Marmeto
Marmeto is a Bangalore-based, product-first SaaS company that builds a 12-product suite of Shopify-native ecommerce tools — covering partner management, feedback, logistics, payouts, NPS, analytics, multi-vendor marketplaces, checkout customization, workflow automation, and integrations — for D2C brands, agencies, and SaaS builders globally, distributed via the Shopify App Store and a partner program.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Marmeto does
Marmeto (legally Tatynerds Pvt. Ltd.) is a Bangalore-headquartered, privately held technology company operating a horizontal suite of Shopify-native ecommerce SaaS products for D2C brands, agencies, SaaS builders, and online retailers. Originally founded in 2017/2018 as an ecommerce services company, Marmeto spent roughly eight years building delivery capability for global merchants before executing a 2026 strategic transition: it spun off its services arm into an independent entity called Autumn (led by former executives Anand Vardhan Lal and Deepak B) and repositioned itself as a product-first technology company focused on globally distributed software products built from India.
The product portfolio is organized along two axes — Partner Solutions (Orbit, Feedback, Logistics, Payouts, Pulse, Elevate) targeting developers, agencies, and SaaS builders, and Brand Solutions (Vision, Nexus, Checkout, OTP Login, Bridge, Flow) targeting D2C brands and Shopify merchants. The underlying technology is a Shopify-first plug-and-play stack: native Shopify App Store distribution, an 8,000+ integration ecosystem spanning payments (Stripe, Razorpay, PayPal), email marketing (Klaviyo, Mailchimp, Omnisend), analytics (GA, Mixpanel), logistics (Shiprocket, Delhivery), and automation (Zapier, n8n), plus developer-facing APIs and webhooks. Marmeto's track record includes Recurpay (subscription billing serving 7,500+ merchants) and a prior exit (Return Prime, acquired by GoKwik).
Marmeto makes money through a tiered subscription model — typically freemium entry with Start ($9–$49/month), Grow ($19–$99/month), and Scale ($49–$199/month) plans, plus usage-based per-order pricing on Nexus ($0.06–$0.10 per order). Distribution is hybrid: self-serve PLG via the Shopify App Store and free tiers for the partner program, layered with booked demo-driven enterprise sales for mid-market and large D2C logos such as United Colors of Benetton, Love Beauty and Planet, Happyness Tea, Mama Bear's Naturals, and Good Wine Good People. No external funding rounds are disclosed in the available data, consistent with a bootstrapped operating model.
Marmeto firmographics
Firmographics- Name
- Marmeto
- Legal name
- Tatynerds Pvt. Ltd.
- Website
- https://marmeto.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marmeto is a Bangalore-based, product-first SaaS company that builds a 12-product suite of Shopify-native ecommerce tools — covering partner management, feedback, logistics, payouts, NPS, analytics, multi-vendor marketplaces, checkout customization, workflow automation, and integrations — for D2C brands, agencies, and SaaS builders globally, distributed via the Shopify App Store and a partner program.
- Ownership category
- akta.pro rank
Marmeto industry classification
Industry- Product category
- Ecommerce SaaS Software
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Consumables Replenishment Subscriptions (CRAFAIAG)
Keywords
Where Marmeto is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Marmeto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Software Products: Marmeto generates revenue through subscription fees for its suite of ecommerce software products. Products include Orbit (partner management), Nexus (multi-vendor marketplace), Vision (analytics), Checkout (customization), and others. Many tools offer freemium tiers for partner program members. Paid tiers provide additional features, users, and capabilities.
- Recurpay (Subscription App): Recurpay, a subscription management app, serves over 7,500 merchants globally. This product generates recurring subscription revenue from merchants using the app for subscription billing management on Shopify.
- Partner Program Revenue: Agencies and developers join the partner program to access free tools. The partner ecosystem drives adoption of paid tiers as partners scale their operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start plan for companies with less than 50 partners |
| Subscription | Monthly | Grow plan for companies with 50-200 partners |
| Subscription | Monthly | Scale plan for companies with 200+ partners |
| Freemium | Monthly | Start plan for organizations with less than 2 projects per month |
| Subscription | Monthly | Grow plan for growing organizations with multiple projects and teams |
| Subscription | Monthly | Scale plan for organizations looking for premium experience |
| Subscription | Monthly | Start plan for SaaS with less than 100 users |
| Subscription | Monthly | Grow plan for SaaS with 100-500 users |
| Subscription | Monthly | Scale plan for SaaS with 500+ users |
| Freemium | Monthly | Free plan for merchants doing less than 1000 orders per month |
| Subscription | Monthly | Start plan for merchants doing less than 1000 orders per month |
| Subscription | Monthly | Grow plan for merchants doing 1000-5000 orders per month |
| Subscription | Monthly | Scale plan for merchants doing 5000+ orders per month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Marmeto product offering
Product offeringCore offering
Marmeto develops and sells a suite of ecommerce SaaS products for Shopify merchants, D2C brands, agencies, and SaaS platforms. The portfolio includes tools for partner management (Orbit), visual client feedback (Feedback), shipping integrations (Logistics), vendor payouts (Payouts), NPS surveys (Pulse), unified analytics (Vision), multi-vendor marketplaces (Nexus), checkout customization (Checkout), passwordless authentication (OTP Login), no-code integration automation (Bridge), and visual workflow automation (Flow). Most products are built natively for the Shopify ecosystem and distributed via the Shopify App Store or direct sales.
