Superfans
Superfans (formerly Vajro) is a no-code mobile commerce platform that enables Shopify merchants to build branded iOS and Android apps with live selling, push notifications, and AI-generated content, serving 5,000+ direct-to-consumer brands globally.
- Company typePrivate
- Founded2018
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Superfans does
Superfans (legally Vajro Inc.) is a no-code mobile commerce platform that enables Shopify merchants to build, launch, and operate branded iOS and Android apps without engineering resources. Founded in 2018 and headquartered in Irving, Texas with an engineering hub in Chennai, India, the company reports more than 5,000 brands served and 5,000+ apps built, alongside 1,600+ five-star reviews on the Shopify App Store. The core product is a drag-and-drop app builder that integrates with Shopify's product catalog, checkout, and customer data layers, and is augmented by a Live Selling module for real-time commerce, a JavaScript-based Custom Block SDK for agency/developer extensibility, and Vajro AI for automated push notification generation and personalization.
The company operates a subscription SaaS model with fixed monthly tiered pricing (not tied to merchant GMV), typically beginning with a 30-day free trial. Its customer base is concentrated in direct-to-consumer fashion, beauty, and lifestyle brands, ranging from small merchants to occasional mid-market accounts including Wendy's and Cash Converters. The company holds SOC 2 Type II and ISO 27001 certifications and has launched an Agency Partner Program to extend distribution through third-party implementation partners.
Superfans was founded by Niwin Santosh (CEO), Baskar Agneeswaran, and Raghuraman R, and has raised $8.5 million in a Series A round led by Five Elms Capital in 2022. The company received the Stratus Award (2022), Global Choice Award (2022), Top 100 Startups India (2023), and Top-Rated on G2 (2024). It has recently rebranded from Vajro to Superfans, signaling a repositioning toward broader community and engagement-oriented commerce beyond the core app-builder proposition.
Superfans firmographics
Firmographics- Name
- Superfans
- Legal name
- Vajro Inc
- Website
- https://superfans.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superfans (formerly Vajro) is a no-code mobile commerce platform that enables Shopify merchants to build branded iOS and Android apps with live selling, push notifications, and AI-generated content, serving 5,000+ direct-to-consumer brands globally.
- Ownership category
- akta.pro rank
Where Superfans is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superfans business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile App Builder Subscription: Subscription-based pricing for access to the mobile app builder platform. Plans include features for app creation, push notifications, live selling, and integrations. The company offers a 30-day free trial with no credit card required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial available with no credit card required |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Superfans product offering
Product offeringCore offering
Superfans is a no-code mobile app builder platform built exclusively for Shopify merchants, enabling DTC brands to create native iOS and Android apps with loyalty features, AI-powered personalized push notifications, live video selling, and customizable shopping experiences. The platform offers automatic Shopify inventory and order synchronization, 70+ native integrations, and a Custom Block SDK for developers to extend app functionality with custom logic.
Product overview
Superfans (formerly Vajro) is a B2B SaaS mobile app builder platform for Shopify merchants. The core product is the Superfans Mobile App Builder, a no-code platform that creates native iOS and Android apps with features for customer loyalty, personalized push notifications powered by AI, live selling via video streaming, and customizable shopping experiences. The platform is extended by the Custom Block SDK (JavaScript-based) for developers to build custom functionality, and includes a Live Selling Module for broadcasting video commerce. Superfans integrates with 70+ third-party tools including payment processors (Sezzle, Clearpay), loyalty programs (Loyalty Lion, Smile.io), analytics (Flurry), search (Algolia, Searchanise), and review platforms (Judge.me, Stamped, LOOX). The company operates a Partner Program for agency collaborators.
Differentiator
Problem solved
Functional benefit
Products and services
- Superfans Mobile App Builder Platform A no-code mobile app builder platform for Shopify merchants that enables brands to create native iOS and Android apps with features for loyalty, AI-powered push notifications, live selling, app-exclusive discounts, and personalized shopping experiences. The platform includes automatic Shopify inventory and order synchronization, 70+ native integrations, and serves 5,000+ brands.
- Custom Block SDK A JavaScript Software Development Kit for developers to build custom blocks, pages, and extensions that communicate with the native mobile app. The SDK provides access to store data (product, customer, cart info), native actions (navigation, authentication, alerts, toasts), real-time listeners (cart updates, login changes, variant selections), and helper utilities. Organized into four modules: Variables, Actions, Listeners, and Helpers.
Quantifiable outcome
- 5x higher conversion rates for merchants using Superfans mobile apps
- +4 more outcomes
Companies that use Superfans
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Superfans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature8 records
Superfans partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- SezzlecorePayment integration partner allowing shoppers to purchase today and make 4 interest-free payments over 6 weeks. Extends store payment capabilities to the mobile app.
- Loyalty LioncoreData-driven loyalty and engagement platform integration for Shopify brands. Helps build loyalty programs within the mobile app.
- TidiocoreLive chat integration boosted with bots and marketing automation for customer support within the mobile app.
