver. The others are professional Services and payment Processing (Cost Recovery).
Who are Eventory's main competitors?
Peatix is listed as a regional player. Direct peers are Bizzabo, vFairs, Swapcard, Hopin and Eventbrite. Broad incumbents are Zoom Events, Cvent and 6Connex. Goldcast is listed as an emerging player.
Does Eventory have an API?
No public API is recorded for Eventory.
What industry is Eventory in?
Eventory's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAA, All-in-One Event Registration & Event Management Suites, with a secondary code of THAHAFAE, Attendee Mobile Apps & Engagement Platforms. Its NAICS code is 561920 and its SIC code is 7370.