Product overview
Marmeto is a suite of ecommerce solutions for brands and SaaS platforms, transitioning from an ecommerce services company to a product-first technology company. The portfolio consists of Partner Solutions (Orbit, Feedback, Logistics, Payouts, Pulse, Elevate) for developers, agencies, and SaaS builders, and Brand Solutions (Vision, Nexus, Checkout, OTP Login, Bridge, Flow) for D2C brands and online stores. Previously built multi-million dollar products like Return Prime (acquired by GoKwik) and Recurpay (7,500+ merchants). A new services company called Autumn was spun off to continue digital transformation services while Marmeto focuses on expanding its SaaS product suite globally.
Differentiator
Problem solved
Functional benefit
Brands
- Orbit: Partner Ecosystem & Commission Management Platform for SaaS teams and agencies to onboard partners, track referrals, and manage commissions
- Feedback
- Logistics
- Payouts
- Pulse
- Vision
- Nexus
- Checkout
- OTP Login
- Flow
- Bridge
- Elevate
Products and services
- Orbit Partner ecosystem and commission management platform for SaaS teams and agencies. Enables automated partner onboarding, referral tracking, flexible commission rules (percentage, flat fee, tiered, recurring), and white-label partner portals.
- Feedback Free visual client feedback tool that lets agencies, designers, and project managers capture click-to-comment visual feedback on any live website with automatic screenshots and browser/OS metadata. Integrates with Jira, Slack, Zapier, n8n, and Monday.
- Payouts Developer-first API platform for SaaS companies to offer multiple vendor payout options through a single integration. Supports Indian payment rails including UPI, RTGS, and bank transfers alongside global methods.
- Pulse In-app NPS survey widget for SaaS applications that captures customer sentiment with context-rich responses, instant detractor alerts, event-driven frontend triggers, and support tool integrations.
- Vision Unified ecommerce analytics platform for D2C brands that consolidates data from Shopify, ads, email, and inventory into one dashboard, providing unified revenue tracking, customer LTV analysis, marketing ROAS tracking, and custom dashboards.
- Nexus Multi-vendor marketplace platform for Shopify that handles vendor onboarding, order routing, shipping labels, commission calculation, and vendor payouts. Supports B2C, B2B, C2C, and D2C marketplace models, used by 500+ Shopify brands across 50+ countries with 3,500+ vendors onboarded.
- Checkout Shopify checkout customization app for Shopify Plus that adds upsells, custom fields, multi-step flows, and trust badges via a no-code editor with real-time preview. Used by United Colors of Benetton, Love Beauty And Planet, and Mama Bear's Naturals.
- OTP Login Passwordless OTP login and verification app for Shopify stores that supports SMS and email authentication to reduce cart abandonment and improve checkout conversion.
- Bridge No-code ecommerce integration and automation platform that connects Shopify, marketplaces, marketing tools, and logistics systems without custom development or API maintenance.
- Flow Visual ecommerce workflow automation builder for brands to create custom workflows for order processing, inventory sync, and customer notifications without code.
- Recurpay Subscription billing and management app on Shopify that serves over 7,500 merchants globally, providing recurring subscription billing and management capabilities.
Quantifiable outcome
- 75% less time spent on feedback cycles and approvals with Feedback tool
- +8 more outcomes
Companies that use Marmeto
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Marmeto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature11 records
Marmeto partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ShopifycoreMarmeto is India's first Shopify Premier Partner. Products are built natively for Shopify and Shopify Plus with deep platform integration. Nexus, Checkout, and other tools are distributed through Shopify App Store.
- StripecoreStripe is listed as a key integration partner for payment processing within the Marmeto ecommerce tool ecosystem.
- KlaviyocoreKlaviyo is integrated for email marketing and customer data synchronization with Marmeto analytics tools.