- AlgoliacoreProduct search and discovery integration that increases conversions at scale within the mobile app.
- StampedcoreProduct reviews, site reviews, photos/video and Q&A collection integration for social proof in the mobile app.
- Kiwi SizingcoreFit recommender and stylish size charts integration to increase sales through better sizing decisions.
- Judge.mecoreProduct reviews with free photos and videos for social proof, integrated into the mobile app experience.
- StorifymecoreVisual stories and AMP stories creation, publishing, and impact measurement for the mobile app.
- SearchanisecoreInstant search bar, collection filter, cross-sell and upsell functionality for the mobile app.
- LOOXcorePhoto and video reviews collection in under 5 minutes for enhanced social proof in the mobile app.
- FLITScoreRewards and credit, wishlist, social login, and customer account page features for the mobile app.
- Smile.iocorePoints and referrals integration for attracting and retaining most loyal customers within the mobile app.
- ClearpaycoreShop Now, Enjoy Now, Pay Later payment integration with automatic installation for mobile app checkout.
- FlurrycoreMobile analytics integration analyzing activity across the app portfolio for insights and optimization.
- ShopifycorePrimary platform partner - Superfans is built exclusively for Shopify with native integration, automatic sync of inventory and orders, and listing in the Shopify App Store.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Superfans competitors and assessment
Company assessmentBroad incumbents
- Braze: Braze is a leading cross-channel customer engagement platform used by enterprise brands for personalized messaging. It is an adjacent incumbent that competes for the same personalization/retention stack budget as Superfans' AI-powered push.
- Airship: Airship is an enterprise mobile engagement platform offering push notifications, in-app messaging, and journey orchestration. It addresses a similar retention use case at a higher enterprise tier than Superfans.
- Yotpo: Yotpo is a broad e-commerce marketing platform offering reviews, loyalty, SMS, and subscriptions that integrates with Shopify. While not a direct mobile-app builder, it competes for the same retention/loyalty budget that Superfans targets.
- Shopify: Shopify is the underlying platform for all of Superfans' customers and the operator of the App Store where Superfans is listed. As a broad incumbent, any first-party Shopify mobile offering would be the most material competitive threat.
Others
- LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform that integrates with Shopify — and is also a Superfans integration partner. It addresses the loyalty layer of the retention stack that Superfans also targets.
Direct peers
- Tapcart: Tapcart is a leading no-code mobile app builder for Shopify merchants, offering push notifications, live shopping, and personalization. It is Superfans' most direct competitor, frequently referenced in Superfans' own comparison pages.
- Plobal Apps: Plobal Apps builds mobile commerce apps for Shopify brands with a focus on simplicity and speed-to-launch. It is a direct competitor — Superfans cites Supermarket Italy switching from Plobal in its customer testimonials.
- Appbrew: Appbrew provides no-code mobile app builders for Shopify and other e-commerce platforms, with strong focus on fashion and beauty verticals — overlapping directly with Superfans' core vertical positioning.
- Shopney: Shopney is a Shopify mobile app builder targeting SMB merchants with a low-cost, easy-to-launch model. Superfans' customer Woodshala explicitly switched from Shopney, confirming direct head-to-head competition.
- CommentSold: CommentSold offers live selling and mobile commerce tools, originally built for social commerce on Facebook and Instagram. It is a competitor Superfans explicitly compares against in its SEO comparison pages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Superfans social profiles
Digital presenceSuperfans compliance and trust
Trust signalCompliance2 records
Superfans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superfans leadership team
Management profileNumber of profiles
Profiles5 records
Superfans funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superfans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superfans
What does Superfans do?
Superfans is a no-code mobile app builder platform built exclusively for Shopify merchants, enabling DTC brands to create native iOS and Android apps with loyalty features, AI-powered personalized push notifications, live video selling, and customizable shopping experiences. The platform offers automatic Shopify inventory and order synchronization, 70+ native integrations, and a Custom Block SDK for developers to extend app functionality with custom logic.
Is Superfans a public or private company?
Superfans is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superfans founded?
Superfans was founded in 2018. It employs 11 to 50 people.
Where is Superfans based?
Superfans is headquartered in Irving, United States, in the North America region.
How does Superfans make money?
One revenue line is on record: mobile App Builder Subscription.
Who are Superfans's main competitors?
Broad incumbents on record are Braze, Airship, Yotpo and Shopify. LoyaltyLion is listed as an others. Direct peers are Tapcart, Plobal Apps, Appbrew, Shopney and CommentSold.
Does Superfans have an API?
Yes. Superfans SDK (Custom Block SDK) allows developers to build custom blocks and pages that communicate with the native mobile app. The SDK provides access to store data (product, customer, cart info), native actions (navigation, authentication, alerts, toasts), real-time listeners (cart updates, login changes, variant selections), and helper utilities. Organized into four modules: Variables (access app context and data), Actions (perform app-level tasks and navigation), Listeners (detect user actions), and Helpers (utility methods for formatting, parsing, state management). Developer documentation is at dev.superfans.io/docs.