- RazorpaycoreRazorpay is integrated for Indian payment rails including UPI, RTGS, and bank transfers for vendor payouts.
- DelhiverycoreDelhivery is integrated as a logistics partner for shipping and delivery management within the Nexus marketplace and Logistics tool.
- ShiprocketcoreShiprocket is integrated for shipping and logistics management, particularly for Indian D2C brands using the Nexus multi-vendor marketplace.
- GoKwikminorGoKwik acquired Return Prime, a Marmeto product, demonstrating product-market fit validation and successful exit for Marmeto's product development capabilities.
- AutumnminorAutumn is a new independent services company spun off from Marmeto, led by former Marmeto executives Anand Vardhan Lal and Deepak B. Autumn continues providing digital transformation services for merchants globally while Marmeto focuses on software products.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Marmeto competitors and assessment
Company assessmentDirect peers
- Triple Whale: DTC analytics and attribution platform for Shopify brands. Direct competitor to Marmeto's Vision analytics product, targeting the same D2C merchant base with unified dashboards.
- Recharge: Market-leading subscription billing app on Shopify, a direct Recurpay competitor. Same merchant audience, same platform integration pattern, and overlapping pricing tiers.
- PartnerStack: Partner and affiliate management platform for B2B SaaS. Direct competitor to Marmeto's Orbit product for partner onboarding, referral tracking, and commission management.
- Bold Commerce: Shopify-focused commerce extension and checkout customization platform building subscription, checkout, and personalization apps on Shopify Plus. Closest direct peer to Marmeto's brand-side suite (Checkout, Recurpay, Bridge).
- GoKwik: Indian D2C commerce enablement company that acquired Marmeto's Return Prime product. Operates directly in the same Shopify/D2C commerce tooling space as Marmeto, with overlapping product categories for Indian merchants.
Broad incumbents
- Yotpo: Established ecommerce marketing platform offering reviews, SMS, loyalty, and subscriptions. Operates broadly in the same D2C marketing/retention layer that Marmeto products (Pulse, Recurpay) compete in, with deeper resources and broader capabilities.
- Klaviyo: Public ecommerce-focused CRM and marketing automation platform. Large incumbent integrated with Marmeto's Vision/Orbit, but competes for D2C marketing wallet with overlapping analytics and retention capabilities.
- BigCommerce: Public ecommerce platform competitor to Shopify, listed as an integration partner on Marmeto. Operates in the same commerce platform category and represents an alternative merchant destination that Marmeto products also plug into.
Emerging players
- Stay AI: Shopify-native subscription app focused on retention and churn reduction. Emerging direct competitor to Marmeto's Recurpay in the same Shopify subscription billing category.
- Narvar: Post-purchase and returns management platform for retailers. Conceptually adjacent to Return Prime (the Marmeto product acquired by GoKwik) and competes for the same Shopify Plus merchant relationships on returns and shipping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marmeto social profiles
Digital presenceMarmeto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marmeto leadership team
Management profileNumber of profiles
Profiles4 records
Marmeto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marmeto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marmeto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marmeto
What does Marmeto do?
Marmeto develops and sells a suite of ecommerce SaaS products for Shopify merchants, D2C brands, agencies, and SaaS platforms. The portfolio includes tools for partner management (Orbit), visual client feedback (Feedback), shipping integrations (Logistics), vendor payouts (Payouts), NPS surveys (Pulse), unified analytics (Vision), multi-vendor marketplaces (Nexus), checkout customization (Checkout), passwordless authentication (OTP Login), no-code integration automation (Bridge), and visual workflow automation (Flow). Most products are built natively for the Shopify ecosystem and distributed via the Shopify App Store or direct sales.
Is Marmeto a public or private company?
Marmeto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marmeto founded?
Marmeto was founded in 2018. It employs 101 to 250 people.
Where is Marmeto based?
Marmeto is headquartered in Bangalore, India, in the Asia region.
How does Marmeto make money?
Three revenue lines are on record. SaaS Software Products are the primary driver. The others are recurpay (Subscription App) and partner Program Revenue.
Who are Marmeto's main competitors?
Direct peers on record are Triple Whale, Recharge, PartnerStack, Bold Commerce and GoKwik. Broad incumbents are Yotpo, Klaviyo and BigCommerce. Emerging players are Stay AI and Narvar.
Does Marmeto have an API?
Yes. Feedback provides native support via Webhooks & APIs. Scale plan includes access to APIs and webhooks. Webhooks allow connecting Feedback to other tools and triggering workflows, creating tickets, or getting instant notifications.
What industry is Marmeto in?
Marmeto's product category is Ecommerce SaaS Software. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of CRAFAIAG, Consumables Replenishment Subscriptions.